Corporate Magazine May 2016

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Md. Shakhauat Hossen E-mail: shakhauat15@gmail.com

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gvP© 2016

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gvP© 2016

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wWwRUvj gv‡K©wUs Uzjm

www.salesforce.com www.comscore.com http://www.adstream.com/customer-overview/agencies/ http://www.adobe.com/marketing-cloud.html

Oracle Marketing Cloud https://www.oracle.com/marketingcloud/products/cross-channel/marketingto-businesses.html https://www.crunchbase.com/organization/eyeblaster#/entity http://www.nielsen.com/us/en.html https://www.doubleclickbygoogle.com/ Sizmek: Multi-Screen Open Ad Management Google Analytics https://www.google.com/analytics/

Hootsuite http://blog.hubspot.com/agency/pr-tools http://www.capterra.com/public-relations-software/

Prezly MediaMiser Enterprise MediaVantage

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24

†g 2016

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AbjvBb e¨emvq †miv 5 K¨vwiqvi B-Kgvm©

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33

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cvkvcvwk gpca.dat bvgK †cÖvMÖvgwU‡Z wbw`©ó K‡i †`Iqv wKQz Z_¨I _v‡K GB ZvwjKvq| cieZ©x mg‡q Rvb©vj †_‡K cÖvß jMW-Bb A¨vKvD‡›Ui gva¨‡g wewbgq‡hvM¨ A‡_©i (KbfvwU©ej Kv‡iwÝ) cwigvY hvPvB K‡i g¨vjIq¨viwU| Gici †g‡m‡Ri AviweUªvwi f¨vjy cwieZ©‡bi gva¨‡g wewbgq‡hvM¨ A‡_©i cwigvY cwieZ©b K‡i †bq g¨vjIq¨viwU|

wcÖ›Uvi g¨vwbcy‡jkb

cÖZviYvc~Y© †jb‡`b Avov‡j ivLvi Rb¨ ïay WvUv‡eR ev †g‡mR g¨vwbcy‡jkbB h‡_ó bq| KviY myBdU †bUIqvK© GKwU Kbdv‡g©kb †g‡mR ˆZwi K‡i Ges mdUIq¨vi KZ…©K GB g¨v‡mRwU wcÖ›U Kivi Rb¨I cvVv‡bv nq| wKš‘ fzqv GB †jb‡`‡bi Z_¨ hw` wcÖ›U n‡q hvq, Zvn‡j KZ…©cÿ GB †jb‡`b m¤ú‡K© †R‡b hv‡e Ges GwU †VKv‡bvi Rb¨ cÖ‡qvRbxq c`‡ÿc MÖnY Ki‡Z cvi‡e| Avi G Kvi‡Y g¨vjIq¨viwU wcÖ›U Kivi D‡Ï‡k¨ myBdU wm‡÷g KZ…©K †cÖwiZ

†g‡m‡RI KvimvwR K‡i _v‡K| G Rb¨ myBdU g¨v‡mRwU‡K PRT dvB‡j iƒcvšÍi K‡i †d‡j g¨vjIq¨viwU hv m¤ú~Y© †U·U‡K wcÖ›Uvi KgvÛ j¨v½y‡q‡R (wcwmGj) †WmµvBe K‡i| cieZ©x Kv‡j GB wcAviwU dvBj wcÖ‡›Ui D‡Ï‡k¨ cvVv‡bv nq Ges GLv‡b G‡K Ô0Õ w`‡q IfviivBU K‡i †bIqv nq| A_©vr †g‡mRwU Avi wcÖ›U nq bv| GB RvwjqvwZi NUbvwU c~e© cwiKwíZ Ges VvÐv gv_vi cwiKíbvi gva¨‡g GwU NUv‡bv n‡q‡Q, GgbUvB `vwe Kiv n‡q‡Q eøM †cv÷wU‡Z| hw`I GLb ch©šÍ GB AvµgY m¤ú‡K© A‡bK wKQzB Rvbv hvqwb| Avi Rvbv hvqwb Kviv i‡q‡Q Av‡jvwPZ GB NUbvi †cQ‡b|

K¨vwiqvi

ZiæY‡`i Rbkw³‡Z iƒcvšÍi Ki‡Z

wjWviwkc †cÖvMÖvg Avgv‡`i †`‡ki ZiæY‡`i Rbkw³‡Z iƒcvšÍi Kiv I iƒcvšÍwiZ Rbkw³‡K †bZ…Z¡ cÖ`v‡bi mÿg K‡i M‡o Zzj‡Z KvR Ki‡Q wjWviwkc Gw·‡jÝ A¨vÛ †W‡fjc‡g›U (wjW)| m¤úªwZ cÖwZôvbwU GK msev` m‡¤§j‡b Zv‡`i wewfbœ Kg©m~wP I cwiKíbvi K_v Zz‡j a‡i‡Q| ZiæY‡`i Rb¨ GB D‡`¨vM wb‡q we¯ÍvwiZ Rvbv‡”Qb gvneye kixd

AvMvgx cÖRš§‡K D‡`¨v³v wn‡m‡e M‡o Zzj‡Z hvÎv ïiæ K‡i‡Q wjW| RvwZms‡Ni Ô†Møvevj Kgc¨v±Õ ¯^xK…Z ms¯’vwU GB cÖ_g evsjv‡`‡k wjWviwkc ms¯’v wn‡m‡e ¯^xK…wZ †c‡q‡Q| ZiæY cÖRš§‡K †hvM¨ bvMwiK, `ÿ †bZ…Z¡ I mdj D‡`¨v³v wn‡m‡e M‡o †Zvjvi j‡ÿ¨ AvšÍR©vwZKgv‡bi cÖwkÿ‡Yi my‡hvM ˆZwi‡Z KvR ïiæ Ki‡Q GB ms¯’vwU| m¤úªwZ Av‡qvwRZ G msev` m‡¤§j‡bi gva¨‡g AvbyôvwbKfv‡e hvÎv ïiæ K‡i cÖwZôvbwU| msev` m‡¤§j‡b cÖwZôvbwUi cÿ †_‡K Rvbv‡bv nq, ¯‹zj-K‡jR, gv`ªvmv, wek¦we`¨vjq, K‡c©v‡iU cÖwZôvb Ges wewfbœ Lv‡Z Kg©iZ‡`i Rb¨ c„_K cÖwkÿY gwWDj ˆZwi K‡i‡Q| i‡q‡Q cwic~Y© e„wË †`Iqvi cwiKíbvI| msev` m‡¤§j‡b ms¯’vwUi †cÖwm‡W›U AvkdvK Rvgvb Zv‡`i cÖwkÿY gwWDj I Gi wewfbœ w`K Zz‡j a‡ib| G Qvov e³e¨ iv‡Lb wcqvimb evsjv‡`‡ki Kvw›Uª g¨v‡bRvi mvB`yi ingvb, mv‡eK Z_¨ mwPe †gvnv¤§` gvneyeyi ingvb, evsjv‡`k I‡gb G›Uvi‡cÖbvm© A¨v‡mvwm‡qk‡bi fvBm †cÖwm‡W›U W. iæwebv †nvmvBb Ges iwng Avd‡ivR MÖæ‡ci cwiPvjK wbqvR iwngmn AviI A‡b‡K| wbqvR iwng e‡jb, ÔcÖ‡Z¨K gvbyl‡KB Zvi Kv‡Ri e¨vcv‡i cÖwkÿY †bIqv DwPr| †m PvKwi KiæK wKsev e¨emv, Zvi Rb¨ mwVK cÖwkÿY Riæwi| wjW †m iKgB GKwU cÖwZôvb †hLv‡b Avcbviv Rvb‡Z cvi‡eb `ÿ wjWvi nIqvi me

40

†g 2016

†KŠkj|Õ †gvnv¤§` gvneyeyi ingvb e‡jb, ÔeZ©gvb ZiæY cÖR‡š§i myß cÖwZfv‡K weKwkZ K‡i AvMvgxi †hvM¨ I `ÿ cÖwZ‡hvMx M‡o †Zvjv n‡jv wj‡Wi jÿ¨|Õ wZwb AviI e‡jb ÔeZ©gvb we‡k¦ cÖwZ‡hvwMZvi g‡a¨ Avgv‡`i ZiæYiv GwM‡q Avm‡Q| wKš‘ Zv‡`i Av‡iv kvwYZ I

hy‡Mvc‡hvMx Ki‡Z wj‡Wi †bZ…Z¡ cÖwkÿY LyeB Kvh©Kix wn‡m‡e †`Lv w`‡q‡Q|Õ W. iæwebv †nvmvBb e‡jb ÔAvwg g‡b Kwi, †h‡Kv‡bv gvbyl Zvi K¨vwiqvi ïiæi Av‡M †h wel‡q wZwb K¨vwiqvi ïiæ Ki‡Z hv‡”Qb Zv m¤ú‡K© h‡_ó aviYv AR©b Ki‡j wZwb Aek¨B fv‡jv Ki‡eb|Õ wj‡Wi wmBI Bqvwnqv Avwgb e‡jb, ÔAb¨ †`k¸‡jv A‡bK GwM‡q Av‡Q| me _vKv ¯^‡ËI Avgiv cviwQ bv mwVKfv‡e wb‡R‡`i Zz‡j ai‡Z| Avgiv UvKvq Mixe bB, Mixe †bZ…‡Z¡| mwVK †bZ…‡Z¡i cÖwkÿY Avgv‡`i‡K †mB RvqMvq wb‡q †h‡Z cv‡i Avgiv hvi ¯^cœ †`LwQ|Õ wjW †cÖwm‡W›U AvkdvK Rvgvb Zvi e³‡e¨ e‡jb ÔwjW GKwU AvšÍR©vwZK ¯^xK…wZcÖvß wjWviwkc ms¯’v| GwU wewfbœ Z_¨mg„× gwWDj, hy‡Mvc‡hvMx †bZ…Z¡, UvBg g¨v‡bR‡g›U, wjWviwkc, wUg †Wfjc‡g‡›Ui Ici we‡kl ¸iæZ¡¡ w`‡q KvR Ki‡Q| 11Zg wek¦ B‡Kv‡bvwgK †dvivg 2015-†Z GKgvÎ evsjv‡`wk wjWviwkc ms¯’v wn‡m‡e wjW AskMÖnY K‡i‡Q Ges BDGb wjWvi mvwgU2016‡Z RvwZmsN m`i `dZ‡i Avgwš¿Z n‡q‡Q e‡j Rvbvb wZwb|

AvkdvK Rvgvb

†cÖwm‡W›U, wjWviwkc Gw·‡jÝ A¨vÛ †W‡fjc‡g›U (wjW) bvbv iKg e¨emv _vKv ¯^‡Ë¡I evsjv‡`k †Kgb K‡i †bZ…Z¡ cÖ`v‡b mÿg n‡e Zv wb‡q KvR Ki‡Qb ¯^-D‡`¨v‡M| wZwb ¯^cœ †`L‡Qb cÖwZwU Kg© B”QzK e¨w³ cwiYZ n‡Z cv‡ib `ÿ wjWv‡i| Zvi mswÿß mvÿvrKvi Zz‡j aiv n‡jvÑ Avgv‡`i GKUv åvšÍ aviYv Av‡Q, wjWvi ej‡Z Avgiv mvaviYZ ivR‰bwZK †bZv‡K ey‡S _vwK| Avm‡j Zv bv| †h †hB KvR KiæK bv †Kb, Zv cwiPvjbv KivUvI wjWv‡ii KvR| †Lqvj Ki‡j †`L‡ebÑ Ggb A‡b‡KB Av‡Qb hv‡`i‡K Avgiv fv‡jvfv‡e wPwb, hviv wbe©vPb K‡i RbwcÖq nbwb| Zv‡`i K‡g©i gva¨‡gB Zviv RbwcÖq| †`Lyb, mevi K_v †f‡eB Avgv‡`i GB cÖwkÿY wba©viY Kiv n‡q‡Q ïµ I kwbevi mKvj 10Uv †_‡K weKvj 5Uv ch©šÍ| Kg©e¨¯ÍivB †hb †Kv‡bv myweav †_‡K ev` bv c‡ob Zv wb‡q Avgiv h‡_ó fvewQ| Avgiv PviwU wel‡q Lye †Lqvj ivLwQ| cÖ_gZ, whwb †bZ…Z¡ †`‡eb Zvi evPbfw½ †Kgb n‡e ev †K Kxfv‡e K_v ej‡eb| wØZxqZ, KwgDwb‡Kkb| A_©vr Zvi Kv‡Ri Rb¨ Kx cwigvY †hvMv‡hvM ¯’vcb Kiv `iKvi Ges Kv‡Ri cÖwZ g‡bvw¯’i Kiv I AvMvg wPšÍvq cvi`wk©Zv| Z…ZxqZ, wUg †Wfjc‡g›U| A_©vr hviv GKB wU‡g KvR Ki‡Q Zv‡`i g‡a¨ mym¤úK© ¯’vcb I Kv‡R DrmvwnZ Kiv Ges mgqÁv‡b m‡PZb Kiv| PZz_©Z, hv‡`i A_© †RvMvb Kg Zviv Kxfv‡e eo Lv‡Z KvR Ki‡Z cv‡i Zvi wewfbœ †KŠkj AvqË Kiv| GB welq¸‡jv Avgiv ¸iæZ¡ w`w”Q|

cÖhyw³wek¦

Pvi `kK †cwi‡q A¨vcj `yB K‡jR WªcAvDU w÷f Rem Ges w÷f IRwbqv‡Ki cÖwZôv Kiv A¨vcj m¤úªwZ 40 eQi cvi K‡i 41 eQ‡i cv w`‡q‡Q| we‡k¦i kxl© K‡qKwU cÖhyw³ cÖwZôv‡bi bv‡gi mv‡_ Rwo‡q Av‡Q ÔM¨v‡iRÕ kãwU| A¨vc‡ji †ÿ‡ÎI| KviY `yB w÷‡fi cÖ_g wgwUs n‡qwQj GKwU M¨v‡i‡R| †mLvb †_‡KB Zviv ¯^cœ †`‡LwQ‡jb GKw`b Zv‡`i cÖwZôvb ˆZwi Ki‡e wek¦‡miv Kw¤úDUvi hv c…w_ex‡KB e`‡j †`‡e| Gi cuvP eQi ci A¨vcj evRv‡i Av‡b cÖ_g Kw¤úDUvi ÔA¨vcj 1Õ| Gici Avi †_‡g _vK‡Z nqwb| MZ Pvi `k‡K A¨vcj we‡k¦i †KvwU cÖhyw³‡cÖgx‡K Dcnvi w`‡q‡Q Ggb wKQz cY¨ hv mwZ¨B gvby‡li RxebhvÎv A‡bK cv‡ë w`‡q‡Q| Z‡e GB Pvi `k‡Ki g‡a¨ DÌvb †hgb wQj, †Zgwb wKQz cZb †h wQj bv, ZvI wKš‘ bq| A¨vc‡ji Pvi `kK c~wZ© Dcj‡ÿ cvVK‡`i mvg‡b Zy‡j aiv n‡jv A¨vcj m¤ú‡K© ¸iæZ¡c~Y© wKQz Z_¨

1971: cwiKíbv

wW¯‹| eZ©gvb mg‡q GKwU †Mwgs Kb‡mv‡ji g~‡j¨i †_‡KI †ewk wQj d¬wc wW‡¯‹i `vg, gvÎ 495 Wjvi!

w÷f Rem Ges w÷f IRwbqv‡Ki eqm ZLb 20 eQi| wej dvb©v‡›`R bvgK GK eÜzi gva¨‡g `yR‡bi cwiPq nq| Avi Gici Zviv cÖ_g A¨vcj wb‡q cwiKíbv ïiæ K‡ib| gRvi welq n‡jv dvb©v‡›`R wQ‡jb A¨vc‡ji cÖ_g Kg©x|

1980

A¨vcj 3 evRv‡i Avbvi cvkvcvwk †kqvi evRv‡i cÖ‡ek K‡i A¨vcj|

1981

1976: A¨vc‡ji hvÎv ïiæ

AvbyôvwbKfv‡e hvÎv ïiæ K‡i A¨vcj| Avi cÖ_g cY¨ wQj A¨vcj 1| nv‡Z ˆZwi GB Kw¤úDUv‡ii i¨vg wQj gvÎ 4 wK‡jvevBU| 666.66 Wjvi g~‡j¨i GB Kw¤úDUv‡ii gvÎ 50wU BDwbU evRv‡i Qvov n‡qwQj|

1977: A¨vcj 2

GB eQ‡iB A¨vcj evRv‡i Av‡b A¨vcj 2 hv wQj me©mvavi‡Yi Rb¨ ˆZwi A¨vc‡ji

w÷f Rem A¨vc‡ji †Pqvig¨vb wbe©vwPZ nb| GKB eQi A¨vcj evRv‡i Av‡b Ô†cÖv dvBjÕ bv‡gi 5 †gMvevBU †¯ú‡mi GKwU nvW©wW¯‹| cÖ_g Kw¤úDUvi|

1978: d¬wc wW¯‹

Kw¤úDUv‡ii ci A¨vcj G eQi evRv‡i Av‡b A¨vcj wW¯‹ 2 hv wQj GKwU d¬wc

1982: wcÖ›Uvi

G‡Ki ci GK wewfbœ cY¨ evRv‡i Avb‡Z _vKj A¨vcj| G eQi evRv‡i G‡bwQj WU g¨vwU«· wcÖ›Uvi hv cÖwZ wgwb‡U 70 jvBb wcÖ›U Ki‡Z cviZ| Gi g~j¨ wQj 699 †g 2016

49

†_‡K m‡i `uvovb w÷f Rem| GKB eQ‡ii A‡±ve‡i Bn‡jvK Z¨vM K‡ib cÖhyw³ we‡k¦i GB cw_K…r| A¨vc‡j Re‡mi ¯’jvwfwl³ nb wUg KzK|

2012: AvBc¨vW wgwb

bZzb †bZ…‡Z¡ bZzbfv‡e Pj‡Z ïiæ Kij A¨vcj| ÿz`ª AvK…wZi wWfvB‡mi w`‡K g‡bv‡hvMx n‡jv A¨vcj| 2012 mv‡j eQi A¨vcj evRv‡i G‡bwQj AvBc¨vW wgwb|

2013: wd½viwcÖ›U

A¨vcj G eQ‡i evRv‡i G‡bwQj AvB‡dvb dvBf Gm| G‡Z cÖ_gev‡ii g‡Zv hy³ Kiv nq wd½viwcÖ›U| †nvg evU‡b hy³ Kiv GB wd½viwcÖ›U UvP AvBwW †m݇ii gva¨‡g †dvb Lye mn‡RB AvbjK Kivi myweav cvq e¨enviKvixiv| Gi cvkvcvwk †c‡g‡›Ui Kv‡RI GB †mÝi e¨envi Kivi myweav i‡q‡Q|

2014: eo AvK…wZi wWfvBm

†ek K‡qK eQi a‡i 4 Bw wWm‡cøi AvB‡dvb evRv‡i Avbvi ci Gevi wWm‡cøi AvKvi evov‡bvi wm×všÍ †bq A¨vcj| 4.7 Bw Ges 5.5 Bw AvK…wZi wWm‡cøi AvB‡dvb 6 Ges AvB‡dvb 6 cøvm evRv‡i Wjvi|

2001: bZzb hy‡M A¨vcj

1987: A¨vcj Qvo‡jb IRwbqvK

2003: A¨vc‡ji Kw¤úDUv‡i B‡›Uj cÖ‡mmi

wb‡Ri Avjv`v cÖwZôvb †b·‡U KvR Kivi Rb¨ A¨vcj Qvo‡jb w÷f Rem| 1988 mv‡j †b·U Kvh©µg ïiæ K‡iwQj| Z‡e Lye GKUv mvd‡j¨i gyL †`‡Lwb cÖwZôvbwU|

Re‡mi g‡Zv IRwbqvKI A¨vcj Qvo‡jb| KviYI wQj GKB| GKB eQi A¨vcj evRv‡i Av‡b g¨vwK‡›Uvk 2 hv wQj A¨vc‡ji cÖ_g iwOb Kw¤úDUvi|

1991: wfwWI †cøqvi

A¨vc‡ji RbwcÖq KzBK UvBg wfwWI †cøqvi G eQiB evRv‡i Av‡m|

1997: A¨vc‡j wdi‡jb Rem

12 eQi ci Avevi A¨vc‡j wd‡i G‡jb w÷f Rem, Z‡e Dc‡`óv wn‡m‡e| GKB eQi wKQy Af¨šÍixY ؇›Øi †R‡i c`Z¨vM K‡ib wmBI A¨v‡gwjI| AšÍe©Z©xKvjxb wmBIi `vwqZ¡ wb‡jb Rem| wZwb ZLb wb‡R‡K cwiPq w`‡Zb ÔAvBwmBIÕ wn‡m‡e| G eQ‡iB gvB‡µvmd‡Ui mv‡_ GKwU we‡kl Pzw³ K‡i A¨vcj hvi AvIZvq A¨vc‡ji Kw¤úDUvi hy³ nq gvB‡µvmdU Awdm|

A¨vc‡ji RbwcÖq †mev AvBwUDbmPvjy nq G eQ‡iB| Avi AvBc‡Wi K_v †Zv bZzb K‡i ejvi wKQz †bB| A¨vc‡ji me‡P‡q RbwcÖq cY¨¸‡jvi GKwU n‡jv AvBcW|

B‡›Uj cÖ‡mmi hy³ n‡jv A¨vc‡ji AvBg¨vK Ges g¨vKeyK †cÖv‡Z|

2007: AvB‡dvb evRv‡i

AvBc‡Wi ci A¨vc‡ji mvov RvMv‡bv wWfvBm AvB‡dvb G eQi evRv‡i Av‡m|

2010: AvBc¨vW evRv‡i

Kv‡Ri Rb¨ Kw¤úDUvi Ges ¯§vU©‡dv‡bi gvSvgvwS GKwU wWfvBm evRv‡i Avbvi wm×všÍ †bq A¨vcj| wWfvBmwUi bvg †`Iqv nq AvBc¨vW| wKQzUv eo wWm‡cø Ges mn‡R enb‡hvM¨ nIqvi d‡j evRv‡i `viæY RbwcÖq n‡q D‡V wWfvBmwU|

2011: n¨v‡jv, wmwi

G eQ‡ii †g gv‡m A¨vcj IGm G·-Gi m~Pbv K‡i| AvM‡÷ evRv‡i Av‡m †W¯‹Uc Kw¤úDUvi AvBg¨vK|

wWwRUvj f‡qm A¨vwmmU¨v›U KU©vbv mevi Rb¨ Dš§y³ Kiv nq 2011 mv‡j| AvB‡dvb 4m-G cÖ_g GB wdPviwU †hvM Kiv n‡qwQj| wewfbœ cÖ‡kœi DËi †`Iqvi cvkvcvwk fvPz©qvj mnKvixi g‡ZvB KvR K‡i wmwi| GKB eQi A¨vcj Pvjy K‡i AvBK¬vDW|

G eQiB AvbyôvwbKfv‡e cÖavb wbe©vnxi

kvixwiK Amy¯’Zvi Kvi‡Y cÖavb wbe©vnxi c`

1998: n¨v‡jv AvBg¨vK

2000: wmBI n‡jb Rem

50

`vwqZ¡ MÖnY Ki‡jb Rem|

1985: A¨vcj †_‡K Re‡mi cÖ¯’vb

†g 2016

2011: c`Z¨vM Ki‡jb Rem

Avbvi †NvlYv †`q cÖwZôvbwU| `ywU bZzb †dv‡bi cvkvcvwk A¨vcj †c bv‡g GKwU †gvevBj †c‡g›U wm‡÷g PvjyiI †NvlYv †`q A¨vcj|

2015: A¨vcj wgDwRK

weUm AwWI AwaMÖn‡Yi ci ¯úwUdvB Ges Ab¨vb¨ wgDwRK w÷ªwgs †mevi mv‡_ cÖwZØw›ØZv Ki‡Z A¨vcj evRv‡i Av‡b A¨vcj wgDwRK|

2016: A¨vcj ebvg GdweAvB

A¨vc‡ji mv‡_ hy³iv‡óªi †Mv‡q›`v ms¯’v GdweAvB‡qi mv¤cÖwZK AvBwb jovB‡qi K_v Kg‡ewk mevi GiB g‡a¨ Rvbv n‡q wM‡q‡Q| GKRb Acivaxi AvB‡dvb AvbjK K‡i †`Iqvi Rb¨ GdweAvB wb‡`©k w`‡jI A¨vcj Zv‡Z ivwR nqwb| Z‡e MZ gv‡mi †kl w`‡K A¨vc‡ji mn‡hvwMZv QvovB Gi

÷vU©Avc

ågY mnR Kivi AbjvBb MvBW

wUªcwj

kvnv`vZ †nv‡mb

hw` cuvPRb gvbyl‡K wRÁvmv Kiv nq Zv‡`i kL m¤ú‡K©, Zvn‡j wbwðZ K‡iB ejv hvq †h Gi g‡a¨ PviRbB ej‡eb Zv‡`i kL n‡jv Ny‡i †eov‡bv| Avi GB Ny‡i †eov‡bv ev åg‡Yi Rb¨ †`‡ki cvkvcvwk wecyj msL¨K gvbyl cvwo Rgvb †`‡ki evB‡ii wewfbœ ch©Ub †K‡›`ª| Gme †ÿ‡Î mvaviYZ †`Lv hvq Zviv wewfbœ Uªv‡fj G‡RwÝ †_‡K Uz¨i c¨v‡KR wK‡b _v‡Kb| Z‡e G †ÿ‡Î AwaKvskB GKvwaK G‡RwÝ †_‡K evQvB K‡i †miv c¨v‡KRwU wb‡Z| Avi ch©UK‡`i Rb¨ †miv c¨v‡KRwU evQvB K‡i †`Iqvi KvRwUB K‡i w`‡”Q wUªcwj WUKg (www.tripooly.com)| wUªcwji ïiæUv n‡qwQj 2015 mv‡ji b‡f¤^‡i| A_©vr GLbI GK eQiI nqwb cÖwZôvi| wKš‘ †m Zzjbvq †ek fv‡jv mvov †dj‡Z mÿg n‡q‡Q cÖwZôvbwU| B‡Zvg‡a¨ ÷vU©Avc wn‡m‡e wewfbœ ¯^xK…wZI †c‡q‡Q wUªcwj, ZvI Avevi we‡k¦i †miv cÖhyw³ cÖwZôvb¸‡jvi KvQ †_‡K| wUªcwji †cQ‡bi Mí †_‡K ïiæ K‡i eZ©gvb c_Pjv Ges fwel¨r fvebv, Gme welq wb‡q K_v e‡j‡Qb Gi cÖwZôvZv I cÖavb wbe©vnx ivwd gy¯Ívdv|

Gwkqv‡ZB KieÕ| ZLb †Zv fviZ wKsev Gwkqvi AviI wKQz †`k wQj †hLv‡b Z_¨cÖhyw³ Lv‡Z wecyj m¤¢vebvi nvZQvwb wQj| Gi evB‡i evsjv‡`k‡K †Kb †e‡Q wb‡jb? Ggb cÖ‡kœi Rev‡e ivwd e‡jb, ÔAvgvi Rš§ evsjv‡`‡k, Avwg †e‡o D‡VwQ evsjv‡`‡k| Gi cvkvcvwk †`‡k †divi Rb¨ Avgvi evevI Avgv‡K †ek DrmvwnZ Ki‡jb| Avi ZvB evsjv‡`‡k †divi wm×všÍ wbjvg|Õ

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55

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56

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62

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63

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64

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65

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66

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English News

Four Young Entrepreneurs clinch Professional Fellowship to USA

The U.S. Embassy Dhaka and the Centre for Entrepreneurship Development (CED) at BRAC University announce the names of the four Bangladeshi young entrepreneurs who will be visiting the United States from April 30 to June 3 under the U.S. State Department’s Bureau of Educational and Cultural Affairs’ Professional Fellows Exchange Program 2016 (April Round).

The names were disclosed at the pre departure orientation program held at the GDLN Centre, BRAC University in the city on Thursday evening. An in-depth discussion along with questions and answers sessions were also held during the orientation.

The four participants are (sitting from left in the pic) Freelance Journalist and Founder & PR Strategist of Newsfeed

PR Syed R Shams, Senior Manager, Business Development & Strategy of Dreamcast Marketing & Communications, Mohiuddin Chowdhury Shaon, Director of Mondal Agro Industries Limited Md

Rasheduzzaman, and Founder and President of Gen Lab Ratul Dev. Shamim E. Haque, Assistant Professor, BRAC Business School & Program Coordinator, CED announced the names and replied various queries of the fellows regarding the program. The fellows were selected following a strict three-fold scrutiny of more than 130

Fluke Networks & Netcom Technologies (Pvt.) Ltd, held a workshop at The Hotel Lakeshore on 8th March 2016. The workshop covered Cable Testing and Troubleshooting with Fluke Networks Versiv Solution.

The key speaker was Mr. Sachin Sehgal, Country Sales Manager, India & SAARC for Fluke Networks.

Leading IT Executives, Managers, CTO’s & CIO’s from the Financial Services, Multinational, Oil & Gas, Manufacturing, Education, Health & Hospitality, Foreign Donor Agencies and Telecommunications etc. sectors participated in the interactive workshop.

The workshop covered the Verification, Qualification and Certification process of copper and fiber certification.

With the increased use of 10G Networks, built on CAT6A cabling, the ability to be able to effectively troubleshoot installation problems and to be able to identify the root cause of the issues has become extremely important. The topics covered at the workshop were: 1. Update of the latest TIA Standards a. Recently Published Standards b. Work in Progress. c. Future standards

2. Testing Structured Cabling for today and the future 3. Practical Testing – Getting it Right the First Time a. Introduction to the Versiv Platform b. Setting tests up correctly for Copper and Fibre Installs c. Troubleshooting failed tests.

4. How to Test & Troubleshoot Fibers Datacenter 5. Standards Update on Fiber 6. OTDR Best Practices This workshop gave the guests opportunities to discuss up front issues, problems and bottlenecks related to their existing network.

FLUKE NETWORKS & NETCOM WORKSHOP

applications from Bangladesh.

Representatives from the American Center here in Dhaka Ms Parveen Elias and Mr. George Mesthos and former delegates of Professional Exchange Program were also attended in the program. The fellowship is hosted by the University of Oklahoma’s Gaylord College of Journalism and Mass Communication and teamed up with the Center for the Creation of Economic Wealth (CCEW).

The University of Oklahoma also collaborates with an in-country partner in each of the three countries participating in the program: BRAC University’s Center for Entrepreneurship Development in Bangladesh, BRAC Myanmar in Burma and Entrepreneurship Development Institute of India (EDII) in India.

Through this workshop, the guests were able to gain an in depth insight on the importance of adhering to the

TIA/EIA Standards and the adoption of a proper testing and certification strategy.

Netcom Technologies (Pvt.) Ltd has been appointed the Authorized National Distributor for Fluke Networks in Bangladesh. Together with nearly 15 years’ experience in this particular space, its partnership with Fluke Networks will strengthen the establishment of Information Technology Standards and Best Practices in the implementation of Enterprise Network Infrastructures and Strategies for Testing and Certification.

†g 2016

69

English News

Google Glass Startup Augmedix Secures $17 Million Strategic Investment from Five Leading Health Systems

Augmedix, Inc., the parent company of Augmedix BD Limited announced that it has closed a $17 million strategic round of funding that includes investments from five leading healthcare systems from across the U.S, including: Sutter Health, Dignity Health, Catholic

Health Initiatives (CHI), TriHealth Inc. and one more. They gave this announcement on April 25, 2016at SAN FRANCISCO. Together, these organizations have over 100,000 healthcare providers who treat millions of patients nationwide. Today’s strategic round will enable Augmedix and its investors to scale the Google Glass-powered service across health systems and private clinics nationwide. The service frees doctors from hours of mandated charting and documentation so they can get back to the work they love: taking care of patients.

US TRADE SHOW 2016 Litme Enterprise attended US Trade show 2016 in Panpacific

Sonargaon Hotel which held on 3rd to 5th of March 2016.This trade show organized by AMCH and USA Embassy in Dhaka.

This year Litme Enterprise displayed their entire latest models product in their booth. The CCSD 1000 Digital Conference system,Paviro Digital Public address system,Ceilling Speakers Horn Speakers all types Mixer and Power Amplifier display in their booth. Also display Electro Voice (EV) Professional sound system like latest model ETX Series Powered Speaker which made in USA, EVID series wall mount speakers,Dynacord latest model Powered Mixer PM502 etc.Lot of visitors like all the equipments performance and quality. The CCSD 1000 series Conference system comes with lot of facilities and performance like internal 400 hours and external 4,000 hours recording facilities which is the first time Bosch introduce their system. Not only that this series also comes with automatic camera control system for live display. For Pavirio is fully digital Public address system which comes lot of facilities and outstanding performance. For EV brand ETX series Powered speakers Performance beyond the reach of the competition.ETX series comes intelligent technology and innovative design, with different models ETX10P,12P,35P and the subwoofer comes ETX15SP and ETX 18SP. All visitors hear the sound quality for the ETX series spekers.The ETX is the best performance for Live music. From now all displayed items are available.The USA Ambassador visit Litme Enterprise booth and spent some times and see the products and she is happy to see all the products design and performance. For any quarries for Bosch brand PA and Conference and Electro voice Professional sound system you can contact their exclusive distributor in Bangladesh.

Advancing Nepal, Axiata Successfully Completes the Acquisition of Ncell

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Axiata Group Berhad (Axiata or Group), one of Asia's leading telecommunications groups, marked its milestone entry into the Nepal telecommunications market with the successful completion of its acquisition of Ncell Private Limited (Ncell), the number one mobile operator in Nepal. With its expertise, proven track record in South Asia and strategic intentions to bring long-term national development, Axiata brings together connectivity, technology and people for the broader goal of Advancing Nepal.

President & Group Chief Executive Officer of Axiata, Dato’ Sri Jamaludin Ibrahim said, “The unique mix of a controlling stake of a well-managed number

†g 2016

one player in a healthy, growing market presents Axiata the perfect expansion opportunity of its footprint. The addition of Ncell into the Axiata network of mobile operators marks yet another significant milestone for the Group, in terms of solidifying our strong hold in the South Asian region.

“We are grateful for the approvals from all relevant government authorities involved in the acquisition exercise, both in Malaysia and Nepal. With our proven track record in contributing to national development in markets where we operate, and our extensive experience within the region, we look forward to working with the Nepali government and regula-

tors to further improve the quality of lives of all Nepalese, in line with the country’s ambitions.

“One key ambition we have is to effectively offer high-speed data connectivity, and exciting products and services to meet the demands of a young and maturing Nepali market. There are tremendous opportunities for us to grow with the nation for the longer term. As a Group respected for its commitment to corporate responsibility and governance, we will play an integral role with the Nepali government and civil society, and contribute towards the socioeconomic development of the country and her people.”

43rd Annual General Meeting of BAT Bangladesh held

The 43rd Annual General Meeting of British American Tobacco Bangladesh Company Limited was held at the Pan Pacific Sonargaon Hotel in Dhaka on Tuesday, 12 April 2016 with Mr. Golam Mainuddin, Chairman, British American Tobacco Bangladesh, in the chair. A large number of shareholders attended the meeting and unanimously passed the Accounts for the year ended 31 December 2015, Directors’ Report and the Auditor’s Report. The shareholders also approved the proposed dividend of Tk 55 per share. In 2015, the Company contributed Tk 11,051 crore as value added tax, supplementary duty and other taxes to the national exchequer. This contribution makes BAT Bangladesh as the highest tax payer in the country.

MOU signed for promotion of sustainable and inclusive growth in fisheries and aquaculture sector in Bangladesh

A Memorandum of Understanding (MoU) has signed recently between the Department of Fisheries (DoF) under Ministry of Fisheries and Livestock, Government of the People’s Republic of Bangladesh and Bangladesh Shrimp and Fish Foundation (BSFF) for promotion of sustainable and inclusive growth in fisheries and aquaculture sector in Bangladesh at a city hotel recently.

Under the MoU, DoF and BSFF would collaborate and cooperate (i) to address the issues relating to challenges posed by the fall out of climate change for the aquaculture and fisheries sector in Bangladesh, (ii) to contribute to the sustained development of the fisheries and aquaculture sector in Bangladesh through introduction of GAqP, CoC, HACCP production, distribution and internal and external trade of fisheries resources in compliance with national and international principles of food safety, environmental sustainability and socially responsible way, also continue

active cooperation for the improvement of the condition and economic status of the fishermen/ fish farmers involved in shrimp and fish cultivation, processing and marketing of fish, (iii) to undertake studies and programs aiming at addressing the challenges posed by the fall out of climate change for the aquaculture and fisheries sector in Bangladesh and on the possible adaptation measures

including introducing alternative livelihood opportunities in fisheries/ aquaculture sector needed in specific locations in Bangladesh to overcome the challenge, (iv) to supports to the joint activities towards making the shrimp and freshwater prawn industry more sustainable, with practical emphasis on reducing food safety risks of concern to national and international consumers.

DataSoft & NEC jointly held First ever Proof of Concept of NFC Based E-money Solution in Bangladesh

Datasoft Bangladesh in association with NEC Japan has successfully organized the first ever “Proof of Concept of NFC based E-money Solution” in Bangladesh at the city’s popular coffee shop, Crimson Cup, Dhanmondi. Through this system, the customers will be able to purchase coffee or other goods just by touching their NFC enabled payment card. No Need for swiping magnetic strip or input of PIN is required. It will make transactions faster and less complicated for both the merchants and consumers. Higher officials from NEC, Japan & DataSoft were present on this occasion. In the next phase this solution will be implemented in chain retails shops and fashion houses in cooperation with leading banks.

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English News

PwC today announced the inauguration of its office in Dhaka, further leveraging the opportunity to partner Bangladesh in its growth journey by offering services in areas of advisory and taxation. The new office was inaugurated by Honourable Finance Minister Mr Abul Maal Abdul Muhith, with British High Commissioner to Bangladesh, Alison Blake and Deputy Chief of Mission of US Embassy in Dhaka, David Meale in attendance.

Until now, people across the PwC network travelled to Bangladesh to work on various assignments. Setting up of this office is in line with the rising importance of Bangladesh in a global business scenario and PwC’s commitment to the country, its potential and its talent.

Deepak Kapoor, Chairman, PwC Bangladesh said, “As the Bangladesh economy continues to grow from strength to strength, we felt that this was the right time for a full-fledged PwC office in Dhaka, offering all PwC services, across various industry verticals. We are pleased to be able to work closely with multinational companies, private organisations and government agencies in the country.

“We see immense potential in several

PwC opens office in Bangladesh

areas, particularly in Tax Advisory, Forensics, Cybersecurity, Government, Digital and Infrastructure sector. We look forward to playing a larger role in improving the quality of life of the people of Bangladesh, being able to open new opportunities for local business as well as the talented workforce,” he added.

Avijit Mukerji, Director, PwC

X99A GODLIKE GAMING CARBON in stores now!

World’s most

extreme gaming motherboard now available MSI is proud to announce the world’s most extreme GAMING motherboard, the X99A GODLIKE GAMING CARBON, is now available in stores.

Besides being the pinnacle of GAMING in terms of performance and features, the new X99A GODLIKE GAMING CARBON also raises the bar higher in motherboard aesthetics.

The CARBON motherboards full black color scheme featuring the improved Mystic Light RGB LEDs controlled through your smartphone, it combines flashiness with sophistication that is sure to make your pc stand out.

Besides its strength and futuristic looks, carbon-fiber is also very light to represent the ultimate performance the new GODLIKE CARBON motherboard delivers. Last but not least, the new X99A GODLIKE GAMING motherboard is ready for next-generation Intel ‘Broadwell-E(P)’ processors.

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Bangladesh said, “The focus for us right now is to quickly build scale and offer solutions to clients based on our understanding of both the Bangladesh market and the global trends so that our clients here can get ahead of the curve. This becomes especially important as we expect our large global clients to invest and expand in new markets like Bangladesh.”

Eugene Kaspersky joins Singapore advisory panel for cybersecurity

The chairman & chief executive officer of Kaspersky Lab and one of the world’s top cybersecurity experts Eugene Kaspersky has been roped in as a member of the international advisory panel for Singapore's National Cybersecurity Research & Development (R&D) Programme.

The programme is a collaboration between seven Singapore government agencies: The National Research Foundation (NRF), Ministry of Defence (MINDEF), Ministry of Home Affairs (MHA), National Security Coordination Centre, Infocomm Development Authority of Singapore, Cyber Security Agency and the Economic Development Board. Its stated aim is to develop cybersecurity research and development capabilities to meet national strategic security needs.

He added that the mix of academics, government officials and private sector individuals in the international advisory panel would provide valuable insight into the future of cybersecurity.

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76

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AMD FX-4300 cÖ‡mmi UCC evRv‡i G‡b‡Q AMD FX

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78

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Transcend Apple Solution †cÖvWv±

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Transcend microSDHC Class 10

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