FIC Serbia - Foreign Investors Council 2021/22

Page 58

FOREIGN INVESTORS COUNCIL 2021/2022

INTERVIEW

RADOMIR CEROVIĆ, PRESIDENT OF THE FIC PHARMACEUTICAL INDUSTRY COMMITTEE (ROCHE D.O.O.)

Digitalisation Leads To Better Quality

HEALTHCARE PROTECTION The digitalisation of healthcare, which has been announced by the Government of Serbia, represents an important step towards the all-encompassing recovery of the state healthcare system and the introduction of personalised medicine. The FIC Pharmaceutical Industry Committee will provide its full contribution to all activities of the newly formed Government Working Body for Digitalisation. elementary ones, such as de-bureaucratisation, to the most sophisticated ones, such as the creating of conditions for the introduction of personalised medicine. Personalised medicine, which requires the comprehensive digitalisa-

The ministries of finance and health and the RHIF, on one side, and the pharmaceutical industry, on the other, are working arduously on the creation of solutions that should maximise the availability of modern therapies from existing funds

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t is not excessively affirmative for any of us if we come to the conclusion that it was necessary for a shock on the scale of the COVID-19 Pandemic to occur in order for us, both as individuals and as a society, to once again grasp the full importance and role of the medical profession and the healthcare system as a whole. And that’s why, after the blow that it has suffered and endured, it seems to be the right time for the recovery of our state healthcare system, in terms of its status, value and organisation. And the Government of Serbia’s announced extensive endeavour to digitalise healthcare is precisely one of the steps in the right direction, and one that would achieve multiple goals that range from 58

tion of the healthcare system as a prerequisite, represents a new treatment paradigm and leads to improving the quality and costeffectiveness of providing health services. It is a given that the FIC Pharmaceutical Industry Committee will provide its full contribution to all activities of the Government Working Body for Digitalisation, which was formed at the start of this year. I also wouldn’t like to pass unnoticed the important fact that the RHIF [Republic Health Insurance Fund] managed, in addition to its huge and successful efforts to ensure healthcare facilities were supplied with everything necessary for the treatment of COVID patients, in both COVID years (2020 and 2021), to implement procedures for negotiating and concluding special contracts for new, innovative medicines.

This has already led to an increase in, or will soon increase, the availability of innovative therapies in the areas of oncology, multiple sclerosis, and probably in some other areas that are covered by medicines feature of List A and List A1. The pharmaceutical industry, which grants significant concessions in terms of contracted prices of medicines, and the RHIF, jointly maximise the availability of modern therapies from existing funds. However, it is an objective fact that the funds of the RHIF currently intended for medicines are unable to cover the real needs of patients. It is for this reason that we are looking forward to the joint activities of the Ministry of Finance, Ministry of Health and RHIF, which should secure the stable and long-term financing of modern therapies. For such a thing to occur, it is necessary for this topic to be an integral part of the Ministry of Finance’s budget planning every year, and for RHIF funds to be subsidised by the central budget whenever the need for that arises. It should also be noted that most of the debts owed by healthcare institutions to distributors have been repaid, although payments shouldn’t be stopped until the remaining debt has been repaid. In the concluding section of this article, and after such a turbulent year for Serbian healthcare, I would like to present the staunch common position of all member companies of our committee that the period behind us represents the strongest argument for why the healthcare system, and all the people that comprise it, should be an absolute state priority in the period ahead of us.


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Articles inside

REGISTER

16min
pages 66-72

KEY WORDS

6min
pages 60-65

DIGITALISATION LEADS TO BETTER QUALITY HEALTHCARE PROTECTION

3min
pages 58-59

LEGAL CERTAINTY ENTICES INVESTORS

3min
page 57

REAL ESTATE MARKET STABLE RENEWABLES GAIN MOMENTUM

2min
page 56

LEGACY OF THE PANDEMIC IN THE FIELD OF LABOUR RELATIONS

3min
page 55

REMOVING ADMINISTRATIVE OBSTACLES IS IMPORTANT FOR THE 5G NETWORK

3min
page 54

PRIORITISING THE SYSTEMIC STRUGGLE AGAINST THE GREY ECONOMY

3min
page 52

MORE TRANSPARENCY AND DIALOGUE

3min
page 51

SIMPLIFYING AND DIGITALISING SERVICES IN THE INTEREST OF USERS

3min
page 50

OUR COMMITMENT TO DIGITALISATION PROVED TO BE RIGHT

6min
pages 48-49

THE PANDEMIC SHOWED THAT WE HAVE A GOOD STRATEGY

9min
pages 36-38

FIC EXPERIENCE & KNOWHOW AT THE SERBIA’S DISPOSAL

6min
pages 46-47

TOWARDS A BETTER AND GREENER FUTURE

12min
pages 40-43

INVESTORS RECOGNISE SIGNIFICANT IMPROVEMENTS IN THE BUSINESS ENVIRONMENT IN SERBIA

5min
pages 44-45

PROCREDIT BANKA – YOUR ONLINE BANK

1min
page 39

STEADY GROWTH DESPITE PANDEMIC

3min
pages 34-35

GOOD STRATEGY PAYS OFF

3min
page 33

NO PROGRESS WITHOUT THE DIGITAL AGENDA

7min
pages 30-32

AGILE TRANSFORMATION IS KEY TO LEADERSHIP

6min
pages 28-29

CAREFULLY PRESERVING STABILITY AND AND INTRODUCING INNOVATIONS

10min
pages 24-26

THE NATIONAL BANK REACTS BEST WHEN IT MATTERS MOST

3min
page 27

LEADERSHIP ON THE ROAD TO A CIRCULAR ECONOMY AND ECOLOGICAL PROGRESS

5min
pages 22-23

WE’RE BUILDING SERBIA’S FUTURE

8min
pages 18-21

WE MUST BE BOTH FAST AND CONSIDERED

9min
pages 14-17

WE MUST EMBRACE THE NEW REALITY

8min
pages 10-13
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