00 JOURNEY Design takes you on a journey through the creative process of every project designers face. With every new idea, there is a new direction that we discover and navigate through. We learn to oversee things from a different point of view.
» SELECTED WORKS OF CORINNE PON
2013–2018
JOURNEY
» SELECTED WORKS OF CORINNE PON «
00 JOURNEY Design takes you on a journey through the creative process of every project designers face. With every new idea, there is a new direction that we discover and navigate through. We learn to oversee things from a different point of view.
» SELECTED WORKS OF CORINNE PON
2013–2018
JOURNEY
» SELECTED WORKS OF CORINNE PON «
JOURNEY » SELECTED WORKS OF CORINNE PON
© 2018 by Corinne Pon Written & produced by Corinne Pon All Rights Reserved. No part of this publication can be reproduced or transmitted in any forms or by any means, without expresssed permission from Corinne Pon.
» FOR MOM, DAD, AND ERICA
JOURNEY
» SELECTED WORKS OF CORINNE PON «
INTRODUCTION A journey can be defined as a passage or progress from one stage to another. This same idea can be applied to describe the design process as well. We go through many stages from researching the client to the final outcome as we design projects that we are given. Designers overcome many obstacles in our design process that turns design into a exciting journey that we accomplish. Along the way, we discover new ideas, concepts and design directions with the help of collaboration with others along on our journey as a designer.
JOURNEY
» SELECTED WORKS OF CORINNE PON «
TABLE OF CONTENTS » 01 A POP OF COLOR
Nova powdered paint pages 12–29
» 0 2 TA K E F L I G H T
Monarch Airlines pages 30–53
» 03 ALL CHECK!
Mobile App Design pages 54–73
» 0 4 H AV E A D R I N K !
Beer Packaging pages 74–91
» 0 5 M E LT I N G AW AY
Natural Phenemenon pages 92–109
» 06 NO PERFECT
Current Issue Awareness pages 110–123
» 0 7 P L AY O N
Game Board pages 124–143
» 08 NEW ADVENTURE
Retail Store Rebrand pages 144–159
» 09 LOGO IDENTITIES
Various Brands & Identities pages 160–165
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
13
01 A POP OF COLOR Painting is the representation of visible forms. The essence of realism is its negation of the ideal.
— Gustave Courbet
» PROJECT
Nova Powdered Paint
» OBJECTIVE
To create a powdered paint packaging brand inspired by an artist or architect. The powdered paint packaging must be easy to use and understand as well as being safe for storage for future uses and other applications. » APPROACH
Santiago Calatrava is a famous Spanish architect, engineer, sculptor, and painter. I created an exclusive geometric packaging structure that would be limited edition to showcase Santiago Calatrava’s futuristic style founded in his work. I became inspired by his work that lead to the color, typography and layout of the design. The packaging is made to be easy to use and store away for future usage with easy application.
» COURSE
Packaging Design 02 » SEMESTER
Spring 2016
» INSTRUCTOR
Thomas McNulty » C AT E G O R Y
Packaging
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
15
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
17
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
19
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
21
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
23
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
25
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
27
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NOVA POWDERED PAINT
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
18
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
02 TAKE FLIGHT If you wish to fly to new heights, begin by setting your sights on a destination you can reach and then create a flight plan, a map, that will be your guide. — Debbie Ford
» PROJECT
Airline Brand Identity
» OBJECTIVE
To rebrand an existing airline company for its brand identity and create a brand manual to represent the design system. With the new rebranded identity, we must also apply it to different applications in the company. » APPROACH
Monarch Airlines is a British airline company based in Luton. The company believes the journey should be smooth as possible from the moment you book your flight to the moment you arrive home. The symbol is a letter “M” resembling a crown as well to represent the monarchy system found in the United Kingdom. Purple was chosen because it is represent royalty in many different cultures. By updating Monarch Airlines’s identity, they become a more reliable and trustworthy airline for many customers to choose to fly with to their destination.
» COURSE
Strategies For Branding » SEMESTER
Spring 2016
» INSTRUCTOR
Thomas McNulty » C AT E G O R Y
Branding
31
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
33
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
35
JOURNEY
CH
» SELECTED WORKS OF CORINNE PON «
MONARCH AIRLINES
P R O J E C T » AIRLINE BRAND IDENTITY
CH
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
37
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
39
JOURNEY JOURNEY
» SELECTED WORKS OF CORINNE PON «
» SELECTED WORKS // CORINNE PON «
PROJECT AIRLINE BRAND PAINT IDENTITY P R O J E C T »»NOVA POWDERED
CHAPTER
‹ 01 › 0 2 0 3 0 4 0 5 0 6 0 7 0 8 09
20 03» 21
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
43
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
45
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
47
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
49
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
51
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » AIRLINE BRAND IDENTITY
CHAPTER
01 ‹ 0 2 › 0 3 0 4 0 5 0 6 0 7 0 8 09
53
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
55
03 ALL CHECK! We live in a wonderful world that is full of beauty, charm and adventure. There is no end to the adventures that we can have if only we seek them with our eyes open.
— Jawaharlal Nehru
» PROJECT
Mobile App Design
» OBJECTIVE
To create a unique travel app that helps users on their mobile device. The user-friendly interface must be easy to follow with ease. Users should be able to rely on it in order to make their traveling time at ease and relaxing. » APPROACH
Pack It!’s concept is designed for travelers packing their belonging when going to their chosen destination and they are unsure on what to bring Many people forget at least one of their items due to stress and anxiety while packing. This app lets users input their information from choosing their destination to how they are traveling in order to create a customized list. I wanted to make sure the user interface of the app is easy as possible since people want something they can rely on for their travel experience.
» COURSE
Graphic Design 03 » SEMESTER
Spring 2016
» INSTRUCTOR
Anne Kitzmiller » C AT E G O R Y
Digital
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
57
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
59
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
61
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
63
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
65
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
67
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
69
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
71
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » MOBILE APP DESIGN
CHAPTER
01 0 2 ‹ 0 3 › 0 4 0 5 0 6 0 7 0 8 09
73
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
75
04 HAVE A DRINK Worthless people live only to eat and drink; people of worth eat and drink only to live the fullest.
— Socrates
» PROJECT
Beer Packaging
» OBJECTIVE
To create a unique and new beer company with a design system that can appeal to both experienced drinkers and new drinkers. The design should be memorable and stand out among beer competitors in the grocery store. » APPROACH
My concept is the inspiration of the golden era of Hollywood where celebrities such as Marilyn Monroe were the living legends. For the typography and layout, I wanted to resemble the glitz and glamour of Hollywood. My target audience was to appeal to people who enjoy the glamour of Hollywood, in the entertainment industry, and love going to the movies. The label design is designed to look both classy with a modern twist.
» COURSE
Packaging Design 03
» INSTRUCTOR
Christine George
» SEMESTER
» C AT E G O R Y
Fall 2016
Packaging
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
77
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
79
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
81
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
83
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
85
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
87
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
89
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » BEER PACKAGING
CHAPTER
01 0 2 0 3 ‹ 0 4 › 0 5 0 6 0 7 0 8 09
91
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
93
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
05 MELTING AWAY Global warming is not a conqueror to kneel before - but a challenge to rise to. A challenge we must rise to.
— Joe Liberman
» PROJECT
Natural Phenomenon
» OBJECTIVE
Develop an experimental coffee table book about a natural phenomenon in order to spread awareness about the issue. The book needs to be informative but also intriguing for any reader with infographics and photography. » APPROACH
Global warming has been an important issue to discuss because of the problems it has caused such as the glaciers melting. We need glaciers more than we think and this book provides information why the glaciers are melting and the effects it can cause. I wanted readers to become informed and empowered to feel like they can make a huge difference in saving the environment. The infographics shown help readers understand the information easier and quicker through its visuals.
» COURSE
Typography 03 » SEMESTER
Fall 2015
» INSTRUCTOR
Ariel Grey » C AT E G O R Y
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
95
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
97
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
99
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
101
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
103
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
105
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
107
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » NATURAL PHENEMENON
CHAPTER
01 0 2 0 3 0 4 ‹ 0 5 › 0 6 0 7 0 8 09
109
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
111
06 NO PERFECT Most important, in order to find real happiness, you must learn to love yourself for the totality of who you are and not just what you look like on the outside.
— Portia De Rossi
» PROJECT
Current Issue Awareness
» OBJECTIVE
To develop a visual language through an engaging and informative story about a complex topic. Make people become informed about the issue through data, statistics, personal stories, and photography. » APPROACH
Obesity is one of the top health concerns in the world in both children and adults. People are constantly becoming judged on their weight and body leading to depression and suicidal thoughts. People come in all shapes and sizes in both men and women. Our societal ideals have a strong impact on the emotional and physical damage on people’s bodies and minds in their daily lives. The deliverables helps spread awareness by showing information and statistics about the reality of body image to the audience.
» COURSE
Visual Systems 02 » SEMESTER
Spring 2017
» INSTRUCTOR
Sean McGuire » C AT E G O R Y
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
113
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
115
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
117
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
119
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
121
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » CURRENT ISSUE AWARENESS
CHAPTER
01 0 2 0 3 0 4 0 5 ‹ 0 6 › 0 7 0 8 09
123
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
125
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
07 READY TO PLAY? If you have the opportunity to play this game of life you need to appreciate every moment. a lot of people don’t appreciate the moment until it’s passed.
— Kanye West
» PROJECT
Game Board
» OBJECTIVE
To create or redesign a board game including game cards and pieces that go with the gameplay together in a fun system. The game should be engaging for everyone to participate and play with easy to follow instructions. » APPROACH
“The Designer’s Life” is a fun board game that goes through the life of a designer and to see who is the best designer. From the player enrolling into their first art class to getting the dream job, it takes the players on a fun adventure as a designer. Each game space has detailed line work and iconography to go along with the description of each game space. My aim was to appeal to both designers and non-designers who enjoy playing a competitive board game with their family and friends.
» COURSE
Packaging Design 03
» INSTRUCTOR
Christine George
» SEMESTER
» C AT E G O R Y
Fall 2016
Packaging
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
127
JOURNEY
» SELECTED WORKS OF CORINNE PON «
A GAME OF A DESIGNER’S LIFE
A GAME OF A DESIGNER’S LIFE
A GAME OF A DESIGNER’S LIFE
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
Deadline. A GAME OF A DESIGNER’S LIFE
129
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
131
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
133
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
135
JOURNEY
» SELECTED WORKS OF CORINNE PON «
WHO'S THE BEST DESIGNER?
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
137
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
139
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
Deadline. AGES 8+ 2–6 PLAYERS
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
GA
OBJECT Players compete to be the top designer and designer icon in the game by reaching the end first and having the most typeface cards. Players will face incidents and bonuses along the way.
RU– GAMEPLAY 1. Players may play individually or in teams. When in teams, they must agree on making decisions during the duration of the game. 2. Players gain or lose “Typeface” cards by various chance cards allowing them to steal, gain, or trade cards with other players. 3. If a player loses all of their “Typeface” cards, they are either out of the game or start from the beginning. Other players can decide what the decision may be.
141
CONTENTS Chance Cards Typeface Cards 8 Game Pieces Game Board Dice
–ME
STARTING THE GAME
1. Each player rolls the dice to see who gets the highe number. The player with the highest number goes firs
2. Players receive 3 “Typeface” cards in the beginning of the game. You may reveal what typeface cards you have to the other players.
LES
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » GAME BOARD
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 ‹ 0 7 › 0 8 09
143
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
145
08 NEW ADVENTURE It is good to realize that if love and peace can prevail on earth, and we teach our children to honor nature’s gifts, the joys and beauties of the outdoors will be here forever
— Jimmy Carter
» PROJECT
Retail Store Rebrand
» OBJECTIVE
To choose an existing store brand and recreate its logo with applications applied. The new identity can create an improved customer experience and interaction with their brand. The brand will also have an updated look on their store interior and exterior. » APPROACH
Columbia is an American outdoor company that makes outerwear, sportswear, and footwear. I wanted to strengthen their brand as an outdoor gear company and connect their brand to outdoor enthusiasts closer. For the design, I wanted to show people anywhere they go from the snow to the mountains, they can rely on Columbia. When people walk in to the store, they would feel inspired to go on a great adventure with Columbia’s products.
» COURSE
Strategies For Branding
» INSTRUCTOR
Thomas McNulty
» SEMESTER
» C AT E G O R Y
Fall 2016
Branding
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
147
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
149
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
151
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
153
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
144
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
157
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » RETAIL STORE REBRAND
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 ‹ 0 8 › 09
159
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » LOGO IDENTITIES
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 ‹ 09 ›
161
09 LOGO IDENTITIES Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
» 01 MONARCH AIRLINES
Project: Airline Branding Class: Strategies For Branding » 0 2 N O VA
Project: Paint Packaging Class: Packaging Design 03 » 03 HOME DEPOT
Project: Retail Store Class: Branding Principles » 05 DOT
Project: Retail Store Packaging Class: Packaging Design 04 » 04 SWEET CLEMENTINE’S POPSICLES
Project: Kickstarter Project Class: Branding Principles » 06 LUCKY STRIKE BOWLING
Project: Basic Standards Manual Class: Branding Principles
— Simon Mainwaring
JOURNEY
» SELECTED WORKS OF CORINNE PON «
MONARCH AIRLINES
P R O J E C T » LOGO IDENTITIES
ONARCH
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 ‹ 09 ›
163
JOURNEY
» SELECTED WORKS OF CORINNE PON «
P R O J E C T » LOGO IDENTITIES
CHAPTER
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 ‹ 09 ›
165
JOURNEY
» SELECTED WORKS OF CORINNE PON «
167
THANK YOU » T O M Y FA M I LY A N D F R I E N D S ,
Thank you for all of your love and support throughout this journey and my education. My portfolio represents my time at school with all my hard work and dedication I put in. I would not have been able to do it all by myself without you all standing by me along the way. My journey would not be complete and possible without all of your support. » TO MY TEACHERS AND MENTORS
Thank you for sharing your knowledge, information, and advice. I have learned a lot from your guidance in order to grow as a designer in the industry. Thank you for always pushing me in your classes to do the best I can and taking your time to help me with my work. I appreciate you for preparing me in this next step in my career. I am looking forward to what is to come next in my career as a designer thanks to all of you.
» INSTRUCTORS
Thomas McNulty, John Nettleton, Christine George, Sean McGuire, Dean Wilcox, Darrell Hayden, Anne Kitzmiller, Ariel Grey, Mary Scott
JOURNEY
» SELECTED WORKS OF CORINNE PON «
COLOPHON » C O N TA C T
Corinne Pon » PHONE
510.931.9346 » EMAIL
corinnep95@yahoo.com » WEBSITE
corinnepon.com
» SCHOOL
Academy of Art University School of Graphic Design » INSTRUCTOR
Mary Scott » BOOK BINDERY
Blurb.com » TITLE OF BOOK
Journey » COVER STOCK
Image Wrap Matte Finish » TEXT STOCK
Proline Uncoated #100 » FONTS
Adobe Garamond Pro Trade Gothic » SOFTWARE
Adobe Creative Cloud
JOURNEY
corinnepon.com 510.931.9346
» SELECTED WORKS OF CORINNE PON «