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WE OFFER SERBIA 200 BRANDS

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CCIFS ACTIVITIES

CCIFS ACTIVITIES

LGCF was established in France in 1979 as a family company, while it is today the largest producer of wines in Europe. The company's production capacity totals three million bottles per day, while its products are distributed in 173 countries worldwide. With excellent results and major plans, LGCF is this year celebrating two decades of operations in Serbia

Our market desires education and innovation, and we Domaine de la Ville de Colmar from Alsace, Domaine de are here to provide that, together with our partners, Tholomies from the south of France, Moillard from Burgundy through training courses, wine tastings and wine and many others. evenings. We try to ensure that the staff who sell our wines are sufficiently trained to present them in the right way To what extent are our fellow citizens wine connoisseurs, and to clients from the hospitality sector and consumers. how much do people in the hospitality sector know? Are we prepared to learn? What is your favourite wine and which part LGCF has been present in Serbia for 20 years. How many of the world does it come from? brands does your portfolio in our country currently include? - The average consumer in Serbia is far from an educated con - In our portfolio available to consumers in Serbia there are sumer, but there is a clear desire and intention to learn. If we about 300 different labels, or 200 different brands of wine and compare the current level of knowledge with the level from a spirits in all pricing categories. When it comes to the portfolio, few years ago, progress is evident. Previously only people like I must emphasise that, in addition to the sommeliers were interested in wines and top French wines that we produce, we also offer consumers Grand Cru Classe wines, as well as wines from other wine regions, Our brands Agavita Tequila and Lordson Dry Gin are ranked the wine scene, while now we have con sumers from whom even we can learn a lot. There is also noticeable progress such as those of Chile and California, which among the top three brands in when it comes to the hospitality sector, are extremely well received in Serbia. their categories in Serbia as they show a willingness to invest in their employees. They are great hosts who Where can all your wines be found? Only love everything and bring joy to everyone. in exclusive restaurants and wine shops, or are they also sold What they have to work on further is education. They also have through the retail network? What sells best in our country? to do additional work on the pricing policy, in order for wine not - Our wines are available through all sales channels. And they to become a product for the rich. It is absurd to pay more for a occupy a significant place wherever they “appear”. When it comes glass of wine in a restaurant than for dinner. I consider that as to the retail sales channel, I would definitely single out the JP being one of the main reasons why the consumption of wine in brands. Chenet, the world’s best-selling French wine, including Serbia is significantly below the level of consumption in other in Serbia, Grand Sud, a wine from the south that people in Serbia neighbouring countries. rate exceptionally highly, Baron D’Arignac is present at a large I’m a big fan of red wines from the south of France, especially number of celebrations, El Emperador, the best-selling wine from the Minervois appellation. The level of alcohol, tannins and from the new world in Serbia. aroma are perfectly balanced to ensure they provide top wines.

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I would certainly single out the proud representatives of One such wine, which is sold in Serbia, is Domaine de Tholomies. France in restaurants nationwide throughout our country - And for times when the weather is nice I would recommend Fleurs Chateau Lestage Simon and Chateau Cantin from Bordeaux, de Prairie, a real summer wine that comes to us from Provence.

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