Irish Bank Resolution Corporation Limited
Corporate Identity Guidelines
Group Marketing & Communications July 2011
01/ Core elements at a glance Our core elements help to make our brand instantly recognisable they are the basis for our visual identity. These elements are: • Logo • Corporate Colours/Palette • Typeface
Primary Logo
Corporate Colours
To be used wherever corporate branding is required.
Pantone Colour specification.
Pantone 377c
Pantone Cool Gray 10c
(See section 12 for our Secondary Colour Palette)
Corporate Typeface This is the corporate typeface, to be used for all documents designed for publication/print.
Frutiger Next Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*() Secondary Logo Only to be used where space is limited and the primary logo can’t be applied at an adequate size.
Internal Usage (PC Users) This typeface is for IBRC Staff use, on PCs.
Tahoma
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*() IBRC Guidelines / Version 1.0 / July 11
02/ Logo The IBRC logotype consists of two parts - the triangle symbol and the accompanying name. Each individual part of the logotype is specifically designed and must never be adjusted in any way. A recommended clear space has been developed to protect the logotype from elements which may be positioned too close. The X dimension is used to create a square unit which establishes this clear area around the whole logotype.
Primary Logo
x x
x x
x
x
Secondary Logo
IBRC Guidelines / Version 1.0 / July 11
03/ Logo - Minimum Size
Primary Logo
20mm minimum width
To retain legibility the IBRC Primary logo should never be reproduced at less than 20mm in width as shown left.
Secondary Logo 20mm minimum width
To retain legibility the IBRC Secondary logo should never be reproduced at less than 20mm in width as shown left.
IBRC Guidelines / Version 1.0 / July 11
04/ Logo Artwork Files The files in this section are for PC (IBRC staff using MicroSoft Word, Excel & Powerpoint) and Print (Mac Users). PC files can be downloaded using the Red Hyperlinks. Files for print for both Spot Colours and CMYK can be downloaded using the Blue Hyperlinks. The colour logo should always be used, however when full colour reproduction is unavailable, the single colour black or white reversed logo can be used.
Primary Logo
IIBRC Primary Logo.png
IBRC Primary Logo BLACK.png
IBRC Primary Logo WHITE.png
IBRC Primary Logo Pantone.eps
IBRC Primary Logo BLACK.eps
IBRC Primary Logo WHITE.eps
IBRC Secondary Logo Pantone.eps
IBRC Secondary Logo BLACK.png
IBRC Secondary Logo WHITE.png
IBRC Secondary Logo CMYK.eps
IBRC Secondary Logo BLACK.eps
IBRC Secondary Logo WHITE.eps
IBRC Primary Logo CMYK.eps
Secondary Logo
IBRC Secondary Logo.png
IBRC Guidelines / Version 1.0 / July 11
05/ Typefaces Frutiger Next
Tahoma
(Apple Mac users - Designers, Advertising, etc.) The primary corporate typeface is Frutiger Next for marketing and advertising material for publication and print.
(PC users) For use by IBRC staff, and all PC users, only for use in Word, Web, Excel and Powerpoint files.
Frutiger Next Light
Frutiger Next Bold
Tahoma
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
Frutiger Next Regular
Frutiger Next Heavy
Tahoma Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
Frutiger Next Medium
Frutiger Next Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@€£$%^&*()
Italic versions of all Frutiger Next fonts also available
Italic versions of all Tahoma fonts also available
IBRC Guidelines / Version 1.0 / July 11
06/ Sub Brands The IBRC Sub Brands logo (including Wealth Management) consists of three parts - the triangle symbol and the accompanying name and descriptor. Each individual part of the logotype is specifically designed and must never be adjusted in any way. A recommended clear space has been developed to protect the logotype from elements which may be positioned too close. The X dimension is used to create a square unit which establishes this clear area around the whole logotype.
Primary Logo
x x
x x
x
x Secondary Logo
IBRC Guidelines / Version 1.0 / July 11
07/ Sub Brands Logo Artwork Files
IBRC Sub Brands logo uses the same guidelines as the core brand. Please note: The colour logo must be used at all times when full colour reproduction is available. The files in this section are for PC (IBRC staff using MicroSoft Word, Excel & Powerpoint) and Print (Mac Users). PC files can be downloaded using the Red Hyperlinks. Files for print for both Spot Colours and CMYK can be downloaded using the Blue Hyperlinks.
Primary Logo
IBRC Wealth Management.png
IBRC Wealth Management BLACK.png
IBRC Wealth Management WHITE.png
IBRC Wealth Management Pantone.eps
IBRC Wealth Management BLACK.eps
IBRC Wealth Management WHITE.eps
IBRC Wealth Management Secondary Pantone.eps
IBRC Wealth Management Secondary BLACK.png
IBRC Wealth Management Secondary WHITE.png
IBRC Wealth Management Secondary CMYK.eps
IBRC Wealth Management Secondary BLACK.eps
IBRC Wealth Management Secondary WHITE.eps
IBRC Wealth Management CMYK.eps
Secondary Logo
IBRC Wealth Management Secondary Logo.png
IBRC Guidelines / Version 1.0 / July 11
08/ Secondary Colour Palette
In addition to the corporate colours (see section 01 for our Primary colours/Palette), a range of secondary colours has been chosen to provide flexibility and complement the primary corporate colours. These can be used when producing corporate collateral, (brochures, reports, on-line, etc.) but will always be secondary to the primary corporate colours.
Pantone 377c
Pantone Cool Gray 10c
Pantone 365c
Pantone 649c
Pantone 2975c
Pantone 1235c
Pantone 313c
Pantone 1595c
Pantone 118c
Pantone 322c
Pantone 7462c
Pantone 220c
Silver 877
IBRC Guidelines / Version 1.0 / July 11