YOUR PARTNER IN HEALTH CARE

ADOC is a family business that has been supplying medicines to all healthcare institutions in the country for the last three decades, while it also holds the position of market leader in the fields of diabetes care and laboratory diagnostics. In addition to that, ADOC also manufactures a significant number of medicines, medical devices and supplements

At ADOC they follow market trends, plan the Can you briefly introduce your company us to? development of products and services stra- We are a family-owned company, established in Detegically, and expand their network of supplicember 1990, which means that we’ve been operating ers and customers. They also simultaneously on the domestic pharmaceutical market for 30 years. work continuously on the personal We deal with the import, storage and professional development of employees, which, viewed in its enBy respecting every agreement and distribution of medicines and medical devices. During this period tirety, is obviously a good direction, and contractual obligation, we we’ve cooperated with numerous considering that the company has been operating successfully for three decades already. have gained enormous trust among all stakeholders world leaders in the pharmaceutical industry, such as Roche (Pharma & Diagnostics), AstraZeneca, Merck

KgaA, Novo Nordisk, Merck, Sharp & Dohme, but also WHO and local authorities immediately and fully, includwith domestic manufacturers, i.e. Hemofarm and Actavis. ing protective equipment and resources, self-isolation, We are among the largest suppliers of medicines to all shift work and remote working. healthcare institutions in the country, and we would single As a large supplier of medicines and medical devices, out our market leader position in the fields of diabetes we understood most seriously our role in ensuring the care and laboratory diagnostics. vitality and functioning of the entire health system,

ADOC is also a manufacturer of a significant number so there was no way we could allow any halts in operaof medicines, medical devices and supplements, includtions and deliveries. Our primary goal was to keep work ing some brands that are very well represented on the processes to a minimum, but we managed to maintain domestic market. the full volume of operations. We are still continuously Thirty years is a long period of existing and operating prepared to make a decision and adjust our operations successfully. How have you managed to last so long? to the given situation at any moment. - There are many factors that exist in the successful operation of any organisation, including ours, but I would single How do you manage to bring decisions under such short out two key ones: respect for agreements and constant deadlines? development. ADOC’s basic principle is to respect every - Compactness and flexibility are significant advantages agreement and contractual obligation, whether that reof our company. The complete organisation is situated in lates to orders, financial obligations, delivery, the quality a single location and we do everything centrally, includof products or services etc. In this way we’ve gained great ing decision making. In that way we are able to respond trust among all stakeholders. On the other hand, we have to every new situation, not only during extraordinary always looked ahead, because we know that maintaining circumstances, but also during regular operations. the existing situation isn’t possible in the long run. How many employees does ADOC operation with clients during the have? - At present, counting only the pharma business, we have 170 employees. e By caring for every mployee we’ve created a state of emergency? - No! There is no compromise in that. The quality of products and services, However, a more important statistic strong and competent team of respect for deadlines and contractual is that departures from ADOC are negligible, which testifies to the fact professionals who can respond obligations, and the requirements of all market participants, remain ADOC’s that our employees are satisfied with to every challenge priorities. That’s something we showed the conditions and see their future at the most during the extraordinary our company. In addition to the continuous development circumstances, and we received recognition from all our of skills and education, as well as providing all employees clients. It wasn’t easy in the slightest during this period, with opportunities to express themselves on a profesbut we managed to preserve the reputation that we’ve sional level, it is very important to have exceptional social been building over the last thirty years. responsibility and care for every employee that ADOC has nurtured since its inception. In this way we’ve created To conclude, can you reveal to us your plans for the coma strong and competent team of professionals who can pany’s future development? respond to any challenge. - Our plans certainly include expanding our distribution Is the COVID-19 pandemic impacting on your operations? development of our production, the market strengthening - This is certainly a global problem, the pandemic influences of the position of existing brands and the introducing of our company and the entire market generally. However, I new quality products to the domestic market. We are also believe we’ve responded in a timely and adequate manfocusing on Value Added Service, in terms of co-promotions ner at every juncture of the pandemic and events at the & outsourcing, market access, patient support programmes, global and local levels. There have been various obstacles RA support and primary & secondary packaging, where to doing business during the epidemic, from supplies we believe we can offer a lot to our partners. and imports all the way to deliveries to end customers, monitoring the situation in the country and the region, Did you have to abandon some of your principles of coportfolio, but we are currently placing an emphasis on the but everything has been overcome successfully through Milorada Jovanovića 11, Belgrade joint efforts. We adopted the recommendations of the www.adoc-pharma.com