A Calendar To Celebrate A Company’s Purpose

STAKEHOLDER OUTLOOK

Express Trailers’ Orange Fleet Reimagined in 13 Illustrations of Recognizable Landmarks Around Malta and Gozo for the 2023 Calendar

Express Trailers’ eclectic fleet of orange trucks and trailers have been reimagined in a series of thirteen illustrations which portray the orange vehicles owned by the logistics company over the years, set amongst some of the most recognisable landmarks around Malta and Gozo.

The illustrations, commissioned to established illustration artist Nadine Theuma, will now feature in the company’s official 2023 desk and wall calendars.

“This year saw us all, gradually out of a global pandemic, a crisis which saw Express Trailers operating in very unprecedented circumstances. This challenging time affirmed our company’s role as a critical conduit in the delivery of essentials to Malta, by ensuring that our clients’ businesses kept operating and that people kept finding their life’s essentials on the shelves,” explains David Fleri Soler, Chief Commercial Officer at Express Trailers.

“Therefore, to usher in the new year, we want this calendar to be a celebration of what Express Trailers is to Malta and the Maltese: a company committed to fulfilling the country’s transport and logistics requirements. This calendar, therefore, celebrates Express Trailers’ purpose,” added David Fleri Soler.

The chosen locations include the Tritons’ fountain at Valletta’s entrance, Portes des Bombes in Floriana, the Red Tower in Mellieħa, Mnajdra’s and Ġgantija’s temples, Ta’ Pinu, Mosta’s Rotunda, Mdina, Ramla l-Ħamra, Marsaxlokk, Birgu and St Sebastian’s church in Qormi, the hometown of the Vella Brothers, owners of Express Trailers. A thirteenth illustration portrays the company’s yard, the heart of its operations.

Nadine Theuma, a designer and illustrator for over twenty years, explained how the eclectic collection of old and new vehicles made the project very interesting.

“I was impressed by the size and design of the trucks. They are beautiful objects. The old trucks had so much attention to detail. The vehicles, so different from each other, reflect different eras and different craftsmanship and embedding them into the Maltese landscape was challenging but rewarding. Working on this project made me realise how much work goes into making sure things keep being delivered,” said Nadine Theuma. I was impressed by the size and design of the trucks. They are beautiful objects. The old trucks had so much attention to detail. The vehicles, so different from each other, reflect different eras and different craftsmanship and embedding them into the Maltese landscape was challenging but rewarding. Working on this project made me realise how much work goes into making sure things keep being delivered