Aleksandra Miladinović, PR

“She’s Mercedes” Empowers Women

ALEKSANDRA MILADINOVIĆ, PR, Mercedes-Benz, Star Import

The Mercedes-Benz brand works tirelessly to strengthen the position of women in the modern world. Since 2015, this struggle has been presented in the form of the platform “She’s Mercedes” - a place where women can connect and exchange ideas and experiences, learning from one another

Thanks to the activities of one of the world’s most famous brands, women in more than 60 countries can today exchange opinions within the scope of an online community and at networking evenings, but can also find inspiration in the world of Mercedes-Benz.

Bertha Benz, the wife of Karl Benz, was a source of inspiration and a business partner to her husband. Is she proof that a powerful woman stands behind every successful man?

It would be hard to imagine Karl Benz’s world-changing invention that led to a revolution in mobility without his wife Bertha Benz, her inexhaustible optimism and ability to find the right way even in difficult situations. Although the public remained sceptical about the new horseless carriages powered by a “mysterious” force, she made a quick decision and embarked on an arduous journey of more than a hundred kilometres accompanied by her two sons. That’s why I believe everyone can find inspiration in her courage and will to keep moving forward even in difficult situations. Bertha was a pioneer and the first test driver, but also a genuine example of how people should have a positive, practical approach to life and should face problems full of self-confidence. This makes Bertha Benz the best role model for today’s pioneers in all areas of life.

“She was always more daring than me,” Karl Benz said of his wife, whose boldness, steadfastness and courage can serve to motivate anyone to believe in their own ideas and dreams, regardless of how unbelievable they may appear to others.

Is striving for excellence something that’s common to all successful women?

Bertha knew that problems had to be approached with a positive attitude, even when success isn’t guaranteed. Life is learning and constant improvement. A person learns the most from their own mistakes, and because no one wants to

Bertha Benz was a genuine example of how people should have a positive, practical approach to life and should face problems full of selfconfidence

experience failure, doing so becomes even more important. Bertha didn’t fear failure, and her courage changed the way the world functions today. With her own example, she showed how important it is to have a vision and faith in one’s own ideas. When you believe in yourself, you strive for top quality and try to always push your own boundaries and set new standards. From Bertha to this day, that motto has forever remained in the genes of the Mercedes-Benz brand, and I’m certain all successful women would agree with that.

How and why was the “She’s Mercedes” platform created? What message is relayed through the accompanying campaign?

The Mercedes-Benz brand works tirelessly to strengthen the position of women in the modern world. Since 2015, this struggle has been presented in the form of the platform “She’s Mercedes” - a place where women can connect and exchange ideas and experiences, learning from one another. She’s Mercedes is dedicated to inspiring, connecting and empowering women to show the best of themselves. Bertha Benz is actually the symbol of the brand.

By connecting under the “She’s Mercedes” brand, our aim is to create a base for women to associate in various fields, thereby encouraging them to further cooperate and improve their position in society. We want our platform to grow and develop together with women, because experiences, perspectives and opinions are crucial in helping to build a community in which exchanges, inspiration and mutual support can influence the setting of new standards.