Masters Of Luxury

Bedroom furniture company Moja Soba [My Room] began with just four employees, while it today boasts more than 120 workers producing around 2,000 beds and 10,000 mattresses a month. It has sales salons in Novi Sad, Belgrade and Kraljevo, while high demand has prompted plans to expand its sales network in the country and conquer new markets internationally

As the exclusive representative of the Richfield Premium range of boxspring beds and mattresses, Moja Soba’s Kraljevo factory supplies the local and foreign markets with premium models that satisfy the five-star standard. This company is very proud of that fact, because it was far from easy to satisfy the strict criteria and demanding standards.

Moja Soba is a company which proves that, with commitment, quality and continuous investment, it is possible to achieve top results. How does your company look when presented through facts and figures?

As CEO of company Moja Soba d.o.o. [Ltd.], I am extremely proud of the growth and development that we are achieving thanks to our dedicated team, high-quality products and constant investments in our organisation. Our success can best be illustrated through figures: we currently employ more than 120 people and produce around 2,000 beds and 10,000 mattresses per month. We have a stable financial position, with annual revenue exceeding eight mil- lion euros. Our devotion to the quality of our products and customer satisfaction is reflected in our growth and development, which can also be seen through our financial statements.

What percentage of your production do you export and where do all your beds and mattresses go?

We export approximately 80 per cent of our production, mostly to EU member states and the countries of the Balkan region, but we also continue to have a very strong presence on the local [Serbian] market. Our beds and mattresses reach Germany, the Netherlands, Austria, Switzerland, Slovenia, Croatia and Montenegro, while we are also no strangers to transoceanic sales. The products of Moja Soba (as well as Richfield Premium) have special points of sale in many partner shops, based on the model of the shop-in-shop retail concept, which enables customers to better acquaint themselves with all the characteristics and the performance of the models of offer.

With the aim of improving your offer, Moja Soba became the exclusive representative of London’s Richfield Premium range of boxspring beds and mattresses. Is it difficult to find anything better than that available at competitive prices? Yes, we are proud to be the exclusive representative of the Richfield Premium range of boxspring beds and mattresses, and that we have succeeded in satisfying the stringent criteria and demanding standards prescribed by Richfield Premium in terms of impeccable manufacturing quality and an advanced business system. The Richfield range is synonymous with luxury, quality and comfort. Our desire is to provide our customers with the best of the best, and to do so at competitive prices.

Richfield Premium beds and mattresses are special in that they are manufactured from selected materials of the highest quality, which gives them exceptional durability and durability. Their comfort and ergonomics are specially designed to provide the body with full support during sleep. This is made possible by combining innovative technology and handcrafting, which guarantees that all Richfield Premium products are unique and superior.

Are the products of the Richfield range intended for use in the home or are they tailored to commercial use and the hospitality industry?

The Richfield range is designed to provide the best sleep and comfort under all circumstances. Its beds and mattresses are tailored for use in the home, but are also suitable for use in the hospitality industry, such as in hotels and holiday apartments, while there is a special offer of bed and mattress models purpose made for the hospitality industry. When it comes to the specific requirements of customers, we are always ready to identify the best solution to meet their needs.

It isn’t easy to choose a bed and mattress, particularly with such a rich offer. How can we solve that “problem”?

We know that it’s important for our customers to choose the right bed and mattress, which is why we’ve created a unique shopping experience that will help them find the perfect product. Our expert sales team will provide all information about our products, from materials to ergonomics, and help customers make the right choice. When it comes to retail sales, our products are currently available at three locations, with our own salons on the territory of Serbia. We have a newly opened salon in Novi Sad, one in Belgrade at 15 Sarajevska Street and one in Kraljevo at 264 Karađorđeva Street. From these three locations, we are able to easily cover the territory of Serbia as a whole, while we are also planning to expand our sales network.

Open Balkan Initiative matters above all for the economy and business and as an opportunity to attract foreign investors

Serbia Is The Largest Foreign Trade Partner Of Montenegro

According to the final data of the Monstat Administration of Statistics, the total foreign trade in goods of Montenegro last year amounted to 4.23 billion euros, which is 43.9 per cent more than in 2021, and the largest foreign trade partners in exports were Serbia, Switzerland and Bosnia-Herzegovina, while Serbia, China and Greece led imports. It was announced by Monstat that exported goods were worth 700.3 million euros, which is 60.2 per cent more compared to the comparative period. Imports were 41.1 per cent higher and amounted to 3.53 billion euros. “The coverage of imports by exports amounted to 19.8 per cent and is higher compared to the same period of the previous year when it amounted to 17.4 per cent,” the announcement states. Mineral fuels and lubricants are the most represented in the export structure, while machines and transport devices are the most represented in the import structure.

ŽELJKA CVIJANOVIĆ: OPEN BALKAN IS GOOD FOR BOSNIA-HERZEGOVINA

The Open Balkan initiative opens up great opportunities for all citizens of the region, stated the chairperson of the BiH Presidency Željka Cvijanović and pointed out that the economy and economic cooperation can be a recipe for calming political relations between the countries of the region. In her interview with Srna, Cvijanović emphasised that economic cooperation is a sound basis for better regional relations. However, it cannot eliminate political misunderstandings on certain key, important issues. She assessed that the economy is a good formula for the relaxation of regional relations, adding that all regional initiatives, such as the Open Balkans, are based on the fact that the countries of the region have good infrastructure, that the economy is enabled for unhindered communication and that economic cooperation is then built and developed so that people would finally see the benefits of it and make a better political understanding.

Montenegrin Citizens First In The World To Receive Opportunity To Subscribe To Viber

Users from Montenegro who decide to subscribe to Viber Plus will be the first in the world to have the opportunity to activate new services and functionalities available only to members of the subscriber club. For $1.99 per month, Viber Plus subscribers will have access to additional features, such as ad-free Viber, unlocked access to paid stickers, technical support, and unique app icons. All Viber Plus subscription club members will receive a verification badge with their avatar, i.e. profile picture, which confirms their subscription. This service will be available in phases in the target regions of the world – starting with Montenegro, the Czech Republic, Switzerland, Kuwait and Australia.