Series Of Remarkable Accomplishments

Montenegro has great potential, given that tourism plays an important role in the country’s socioeconomic prosperity. Nonetheless, state investment in infrastructure development and aviation connectivity is needed to ensure the vision of that potential is realised, says Rashad Aliyev, CEO of Azmont Investments, Portonovi.

Noting that tourism is far and away the most important sector in the Montenegrin economy, our interlocutor says that he believes that, following a period of unpredictability, 2023 offers an opportunity for travel and exploration. “Armed with the lessons learned from the previous three years, our team is ready to make this year even more exciting. We had a sneak peek preview of what we can do during the Portonovi Sparkling Season, and the Portonovi Sparkling Season thus provided us with an exciting glimpse at what’s in store throughout the months ahead. We eagerly anticipate hosting more special guests than ever before, who can expect captivating journeys filled with unforgettable moments,” adds our interlocutor.

Last year was one marked by investments in real estate. How much have the investments made in 2022 contributed to improving Montenegro’s general attractiveness as an investment spot?

At Azmont Investments, as an investor, we are proud to recognise the incomparable potential of Montenegro and its stunning natural beauty. Within this amazing destination, we have created an idyllic village in the Bay of Kotor – an address that aims not only to draw attention as a tourist hot spot, but that also boasts carefully chosen residential developments that invigorate this remarkable corner of Europe.

Having an exquisite tourism resort and constant investments in infrastructure and contents, how does Portonovi 2023 differ from its 2022 version?

Portonovi was a sparkling success in 2022, culminating in year-end festivities that attracted 100,000 visitors. With bold plans for 2023, and with unparalleled dedication to excellence underpinning our fundamental approach, Portonovi is set to have another splendid season.

We are constantly striving for perfection, as we welcome back returning guests with open arms – ensuring their satisfaction remains the cornerstone of our continuing mission. Moreover, the One&Only Portonovi Hotel has achieved an incredible feat: boasting the highest LQA (Leading Quality Assurance) result among all One&Only Resorts. The exemplary reservations team at this European flagship resort continues to raise the bar in terms of service excellence and reservation standards year-on-year.

We are proud that Portonovi Resort’s efforts have been recognised with a 2023 Booking. com Traveller Review Award — representing a remarkable accomplishment that reflects our commitment to continual growth and improvement.

What do you consider as your most important advantage when it comes to new types of tourists, such as digital nomads and the like?

Our services and offerings are continuously evolving to better meet customer needs, so that we can provide them with an incomparable experience when travelling abroad. Guests can choose between a variety of extraordinary properties – such as Village Residences, Marina Apartments, luxurious Sky Villas, or exclusive One&Only Private Homes – each offering its own unique atmosphere, while sharing the Portonovi core values: relaxation, social interaction, and entertainment, with close access to anything they may need. Digital nomads will undoubtedly appreciate our high-speed internet connections, combined with laptop-friendly spaces across the resort, plus abundant workout opportunities along offsite trips that uncover breathtaking spots in neighbouring towns.