For total Print & Marketing Solutions Fineline - your print solutions partner 2
A Fruitful Par tnership Fineline Printing has forged long-term fruitful partnerships with an extensive and diverse range of clients, among them some of the nation’s iconic brands, companies who demand the best and know Fineline delivers nothing less. As the challenging world of print communication continues to evolve, Fineline Printing is dedicated to
developing new, on-going and mutually beneficial business partnerships with like-minded companies committed to excellence and success. We have grown and will keep doing so by establishing innovative ways to communicate our clients’ core messages. We believe that when it comes to relationships, there can be no compromise on refreshing ideas and quality.
Heavy Duty Lubricants
The Power of Dreams
feel like new. feel like you Since 1928
www.pedders.com.au
energy
Fineline - your print solutions partner 3
Company Profile & Services Guide Since 1980 Fineline have evolved to become one of Australia’s most trusted print communication specialists. Successful brands trust us to deliver innovative and full service printing solutions. In addition we offer premium quality and real value.
Index Meet the Team
2
Bookwork and Catalogues
15
We’ve Grown - Printing Services
4-5
Promotional Merchandise
16
Need Large Format Printing?
6-7
Environmental Control
17
Retail Solutions / Direct Marketing Solutions
9
Packing
18
Total Print Services / Stationery Solutions
10
Creative Design Solutions
19
Full Service Print Marketing
12-13
Great Brands Demand the Best
20
Total Print Management
14
Mission Statement
21
Located in Noble Park North, Melbourne, Victoria. Fineline’s state-of-the-art Print Communications Facility is managed by graphic arts and digital communications specialists. Fineline - your print solutions partner 1
Meet
the Team Neil Collyer - Director/CEO Fineline Printing’s impressive facilities are supported by professional staff and a Management team specifically engaged to drive the business forward. CEO and joint-director, Neil Collyer came to the business five years ago after an impressive corporate background. Collyer has held a number of senior corporate positions including four years as National Manager of Operations with Salmat, Australia’s largest blue-chip communications company, was National Publications Manager for the Sensis-owned Trading Post Group and before that was Group General Manager for the Fairfax Regional and Community Newspapers’ Network.
Greg Kilner - Director Fineline’s other Director and driving force is Greg Kilner. Greg brings to the Fineline brand more than 25 years of sales and marketing experience along with the considerable backing of his multi-million dollar building company, Premier Builders’ Group, where he is also CEO and Director.
Kelly Wallace - General Manager Operations General Manager of Operations is Kelly Wallace. Kelly has more than 25 years in the print business and was formally a General Manager of a printing house and Divisional Manager of Fineline’s Print Management arm. Kelly carries a Graduate Diploma in Management with other academic qualifications that complement her vast production and sales skills.
John Burns - General Manager Finance General Manager of Finance is John Burns, a man with an impeccable business professional background, having held such positions as Chief Financial Controller of major European electrical equipment supplier LeGrand International, State Finance Manager for communications giant Salmat and Chief Finance Manager for John Fairfax Holdings, publishers of The Age.
Fineline - your print solutions partner 2
Make a Splash! Fineline - your print solutions partner 3
We’ve Digital Printing As the demands of the modern marketplace dictate that the modern printer is at the leading edge of technology, Fineline has evolved from being a traditional offset sheet fed printer to an organisation able to handle any task, including paperless ones. Fineline has recently grown by establishing a Digital Printing Division. Its heartbeat is the Kodak NexPress SX3300, a state-of-theart digital colour press. The offset and print management services on which Fineline built its reputation are also humming along at a growing pace, and continue to provide the soundtrack to life on Fineline’s shop floor.
Kodak NexPress SX3300 Digital Production Color Press Kodak NexPress Glossing Unit
Offset Printing Fineline has built its reputation as one of Victoria’s premier printers on the back of more than 30 years of quality commercial sheet fed offset printing. Our offset presses provide the foundation and production vehicle for a host of point-of-sale print collateral whether it be wobblers, posters and other in-store displays along with brochures, business cards, promotional flyers, annual reports, or packaging - we do it all.
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Grown Wide Format Printing Fineline Printing has introduced wide-format printing to their impressive armoury of equipment. The HP Designjet L28500 can create vivid indoor and outdoor signage on an array of different materials whether it be paper, film, vinyl, textiles or uncoated stocks. Should you require point-of-purchase posters, light boxes, wall-coverings, self-adhesive vinyls, vehicle wraps, outdoor and event banners we can handle all of it with our 2.64m unit.
HP Design Jet L28500
The HP latex inks are water-based inks that combine the best characteristics of eco-solvent inks and water-based inks. The inks are completely cured inside the printer to form a durable film on the print medium. Prints come off dry so we can move right onto lamination, finishing, shipping, or display assuring quick turnaround and delivery times. The printer also has the capacity to print double-sided banners whether it be fabric, vinyl or paper stocks.
Prints up to 2.64m wide x any length
To accompany the wide-format printer, Fineline has invested in a wide-format laminator to laminate the large format graphics and creative artwork that will form part of your next promotional and marketing campaign.
Printing with a
twist
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Need
LARGE FORMAT
Printing?
Fineline’s Large Format printing and mounting department can produce a wide range of advertising & POS signage to help you stand out from the crowd and build awareness of your special offers, products and services. We also handle high end image reproduction printing on canvas and display board.
A2
A1
AO
MEGA SALE!
GRAND SALE! SALE!
Posters
Vinyl Banners
A2, A1, A0 and mega sized posters up to 1500mm wide, can be printed on paper and other substrates quickly and affordably.
Banners are durable and can be produced in a range of sizes or customised to exact dimensions. Various finishing’s available.
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FOR MORE INFORMATION, Please speak to our Building & Design Consultants *Not to be used in conjunction with any other offer.
Shop Signage We print and mount to plastic and metal using light fast inks.
CALL 1300 PREMIER or 8768 3600 www.premierbuilders.com.au
< Can print up to 2.64 metres wide! >
Window Graphics A range of graphics are available, including: • Computer cut imagery • One way vision • Window runners
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Corflute Signs Low cost and durable, corflute signs are perfect for outdoor advertising.
Pull - Up Banners
A - Frames
Pull - Up Banners provide an affordable way of displaying your company at expos and events.
Let customers know what deals are available in your store.
Available widths: • 850mm Wide • 1000mm Wide • 1200mm Wide
Retail Display Lightboxes
Promote your specials inside and outside your store.
Lightboxes let you advertise 24/7. We have a number of energy efficient and affordable lightbox designs to choose from. We can also provide interchangeable lightbox inserts.
Vinyl Flags Decals We can print all types of adhesive stickers for indoor and outdoor application.
Vehicle Signage and Wraps Transform your vehicle or fleet into mobile advertising billboards.
Vinyl flags can be printed and trimmed to many shapes and sizes. We can also provide display fixtures.
Canvas Printing and Framing Capture your favourite imagery on canvas.
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Full Circle Solutions
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Retail Solutions Blister Cards With our specialist production facilities, Fineline can create high-quality blister cards to suit any of your packaging needs. Fineline can create a unique solution for your business with a 100% guarantee on single or double sided blister cards, with a stock range of up to 400gsm.
POS Material Want to stand out from the crowd? Fineline can help with eye-grabbing point of sale material that leaves your competitors fading into the background. Whether it be counter stands, shelf-wobblers, customised cartons, posters or banners, Fineline has the solution for your business.
Custom Solutions Fineline can manufacture cartons, customised to your specific needs, no matter what the size, style or quantity. No matter what your requirements are Fineline can assist, including customised or standard cartons, cardboard sleeves, entry boxes and CD wallets. To ensure youâ&#x20AC;&#x2122;re 100% happy we offer a full creative design service and provide you with working samples.
Direct Marketing Solutions Mail Processing Fineline can offer your business a range of mail processing services, including lodgement of international and domestic mail for direct communication campaigns, address barcoding (allows your campaign to be tracked) and overprinting. Fineline can also handle processing of mail collateral, from the printing of the specific job and accompanying envelopes, to inserting the finished product into envelopes ready for postage. We can also manage electronic marketing campaigns.
Collateral From flyers and booklets to a unique custom cut job, Fineline has the solution for all your needs. We donâ&#x20AC;&#x2122;t rely on external sources to print your job, which provides us total control over the finished product while offering competitive prices and accurate delivery times for your unique personalised print collateral.
Database Management Looking to broaden your client base into new markets? Then Fineline can help. Utilising our specialised systems we can manipulate your database to create a working list to help you contact your clients. This reduces duplication of contacts and also cleans all data into an ongoing workable base. Using your database we can print tailored collateral for a direct mail campaign to suit your specific needs.
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Total Print Services General Stationery As well as letterheads, business cards and envelopes, Fineline can cater to all your general stationery needs including: With Compliments Slips, Presentation Folders, Corporate Brochures and Post Cards. Fineline prides itself on producing corporate stationery to the highest standard possible, ensuring your business stands out from the crowd and your branding and presentation is exceptional.
Marketing Material Australian icon brands in Jenny Craig, O’Brien Real Estate, Huon, Smith & Nephew, Motorpass, Narva, Racing Victoria and a host of other well recognised businesses utilise Fineline Printing’s Print Management Service to control their print requirements and direct finished stock to all parts of Australia and overseas.
Inventory Fineline’s Total Print Management service offers long or short term storage with online electronic inventory, ordering and delivery systems. This gives clients maximum convenience, flexibility and efficiency - and full control over stock levels, delivery times and locations.
Stationery Solutions Business Cards At Fineline we understand the importance of a first impression and essentially that’s what your business card is. A poorly printed card reflects on your organisation. At Fineline, we print business cards of the highest quality on a diverse range of stock with a range of finishes to give your cards a superior edge.
Letterheads Precision letterhead printing ensures your business portrays a consistent image when dealing with stakeholders. It is an integral component of your business make-up and is vitally important in the promotional armoury.
Envelopes Complete the corporate look by ensuring all your mail is sent in customised corporate envelopes. Corporate envelopes can be printed in a range of sizes including DL, C4, C5 and C6.
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Direct Marketing Management
Database Management
Australia Post Fulfilment
Personalised Print
Personalised Electronic Communication
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Full Ser vice
Print Marketing If you need to promote your business using print, why not tap into Finelineâ&#x20AC;&#x2122;s full service Print Marketing services? Finelineâ&#x20AC;&#x2122;s Print Marketing team have over 20 years experience in developing, implementing and managing effective trade and consumer marketing campaigns for multi - national brands and successful private business operators. We can develop your campaign strategy, creative artwork and test market your promotional offer and fine tune your campaign to a point where your investment in a full scale execution is justified. We can then produce and distribute a comprehensive and compelling promotional material to your target audiences using a range of marketing mediums to achieve successful outcomes. In addition, we can capture market responses to your promotional offers via websites, Facebook and SMS and build your marketing database for ongoing customer interaction.
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Full Service Marketing Offer....
Direct Marketing
Campaign Strategy
Consultancy
• Understand your objectives • On going direct marketing
• Campaign analysis
• Mail, Email, SMS, social media
• Database provided to customer
• Database management
• On going direct marketing via mail, email, SMS, social media
Campaign Anaysis
• Think Tank ideas
• Provide initial input • Recommend suitable print and for a targeted, marketing mediums creative & • Letter box catalogues or flyers, Direct cost effective Marketing, Point of Sale advertising, Signage, campaign Branded Merchandise Event, Marketing etc.
Full Service Print & Marketing
• Competition Permits • Distribution of Print & Electronic Media
• Competition prize draws and prize fulfilment • Campaign inventory storage and reporting
• Table campaign logistics and management methodology: permits, distribution methods, promotion tracking and data capture
Creative • Design high impact campaign theming • Prepare Marketing communication material print & electronic
• Data capture: establish campaign websites and SMS systems for competitions & surveys • Promotion tracking: customer access to electronic campaign data.
• Market Research • Develop consumer promotion & trade incentive
• Develop all campaign artwork • Brocuhures
• Trial marketing to sample target markets
• Sales Presenters
• Test the offer
• Catalogues
• Flyers • Point of Sale • Entry Forms
• Photography, video copy writing, web portals and print & online ads • Proofing
• Perfect the offer • Safeguard marketing investment
• Instant Win Games • Event Signage & Display
Campaign Management
• Branded Merchandise
Production
Test Marketing
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Total Print Management Finelineâ&#x20AC;&#x2122;s Print Management offering is an exciting component of the printing business. It allows key corporate clients access to a robust management system for all forms of recurring print. Clients have the ability to log into online ordering catalogues with its diverse array of professional financially-structured reports that will assist markedly in managing costs and ensuring brand integrity while providing micro-management control over a recognised and significant operating expense. The system is particularly useful for franchise chains whether they be State-based or National businesses, as it provides an option of warehousing and distributing all forms of print from one centrally-located warehouse. The Fineline Print Management team know how to establish an account nationally to ensure critical operational and marketing collateral is professionally stored and inventory-controlled to guarantee print is always on hand to key stakeholders to run their business or drive sales respectively. This seamless one stop solution is a guaranteed cost-saver.
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Book Work & Catalogues
Saddle Stitch Saddle Stitching is one of the most popular methods of binding. This method secures the leaves through a centre fold held by wire staples. The number of pages that can be stitched is dependent on the thickness of the paper. Saddle stitching is a fast and economical method of binding and is typically used for brochures.
Burst Binding Burst Binding is a popular form of bookbinding where the sheets are held together by a flexible adhesive. This is utilised mainly for softcover bindings, providing a clean, square finish for products such as annual reports, company profiles and product manuals.
Spiral Binding With a high level of durability, spiral binding is an extremely popular binding style for creating documents, reports, presentations and proposals. Documents bound using this method have the ability to open flat on a desk or table and offer the flexibility of 360 degrees rotation for easy note taking and viewing.
Case Binding Case Binding is where the document is stitched along the spine, using a rigid cover and visible binding threads when opened at the middle. This style of binding is generally used for binding large documents or giving a project a superior edge.
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Promotional Merchandise Fineline Printing is also an accredited distributor of promotional merchandise. Should you require products to promote your brand or business, Fineline have thousands of innovative promotional and corporate merchandise items that we can brand for you to give away at events, exhibitions or product launches. Whether it is t-shirts, caps, key chains, posters, bumper stickers, pens, mugs, mouse pads or lanyards etc. we have it all! Promotional clothing is one of the largest components of brand awareness and this is what we specialise in. We provide full support in processing orders, generating artwork, proofing, process chasing and delivery from multiple manufacturing sources. Chat to Fineline about both your printing and promotional needs next time you have a marketing or brand promotion campaign on the drawing board. We will not only provide the expert advice required but also assist you in tying up a print/promotional merchandise package that could save you a great deal of money.
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100% Sustainable
We
Care
Tomorrowâ&#x20AC;&#x2122;s World
Maximum impact in the marketplace with minimal impact on the environment. This has become Finelineâ&#x20AC;&#x2122;s guiding philosophy, working to enhance the commercial wellbeing of its clients without asking the increasingly fragile planet to pay the price â&#x20AC;&#x201C; we care. Fineline Printing is amongst only a handful of printers to become accredited members of the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification Scheme (PEFC), and are subject to the stringent auditing programmes required. Our ability to use the FSC trademark benefits clients by indicating publicly that they too support sustainability. Our adoption of an in-house computer-to-plate (CtP) system eliminates the use of chemicals to process film, we use recycled water, and have moved to inks that are vegetable rather than mineral based. Our program to further reduce the use of solvents and our carbon footprint continues.
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Packaging
Paper Bags Like walking billboards custom printed paper bags are targeted advertisements for your brand, retail store or product. You can choose the size, shape, paper type and handle to suit the look you want and the budget you have.
Plastic Bags Plastic never looked so good! Plastic bags are a popular budget friendly choice for your packaging requirements. Lightweight, flat and efficient in packing, plastic bags save in shipping and storage.
Re-Usable Bags Re-usable carry bags have fast become a consumers favourite shopping accessory. With such a wide variety of styles these bags are popular not just for replacing light weight plastic bags but also because they look great! Made from re-usable and washable lightweight materials the bags are super strong and durable.
Gift Boxes Custom gift boxes are the high-end style preferred by quality retailers and manufacturers trying to promote their brand and image. Flat packed for convenience and assembled in seconds, these boxes are so versatile holding just about any kind of item including clothing, shoes, jewelry, watches and many others.
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Creative Design Solutions Finelineâ&#x20AC;&#x2122;s experienced and qualified Design team work closely with customers to develop contemporary branding and all of the marketing communication material that a successful organisation needs. We provide a high standard of creativity at very affordable rates and prepare artwork for offset and digital printing, as well as electronic advertising and communication mediums.
Corporate Identity
Stationery Design
Packaging and Labels
GREENVALE
Dental Group
GREENVALE Dental Group
GREENVALE Dental Group
Suite 21, Greenvale Shopping Centre, 1 Greenvale Drive, Greenvale, Victoria, 3059 | Tel/Fax: (03) 9333 6854 Web: www.greenvaledental.com
Dr Soraya Eakins BDS, ADEC, PhD Dental Surgeon
Suite 21, Greenvale Shopping Centre
1 Greenvale Drive, Greenvale, Victoria, 3059
GREENVALE Dental Group
Your next appointment: Suite 21, Greenvale Shopping Centre, 1 Greenvale Drive, Greenvale, Victoria, 3059
3059 | Greenvale, Victoria,
Suite 21, Greenvale
Corporate Brochures
1 Greenvale Drive, ental.com Shopping Centre, Web: www.greenvaled
Tel/Fax: (03) 9333
6854
Tel: (03) 9333 6854 Fax: (03) 9333 1999 Email: greenvaledentalgroup@gmail.com Web: www.greenvaledental.com
Point of Sale Display
Advertising Material
BAYSIDE LITERARY FESTIVAL 10 MAY - 2 JUNE 2013
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TIME TO CREATE A BETTER LIFE HOW TO GET THE BEST VCE SCORES WINNING POETRY COMPETITIONS
CANINE STORY TIME BLACK ROCK HOUSE GHOST STORIES BAYSIDE WRITING COMPETITION WINNERS ANNOUNCED
BOOK ONLINE www.bayside.vic.gov.au/literaryfestival
Presented By BAYSIDE
Presentation Folders
Product Guides & Booklets
Promotional Print
Direct Marketing
Seasonal Catalogues
Photography
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Great Brands Demand the Best! You can trust Fineline Printing to take care of your brand Fineline Printing are the preferred printer to many well known Australian marketers and manufacturers. Weâ&#x20AC;&#x2122;re proud to provide high levels of craftsmanship and customer service that every successful brand deserves. If youâ&#x20AC;&#x2122;re looking for a key supplier who can meet your deadlines on time and on budget, providing first class offset and digital printing then Fineline are here for you. Call us today to discuss innovation through print or ways to save on your current print spend. We promise to deliver on every front!
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Mission Statement Competitive: We are vigorous, ethical competitors in the sheet-fed printing market. Benchmark: We benchmark ourselves against competitors in Victoria and throughout Australia. Strong Performance Ethic: We encourage our people to be partners in the business and believe in developing and rewarding our people based on their efforts, achievements and performance against expectations. Accountable: We set specific and demanding quality standards and we are accountable for meeting them. Learning: We are always learning and seeking ways to improve our performance, and we are willing to redefine how we work to accomplish those professional goals. Improve and Innovate: We are impatient to move forward and to implement improvements and innovation. Customer Focused: We always seek to understand and anticipate the needs of our customers and act accordingly to exceed their expectations. Quality: We strive to be respected for the quality of our work and are objective critics of our own work and our deficiencies.
Thank You! Fineline - your print solutions partner 21
Head Office: 130 Browns Road, Noble Park North, Victoria 3174 | Phone: (03) 8791 4200 Fax: (03) 8791 4277 Website: www.finelineprinting.com.au | Email: sales@finelineprinting.com.au