Dress Like you Mean Business
Uniform Induction Package
Dress Like you Mean 4   The  personal  grooming  guidelines  outlined  in  this  presentation  are  in  line  with  standard  guidelines  in  similar  organisations  and  rely  on  employee’s  judgement  and  their  manager’s  enforcement  of  the  policy. Â
4   The  company’s  legitimate  need  to  present  a  certain  level  of  professional  dress  does  not  seek  to  prohibit  individual  expression  and  aims  to  accommodate  special  requests  for  religious  practices  and  disabilities.
4   A  distinction  between  male  and  female  attire  is  made  in  this  presentation  for  ease  and  clarity  and  is  not  intended  to  discriminate  against  either  gender. Â
Objectives The presentation aims to : ‡ ([SODLQ ZKDW GUHVV DQG JURRPLQJ SUDFWLFHV DUH FRQVLGHUHG DQ DSSURSULDWH VWDQGDUG ‡ (VWDEOLVK H[SHFWDWLRQV IRU HPSOR\HH·V GUHVV JURRPLQJ DQG SHUVRQDO K\JLHQH LQ OLQH ZLWK WKH FRPSDQ\·V JHQHUDO LPDJH DQG EUDQGLQJ VWUDWHJ\ ‡ (OLPLQDWH FRQIXVLRQ RYHU ZKDW LV DSSURSULDWH ‡ 3URYLGH IXUWKHU HGXFDWLRQ RQ DSSURSULDWH SURIHVVLRQDO SUHVHQWDWLRQ ‡ %HQHILW HPSOR\HHV ZLWK LQFUHDVHG VHOI FRQILGHQFH DQG GHYHORS D KLJKHU OHYHO RI SHUVRQDO DQG SURIHVVLRQDO SUHVHQWDWLRQ VNLOOV
4 Can you name the 7 brands these logos represent ?
4 Is it clear Who they are ? What they do ? What you can expect from their product or service ?
4 Do you think their staff would all appear the same/ send a consistent message ?
1 - Commonwealth Bank - 2 - Nike - 3 - BHP Billiton 4 - McDonalds - 5 - Mercedes - 6 - Qantas - 7 - Walkman
VISUAL CREDIBILITY CREDIBILITY VISUAL
The Power of Image
Visual Credibility
VISUAL CREDIBILITY CREDIBILITY VISUAL
How image influences the Customer
4 PERCEIVED QUALITY : Creates an expectation about the quality of product and service.
4 PERCEIVED PRICE : People are willing to pay more for products and services with a high level of presentation.
4 CONGRUENCY : from print and digital advertising to point of sale staff it can support or sabotage the brand message.
Visual Credibility
VISUAL CREDIBILITY CREDIBILITY VISUAL
What customers reflect upon 4 You think you are being friendly and approachable.
4 The reality is you look like a mess who doesn’t care about the job nor what the customer really wants.
The Power of Image 4 In the blink of an eye we make some very quick and lasting impressions.
4 “ Seeing is believing”. We judge by stereotyping to save time.
4 These decisions determines how people act towards us and what opportunities they offer us.
4 2XU SHUVRQDO LPDJH FDQ DOVR DIIHFW XV ă how you feel and act.
Visual Credibility
VISUAL CREDIBILITY CREDIBILITY VISUAL
Why the first impression counts
4 In the first instant of meeting someone we make a judgement on whether we
- Like/dislike them - Trust them - Care about them and what they offer - Want to deal with them - Will enjoy the experience
4 This decision is locked into place and we make all other decisions from this belief
First Impressions are broken up into 3 categories : 7%
55 %
38 %
Visual : 55% how a person looks Vocal : 38% how a person sounds Verbal : 7% What they actually say
Visual Credibility
VISUAL CREDIBILITY CREDIBILITY VISUAL
7 Elements of an overall great image Well
Open
dressed/
Attitude
presented
Good Posture
Well Spoken
Good Listener
Smile Facial Eye
expression
Contact
Where can you improve ?
Visual Credibility
IMAGE MAKERS MAKERS IMAGE
Good presentation CLOTHING :
Image Makers
4 Clothing that fits 4 Shoes shined 4 Clean clothes and shoes 4 Clothing pressed 4 Well fitting underwear 4 Underwear should never be visible either directly or indirectly
Fit Lapels lie flat Bottom button never done up 1cm of cuff showing Jacket perfect length –it reaches the end of the thumb 1 break at the hem – maximum of 2 allowed
This jacket is too tight & too short
IMAGE MAKERS MAKERS IMAGE
Clean Appearance
4 Body
4 Nails
odour
4 Breath
4 Make-up
4 Hair
4 Skin
Good Posture - Good posture is standing straight, with your hands out of your pockets - Promotes confidence - Appears more accessible - Welcomes customers and conversation - Increases sales - Makes you look younger and slimmer
Bad posture is slouching, hands in pockets Head tilting
Image Makers
IMAGE MAKERS MAKERS IMAGE
Open Attitude 4 To be open allows people to feel comfortable around you.
4 You create an open attitude through your body language and your facial expressions
4 Focus on creating an open attitude by opening your arms
4 In this image the woman on the left whilst standing straight has closed off her body by crossing her arms.
4 The woman on the right is more open but has created a division by placing her hand in her pocket.
4 Hands should be neither crossed nor in your pockets
Image Makers
IMAGE MAKERS MAKERS IMAGE
Open Facial Expressions 4 Your face is where the customer will be focusing to read your mood and look for guidance
4 Your face must be open and welcoming 4 Do this by : - Smiling - Maintaining eye contact for about 80% of the conversation - Not covering your face
Language 4 Tone voices which are deep will hold more influence than a high pitched voice. Moderate your pitch so that it is easy to hear
4 Words use words that your listener will understand and avoid using lazy or slang language
4 Annunciation speak clearly and avoid mumbling
4 Patterns make sure you do not add too much inflection onto your words or you may make every sentence sound like a question.
Image Makers
IMAGE BREAKERS BREAKERS IMAGE
Image Breakers
4 Overstuffed pockets 4 Poor posture 4 Bad language 4 Poor personal hygiene 4 Ill fitting clothes 4 Po or time management
4 Incorrect Accessories : What you wear in your everyday life may look great on the weekend but completely not suit your work attire. Make sure how you are dressing is in keeping with your companies image. Even if it means having to style your hair in a different manner, take off any excess jewellery and cover any tattoos and hide piercings.
Image Breakers
COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY
Jewellery 4 Rings - to be limited to only 3 fingers - No oversized fashion pieces
4 Necklaces - Nothing which creates a noise - No long chains - No leather thongs
4 Earrings - Nothing larger than a 5 cent piece - No chandelier earrings - In styles to compliment uniform
Piercings 4 Ears - Maximum of two only - Second piercing to contain a stud only
4 Nose - Only acceptable if in place before employment - Acceptable for religious significance
4 Eyebrows & Lips/Tongue - Only acceptable if in place before employment
Company Grooming Guidelines
COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY
Hair Styles 4 Hair must be clean at all times
4 No extreme colours 4 Long hair is to be worn off the face at all times 4 Decoration to be kept to a minimum in the hair 4 Hair to be cut no shorter than a number 2 cut
Make-up Company Grooming Guidelines
4 Make-up is to be worn at all times 4 Make up is to compliment the face and the uniform
4 No extreme colours
Uniform 4 Uniform is to be kept clean and well maintained
4 Please notify your superior should anything happen to your uniform
4 Uniforms will replaced at regular intervals. More frequent replacement will be at your supervisors discretion.
COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY
Men’s dress code
4 Tops :
- Collared shirt required at all times - Ties to be worn when meeting with clients
4 Jackets :
- In a colour to match trousers - When jackets are worn they are to be buttoned when standing
4 Shoes/socks :
- Shoes and socks are required at all times. - Shoes are to be in keeping with corporate image –no heavy doc martin style or runners - Socks are to match shoes or trousers
4 Trousers :
- Are to be hemmed at all times - Do not overstuff pockets - Trousers are not to be ripped or stained - A belt is to worn with trousers
4 Hands :
- Finger nails to be clean - Rings to be worn on only 2 fingers - Watches should compliment your outfit.
4 Final points :
4 Face :
- No piercings - Facial hair to be kept trimmed and neat - Skin to be clean
- Perfume/fragrance should be subtle - Handbag and laptop case should be in keeping with our corporate brand - Nothing should be worn or carried which advertises any company or brand which is in direct competition to or will cause harm to the company image.
Company Grooming Guidelines
COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY
Women’s dress code 4 Tops/Jackets :
- No visible cleavage - Jackets must be worn when meeting with clients - Must be in a colour that supports the company brand/logo - Collared shirts are preferred - Spaghetti straps are not appropriate for the office.
4 Dresses :
- No visible cleavage - At a moderate length - In a style/colour to support the company brand - Not to be sleeveless.
4 Trousers :
- Must fit correctly - In a colour to support the company brand/uniform - Not too tight - In a plain fabric.
4 Skirts :
- To be at a moderate length - Not too tight - In a plain fabric - In a colour and style to support the company top/ blouse/brand.
4 Footwear : - Sandals are not acceptable - Hosiery to be worn at all times - Closed toe must be worn - Ballet flats are not appropriate - Shoes must be kept clean and polished - Heels are to be well maintained
4 Make-up :
- Lipstick and make-up should compliment your outfit - No glitter make-up.
4 Jewellery :
- No more than 3 fingers for rings - No more than 2 earrings in one ear with the second to be a fine stud - Nothing which causes noise or distraction at work - Watches should compliment your outfit.
4 Final points :
- Perfume/fragrance should be subtle - Handbag and laptop case should be in keeping with our corporate brand - Nothing should be worn or carried which advertises any company or brand which is in direct competition to or will cause harm to the company image
Company Grooming Guidelines
COMPANY GROOMING GROOMING GUIDELINES GUIDELINES COMPANY
Maintaining your image 4 +DLU ă VKRXOG EH WULPPHG HYHU\ ZHHNV 4 Body - should be washed daily 4 Clothing - Suits should only be dry-cleaned when dirty - Trousers/skirts should be rotated (worn every other day) daily to allow the fibres to relax and garment to last longer - Shirts should be pressed before wearing - Shoes should be polished before coming to work or when scuffed
Bringing it together 4 When you look and act in a way which is in harmony with the company brand and company image clients will be comfortable and happy to deal with you.
4 You are the face of the company and we place our trust in you to protect and preserve our image
When you look good we look good !
Company Grooming Guidelines
MANAGERS FEEDBACK FEEDBACK MANAGERS
Managers Feedback sheet Staff member : .........................................................................
Overall grooming :
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MANAGERS FEEDBACK FEEDBACK MANAGERS
4 Guidelines when giving feedback - Make sure confusion is not the reason the person is not following the guidelines and not any other underlying issues such as discontent, frustration or other personal problems. - While providing feedback it is important to focus on the outfit and not the person. - You can provide useful feedback and explain the reasons why the outfit or item is not accepted as appropriate. - Give a possible impact of inappropriate image. Support the guidelines to personal presentation by : - Ensuring own dress and grooming standards are in line with the recommendations. - Answering questions from employees about the guidelines. - Enforcing adherence to guidelines to maintain high standards.
4 Suggested Processes for Coaching/Follow-up/ Enforcing 1.) Identify the problem – Determine the issue - Outfit that is unacceptable according to the policy (eg: garment type, fabric, accessories) - Inappropriate fit - Inappropriate grooming - Wearing the inappropriate clothing for the occasion (eg: wearing casual uniform to meet a potential client for first time) 2.) Meet with employee - Schedule a private meeting with employee. - Explain the reason for meeting –grooming issue - Give positive feedback where possible - Follow up with Grooming shortfall 3.) Ensure compliance - Define the issue and give reasons for inappropriateness - Avoid criticism on personal features or fashion choices - Give a professional reason behind the policy - Review the guidelines with employee
Managers Feedback
MANAGERS FEEDBACK FEEDBACK MANAGERS
4 Give suggestion for change if possible Use expressions such as : - “Some of your choices in business clothes are not in compliance with our guidelines. For example: - “The shoes you wore yesterday with your uniform are considered inappropriate for our company. A closed toe shoe gives a more professional appearance and it also provides more protection than an open toe shoe, especially when in the warehouse...”
4 Feedback examples Issue
Reason
Possible impact on company image
Missing buttons
Unacceptable according to our guidelines
Others may interpret unpolished appearance as lack of attention in handling one’s job.
Sleeveless top
Unacceptable according to our guidelines
The more skin is exposed, the less professional you look
Skirt too short/ showing cleavage
Unacceptable according to our guidelines
Potential for sexual harassment claims. Unprofessional and distracts from eye contact.
Poor grooming
Unacceptable according to our guidelines
Management and coworkers may feel lack of seriousness
Hands in pocket
Inappropriate for representing company
Standing with hands in pocket while on duty at customer care creates the impression that you would not and could not help with complaint.
Clothes too tight
Inappropriate for company standards
Not according to our standards. Affects company’s image negatively
Managers Feedback