Corporate Citizenship Sustainability, Simplified.
The Bigger Picture: assessing your company’s socio-economic footprint June 2013
We are in a tough economic climate
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People expect companies to make a positive contribution What one issue do you most want companies to address?
(38% in the UK)
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Sources: Cone/Echo Global CR Opportunity Study; Economist/Ipsos MORI May 2013 Issues Index
Companies are contributing, but the message does not always get through Do companies make a positive impact on social and environmental issues?
(10% in the UK)
Sources: CBI Tax and British business report; Cone/Echo Global CR Opportunity Study; Populus/DLA Piper Trust Deficit survey;
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How can companies respond?
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Measuring socio-economic impacts
WIDER Social, economic and environmental impacts
INDIRECT Economic impact through the value chain
DIRECT Economic impacts of the company’s own operations
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Measuring socio-economic impacts
• • •
WIDER Impact of employee and supplier spending Impacts of products and services Community investment & Environmental impacts
INDIRECT • •
Supplier and distributor incomes Job creation in the value chain
• • • •
DIRECT Jobs Taxes Procurement spend Value added
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What makes a successful impact study?
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Start with your audiences Suppliers/ Partners
Government • How does the company contribute to Government’s employment and growth agenda?
• How many jobs are supported in the supply chain? • How does the company support SMEs?
• What is the company’s tax contribution?
Company Employees • Who and how many does the company employ? • What compensation /training do employees receive?
Community • How many jobs and businesses are supported locally?
• How does the company invest in the local community? 9
Use data effectively to support your impact story Leverage existing data sources and target areas for primary research Balance the need for accuracy
Put performance in context Don’t forget the human angle
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Use it to inform decision-making
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Consider targeted communications for different audiences
2013
In-depth data analysis for technical audiences
Essence of Life: Management Report
Key findings, metrics, & learnings to demonstrate new & innovative thinking
Profile individuals who have experienced impacts
Headline findings & numbers in an infographic 12
Contact details For further information please contact: Mitun Majumdar Associate Director Corporate Citizenship 5th Floor, Holborn Gate 330 High Holborn London WC1V 7QG United Kingdom T: +44 (0)20 7861 1616 E: mitun.majumdar@corporate-citizenship.com W: www.corporate-citizenship.com
The Power of Good