Partner: Switzerland-Serbia 2018 by CorD Magazine

Partner Jul 2018

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BROJ 9

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ISSN broj 2560-4465

Switzerland - Serbia

Serbia Will Remain A Priority Country For Swiss Cooperation In Eastern Europe

H.E. Philippe Guex, Ambassador of Switzerland to Serbia ● Majo Mićović, SSCC President, General Manager Of Sky Express D.O.O. ● Dragica Tomčić, Economic Attaché, Embassy of Switzerland ● Ursula Läubli, Director of the Swiss Cooperation Office Serbia, Counsellor at the Embassy of Switzerland ● Ana Govedarica, General Manager, Roche Serbia, SSCC Vice-President ● Ana Grujović, Director of the Swiss-Serbian Chamber of Commerce (SSCC) ● Gordana Danilović Grković, Acting Director of the Science Technology Park

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SERBIA CAN COUNT ON SWISS EXPERTISE IN MANY FIELDS

COMMENT

THE POWER OF A REFERENDUM

EVER BETTER COOPERATION

MAJO MIĆOVIĆ, PRESIDENT OF THE SWISS-SERBIAN CHAMBER OF COMMERCE, GENERAL MANAGER OF SKY EXPRESS D.O.O.

WE GLADLY SHARE SWISS KNOWHOW

DRAGICA TOMČIĆ, ECONOMIC ATTACHÉ, EMBASSY OF SWITZERLAND

H.E. PHILIPPE GUEX, AMBASSADOR OF SWITZERLAND TO SERBIA

NEW MEDICINES AVAILABLE QUICKER THAN EVER

DUAL EDUCATION – AMONG THE KEY FACTORS

28 30

DREAM HOME; DOWN-TO-EARTH INVESTMENT

ANA GOVEDARICA, ROCHE SERBIA GENERAL MANAGER & SSCC BOARD MEMBER

VET LEADS TO GLOBAL ECONOMIC SUCCESS

THE SWISS VOCATIONAL EDUCATION AND TRAINING SYSTEM

IMPROVING LIVES WITH GAME-CHANGING DISCOVERIES SCIENCE AND RESEARCH

ANA GRUJOVIĆ, DIRECTOR OF THE SWISS-SERBIAN CHAMBER OF COMMERCE, SSCC

WORLD’S BEST PRACTISES NOW AVAILABLE IN SERBIA

GORDANA DANILOVIĆ GRKOVIĆ, ACTING DIRECTOR OF THE SCIENCE TECHNOLOGY PARK

SWISS MODEL FOR SERBIAN EDUCATION

URSULA LÄUBLI, DIRECTOR OF THE SWISS COOPERATION OFFICE SERBIA, COUNSELLOR AT THE EMBASSY OF SWITZERLAND

LUŠTICA BAY

EDUCATION & PRACTICAL EXPERIENCE AS A PRIORITY

ACTIVITIES OF THE SWISS-SERBIAN CHAMBER OF COMMERCE

WELL ABOVE THE REGIONAL AND WORLD AVERAGES

SWISS ECONOMIC OUTLOOK 2018

EDITOR Ana Novčić a.novcic@aim.rs a.novcic@cordmagazine.com DESIGNER Jasmina Laković j.lakovic@aim.rs

PROJECT MANAGERS Biljana Dević b.devic@aim.rs Nataša Trifunović n.trifunovic@aim.rs Vesna Vukajlović v.vukajlovic@aim.rs

PHOTOS Zoran Petrović

OFFICE MANAGER Svetlana Petrović s.petrovic@aim.rs

COPY EDITOR Mark Pullen mrpeditorial@mail.com

EDITORIAL MANAGER Neda Lukić n.lukic@aim.rs

FINANCE: Ajilon Solutions m.damjanovic@aim.rs EXECUTIVE DIRECTOR Maja Vidaković m.vidakovic@aim.rs GENERAL MANAGER Ivan Novčić i.novcic@aim.rs PRINTING Rotografika d.o.o. Segedinski put 72, Subotica, Serbia

BUSINESS PARTNER SWITZERLAND SERBIA WILL REMAIN A PRIORITY COUNTRY FOR THE SWISS COOPERATION IN EASTERN EUROPE Published by: alliance international media Makenzijeva 67, 11111 Belgrade 17, PAK 126909, Serbia Phone: +(381 11) 2450 508

Fascimile: +(381 11) 2450 122 E-mail: office@aim.rs; office@cordmagazine.com www.aim.rs; www.cordmagazine.com No 9 ISSN: 2560-4465 All rights reserved alliance international media 2018 THIS PUBLICATION IS FREE OF CHARGE

THE BEAUTY OF WATERY FORMS

SWITZERLAND’S WATERFALLS

COMMENT: SERBIA CAN COUNT ON SWISS EXPERTISE IN MANY FIELDS KEY MESSAGES

The views expressed in this publication are those of the presenter; they do not necessary reflect the view of publications published by alliance international media

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COMMENT

Serbia Can Count On Swiss Expertise In Many Fields What could Serbia learn from Switzerland? It seems that we can add answers to this question endlessly, always inserting one more ingredient, whether that relates to democratic values, good governance, economic efficiency or local development

lthough Switzerland and Serbia are not direct neighbours that share a border, the way in which the two countries cooperate clearly suggests that Switzerland treats Serbia both as a country that belongs to Europe, and as a neighbour to whom it shows due respect and offers multidimensional support in addressing challenges arising over the course of Serbia’s transition to a fully-fledged democracy and market economy. The countries of the Western Balkans, Serbia included, are still in the process of addressing various challenges, such as nationalism, unresolved border disputes, ethnic tension, corruption and organised crime, as well as bleak economic development, high youth unemployment and fairly weak rule of law. Switzerland considers it to be in its own interests to help Serbia address these challenges on its path to European integration. Serbia’s current efforts in addressing fiscal stabilisation are mainly supported through international financial institutions like the World

Bank and the International Monetary Fund, in which Switzerland plays an important role, and are focused on strengthening key institutions, such as the Tax Administration, the Public Debt Administration, the Statistics Office and the National Bank of Serbia. Through bilateral projects, Switzerland collaborates with the Treasury Administration to implement the Public Accounting Reform, and with the Central Harmonisation Unit to simplify the certifying of internal auditors. The Swiss economy is among the world’s most advanced and, as such, can provide boundless inspiration for Serbia in the course of reforms. Forming part of that equation are a good business environment conducive to growth and a well-trained workforce with the profiles and competences required by the market. Through Swiss policy support to the Serbian Ministry of Education, Serbia has introduced the new VET system, which brought new profiles and improved curricula to Serbian schools. Switzerland also supports the development of start-ups and high-tech companies, thus

The Swiss experience in securing social dialogue and citizen participation could be an endless source of inspiration for Serbian policymakers

fostering the entrepreneurial spirit in Serbia and preventing the emigration of highly-qualified young Serbs. On the top of that, and in line with the aforementioned goals, Swiss support has focused for years on governance, economic development and employment, and sustainable energy and resilient cities, with the aim of bringing tangible benefits for Serbian citizens at both the local and national levels. One particular Swiss tradition is presently in the focus of Serbian politicians and the public. If we consider pressing political issues, such as Serbia’s stance on Kosovo, that – as has been suggested – could be tested through a referendum, it seems inevitable to delve into the over 150-year history of Switzerland’s experience in asking citizens to declare their positions on important issues in such a manner. Obviously, a referendum is a delicate undertaking that demands transparency and a high level of trust within the society. That said, a positive referendum on Kosovo may equip the Serbian government with immense credibility in implementing a sustainable, peaceful and prosperous solution to one of the most complicated issues being dealt with by Serbian society.

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INTERVIEW

H.E. PHILIPPE GUEX, AMBASSADOR OF SWITZERLAND TO SERBIA

THE POWER Of A Referendum One should not underestimate the political wisdom of the people. However, I admit that a referendum is not an easy democratic instrument to handle. The political elite must be mature enough to refrain from having a hidden agenda when holding a referendum – Philippe Guex

ver the past 150 years, Swiss citizens have only made a few mistakes in declaring their stances on important issues in a referendum, says Ambassador Philippe Guex, referring to his country’s practise of using plebiscites to bring decisions on the most important issues. In conversation with CorD Magazine, the Swiss ambassador to Serbia explains why he believes that citizens should express their views on the issue of future relations between Belgrade and Pristina. Your Excellency, Switzerland is among the top four bilateral donors to Serbia. The Swiss authorities just earmarked 95 million euros in support for Serbia until 2021. What is the rationale behind the strong commitment of your government to Serbia? - Europe would not be Europe without Serbia. Switzerland and Serbia are neighbours. The security of Switzerland depends largely on the stability of its neighbour countries. Serbia, like all

Western Balkans countries, still faces numerous challenges in making peace and stability sustainable in the region. Those challenges include nationalism, unresolved border disputes, ethnic tensions, corruption and organised crime. In addition, rather low economic growth, high youth unemployment and incomplete rule of law must also be tackled. It is in Switzerland’s own interests to help Serbia address these challenges on its path to European integration. Moreover, Switzerland has a large Serbian diaspora of almost 200,000 people, who are contributing to the prosperity of my country. Switzerland’s strong commitment is also a sign of solidarity with our Serbian diaspora. The Swiss assistance programme also envisages resources aimed at strengthening dialogue between the authorities and citizens? Do you agree with evaluations that a lack of social dialogue is a recognisable problem in Serbia? - Social dialogue and citizen participation are core values of the Swiss political system. Therefore, in our international cooperation we are also committed to citizen involvement in decision-making. An active civil society is essential for a democracy. Serbia has a very good Law on Associations. The number of Civil Society organisations is on the rise. The Serbian Government established its Office for Cooperation with Civil Society (CSO) to foster dialogue between the Government and CSOs. However, further efforts are needed to create an enabling environment the participation of civil society and citizens. Civil society support is fully embedded in our Cooperation Strategy and will be further strengthened.

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STABILITY

DIALOGUE

PREDICTABILITY

Europe would not be Europe without Serbia. Switzerland and Serbia are neighbours. The security of Switzerland depends largely on the stability of its neighbour countries

Social dialogue and citizen participation are core values of the Swiss political system… An active civil society is essential for a democracy

A key element for attracting foreign investments is predictability. Only strong track records of rule of law can provide the predictability foreign investors need

The reports of the European Commission and some international organisations, such as Reporters Without Borders or the European Federation of Journalists, have expressed concern about the situation confronting the media. Can any kind of useful dialogue be achieved in a society without free media? - No. There is no mature democracy without free media. It would be absolutely wrong to limit democracy only to free elections. Both free media and citizen participation are key ingredients of a democracy. You noted in a recent interview that Swiss citizens express their views on all important issues by way of a referendum. On the other hand, however, it has been asserted that such expressions are more ceremonial than practical, and that citizens’ opinions can be easily swayed by media campaigns. What are your experiences of this process? - As a Swiss citizen, I am deeply convinced that the people are sovereign when they are exercising supreme political power through referendums. History shows that the Swiss people have only been mistaken on a very few occasions over the 150-year period during which referendums have been held. The track record in Switzerland also shows that a referendum can be won with very little campaign money or lost with millions spent on influencing citizen opinion. One should not underestimate the political wisdom of the people, but I admit that a referendum is not an easy democratic instrument to handle. The political elite must be mature enough to refrain from having a hidden agenda when holding a referendum.

sustainable peaceful and prosperous relations with Pristina. It is my understanding that President Aleksandar Vučić intends to give the final say to the Serbian people in due course. You believe that the normalisation of relations between Belgrade and Pristina is crucial to Serbia’s progress towards EU membership. However, there seems to be no clear understanding of what this word means? Do you, like many people in Serbia, interpret it as a request for Serbia to recognise Kosovo’s independence or grant Kosovo UN membership? - Switzerland is not a member of the EU, so it would be inappropriate for me to comment on the accession conditions that the EU Council sets for Serbia’s membership. Having said that, looking back at the past there are examples of countries that did not recognise each other’s independence, but had “normalised” their relations both being members of the UN. One example is the 1973 agreement between East Germany and West Germany.

Switzerland has a large Serbian diaspora of almost 200,000 people, who are contributing to the prosperity of my country

In this regard, do you consider that Serbian citizens should declare their stance on Kosovo by way of a referendum? - There is no better democratic credibility than the result of a properly conducted referendum. A positive referendum on Kosovo would provide the Serbian government (both current and future ones) with immense credibility in implementing

One of the noteworthy matches of the FIFA World Cup was played between Switzerland and Serbia, and it will be remembered for the political messages sent from the field, perhaps even more than for the way the footballers played. As a Swiss citizen, how did you experience that match? - The Swiss footballers who sent political messages from the field have been sanctioned by FIFA and that is fully justified, as sports should not interfere with politics. However, let me also draw your attention to the fact that a Serbian minister made public statements that fused sports and politics on the eve of that match. Needless to say, these statements made headlines in my country. But there is no point in now debating the past. The Swiss football team is an example of what Switzerland does best: enabling the peaceful co-exist and shared lives of different cultures.

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A special focus of your attention until 2021 are SMEs in Serbia. Many consider their growth and stability as being crucial to improving economic opportunities in Serbia, and yet the spirit of entrepreneurial initiative is still not sufficiently evident in Serbia. How do you view this problem? - SMEs are the backbone of economic development. That is the case in Switzerland and, I believe, also in Serbia. With our cooperation we support the development of start-ups and high-tech companies, along with more traditional industries, such as horticulture and furniture. As an example, in the furniture industry we helped to create a private-sector responsive curriculum at the Technical School in Užice, in cooperation with furniture producers from Western Serbia. This model was created with the Ministry of Economy and the Serbian Chamber of Commerce & Industry, and is being replicated in other sectors and parts of Serbia. Another example of Swiss support is the establishment of the Belgrade Science and Technology Park (STP), which supports the launching of businesses in high-tech fields. This is a remarkable example of fostering the entrepreneurial spirit in Serbia and preventing the emigration of highly-qualified young Serbs. More than 600 jobs and more than 29 million euros worth of export were achieved by these start-up companies. The strong commitment of, and excellent collaboration, with the Serbian Government, the City of Belgrade and the University of Belgrade were key to achieving these impressive results. Our goal is to support the creation of a favourable environment for innovative and more competitive entrepreneurship.

Your country is among the advocates of the dual education system. Although it has been introduced to the education system in Serbia, there is still controversy over whether this concept helps young people gain employment in the country or whether it serves only to prepare them to be cheap labour, either in Serbia or abroad. How would you respond to such criticisms? - The quality of the Swiss dual education system explains the competitiveness of our economy to an important extent. With our experience and expertise, we are well-positioned to promote youth employment in Serbia. We work closely with the Ministry of Education, Science and Technological Development, with local companies and schools. Special attention is given to close interaction between public institutions and the private sector, which is a key success factor in Switzerland. The introduction of dual education represents a big change in the Serbian education system. Our aim is to help to practically implement the law on dual education in an effective manner. All concerns should be taken into consideration and public dialogue should be transparent, in order to develop a model that best suits Serbia’s economic development.

A positive referendum on Kosovo would provide the Serbian government (both current and future ones) with immense credibility in implementing sustainable peaceful and prosperous relations with Pristina

You have assessed that Serbia’s success in attracting investment from Switzerland would be improved greatly if we were to see a strengthening of the rule of law. What do those already present here resent the most? - A key element for attracting foreign investments is predictability. Only strong track records of rule of law can provide the predictability foreign investors need. Even though the rule of law is improving in Serbia, several companies still complain about uncertainties regarding how to comply with certain rules and regulations. In this respect, the uneven reliability of the judiciary, as well as of the administration, is a recurring complaint that I often hear.

The Swiss Ambassadorial Residence in Belgrade is currently hosting an exhibition of five young Serbian artists who have been selected by a professional jury. What is the rationale behind such an initiative? - When I was a young diplomat, I was extremely impressed by President François Mitterrand, who stated before the European Parliament that “Nationalism is war. War is not only the past. It may be our future”. In other words, you need to fight nationalism to preserve peace. And I believe that art can be a means to fight nationalism. You may wonder why I link art and nationalism? Well, when artists are questioning the society in which they live, they are usually implicitly advocating values like tolerance, respect and equality. These are precisely the values that nationalism strongly rejects. Art is an antidote to nationalism. Young Serbian artists belong to the Serbia of tomorrow. Promoting young artists in Serbia, like anywhere in Europe, is a means of standing in the way of nationalism. It may be a modest means, but it’s worth the effort.

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MAJO MIĆOVIĆ, PRESIDENT OF THE SWISS-SERBIAN CHAMBER OF COMMERCE, INTERVIEW GENERAL MANAGER OF SKY EXPRESS D.O.O.

Ever Better COOPERATION

e are witnessing the fact that Serbia and Switzerland are reinforcing their economic ties on many fronts, in the areas of education, investment, market mix, exchanges of goods and people, and in cultural links, says Majo Mićović, President of the Swiss-Serbian Chamber of Commerce (SSCC), with whom we discussed the ambitious plans of this young but very active chamber. You were elected to the position of SSCC President in February 2018. What have been the key activities of the Chamber since then, and what other goals do you have until the end of this year? - The SSCC is one of the youngest chambers in Serbia, but we are perceived by the local business sector and the Swiss business community as an active, innovative and organised business community. This trend has also continued in 2018, and that status provides strong motivation to me, as the new president. There have been very many activities, but to note the ones that are the most significant to me:

the extremely successful conference at the end of last year, “Innovations: the driving force of the Swiss-Serbian economic relations”, then the Speed Business Meeting in March, co-organised by the SSCC, AHK Serbien and CANSEE. We then had the SSCC networking event during the Kopaonik Economic Forum, followed by April’s SSCC Membership Reunion, at which our members – SKY EXPRESS and The INP Group – presented their profiles. I also wouldn’t want to overlook the visit of renowned Swiss higher education institute, FHNW School of Business from Olten, which actually resulted in excellent educational communication and exchanges of opinions between young Swiss students and SSCC members, only for us, already in May, to participate among 11 foreign-chambers in “The International Networking Reception”. June was devoted to something that I’m particularly happy about, a topic I advocated for during consultations with colleagues from the Board – the status of dual education in Serbia. The most important and most intensive task in the period ahead is prepara-

The SSCC is a natural ally of every advanced administrative measure coming from the Government, provided this measure provides new incentives to export activities and accelerates and simplifies investment cycles

Switzerland is a country of serious business operations, cautious steps and intelligent investments. With such an investment nature, Swiss investors prefer to move step by step when it comes to expanding their operations in Serbia. The visible progress achieving in business conditions in Serbia provides a sound basis for further development and investments. Of late we’ve also been witnessing increased interest among Swiss businesspeople, particularly in the fields of IT, agriculture and energy

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tion of the Annual Conference dedicated to dual education in Serbia, planned to take place on 18th October 2018 at the Hilton Belgrade hotel. It is a great honour for us that we will be joined by Dr Ursula Renold, Director of the Research Division Education Systems for comparative studies at ETH Zurich, who is among the most influential figures in that area in Switzerland and a great friend of Serbian dual education. In addition to this event, in November our Chamber, the Swiss Embassy and Sky Express from Belgrade, leader of ICT security solutions in the region and our member, will take part in the biggest ICT event this year in the region: the SEE-IT Summit to be held in Novi Sad. In addition to the exhibit, dozens of important conferences, panels, presentations are expected, which we expect will give a further boost to innovation and competitiveness in the ICT scene, the gaming industry, and AI and Smart City concepts. Based on the example of your company, how do you view the potential to improve cooperation between our two countries, particularly in the ICT field? - Sky Express, like all other Swiss companies in Serbia, can feel the Serbian economy changing, and changing for the better. Here are some examples of our company: we invest in staff, bring new technologies, implement high quality projects, provide services that can be compared in terms of standards with similar services anywhere in the world, and we educate not only users and clients, but also the Serbian market. For example, Sky Express held an important conference on GDPR standards at the Hilton precisely on 25th May – the day that standard was introduced in the EU. The potential – and not only in our branch – is visible, expansive. Whether we’re talking about Swiss companies operating in IT, or in energy, mechanical engineering, agriculture, I believe that I dare speak on their behalf and state that: business conditions in Serbia are stimulating and a sound basis for further development and investments.

measure coming from the Government, provided this measure provides new incentives to export activities, accelerates and simplifies investment cycles, and opens the door to the regional development of Serbia. We gave our support to last year’s activities of the Government aimed at strengthening innovation as a principle of doing business and developing a market economy. This year we are working with the Government in the area of further developing the dual education system. What values would you like to move to Serbia when talking about the sphere of business?

- The SSCC repeats like a mantra the idea of the “Swissness” standard. This can already be heard often in public. And whether we’re in meetings with people from the Government, in my company’s contacts with users or in conversation with the media, we constantly repeat the words: innovation, precision, responsibility, initiative, business courage, perseverance. Unfortunately, that has yet to come to life sufficiently on our market, because apart from the great examples of Serbian business values that we come across, we also meet with the meaningless copying of ideas, sloppiness, the avoidance of responsibility, lack of ambition and the absence of strategies.

I am convinced that our Chamber is one of three key players when it comes to influence on promoting cooperation between Switzerland and Serbia. And that’s in spite of the fact that we are still a “small chamber” and a very young organisation

Which kinds of innovative products and services could Serbia develop in cooperation with Swiss partners? - I will tip the following areas: agriculture (organic production, especially fruit and vegetables), IT (robust industrial solutions like Tesla Box or MSSP services, gaming industry players like Nordeus), smart grid solutions in energy (EPS works on such projects), tourism etc. How is your cooperation with the Government of Serbia and which reform moves do you advocate for in particular? - The SSCC is a natural ally of every advanced administrative

You have long been nurturing companies’ “success stories” and you recently launched a new project entitled “League of the Successful”. How ready are members companies for this competition? - Yes, I wanted to try something completely new, and the SSCC, according to our information, is unique in the country in this respect. There are technical challenges to completing this (integration into our site), but what is much more important is the relationship of membership towards the new concept,

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which will certainly be somewhat more passive initially, but one it comes to life I think it will be equally useful and fun for our Chamber. Quite simply, I think the SSCC is an excellent environment for such an idea. Imagine, say, a league competition among members based on efforts to show the Chamber the success of each member’s contribution to the work of the Chamber, relations between Serbia and Switzerland, and support for other members.

market in waves and then disappearing suddenly. According to our knowledge, over 300 businesses of Swiss origin operate in Serbia, in various forms of connection with Switzerland. The pace of this has been increasing lately, particularly in the areas of IT, agriculture and energy. The SSCC Conference on dual education is scheduled to take place in October 2018. What will be on the agenda? - At this conference we will primarily provide a summary of activities and successes to date. I will only tell you that Serbia, statistically speaking, according to neutral analyses conducted by the leading European bodies, has convincingly progressed the most in this area and is ahead of all other countries in our region. As such, this conference will provide a great opportunity for the public, not only in Serbia but across the region, to find out as much as possible about the successes of this campaign, which it was almost inconceivable to implement until a few years ago and in which we are today leaders! This will simultaneously provide a chance for discussion between the leading stakeholders in the introduction of dual education in Serbia, primarily the Ministry of Education, Science and Technological Development, then the Chamber of Commerce & Industry of Serbia, businesses that strongly supported this idea, the Swiss Embassy and Swiss economic bodies that financed parts of projects and, finally, the few of us who have lobbied for the idea of the dual education project from the very beginning and communicated between all these important bodies and organisations. In the end, this will be a media and communication expression of the readiness and strength of the community of institutions and systems that will definitely not stop on the road to completing the project and finalising the introduction of dual education in Serbia.

The importance of cooperation with the diaspora is enormous: imagine just the economic and social contribution that the more than 250,000 Serbian citizens living in Switzerland could give to Serbia

How “contagious” is your model of success and do you succeed in sharing your successful business methods with other business partners and business associations in Serbia? - When it comes to how successful we really are as a chamber, I wouldn’t like to comment myself as its president, as I’m probably not objective. I can say that we are a mix of excellent world companies, such as giants like Nestle, Roche, Sika and many others, but also excellent “small” companies like Standard Furniture Serbia, Basna, Confida and TSG. In this symbiosis between large corporate strengths and energetic and innovative SME firms, it seems that there is no end of mutual stimulation and inspiration, as well as mutual support.

At what pace are we seeing growth in the size of the community of Swiss companies operating in Serbia or with Serbia, or considering such a move? - Switzerland is a country of serious business operations, cautious steps and intelligent investments. They always seek the final result, which must be measurable, transparent and, wherever possible, sustainable. With such an investment nature, Swiss investors prefer to move step by step when it comes to expanding their operations in Serbia, so as not to act like investors from other countries by bursting on the

What’s the key reason why Serbia is failing to utilise the advantages of its large diaspora in Switzerland in the function of economic development? - Don’t take me wrong, but considering that I’m also a representative of that diaspora, I can responsibly claim that it’s impossible to speak about just one reason. This is an important topic, and is certainly a topic to which we could devote a special interview. In response, I would rather offer the harmonisation realised with the Serbian Chamber of Commerce & Industry, and that is that we – both as the SSCC and as a group of representatives of the diaspora, with appropriate contacts in both countries – will find a way to reinvigorate relations between the Serbian diaspora and the motherland, with the support of Swiss administrative and business bodies.

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CONTRIBUTION OF SWITZERLAND GORDANA DANILOVIĆ GRKOVIĆ, ACTING DIRECTOR OF THE SCIENCE TECHNOLOGY PARK

World’s Best Practises Now Available In Serbia The support of the Swiss Government has enabled us to bring the best world practises to Zvezdara Park and to create a model adjusted to our conditions, to develop a model for attracting companies and a range of services tailored to their needs

ll around the globe, science technology parks represent an instrument of regional development based on innovations

What is the main benefit of establishing the Science Technology Park Belgrade? - The potential of Serbia in scientific and research activity is recognised in numerous international research studies, but we are less successful in terms of the commercialisation of our products. That’s why the establishing and development of the first Science Technology Park was very important, especially as we lost our faith in the meantime that we are up to it as a country. The Park was founded through partnership between the Serbian Government, the City of Belgrade and the University of Belgrade, which represents an excellent platform for the further development of the Park, but also of other university centres in the country. How many companies do business at the Park? - At this juncture, 65 domestic and foreign high-technology companies operate in the Park. More than half of those are start-up companies; 36 small start-ups have been founded during these three years, while a third are development

departments of international companies. Currently, about 600 engineers are engaged in companies working in the Park. What is the key value for you for a start-up community? - Ten years ago we launched the incubation process within technical faculties, as the first technological incubator in Serbia. Exceptional results achieved in that programme, under very restricted conditions, enabled us, with the support of the Swiss Government, to scale the BITF model and develop the Zvezdara Park. We thus gained enhanced support programmes for young start-up teams and accelerated the founding of new companies. The potential for innovations possessed by Serbia, in these young, highly-educated people, gained recognition at the national level and made us more attractive for investors.

Cooperation has accelerated processes in Zvezdara Park and facilitated its fast growth. Results to date show that we have an organisation capable of generating increasing numbers of innovations and new start-up companies each year, and stimulating export and employment

How do you see the role of the Park in further scientific development? - The scientific and research system in Serbia has vast possibilities regarding knowledge, technologies and methods in scientific discoveries. It is a great challenge to penetrate the market with these ideas and to help companies through joint research to develop competent products and services. That’s what makes the difference in a country’s level of development.

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INTERVIEW

DRAGICA TOMČIĆ, ECONOMIC ATTACHÉ, EMBASSY OF SWITZERLAND

We Gladly Share SWISS KNOWHOW It is evident that strengthening private sector-responsive education and vocational training should be continued, in order to reduce the high level of unemployment among young Serbians. We are glad that we were able to engage with Dr Ursula Renold, a top expert of the Swiss Economic Institute, to support implementation of the law on dual education in Serbia are discussing possible support for capacity building of the new Fiscal Risk Unit. We are also open to considering assistance in other priority areas regarding fiscal stabilisation.

erbia can count on further institutional support from Switzerland in the continuation of its fiscal stabilisation process, confirms Dragica Tomčić, Economic Attaché at the Embassy of Switzerland.

In which ways you can support the process? - Switzerland is a reliable partner that supports fiscal stabilisation in several ways. Swiss support is provided mainly through strategic partners like the World Bank (WB) and the International Monetary Fund (IMF). With them, we help to strengthen key institutions with respect to fiscal stabilisation, such as the Tax Administration, the Public Debt Administration, the Statistics Office and the National Bank of Serbia. However, we also support the Public Finance Reform Plan through bilateral projects. For example, we collaborate with the Treasury Administration to implement the Public Accounting Reform and with the Central Harmonisation Unit to simplify the certifying of internal auditors. With the Ministry of Finance, we

According to your assessment, what are the key institutions and processes that can ensure the construction of an economic environment that could enable faster economic growth? - Economic growth has accelerated and is expected to increase to three per cent of GDP per capita in 2018. Serbia has improved its macroeconomic performance, which contributed to FDI growth. Faster continued growth would require more investments in transport and communication infrastructure. It would also require technological advancement and skills development, in order to achieve greater workforce productivity. Moreover, Serbia should strive for truly “sustainable economic development” in order to achieve greater overall welfare for all citizens. This requires meeting the basic needs for improved quality life based on democracy, the rule of law and an economy that has its strength based in education, innovation, social cohesion and the protection of human health and the environment. This would help to improve the business climate, attract new investments and create more jobs, leading to faster sustainable growth. There are around 570 companies with Swiss capital operating in Serbia at present. What trends do you notice in their operations, investment and cooperation with Serbian business partners? - At present, the Serbian Business Register Agency lists 553

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“Swiss” companies. However, this does not mean that they are all funded with Swiss capital; some 300 companies have 100% Swiss ownership share. We also have to bear in mind the fact that Switzerland houses the headquarters or European hubs of many multinational companies. We estimate that the total number of employees of Swiss companies in Serbia amounts to between 10,000 and 11,000, taking in account major Swiss and multinational companies like Nestlé, Sika, Roche, PharmaSwiss, Philip Morris, SGS etc., and also the growing number of ICT companies. Swiss companies are active in many sectors, the four most important of which are Business Support Services; Wholesale/ Retail; ICT; Construction and Engineering. Over recent times we’ve noticed growing interest among Swiss ICT companies in outsourced software engineering and software development services. Another interesting branch is the wood processing and furniture sector and, of course, business support services.

advanced economies and occupies the rank of number one in the global innovation index of the WIPO (World Intellectual Property Organisation). Switzerland has strong clusters in life sciences, ICT and advanced engineering, including, for example, Biotech, Med-Tech, Fintech, Cyber Security and Robotics. The Mechanical, Electrical and Metal (MEM) industry is the largest industrial employer in Switzerland and one of the country’s biggest exporters. Switzerland is an ideal innovation and production site for MEM companies. It has high standards in terms of quality, precision, safety and reliability, which ensure the sector is very competitive internationally. On the other side, the food industry is a strong pillar of the Serbian economy. Agriculture is the most important economic sector and a primary source of employment. Strong global demand for food offers new market opportunities for the Serbian agribusiness supply chain, and hence great potential for job growth. As such, revitalising agribusiness is essential to reducing the unemployment rate in Serbia. The potential is also great in ICT, which is becoming an important pillar of the Serbian economy. Many ICT companies have strong technical skills and have been able to engage in partnerships with international firms

During my two decades of experience working in the Swiss Embassy and with the Swiss Business Community, I haven’t heard about major obstacles hindering their business operations in Serbia

In which areas do you see the potential for Serbian companies to be included in Swiss production chains? - As you know, the Swiss economy is one of the world’s most

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in high-value markets, resulting in exports hitting records in 2017. Switzerland’s development cooperation with Serbia amounts to 100 million Swiss Francs for the 2018-2021 period. One of its three objectives is to promote inclusive and sustainable economic growth, which includes supporting innovation and employment. There is mutual interest in strengthening cooperation in this area. How are the experiences of Swiss companies when it comes to doing business in Serbia; what do their experiences suggest when it comes to eliminating operational bottlenecks? - During my two decades of experience working in the Swiss Embassy and with the Swiss Business Community, I haven’t heard about major obstacles hindering their business operations in Serbia. Many Swiss companies have been present in Serbia for decades and know the market very well. The latest survey conducted by the Swiss-Serbian Chamber of Commerce showed that 90 per cent of SSCC members are satisfied with the business environment in comparison to 2017, when “only” 64 per cent had a positive view. The 2018 report highlights bureaucracy and complicated administrative procedures as the main obstacles to doing business. The surveyed Swiss companies expect to see further positive changes in areas like public institutions’ efficiency, the simplification of procedures, the fight against corruption and in ensuring legal security and stability.

What are your expectations regarding the continued development of dual education in Serbia? - We are very positive about developments in this field. We see that this is the right juncture for the changes in this area. Both the Ministry of Education and the Serbian Chamber of Commerce & Industry are fully committed. We are glad that we were able to engage with Dr Ursula Renold, a top expert of the Swiss Economic Institute, to support implementation of the law on dual education in Serbia, and that we can share Swiss knowhow through her. What are your experiences of cooperation with local governments and their capacities to improve fiscal responsibility? - Access to sufficient financial means is still critical for local governments to exercise their functions. Switzerland directly supports over 40 municipalities in increasing revenues through the more systematic collection of property tax. As a result, the best performing municipalities have been able to triple their income, which is quite remarkable. At the same time, Switzerland is supporting municipalities in consulting with citizens, for example by organising public hearings, on how the funds collected are spent. Citizen involvement in budgetary decisions is not only important for needs-based service delivery and financial accountability at the local level, but rather has also become a legal requirement at the national level. Swiss project partners also raise practical issues faced by municipalities in property tax collection, a solution to which would require legislative and policy measures at the national level. In parallel, Switzerland is addressing improved public service delivery by supporting public finance management reforms in six municipalities. Results so far have been very good, with budget processes strengthened and transparency and accountability increased. Our experience shows that the local level is keen to implement reforms, but that it needs the strengthening of capacities and more resources. Experiences are encouraging and provide a solid basis for a scaling-up of activities and addressing subnational Public Finance Management reforms in a more comprehensive way.

With the Ministry of Finance, we are discussing possible support for capacity building of the new Fiscal Risk Unit. Our experience shows that the local level is keen to implement reforms, though it needs the strengthening of capacities and more resources

How do Swiss investors assess the availability of a skilled workforce in Serbia? - On one side, Serbia is considered one of the leading investment locations in CEE, with strengths in human capital. The availability of qualified and motivated employees, and the possibility of cooperation with universities in the area of training of young engineers, is attractive for potential investors and favourable for choosing Serbia as a new business location. However, Serbian educational institutions are also facing challenges, both in accommodating the booming interest among high-school graduates and in supplying the market with more experts. On the other hand, we can also hear from our companies that they are facing difficulties in finding worker profiles tailored to their needs, mainly due to the insufficient practical knowledge of young people.

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INTERVIEW

URSULA LÄUBLI, DIRECTOR OF THE SWISS COOPERATION OFFICE SERBIA, COUNSELLOR AT THE EMBASSY OF SWITZERLAND

Swiss Model For SERBIAN EDUCATION

As an honest broker, Switzerland promotes democratic values, active citizenship and inclusiveness, and is ready to share its expertise in these fields employment and local development, as well as the strengthening of civil society, especially at the local level. I am happy that in this way we contribute strongly to Serbia’s modernisation and overall improved prospects for Serbian citizens.

witzerland remains committed to strengthening democratic institutions and processes, as well as inclusive and sustainable growth in support of Serbia’s path to European integration.

What is the main goal of the Swiss Cooperation Strategy Serbia 2018 – 2021 and what are the expected outcomes? - Most importantly, our support should bring about concrete benefits for Serbian citizens – they are the ones who should ultimately experience changes in their lives. Many citizens have become quite disillusioned with the prolonged transition. As we can build on achieved results and successful experiences, we will be active in the same fields: Governance, Economic development and Employment and Sustainable energy and resilient cities. With sharpened objectives for accountable and transparent public administration, sustainable economic development and increased energy sustainability, the new strategy is even more result-orientated than the previous one. Has something changed in your focus? - We have taken up new topics and aligned our support to government priorities: digitisation, stronger support to youth

What are the priorities in your three intervention fields? - In the field of governance, we focus on accountable local governments providing better services, strengthened institutional representation of citizens and municipalities, as well as improved citizen engagement. Our priorities in economic development and employment are the further strengthening of macroeconomic institutions, an improved business enabling environment, increased competitiveness and employability. Finally, in sustainable energy we are working on increased energy efficiency and the use of renewable energy sources, as well as on the better resilience of cities. Last, but not least, I would like to emphasise the Swiss Serbian Migration Partnership, which supports migration management actors in Serbia. For you, as Director of the Swiss Cooperation Office, what are the key values of Swiss bilateral support to Serbia? - Our support is in line with priorities of the Serbian Government and the 2030 Agenda for Sustainable Development. Surely one of our trademarks in Serbia is the long-term support for local self-governments, especially in poorer areas in south and southwest Serbia. As an honest broker, we promote democratic values, active citizenship and inclusiveness, and are ready to share our expertise in these fields. Is the Serbian commitment to the 2030 Agenda in line with Switzerland’s essential dedication to this global platform? - As our own experience in Switzerland shows, this process requires a lot of cross-sectoral exchange at different government levels and strong cooperation with citizens, civil society, the private sector and the scientific community. Although the SDGs are covered in Serbia’s national documents, and the

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complementarities between the SDGs and the EU accession agenda have been identified, I do hope that the 2030 Agenda serves to encourage a public dialogue on the future of Serbia. What can you tell us about the situation with inequalities and inclusiveness in Serbia? - These are the Economic Reform Programme (ERP) and the Employment and Social Reform Programme (ESRP), both of which are required in the EU accession process. The Swiss supported Social Inclusion and Poverty Reduction Unit of the Government of Serbia (SIPRU) has strongly supported the elaboration of these documents. It had a crucial role in establishing, together with civil society, the platform for monitoring the implementation of the EPR. The Social Impact Assessment of national polices is being introduced as a new way to critically assess the quality of structural reforms and their effect on the living conditions of citizens and excluded groups within society. Only an implemented policy or action plan, together with the necessary resources, will change something. In which ways do you intend to engage further in the development of dual education and youth employment? - We are primarily engaged to better match supply and demand in terms of the workforce with the profiles and competences

required by the market. Our program From Education to Employment – E2E is improving the youth employment status in five larger municipalities of South and Southwest Serbia. This is complementary to the work done through the private sector development project in Užice, in the wood industry, which served as a case study for a “Serbian model” of dual education. Through the Swiss policy support to the Serbian Ministry of Education, a governance mechanism for the new VET law is put in place in a transparent and inclusive manner and, as a result, Serbian institutions will be able to evaluate the VET system. Which local development policies could serve to halt outward migration from Serbia? - We see that the OECD reports an alarmingly growing trend for Serbia in the last couple of years. To counteract this phenomenon, activities should be focused on the improvement of youth employment measures and the promotion of youth entrepreneurship. Development in agriculture and infrastructure in rural areas is also essential, alongside overall support to activate the youth in rural areas, especially women. Switzerland is devoted to this topic through almost all programmes and projects: from PFM in local governments to regional and rural development, from local VET initiatives to inclusion policies and support to women’s entrepreneurship and the creation of new jobs.

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CORPORATE

ANA GOVEDARICA, ROCHE SERBIA GENERAL MANAGER & SSCC BOARD MEMBER

New Medicines Available Quicker Than Ever Roche applies a flexible model through which, in cooperation with local health systems, prices are determined on the basis of the budgets of health funds and the effects they have on individuals

xciting things are happening in medicine and healthcare is improving faster in this decade than ever before, especially in the field of oncology. Scientists have good news every day, giving patients new hope and possibilities. However, when they complete their part of the job, it is equally important whether and in what way new therapies will be available to patients, says Roche Serbia General Manager Ana Govedarica. What has led to such rapid progress in medicine? -The concept of treatment is essentially changing. Molecular biology launched a revolution in the way we prevent, diagnose and treat diseases: personalised healthcare. As scientists have begun to understand, target, and diagnose illnesses on a molecular level, the approach to treatment has changed fundamentally. Cancer, for instance, is not one disease, but the result of innumerable genetic mutations. This evolving understanding of disease is making it possible to create targeted medicines for groups of people with the same diseases drivers, making a difference in the lives of many people with serious illnesses. In the era of digital technology, we will increasingly be able to tailor medical treatment to the

needs of individuals and small groups of patients, because we can review more information about how diseases manifest themselves and how patients experience them day-to-day. At Roche, we are taking personalised healthcare toward a future where treatments are targeted to an individualâ&#x20AC;&#x2122;s needs and unique genetic profile. We look at this opportunity through the perspective of the purpose of providing a lasting contribution to patients, and as a company that has repeatedly proven it can reinvent medical textbooks in every generation. Roche has developed a unique footprint as a partner across the entire spectrum of modern healthcare, deeper and broader than most companies, by focusing on innovative diagnostics and pharmaceuticals under one roof. Are these modern achievements available to patients around the world? - One of the main challenges is to provide therapies in countries with completely different levels of economic development and possibilities. Patients in highly developed countries usually have more choices concerning therapies than in less developed countries. Roche, in order to expand the availability of its therapies, applies a flexible

At Roche, we are taking personalised healthcare toward a future where treatments are targeted to an individualâ&#x20AC;&#x2122;s needs and unique genetic profile

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model through which, in cooperation with local healthcare systems, prices are defined on the basis of several different factors: from the budgets of healthcare funds, institutions and individuals, to the measurement of the effect of the drug within the therapy given to the patient. This system is fair, and patients and healthcare systems pay for the realistic effect of the drug. At the same time, the richest countries have agreed to Roche’s initiative to abandon the “same global price” principle, in order to make treatments available to patients in less-developed countries. What is the situation in Serbia? - Pressure on healthcare systems around the world is constantly increasing, primarily because people live longer; the population is getting older and their healthcare needs are increasing. On the other hand, it is proven that modern therapies improve the quality and length of the life of patients and in the long run reduce community costs through the faster recovery of patients and by increasing the working capacity of the population. In this “juggling”, it is important that all participants in the healthcare system see the bigger picture and measure the effects of each decision: when and where to make savings, and where to invest to make the system more efficient. It is clear that countries with an economy like Serbia’s have rather a difficult task in providing patients with the most effective treatment. The several-year delay in placing innovative medicines on the so-called reimbursement list paid by the healthcare fund, on the one hand, and the rapid progress of the development of new therapies, on the other, are the main reasons why Serbia is still lagging behind in some therapeutic areas compared to the world and the region. Over the past three years, the state has made visible progress regarding this issue by introducing managed entry agreements and allowing the use of certain innovative drugs, but also through regular payments of obligations to suppliers and consequent stability in the supply of medicines.

Still, if we look at the figures, we have to conclude that there is still a lot to be improved. About 750 million euros is spent on medicines in Serbia, 400 million of which is covered by the state. Only 140 million is allocated for innovative drugs, 50 million of which is for oncology. Increasing the budget for innovative drugs to at least 200-250 million euros is a smart investment that returns a better efficacy of healthcare system and improves patients’ lives. Is Serbia moving in the right direction in terms of improving healthcare? - Pharmaceutical companies and state representatives have an open dialogue concerning specific actions to be taken to create a significant shift regarding the availability of the most advanced therapies in Serbia in the near future, and to reach the coverage of the other countries of the region. Roche has demonstrated an understanding for patients’ needs, as well as the economic limits of the state, and we are continually making great efforts to provide drugs under significantly more favourable conditions than in highly developed countries. At the same time, we are ready to partner with relevant stakeholders in order to support the modernisation and digitisation of Serbian hospitals, relevant patient registries, online CME projects etc.

Over the past three years, Serbia has made visible progress regarding this issue by introducing managed entry agreements and allowing the use of certain innovative drugs, but also through regular payments of obligations to suppliers and consequent stability in the supply of medicines

In your opinion, what is of key importance regarding the wider availability of medicines in the years ahead? - It is important that the pharmaceutical industry has an open dialogue and develops a partnership with the healthcare system. The mutual understanding, new models of financing and procurement of innovative drugs, stability and predictability could result in improvement regarding access to new therapies in the coming years. Investing in healthcare must not be reduced and any increase in the GDP should be accompanied by increased healthcare investments that will return a much higher value to the society, as has been proven many times worldwide.

ROCHESRBIJA.RS

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INTERVIEW

ANA GRUJOVIĆ, DIRECTOR OF THE SWISS-SERBIAN CHAMBER OF COMMERCE, SSCC

Dual Education – Among THE KEY FACTORS The SSCC’s Conference on Dual Education, to be held in October 2018 in Belgrade, will be the next stage of the continuing Swiss-Serbian dialogue with a view to contributing to the sustainable and systemic development of the new education system in Serbia

ilateral relations between Switzerland and Serbia are dynamic, diverse, well-developed and include numerous bilateral agreements, as well as excellent cooperation within the framework of multilateral organisations. Here we discuss new investments and plans with Ana Grujović, Director of the Swiss-Serbian Chamber. How many companies are today gathered within the Chamber and what is their structure? - The SSCC will be marking five years of its work in March 2019. Over the last four years, approximately 70 companies decided to support the SSCC and join our Association as member companies. We strive to build a strongly connected SSCC community and are sure that new companies will also be joining the SSCC in the next year. SSCC membership is comprised of businesses of various types and sizes, with the economic sectors represented including agri-food, ITC, pharmaceuticals, wood processing, construction, distribution, HR services, consulting and others. Small to medium-sized businesses comprise the majority of our membership. Larger companies, such as Nestle, Roche, SIKA and Ringier Axel Springer, are also among our members. How much has the growth of Chamber membership affected the growing interest among Swiss companies in connecting with Serbian ICT companies contributed to the growth of membership in the SSCC? - We have recently observed that Swiss firms, and especially

those from the IT sector, have been showing growing interest in the Serbian market. Since Serbia is becoming an attractive destination for shared services investments, many Swiss firms have recognised this potential by developing their innovative products and services on the Serbian market. This trend clearly confirms that the IT sector and innovations play an increasingly significant role in the development of new business relations between companies from Switzerland and Serbia. Among SSCC members from the ICT sector, we are happy to mention the following companies: Sky Express d.o.o., InterVenture, Zuehlke Engineering, Consulteer d.o.o. and IT Werke. Which gatherings organised by the Chamber are the most attractive for membership? - Last year, in line with the decision of the SSCC Board to increase members’ visibility within the SSCC network and maintain regular communication with member companies, the SSCC introduced a new format of internal events: “SSCC members reunions”. These networking events are an opportunity for SSCC members to present their corporate activities, boost their business’s image among the SSCC community and also network.

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This year we’ve introduced so-called “Expert meetings”. The first one took place in June 2018, with Dr Gabrijela Grujić, Assistant Minister at the Serbian Ministry for Education, Science and Technological Development, as the expert-guest of honour. The purpose of the meeting was to share the experiences of SSCC members related to recruiting skilled workers, to identify key issues to be addressed during the SSCC’s Conference on dual education, which is planned for October 2018, as well as to encourage actions needed to better align the local education system to the needs of the economy. In which ways does the Chamber promote the Swiss VET system? - Dual education is one of the key factors of the economic success and competitiveness of Switzerland. In order to promote the Swiss Vocational Education and Training System (VET) and its importance to the further development of Swiss-Serbian economic relations, as well as of the Serbian economy, we are organising the “SSCC Conference on Dual Education”, which will be held in October 2018 in Belgrade, Serbia. The Conference will take place as part of the continuing Swiss-Serbian dialogue, with a view to contributing to the development of the new education system in Serbia in a sustainable and systematic way. In addition, the SSCC’s expert meeting on this topic was already held, in June this year, as mentioned hereinabove. The SSCC has provided a notable contribution to the promotion of innovation and innovative ecosystems. Which of the Chamber’s activities could you mention in this area? - In line with its mission to contribute to the further development of SwissSerbian economic relations, the SSCC organised the conference “Innovations: the driving force of Swiss-Serbian economic relations” at Belgrade’s Science Technology Park (STP) in November 2017. Keynote speakers included Ambassador of Switzerland to the Republic of Serbia and the Republic of Montenegro, H.E. Philippe Guex; Serbian Minister of Innovation and Technological Development, Nenad Popović; and Dr Olivier Küttel, Head European Public Affairs, EPFL. Panel participants discussed the importance of cooperation between research institutions and private enterprises, and the need to develop carefully selected policy actions that will support innovation-driven development of the most

promising economic sectors in Serbia, such as the agri-food and ICT sectors. Moreover, the role of digitisation as a means of furthering innovation was stressed. How much has cooperation with other chambers and the creating of conditions for networking enriched the Chamber’s work? Which forms of cooperation are most popular among members? - I am very happy to confirm that the SSCC established cooperation with other bilateral chambers of commerce operating in Serbia. In May 2018, the “International Networking Reception” took place and gathered members of 11 bilateral chambers/business associations. In this way, we strive to provide maximum networking opportunities

We strive to provide maximum networking opportunities to SSCC members, so that they can expand their network of business clients and partners

The SSCC had the pleasure of welcoming the students of FHNW School of Business from Olten, Switzerland and launching their study trip to Belgrade with a kick-off meeting in April 2018

to SSCC members, so that they can expand their network of business clients and partners. In addition, the SSCC successfully organised Speed Business Meetings in cooperation with AHK Serbia and CANSEE in April 2018.

Which other activities would you like to single out? - For academic purposes, the students of FHNW School of Business from Olten, Switzerland, visited Belgrade in April 2018. The SSCC had the pleasure of welcoming them and launching this study trip with a kick-off meeting held on 2nd April 2018. The meeting included presentations about the Swiss-Serbian Chamber of Commerce, the Serbian market and the economic relationship between Switzerland and Serbia. The purpose of this meeting was to allow students to gain insight into how to do business in Serbia. The meeting was opened by Mr Marcel Hirsiger, of the University of Applied Sciences and Arts Northwestern Switzerland, and the discussion was focused on the opportunities and challenges related to doing business on the Serbian market, Swiss-Serbian economic relations and the SSCC’s role and activities, among other things.

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CORPORATE

LUŠTICA BAY

With natural riches and investment incentives, there has never been a more advantageous time to invest in Luštica Bay, Montenegro’s new integrated resort town

Dream Home; Down-to-Earth Investment F ew horizons are as entrancing as the one viewed from Luštica Bay’s apartments: different hues of blue play out between sea and sky, while waters glisten and swifts fly and dive. There is nothing to distract from nature’s beauty. It is a view that is already relished by many, with numerous Luštica Bay residents having already settled into their new homes. However, this July heralded the arrival of a special era for the coastal town, with the official launch of its Marina Village neighbourhood. This exciting phase saw the opening of restaurants, cafés and shops along the Marina promenade, Luštica Bay’s new state-of-the-art marina and its first hotel, the five-star The Chedi Luštica Bay. The town, with its spectacular views, is now a flourishing place to live. Set to become a fully integrated, sustainable town occupying 690 hectares of the Luštica peninsula, creating ‘life as it should be’ has been this development’s ethos from the start. The raw materials were already there: a beautiful setting on the Adriatic coast, a sunny climate 240 days a year, with easy access and the diverse landscape of Montenegro at its fingertips.

Luštica Bay has sought to add to this canvas, forming a town that embraces local culture and tradition, while setting the stage for a forward-thinking future. Sustainable planning, high-quality construction, exceptional facilities, luxurious finishes and a diverse, connected community life have combined to create Montenegro’s most sought-after place to live. Behind the project is Swiss-based developer Orascom Development Holdings, which has already created successful, integrated towns across the world, including Egypt’s El Gouna and Switzerland’s Andermatt Swiss Alps. Orascom and Luštica Bay understand that cultivating a unique lifestyle is only half the story. Ensuring a secure investment is just as vital. With an advantageous economic and political climate, and with the euro as the official currency, Montenegro offers a solid investment foundation. The country’s economy has been growing year-on-year with tourism as the major driver - 2017 was Montenegro’s most successful tourist season, exceeding the record-breaking 2016. By the year 2027 international tourist arrivals are predicted to

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total 2,978,000, generating expenditure of just over €1,593 million, a projected increase of 5.5% per annum over the next decade. This success is partly down to the Montenegrin government’s carefully planned, long-term tourism strategy. Since its inception in 2001, the focus has been on developing sustainable facilities for visitors, while protecting and preserving the country’s natural landscapes. Luštica Bay, which is the result of a joint partnership between Orascom and the Government of Montenegro, embodies this far-sighted approach. Luštica Bay’s location takes further advantage of the growing tourism trend. With three international airports within reach, including Tivat, just 10km away, residents can fly from all major European destinations in under two hours and arrive at Luštica Bay within minutes. The majority of nationalities don’t require a visa to stay for up to 90 days, while if you buy property in Montenegro, regardless of the value, you benefit from

The newly opened main marina in the village by the sea will provide residents and guests with access to the ultimate Riviera lifestyle and a passage to a life on the coast. A safe harbour from wind and weather conditions, it will be able to accommodate small boats and large yachts alike, and provide a total of 176 berths at its full capacity. With the country’s yacht-friendly legislation, it will attract sailors from far and wide, opening up easy passage to what is considered one of the world’s most beautiful sailing spots. Luštica Bay’s first, highly-anticipated hotel has also added a glamorous dimension to town life. Set on the water’s edge and full of local character, The Chedi Luštica Bay resort is the second GHM hotel in Europe after The Chedi Andermatt hotel in the Swiss Alps, and represents an alluring mix of barefoot luxury and modern sophistication. With two restaurants, a ballroom, a wellness spa and gym, outdoor and indoor pools and resort

a renewable one-year residence permit. Luštica Bay itself offers an extremely flexible buying process, allowing buyers to purchase both off-plan and already built properties. Buying off-plan means that buyers can capitalise on significantly lower purchase prices during construction and expected price increases over the construction period. There is also a favourable payment plan for off-plan purchases, plus the flexibility of adding extra options during the construction process. Post purchase, Luštica Bay’s rental brokerage service can oversee the rental process on your behalf, from setting prices and handling bookings, to taking care of upkeep and cleaning. Luštica Bay residents can also be reassured that they are not merely buying a property, but rather a place within a thriving, year-round town that has been designed to become an organic part of the surrounding area and future-proofed for generations to come. With a network of footpaths, green trails, cycle lanes and roads, the resort’s apartments, townhouses and villas are extremely well-connected. From their doorstep, residents will have access to all the requirements of modern town living, including numerous dining options, shops and boutiques, a golf course, a private beach, conference and sports centres, a school, medical services and other essential amenities.

shops, residents and guests can enjoy everything that this hotel has to offer, alongside The Chedi’s impeccable service. Aside from new openings, there is always something happening at Luštica Bay, no matter what time of year. A calendar of events regularly brings the community together with sunset barbecues, beach parties, sporting competitions, festivals and cultural celebrations. The town’s private beach offers clean waters for swimming, snorkelling and water sports. An 18-hole, Gary Player-designed golf course is planned to sit atop the peninsula, offering views in every direction, while residents can currently hone their skills on the practice range. That is all before you even consider the wider temptations of Montenegro. The country’s small size makes discovery easy, yet its riches are endless. Its 293-km-long coastline encompasses 117 beaches, historic towns, modern cities and the UNESCO heritage site of the Bay of Kotor. Inland, four national parks offer breathtaking variety and beauty, with numerous outdoor activities, as well as winter sports and skiing from October through to April. Life as it should be has never been so easy, but beyond its stunning, blue sea views, Luštica Bay offers a new and exciting perspective on property investment.

A safe harbour from wind and weather conditions, it will be able to accommodate small boats and large yachts alike, and to provide a total of 176 berths at its full capacity

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ACTIVITIES OF THE SWISS-SERBIAN CHAMBER OF COMMERCE

Education & Practical Experience As A Priority Founded in March 2014, the Swiss-Serbian Chamber of Commerce (SSCC) developed as a result of growing interest among representatives of the Swiss business community in Serbia in fostering economic relations between Serbia and Switzerland by creating an organisation that facilitates dialogue between the two countries, promotes Swiss values in Serbia and creates new networking opportunities for business professionals As in previous years, the Swiss-Serbian Chamber of Commerce has been extremely dynamic throughout the last year, organising an entire array of activities. JUNE 2018

SSCC’s Conference on dual education, planned for October 2018, took place as part of the continuing Swiss-Serbian dialogue with a view to contributing to the development of the new education system in Serbia and promoting the Swiss Vocational Education and Training System (VET). Dual education is one of the key factors in Switzerland’s economic success and competitiveness. In order to effectively prepare for this conference, the SSCC organised its “SSCC Expert Meeting on Dual Education”, with Dr Gabrijela Grujić, Assistant Minister at the Serbian Ministry for Education, Science and Technological Development, as the expert-guest of honour. The purpose of the meeting was to share experiences of SSCC members related to recruiting skilled workers, to identify key issues to be addressed during the Conference and to encourage actions needed to better align the local education system with the needs of the economy. The Expert Meeting took place on Wednesday, 20th June 2018 in the premises of Roche d.o.o. Serbia and was conducted by SSCC President Majo Mićović and Assistant Minister Grujić. • SSCC members were invited to participate in the HR seminar “SSCC HR CONNECT MEETING”, which was organised in partnership with the Mokra Gora School of Management (Mokrogorska Škola Menadžmenta). The seminar took place on Wednesday, 6th June 2018 at this school’s Belgrade Campus. The Mokra Gora School of Management provided four interesting subjects and four excellent lecturers for senior HR professionals from SSCC member companies.

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MAY 2018

• The International Networking Reception, held on 24th May 2018 at the Vizantija raft-restaurant, attracted more than 200 people, mostly top management representatives of member-companies from 11 bilateral chambers of commerce operating in Serbia. In a relaxed atmosphere, SSCC members used this opportunity to network, make contacts and share views with German, French, Nordic, Italian, Belgian, Greek, Japanese, Croatian, Slovenian and Canadian businesspeople!

APRIL 2018

• SSCC members were invited to attend the Confida Serbia Spring Working Breakfast 2018 on 24th April 2018, at which they had the chance to learn more about IFRS15 (Revenue from Contracts from Customers) and the amendments of the Serbian withholding tax legislation and recent practice of tax authorities in this field. The event was organised with the support of the SSCC, The German-Serbian Chamber (AHK Serbien), Advantage Austria, the Slovenian Business Club, the Hellenic Business Association and the Italian-Serbian Chamber of Commerce. SSCC MEMBERS REUNION The SSCC Members’ Reunion was held on Friday, 11th May 2018 in the premises of Nestlé Adriatic. Guests were welcomed by SSCC President Majo Mićović and hostess of the reunion, Mrs Yana Mikhailova. Two SSCC members presented their corporate activities: ”Sky Express d.o.o” and ”THE INP GROUP”. Moreover, Mr Mićović presented the new SSCC project entitled “League of the successful”. The main purpose of this project is to acknowledge individual SSCC members who have shown remarkable dedication and commitment to the Chamber and its mission, to their fellow Chamber members and to the SwissSerbian business community. • A workshop entitled DAMAGES IN CASE OF INFRINGEMENT OF COMPETITION RULES was held on Thursday, 19th April 2018 at the Hilton Hotel and organised by the TSG Law Office (Tomić Sinđelić Groza, the Swiss-Serbian Chamber of Commerce, the German-Serbia Chamber of Commerce and the Slovenian Business Club. • For academic purposes, the students of FHNW School of Business from Olten, Switzerland, visited Belgrade in April 2018. SSCC had the pleasure of launching this study trip with a kick-off meeting on 2nd April 2018. The meeting included presentations about the Swiss-Serbian Chamber of Commerce, the Serbian market and the economic relationship between Switzerland and Serbia. The purpose of this meeting was to allow students to gain insight into how to do business in Serbia.

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MARCH 2018

• With the purposes of promoting networking, developing business and identifying potential partners, the SSCC, AHK Serbien and CANSEE – the Canadian Serbian Business Association, held a Speed Business Meeting, on 28th March at Belgrade’s Crowne Plaza hotel, with over 60 participants in attendance. The Speed Business Meeting concept, modelled on the best practises of Western European countries, represents a unique innovation in the way networks of contacts are expanded and initiations of future cooperation between the organisers’ member companies. • The Kopaonik Business Forum, organised by the Serbian Association of Economists and the Serbian Association of Corporate Directors, was held from 4th to 7th March 2018 at the Kopaonik Convention Centre. During the KBF, on 6th March the SSCC organised a networking event.

FEBRUARY 2018

• The SSCC Annual General Assembly was held on Wednesday, 21st February 2018. Mrs Yana Mikhailova welcomed SSCC members and presented the annual report of the chamber’s activities, as well as the action plan for 2018. The report and plan were adopted unanimously by SSCC members. The General Assembly also included voting for a new board member, and on this occasion Mrs Jelena Drakulić Petrović, CEO of company Ringier Axel Springer Serbia, Montenegro, Bosnia, began her first term as a member of the Board. Finally, Mrs Mikhailova informed SSCC members that Mr Majo Mićović, General Manager of company “Sky Express d.o.o.”, had been appointed as the new president of the SSCC Management Board. • Law Office Tomić Sinđelić Groza, TSG, in cooperation with AHK Serbien, the SSCC, the Italian-Serbian Chamber of Commerce (CCIS) and the Slovenian Business Club held a workshop on 2nd February 2018 addressing ‘Mediation in Commercial Disputes in Serbia’, aimed at presenting mediation to the audience as a method of dispute resolution in which parties exercise complete control over the outcome of a dispute. • A Swiss Cheese Fondue Event was held in February 2018, with H.E. Ambassador Guex appearing as the guest of honour. Swiss Cheese Fondue is a national speciality in Switzerland. It is also a dish that connects and represents the democratic values of Switzerland: equality, solidarity and yearning for mountains.

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NOVEMBER 2017

In line with its mission to contribute to the further development of Swiss-Serbian economic relations, on 15 th November the SSCC organised the conference “Innovations: the driving force of Swiss-Serbian economic relations”, held at Belgrade’s Science Technology Park (STP). Keynote speakers included Ambassador Guex, Serbian Minister of Innovation and Technological Development Nenad Popović and Dr Olivier Küttel, Head European Public Affairs, EPFL. President of the SSCC Management Board, Mrs Yana Mikhailova, emphasised the importance of innovations for the further strengthening of economic relations between Switzerland and Serbia. Ambassador Guex stressed that innovation is a driver of the growth of the Swiss economy and a key element in the further development of Swiss-Serbian relations, mentioning Belgrade’s Science and Technology Park as an example.

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SWISS ECONOMIC OUTLOOK 2018

Well Above The Regional And World Averages Comprehensive data confirmed that the economy started the year on a strong footing, with healthy quarter-on-quarter GDP growth in Q1. Higher wages, muted inflation and low unemployment supported an acceleration in private consumption growth, while fixed investment rebounded sharply

ing system to a sovereign money system was soundly he latest data suggests that the solid momentum defeated, with over 75% of voters rejecting the measure. likely carried over into the second quarter: Retail The outcome dissipated fears of drastic and unexpected sales in April recorded the sharpest annual inconsequences in the countryâ&#x20AC;&#x2122;s bankcrease in over a year, and the The economy is expected to ing sector. unemployment rate declined to a new The economy is expected to grow multi-year low in May. Although the grow at a fast pace this year at a fast pace this year as a tight labor manufacturing PMI declined someas a tight labor market and market and favorable credit condiwhat in May, it remained elevated, pointing to the good health of the favorable credit conditions tions support growth in the domestic economy. In addition, export-oriented sector. On the political scene, the 10 support growth in the industries should benefit from a weakJune referendum proposal to change er currency. Nevertheless, heightened the current fractional reserve bankdomestic economy

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geopolitical tensions and growing prospects of a global trade war could cause the currency to appreciate due to its safe haven status, dampening growth prospects. FocusEconomics panelists expect GDP growth of 2.2% this year, up 0.1 percentage points from last month’s forecast, and 1.7% next year. Switzerland’s economic freedom score is 81.7, making its economy the 4th freest in the 2018 Index. Its overall score has increased by 0.2 point, with improvements in judicial effectiveness, government integrity, and monetary freedom outpacing slightly lower scores for the property rights and government spending indicators. Switzerland is ranked 1st among 44 countries in the Europe region, and its overall score is well above the regional and world averages. Its prosperous and modern market economy is buttressed by economic The legal system, independent and fair judicial system and political stability, a transparent independent of political is institutionalised throughout the legal system, a sound regulatory reeconomy. Commercial and bankruptcy gime, a highly skilled workforce, an influence, ensures strong laws are applied consistently and exceptionally well-developed physical and communications infrastructure, enforcement of contracts and efficiently. The government is free from pervasive corruption. efficient capital markets, and low corjudicial effectiveness Cantonal-level taxation is more porate taxes. Well-secured property burdensome than federal-level taxation. The top federal rights, including intellectual property rights, encourage income tax rate is 11.5 per cent. The federal corporate tax entrepreneurialism and stimulate productivity. Flexible rate is 8.5 per cent. The overall tax burden equals 27.9 per labor regulations and the absence of corruption also cent of total domestic income. Over the past three years, enhance the business environment. The legal system, government spending has amounted to 34.0 per cent of independent of political influence, ensures strong enforcetotal output (GDP), and budget deficits have averaged ment of contracts and judicial effectiveness. 0.1 per cent of GDP. Public debt is equivalent to 45.4 per Switzerland’s federal canton system of government cent of GDP. disperses power widely. Executive authority is exercised Switzerland’s sound institutional environment, low by a seven-member Federal Council. Switzerland has a long corporate tax rate, and productive and multilingual worktradition of openness to the world but jealously guards force make it a prime location for starting and operating a its independence and neutrality. It did not join the United business. Wages are among the highest in the world, and Nations until 2002, two referenda on membership in the unemployment is low. Switzerland has few price controls, European Union failed by wide margins, and membership but the government has the ability to intervene if it believes in the European Economic Area was rejected in 1992. The there is monopolistic pricing. Price and margin controls Eurosceptic Swiss People’s Party, which favors tight conexist for all agricultural goods. trols on immigration, gained the largest number of seats Trade is extremely important to Switzerland’s economy; in the 2015 parliamentary elections. Switzerland has one the combined value of exports and imports equals 114 of the world’s highest per capita GDPs and a highly skilled per cent of GDP. The average applied tariff rate is 0.0 per labor force. The economy relies on financial services, precicent. Nontariff barriers impede some trade. In general, sion manufacturing, metals, pharmaceuticals, chemicals, government policies do not significantly deter foreign and electronics. investment. The highly developed financial sector provides Physical property rights are recognised and enforced a wide range of financing instruments. Banks remain well in Switzerland, although there are some shortcomings with capitalised and sound. regard to enforcement of intellectual property rights. The

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THE SWISS VOCATIONAL EDUCATION AND TRAINING SYSTEM

VET Leads To Global Economic Success In Switzerland the 26 cantons are responsible for compulsory education, whereas the cantons and the Confederation share responsibilities for continuing education (vocational training, upper-secondary schooling, universities and professional education and training)

Switzerland’s vocational education and training (VET) syswitzerland is home to one of the world’s most innovative economies and its unemployment tem, one of the strongest in the world, is a very important rate rests comfortably below four per cent. All of contributor to the country’s economic success. this in a nation that produces comparatively few With 70% of young people participating, the Swiss VET university graduates. In an era marked system is not only held in high esteem With 70% of young people by the public, it is also a critical comby increasing competition, automation and globalisation, what is the secret participating, the Swiss VET ponent of the Swiss economic engine. to Switzerland’s success? The system prepares a wide crossAccording to a new report from system is not only held in high section of students—including many researchers at the Center on Internaesteem by the public, it is al- high achievers—for an expansive range of occupations, including in information tional Education Benchmarking (CIEB) of the U.S.-based National Center on so a critical component of the technology, advanced manufacturing and healthcare, as well as the traditional Education and the Economy (NCEE), Swiss economic engine

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trades and crafts. The system also seamlessly connects • Students are paid while they are learning, typically the young people with careers in white-collar and blue-collar equivalent of about $600- $700 a month to begin, growing jobs through a robust apprenticeship system, keeping youth to €1,200- €1,350 by the third year, and this for three to four unemployment rates low: a rare accomplishment, according days of work a week at the most. to the report’s authors. And at the end of the While U.S. companies apprenticeship they have largely avoid collaborative a nationally recognised training programmes for qualification that is portfear of trainee poaching able, and the opportunity and the resulting lost to move directly into fullinvestment, each Swiss time employment or to industry sector partners continue on into higher with the State Secretariat education for Education, Research, And, unlike in some and Innovation to develop other countries, the industry qualifications and Swiss system intentionassessments, training curally provides a number of crosswalks and points of riculum, and additional transfer to allow students course work for students to move between academic and voduring their upper secondary vocaThe Swiss VET (vocational cational studies as well as from VET tional education. The system produces highly skilled, ready-to-work new emon to higher education at a university education and training) of applied sciences. Because of this, ployees for Swiss businesses, servsystem enables young employees beginning their careers ing as a real and important economic incentive for businesses to participeople to enter the labour on the factory floor or in a bank have a real chance to one day move up the pate. Indeed, according to the report’s authors, this is vital to the continued market and ensures that there corporate ladder by pursuing further strength of the Swiss economy as are enough qualified workers education and advanced qualifications. the fact that the Swiss Switzerland’s small size and dearth of and managers in the future. VETDespite system enjoys widespread parnatural resources makes it dependent The VET sector is closely on the production of world-leading ticipation and respect, it does face services and material goods. correlated with the labour threats to its continued success. With • The Swiss VET system enjoys an aging population and recent moves broad-based support and enrolment market and is an integral part to cap immigration, combined with a because it is especially attractive to fear that over time Swiss parents will of the education system the nation’s young people succumb to the view that for the following reasons: their children would be • It immediately puts better served through the young people in a setting country’s academic upper with adults, where they are secondary and traditional treated differently than university pathways, the in school and given more potential for the Swiss responsibility, coupled VET system to see the with ample coaching and declines in enrolment witsupport. nessed by the German and • The learning is much Danish VET systems is more hands-on, contextuala real concern for Swiss government and industry ised, and applied: academic leaders alike. concepts are made real.

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SCIENCE AND RESEARCH

Improving Lives With Game-Changing Discoveries Switzerland is one of the most dynamic countries worldwide in terms of research activity. Switzerland invests close to 3.4% of its GDP in research and development (R&D)

t is also among the countries with the highest spending on R&D in relation to GDP (4th in the OECD rankings).In monetary terms, Switzerland spends CHF 22 Billion on R&D. The private sector accounts for most of the funding and execution of this work (86% and 71% respectively). Swiss researchers produce roughly 1.2% of all scientific papers published worldwide, ranking it in 17th place internationally. If we consider the actual number

The Federal Council considers education, research and innovation (ERI) to be a priority policy sector. Total planned federal expenditure for ERI over the 2017-2020 period stands at around CHF 26 billion

of papers produced in proportion to the countryâ&#x20AC;&#x2122;s population, Switzerland comes top of the class, with an average of 3.9 publications per 1,000 inhabitants. These papers are highly acclaimed internationally: in terms of impact, Switzerland exceeds the global average of 17% and takes third position after the United States and the Netherlands. In 2013, Switzerland had 269 patent applications per million inhabitants. Only Japan files more patent applications per

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as well as non-university research centres. The cantons support research in their role as funding bodies of tier-one universities and universities of applied sciences. The Federal Council considers education, research and innovation (ERI) to be a priority policy sector. Total planned federal expenditure for ERI over the 2017-2020 period stands at around CHF 26 billion. In 2015 the Swiss National Science Foundation (SNSF) invested a total of CHF 877 million in research. The budget was distributed as follows: 25% for humanities and social sciences; 35% for mathematics, natural and engineering sciences; 041% for biology and medicine. The largest research programmes are part of the national centres of competence in research (NCCR), which promote research in areas of strategic importance for Switzerland. In 2015 the SNSF invested a total of CHF 75 million in 330 NCCR projects. Other SNSF research programmes are the national research programmes (7 projects with an investment of CHF 4.5 million) and Synergia (42 projects with an investment of CHF 64 million). The Commission for Innovation and Technology (CTI) funds research and development (R&D) projects, promotes entrepreneurship and provides start-ups with seed funding. It also helps to optimise knowledge and technology transfer. In 2015 the CTI used federal subsidies totalling CHF 162 million to fund 479 projects.

capita than Switzerland. In the 2016-2017 Global Competitiveness Report by the World Economic Forum (WEF), Switzerland was ranked first for the eight time running. Switzerland also ranks first in the Global Innovation Index 2017, published by Cornell University, INSEAD and the World Intellectual Property Organisation (WIPO). Since being founded in 1952, the Swiss National Science Foundation (SNSF) has reviewed more than 70,000 research funding applications and has enabled over 20,000 talented young researchers to undertake a research period abroad. The Commission for Technology and Innovation (CTI) supports applied R&D projects, as well as the creation and development of start-ups and also knowledge and technology transfer. In 2016, the CERN CTI used federal subsidies totalling CHF 184.6 million to fund 539 projects. The name CERN is derived Switzerland’s two federal institutes from the acronym for the of technology in Zurich and Lausanne are French “Conseil Européen renowned worldwide for their cutting-edge pour la Recherche Nucléaire”, scientific output. They also have a long or European Council tradition of attracting foreign researchers for Nuclear Research, a and lecturers, with over 50% of teaching provisional body founded staff in both institutes hailing from outside in 1952 with the mandate Switzerland. of establishing a worldclass fundamental physics FUNDING AND SUPPORT POLICY research organization in Europe. At that time, pure physics research concentrated By supporting and funding research, on understanding the inside of the atom, hence the word “nuclear”. Switzerland seeks to secure its status as It is the largest particle accelerator in the world, measuring roughly 27 kilometres in one of the world’s most innovative countries. circumference and located deep beneath the surface near Geneva Public research funding hinges mainly on CERN’s main function is to provide the particle accelerators and other the proactive work of researchers, the infrastructure needed for high-energy physics research – as a result, numerous principle of competition and quality-based experiments have been constructed at CERN through international collaborations. funding criteria. The main site at Meyrin hosts a large computing facility, which is primarily used to In terms of public research support store and analyse data from experiments, as well as simulate events. Researchers and funding, the Confederation finances need remote access to these facilities, so the lab has historically been a major wide the Swiss National Science Foundation area network hub. CERN is also the birthplace of the World Wide Web. (SNSF) and the Commission for TechnolAbout 2600 people work there full-time, and over 7800 scientists from about 500 ogy and Innovation (CTI). It also supports universities and research institutes work there in total. research institutes within the ETH domain

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SWITZERLAND’S WATERFALLS

STAUBBACH FALLS, LAUTERBRUNNEN

The Beauty

Of Watery Forms

Switzerland has some of the highest mountain peaks in the world, an abundance of snow, and is dotted with lakes and rivers. It will come as no surprise, then, that this geographic wonder is home to some of the world’s most beautiful waterfalls

he waterfalls of Switzerland have attracted visitors and inspired poets over the years – and still today are a marketing boon. “The soul of man is like water. It comes from heaven and rises again to heaven,” wrote Germany’s greatest poet, Goethe, after watching the play of wind and water at the valley’s best known landmark, the Staubbach Falls.

Byron described the same falls as “like the tail of the pale horse ridden by Death in the Apocalypse.” The falls get their name from the spray – like dust, or “Staub” – whirled by the wind. Like Goethe and Byron, countless tourists have watched the stream turn into “waves of cloud” as it hits the rock. Sparkling, towering, thundering, subterranean – Switzerland’s waterfalls are as varied as they are thrilling.

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ENGSTLIGEN FALLS, ADELBODEN

TRÜMMELBACH FALLS, LAUTERBRUNNEN

from the joining of several streams in Engstligenalp, falling down 600 metres of rocks, officially becoming the Engstlige river. The waterfall can be seen up close from a rocky path, or from above if you take the cable car outside the village of Adelboden. At the top there is a flat, circular trail which begins close to the mountain station.

REICHENBACH FALLS, MEIRINGEN

STAUBBACH FALLS, LAUTERBRUNNEN With a height of nearly 300 metres, Staubbach Falls is one of the highest waterfalls in Switzerland; dropping into the Lütschine River. It is an extremely stunning waterfall located above the scenic village of Lauterbrunnen in the Bernese Oberland. Staubbach Falls is one of 72 waterfalls in the Lauterbrunnen valley and well worth the steep, short walk up the pathway for a spectacular view behind the falls. ENGSTLIGEN FALLS, ADELBODEN Engstligen is the second largest waterfall in Switzerland, and under preservation since 1948. The waterfall is formed

REICHENBACH FALLS, MEIRINGEN Reichenbach Falls is famous as the place where Sherlock Holmes fell to his ‘death,’ but the falls were famous in Europe long before that. The Reichenbach Falls are a series of waterfalls on the Reichenbach Stream in the Bernese Oberland region of Switzerland near Meiringen and have a total drop of 250 metres. You can walk along the trail through the falls or take the funicular to a viewpoint where you will be rewarded with wonderful views of the waterfall and the Hasli valley. TRÜMMELBACH FALLS, LAUTERBRUNNEN The Trümmelbach Falls are Europe’s largest subterranean water falls. They carry meltwater from the glaciers of the Jungfrau mountains down to the Lauterbrunnen Valley - carrying up to 20,000 litres of water per second. This ten-tiered waterfall cuts its way through the mountain, making it one of the most unique waterfall experiences. In order to see the waterfalls, you have pay a small entrance fee to take the lift to the top and from thereyou can walk through a series of stairs and tunnels to viewing platforms. The underground parts of the falls are also illuminated, which results in one of the most striking sights in Switzerland.

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FOROGLIO FALLS, VAL BAVONA (NEAR LOCARNO)

ROSENLAUI FALLS, MEIRINGEN

ROSENLAUI FALLS, MEIRINGEN The Rosenlaui glacier gorge is located near the quiet mountain hamlet of Schwarzwaldalp, not too far from the town of Meiringen. As you enter the Gletscherschlucht, you will first notice the powerful Rosenlaui waterfall that carries the waters of the Rosenlaui Glacier through this ravine. There is a footpath ascending through the narrow ravine, which is surrounded by up to 80-metre cliff walls. At the end of the gorge, a forest trail will lead you back down to the entry point. FOROGLIO FALLS, VAL BAVONA (NEAR LOCARNO) Foroglio Waterfall is a remarkable waterfall tumbling down a 80 metre high rock into the Val Calnegia valley, which can be reached from the charming town of Foroglio which is located in the Ticino region of Switzerland. An information trail begins in the villages of Cavergno and Bignasco and takes walkers in a number of stages along the floor of the valley to the Terra di Foroglio, to Pontido and through the Calneggia Valley to alpine meadows at heights of over 2000 metres. MÜRRENBACH FALLS, STECHELBERG The Mürrenbachfall is located just outside Lauterbrun-

MÜRRENBACH FALLS, STECHELBERG

nen towards Stechelberg and is the most visually stunning waterfall in the valley. The waterfall crashes to the ground from the 417-metre-high Mürrenfluh in five cascades, making this Switzerland’s highest waterfall. The most direct views of Mürrenbach Falls are from the Schilthornbahn cable car station. The waterfall flows year-round, but is the most prominent following spring melts. GIESSBACH FALLS, LAKE BRIENZ Giessbach Fall tumbles in 14 stages, over a length of 500 metres down to Lake Brienz near the town of Interlaken in the Bernese Oberland region of Switzerland. The waterfall is surrounded by mountains, forests and alpine meadows with breathtaking views of the pristine Lake Brienz. It is recommended to take the funicular up, walk the loop behind the falls, check out the historic Giessbach hotel, and then walk back down to the boat dock back on Lake Brienz. RHINE FALLS, SCHAFFHAUSEN The Rhine falls, the largest waterfall in Europe, is only about 45 minutes north of Zurich near the town of Schaffhausen. There are several viewing platforms on both sides of the falls,

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GIESSBACH FALLS, LAKE BRIENZ

RHINE FALLS, SCHAFFHAUSEN

as well as on the mighty rock that stands tall in the middle of the falls. You can even take a boat that will drop you off on the rock or take you to the other side, making it possible to make a circular route around the falls. TINE CONFLENS, LA SARRAZ Tine Conflens is an impressive waterfall where the Veyron and the Venoge rivers meet and is surrounded by breathtaking scenery. These tumultuous waters have shaped gorges

TINE CONFLENS, LA SARRAZ

and canyons into the limestone creating a magnificent rocky hollow. To reach the falls, take the train from Lausanne to La Sarraz. It is about a 40-minute walk to these waterfalls in the viilage of Ferreyres. You may also want to consider hiking on to RomainmĂ´tier through the Nozon Gorge.

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KEY MESSAGES

Comment: Serbia Can Count on Swiss Expertise in Many Fields

What could Serbia learn from Switzerland? It seems that we can add answers to this question endlessly, always inserting one more ingredient, whether that relates to democratic values, good governance, economic efficiency or local development

to Europe, and as a neighbour to whom it shows due respect and offers multidimensional support in addressing challenges arising over the course of Serbia’s transition to a fully-fledged democracy and market economy.

H.E. PHILIPPE GUEX, AMBASSADOR OF SWITZERLAND TO SERBIA

THE POWER OF A REFERENDUM

ocial dialogue and citizen participation are core values of the Swiss political system. Therefore, in our international cooperation we are also committed to citizen involvement in decision-making. An active civil society is essential for a democracy. Europe would not be Europe without Serbia. Switzerland and Serbia are neighbours. The security of Switzerland depends largely on the stability of its neighbour countries. Serbia, like all Western Balkans countries, still faces numerous challenges in making peace and stability sustainable in the region.

DRAGICA TOMČIĆ, ECONOMIC ATTACHÉ, EMBASSY OF SWITZERLAND

WE GLADLY SHARE SWISS KNOWHOW

witzerland is a reliable partner that supports fiscal stabilisation in several ways. Swiss support is provided mainly through strategic partners like the World Bank (WB) and the International Monetary Fund (IMF). With them, we help to strengthen key institutions with respect to fiscal stabilisation, such as the Tax Administration, the Public Debt Administration, the Statistics Office and the National Bank of Serbia. However, we also support the Public Finance Reform Plan through bilateral projects. For example, we collaborate with the Treasury Administration to implement the Public Accounting Reform and with the Central Harmonisation Unit to simplify the certifying of internal auditors. With the Ministry of Finance, we are discussing possible support for capacity building of the new Fiscal Risk Unit. We are also open to considering assistance in other priority areas regarding fiscal stabilisation.

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URSULA LÄUBLI,DIRECTOR OF THE SWISS COOPERATION OFFICE SERBIA, COUNSELLOR AT THE EMBASSY OF SWITZERLAND

SWISS MODEL FOR SERBIAN EDUCATION

witzerland remains committed to strengthening democratic institutions and processes, as well as inclusive and sustainable growth in support of Serbia’s path to European integration. Most importantly, our support should bring about concrete benefits for Serbian citizens – they are the ones who should ultimately experience changes in their lives. Many citizens have become quite disillusioned with the prolonged transition. As we can build on achieved results and successful experiences, we will be active in the same fields: Governance, Economic development and Employment and Sustainable energy and resilient cities. With sharpened objectives for accountable and transparent public administration, sustainable economic development and increased energy sustainability, the new strategy is even more result-orientated than the previous one.

MAJO MIĆOVIĆ, PRESIDENT OF THE SWISS-SERBIAN CHAMBER OF COMMERCE, GENERAL MANAGER OF SKY EXPRESS D.O.O.

EVER BETTER COOPERATION

witzerland is a country of serious business operations, cautious steps and intelligent investments. With such an investment nature, Swiss investors prefer to move step by step when it comes to expanding their operations in Serbia. The visible progress achieving in business conditions in Serbia provides a sound basis for further development and investments. Of late we’ve also been witnessing increased interest among Swiss businesspeople, particularly in the fields of IT, agriculture and energy. We are witnessing the fact that Serbia and Switzerland are reinforcing their economic ties on many fronts, in the areas of education, investment, market mix, exchanges of goods and people, and in cultural links.

ANA GOVEDARICA, GENERAL MANAGER, ROCHE SERBIA, SSCC VICE-PRESIDENT

NEW MEDICINES AVAILABLE QUICKER THAN EVER

he concept of treatment is essentially changing. Molecular biology launched a revolution in the way we prevent, diagnose and treat diseases: personalised healthcare. As scientists have begun to understand, target, and diagnose illnesses on a molecular level, the approach to treatment has changed fundamentally. Cancer, for instance, is not one disease, but the result of innumerable genetic mutations. This evolving understanding of disease is making it possible to create targeted medicines for groups of people with the same diseases drivers, making a difference in the lives of many people with serious illnesses. In the era of digital technology, we will increasingly be able to tailor medical treatment to the needs of individuals and small groups of patients, because we can review more information about how diseases manifest themselves and how patients experience them day-to-day.

ANA GRUJOVIĆ, DIRECTOR OF THE SWISS-SERBIAN CHAMBER OF COMMERCE, SSCC

DUAL EDUCATION – AMONG THE KEY FACTORS

he SSCC will be marking five years of its work in March 2019. Over the last four years, approximately 70 companies decided to support the SSCC and join our Association as member companies. We strive to build a strongly connected SSCC community and are sure that new companies will also be joining the SSCC in the next year. SSCC membership is comprised of businesses of various types and sizes, with the economic sectors represented including agri-food, ITC, pharmaceuticals, wood processing, construction, distribution, HR services, consulting and others. Small to medium-sized businesses comprise the majority of our membership. Larger companies, such as Nestle, Roche, SIKA and Ringier Axel Springer, are also among our members.

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COMPANY REGISTER ABSOLUT TIME Olivera Stojanović Knez Mihailova 47 11000 Belgrade info@absolut-time.rs www.absolut-time.rs

BELLEVUE SME ADVISORS GMBH Paul Vuolle Kantonstrasse 25 8807 Freinbach, Switzerland www.bellevue-advisors.ch

ADECCO OUTSOURCING D.O.O. Dragan Simonović Vladimira Popovića 40 11070 New Belgrade info.srbija@adecco.com www.adecco.rs

BEOTIM Marko Ilić Radnih Akcija 55 11250 Železnik info@beotim.net www.beotim.net

ALLIANCE INTERNATIONAL MEDIA D.O.O. Maja Vidaković Makenzijeva 67 11000 Belgrade office@aim.rs www.aim.rs ALMA QUATTRO D.O.O. Sandra Dejanović Dositejeva 20/3 11000 Belgrade office@almaquattro.rs www.almaquattro.rs AOD MSA IP – MILOJEVIĆ SEKULIĆ ADVOKATI Vuk Sekulić Karađorđeva 65 11000 Belgrade tm@msa-iplaw.com www.msa-iplaw.com AQUAWELL PRODUCTION D.O.O. /AQUAWELL GROUP AG Mischa Jovanović Iva Lole Ribara 6 21000 Novi Sad/ Erlistrasse 66403 Kussecht am Rigi, Switzerland ns.aquawell@gmail.com www.saint-johns.com/ serbian BASNA Vesna Baur Atenica 74/1, 32104 Čačak info@basna.net www.basna.net BARRY CALLEBAUT SEE D.O.O. Stojan Kemera Jurija Gagarina 32a 11000 Belgrade www.barry-callebaut.com BDK ADVOKATI Tijana Kojović Majke Jevrosime 23 11000 Belgrade office@bdklegal.com www.bdklegal.com

BTA TRAVEL AGENCY Bojana Stanarčević Takovska 6 11000 Belgrade office@bta.co.rs www.bta.co.rs CASH BACK IMO Mirko Vinćetić Stevana Markovića 8 11000 Belgrade cashbackbelgrade@ eunet.rs www.refundacijapdv.com CONSULTEER D.O.O. Goran Đorđević Vojvode Petra Bojovića 5 11000 Belgrade info@consulteer.com www.consulteer.com CORESIDE Dejan Stanarčević Kneza Mihaila 1 11000 Belgrade office@coreside.rs www.coreside.eu COLOR MEDIA COMMUNICATIONS Ruža Ristanović cmc@color.rs www.diplomacyandcommerce.rs CONFIDA CONSULTING Christian Braunig Knez Mihailova 22 11000 Belgrade office@confida.rs www.confida.rs

CH-8001 Zurich s.gabriel@gabriel -arbitration.ch www.gabriel -arbitration.ch/en GOMEX Goran Kovačević Miletićeva 27a 23 000 Zrenjanin kontakt@gomex.rs www.gomex.rs GUSTAV KAESER TRAINING INTERNATIONAL D.O.O. BEOGRAD Petar Dotlić 8. marta 9/51 11000 Belgrade serbia@gustavkaeser.com www.gustavkaeser.com IMETAL D.O.O. Branislav Filipović Zrenjaninski put 11-O 11111 Belgrade imetalsrb@gmail.com INP GROUP Carsten Vollrath Gavrila Principa 26/20 11000 Belgrade office@THE-INP.com www.the-inp.com INTERNATIONAL EDUCATIONAL CENTRE D.O.O. NOVI SAD Petar Nikolić Janka Čmelika 24 21 000 Novi Sad INTERVENTURE Mirko Đurić Science Park Belgrade Veljka Dugoševića 54 11000 Belgrade info@interventure.info www.interventure.info IT WERKE D.O.O. Milena Kostadinović Vase Pelagića 21000 Novi Sad info@itwerke.rs www.itwerke.rs

GA D.O.O. Ivan Alikaflić Ljubomira Stojanovića 21 11000 Belgrade office@gadoo.co.rs www.gadoo.rs

JOINT LAW OFFICE MARIĆ AND MUJEZINOVIĆ IN COOPERATION WITH KINSTELLAR Jelena Pajić Bulevar Mihaila Pupina 10L 11070 Belgrade www.kinstellar.com

GABRIEL ARBITRATION DISPUTE RESOLUTION Nataša Hadžimanović Bahnhofstrasse 108

KONZUL D.O.O Marko Slijepčević Stevana Musica 1 21000 Novi Sad www.konzul.rs

We deliver bespoke furniture to Switzerland

ID BIRO

Novopazarska 49, 11000 Beograd Tel:+381-11-24-40-250, +381-11-24-40-566

KOELEMAN FOOD PRODUCTS Placide Machoud Karla Rojma 2a 35210 Svilajnac office@koeleman.rs www.koeleman.rs LAW OFFICE ALEKSIĆ Ivana Maraš Grčkoškolska 1 21000 Novi Sad aleksicsasaradnicima@ lawofficealeksic.rs www.lawofficealeksic.rs LAFARGE HOLCIM Dimitrije Knjeginjić Trg BFC 1, 21300 Beočin lafarge.srbija@ lafargeholcim.com www.lafargeholcim.com MET SRB Ljubomir Nedeljković Bul. Zorana Đinđića 48a 11070 Belgrade info.metsrb@met.com www.met.com MELIO Lionel Mertes 11407 Selevac BB melio@melio.rs www.melio.rs MIKIJELJ JANKOVIĆ & BOGDANOVIĆ Dr Vladimir Đerić Vlajkovićeva 28 11000 Belgrade office@mjb.rs www.mjb.rs MITAN OIL D.O.O. Marijana Vukotić Kužet Terazije 16/III 11000 Belgrade office@mitanoil.rs MITECO KNEŽEVAC Miodrag Mitrović Oslobođenja 39

www.id.rs 11090 Beograd info@miteco.rs www.miteco.rs MK GROUP Aleksandra Stojanović Bul. Mihajla Pupina 115e 11000 Belgrade info@mkcommerce.co.rs www.mkgroup.co.rs MOKROGORSKA ŠKOLA MENADŽEMNTA Bojan Balaž Kralja Milana 2 11000 Belgrade office@msm.edu.rs www.msm.edu.rs MONTEROSA Adrien Alkabes Ruzveltova 23 11000 Belgrade office@monterosa.rs MOSER-SQTS D.O.O. SWISS QUALITY TECHNICAL SERVICES Marija Petrović Tršćanska 21 11080 Zemun info@moser-sqts.rs www.moser-sqts.rs MRG EXPORT -IMPORT D.O.O. Milun Grbović Ustanička 25/V 11000 Belgrade office@mrg.rs www.mrg.rs MSC MEDITERANSKA BRODSKA KOMPANIJA – MSC D.O.O., BEOGRAD Alexander Di Leonardo Simina Street 18 11000 Belgrade MUTARA TREUHAND AG Severin Knusel Dorfstrasse 38 CH-6340 Baar

kontakt@mutara.ch www.mutara.ch NAMICS D.O.O. Jan Keller Kneza Mihaila 33 11000 Belgrade info@namics.com www.namics.com/en NELT CO Marko Milanković Maršala Tita 206, P.O. Box 530 11272 Dobanovci, Belgrade office@nelt.com www.nelt.com NESTLE ADRIATIC S D.O.O. Yana Mikhailova Milutina Milankovića 11 A 11070 Belgrade info@rs.nestle.com www.nestle.rs NEVENA & ALL ME COSMETICS Natasa Novičić Đorđa Stamenkovića bb 16000 Leskovac office@allmecosmetics.rs www.allmecosmetics.rs OMYA VENCAC D.O.O. Mihailo Hadžistević Venčački put bb 34300 Aranđelovac www.omya.com ORACAL POLIKARBONATI Nenad Đolović Goranska 185 11300 Smederevo office@ oracalpolikarbonati.com www.oracalpolikarbonati. com PG GRUPA D.O.O. Nevena Beljin Ćukovački kut 8a 11080 Zemun info@pggrupa.rs www.pggrupa.rs

BUSINESS PARTNER BUSINESS SWITZERLAND PARTNER

PETITE GENEVE PETROVIĆ Sava Petrović Uskočka br 7 11000 Belgrade www.petitegeneve.com PREDSTAVNIŠTVO NOVARTIS PHARMA SERVICES INC Filip Zorić Omladinskih Brigada 90A/3 11070 Belgrade www.novartis.com PRETEK D.O.O. BEOGRAD Gordana Brossard Rige of Fere 7 11000 Belgrade www.precel.ch PROFESSION GROUP Snežana Simin Dečanska 13/21 11000 Belgrade office@professiongroup. com www.professiongroup. com RINGIER AXEL SPRINGER D.O.O. Jelena Drakulić-Petrović komunikacije@ringier.rs Žorža Klemansoa 19 11 000 Beograd www.ringieraxelspringer.rs

SUPERROADS D.O.O. Ana Vitorović Makenzijeva 15 11000 Belgrade superroadsserbia@gmail. com www.superroads.rs

TELEMIIVA GMBH Ivan Mirić Gsteigstrasse 2 8049 Zurich, Switzerland office@solar-miiva.ch www.solar-miiva.ch

SICPA Yannis Egloff Av de Florissant 41 1008 Prilly, Switzerland www.sicpa.com

SWISS EDUCATION GROUP Jovana Pejčić Avenue des Alpes 27 CH-1820 Montreux, Switzerland www.swisseducation.com

SGS BEOGRAD LTD Mr. Marinko Ukropina Jurija Gagarina 7b 11070 Belgrade www.sgs.rs

SYGMA CONSTRUCTION Zoran Jevtić Severni Bulevar 17v 11000 Belgrade office@sygma.rs

TEKNOX G ROUP SRBIJA Bogdan Pavlović Autoput za Niš 17 11224 Vrčin (Belgrade) contact-rs@ teknoxgroup.com www.teknoxgroup.com

info@sandoz.rs www.novartis.com SIKA D.O.O. SERBIA Dragan Gavrilović Patrijarha Pavla 1 22310 Simanovci office@rs.sika.com www.srb.sika.com

THE REPRESENTATIVE OFFICE STRAGEN PHARMA SA BEOGRAD Miodrag Jakovljević

Knez Mihailova 11-15 11000 Belgrade info@stragen.ch www.stragen.ch

Oblakovska 28 11000 Belgrade info@visuals.rs www.visuals.rs

TRS D.O.O. Goran Andrić Varvarinska 14a 11000 Belgrade trs@trservices.rs www.trservices.rs

ZUHLKE ENGINEERING Aleksandar Marjanović Bul. Milutina Milankovića 1ž 11070 New Belgrade info@zuhlke.com www.zuehlke.com

TSG OFFICE Ljubica Tomić Carice Milice 3, 11000 Belgrade office@tsg.rs; www.tsg.rs VISUAL IMPACT D.O.O. BEOGRAD Darko Milojković

ŽUNIĆ LAW OFFICE Nemanja Žunić Pozorišni Trg 7 21000 Novi Sad office@zuniclaw.com www.zuniclaw.com

SKY EXPRESS Majo Micović Uroša Martinovića 13 11000 Belgrade office@sky-express.rs www.sky-express.rs STANDARD FURNITURE SRBIJA Edin Dacić Borivoja Velimanovića bb 35230 Ćuprija office@standard-serbia. com www.standard-serbia.com

ROCHE D.O.O. SERBIA Ana Govedarica Milutina Milankovica 11A 11070 Beograd www.rochesrbija.rs

STAR IMPORT Stefan Voros Omladinskih brigada 33 11070 Belgrade aleksandra.miladinovic@ starimport.rs www.mercedes-benz.rs

SANDOZ PHARMACEUTICALS D.D. REPRESENTATIVE OFFICE BELGRADE Ljubiša Kukurić Kneginje Zorke 2 11000 Belgrade

SR TECHNICS SERVICES D.O.O. Milena Gajović-Shrestha Omladinskih Brigada 90G 11070 Belgrade www.srtechnics.com

BUSINESS PARTNER SWITZERLAND