Urban flrt press release - April 2013

FOR IMMEDIATE RELEASE The T-shirt You’ll Never Throw Away New York, NY – April 2013 - Giorgio Armani once said, “I’ve always thought of the Tshirt as the Alpha and Omega of the fashion alphabet.” And when you think of the tshirt, what is the brand that comes to mind first. I can guarantee there is not one brand that comes to mind.

However, Corey Wesley, creative director of the latest t-shirt brand, Urban FLRT, is taking Giorgio Armani’s quote and bringing new life to it. Urban FLRT is an ultra-hip brand, currently offering t-shirts that are not only fashion forward, but an innovate brand. When you think of a t-shirt, the common practice in printing is screen printing.

Urban FLRT, however, is a pioneer and the only brand that exclusively uses a new dye process that creates a t-shirt that you’ll never throw away.

Urban FLRT is a brand where luxury meets street couture. The Urban FLRT brand is not about flirting, it’s about creating a multi-dimensional view of what fashion looks like in an urban environment. If you’re not familiar with Corey Wesley, he is passionate about bringing street couture fashion to cities around the world.

The word on the street is that Corey Wesley and Urban FLRT are the reasons why street couture is the buzz in New York City and why Harlem is the new fashion plate in New York City. Urban FLRT is a brand made for New York City and for those that are fascinated by the allure of what the City has to offer. It’s gritty, yet refined, and it’s tshirts that embody the Big Apple.

If you believe fashion is an art form of self-expression then Urban FLRT t-shirts will be the alpha and omega of your fashionable wardrobe.

Contact John at pr@urbanflrt.com for further inquiries and visit www.urbanflrt.com for details on the brand. ###