Pork CRC: Corporate Identity Standards Document by Corporate Profile

CRC for High Integrity Australian Pork

Corporate Identity Standards V1.0

This document is intended for anyone producing communications using the Pork CRC Corporate Identity. Its purpose is to ensure that all communications materials embody the Pork CRC brand in a correct and consistent way. Strict adherence to these standards ensures that the identity becomes immediately recognisable to our stakeholders and key audiences. Importantly, these standards are not exhaustive however they provide a clear instruction on how the Pork CRC should be presented.

Contents Identity Standards

Applications

CRC Program Name

Stationery Items

Boxed Identity

Document Covers

CRC Program Branding

Powerpoint Presentation

Colours

Banners + Conference Mat

Fonts

Show Bag, Name Tag + Podium / Ceiling Banners

Supporting Element

Signage + Apparel

Images

9 1

Corporate Identity Standards

Identity Standards Identity Variations

Identity Variations: Option A: Horizontal

The Pork CRC Identity comes in two different formats to accommodate different applications.

Option B: Vertical

»» Option A – Horizontal »» Option B – Vertical

Colour Options COLOUR OPTIONS: Colour: Spot, CMYK and RGB

Colour: Reversed

1 Colour: Grey

1 Colour: Black

Negative / Reversed

Multiple colour options of the Identity are available to suit all project specification requirements. The Corporate Identity Digital Artwork Kit contains the necessary files. The following formats are included: »» Spot Colour »» CMYK: Full Colour »» Colour: Reversed »» 1 Colour: Grey and Black »» Negative/Reversed »» RGB: Screen

Minimum Size and Protected Area The minimum size of the Pork CRC Identity must be 10mm, as measured across the width of the type.

minimum size AND protected area:

The minimum protected area must be maintained to ensure the clarity of the Identity.

Identity Positioning X = Height of “CRC” 10mm Minimum type width

1/2 X = Minimum protected area

The preferred positioning for the Pork CRC Identity is in the top portion of the design, which includes left, centre or right alignment.

Corporate Identity Standards

CRC Program Name CRC Program NAME – vertical OPTION: Proxima Nova Regular – across 4 lines, align left, middle or right

CRC Program Name The CRC Program Name, “CRC for High Integrity Australian Pork”, is to be included in all layout designs. The style of the CRC Program Name: »» Font: Proxima Nova Regular (uppercase) »» Colour: Grey 423C or reversed in white on a coloured background selected from Pork CRC colour palettes – see page 6 for examples

X = Height of “CRC” X = Space between

CRC for High Integrity Australian Pork

CRC for High Integrity

Australian

Pork

»» For A4 documents the recommended type size for the CRC Program Name is 10pt on 17pt leading »» CRC Program Name is to be scaled in proportion to Pork CRC Identity »» The minimum type size for the CRC Program Name is 6pt on 10pt leading »» The space between the Pork CRC Identity and the CRC Program Name, equals the height of “CRC” type in the Identity

CRC PROGRAM name – horizontal OPTION : Proxima Nova Regular – across 1 line, align left or right

Vertical Option »» The CRC Program Name formatted across 4 lines »» Aligned left, right or middle based on the position of the logo in the layout

Horizontal Option »» The CRC Program Name formatted across 1 line

CRC for High Integrity Australian Pork

»» Aligned left or right based on the position of the logo in the layout

Corporate Identity Standards

Boxed Identity BOXED IDENTITY: vertical and HORIZONTAL OPTIONS

Boxed Identity The Pork CRC Identity can be enclosed in a highlighted blue Box. This enhances the Identity and creates flexibility in design applications. The style of the Boxed Identity: »» Box colour: Blue 541C »» Use only if placed on a solid coloured background selected from the Pork CRC colour palettes »» 1pt white border is to be applied to the blue Box for all items A4 size and smaller. Design items larger than A4 should be scaled proportionally

»» To be positioned inside the page margins of the layout or anchored to the top edge of a design »» Vertical and horizontal options available

X = Height of “CRC” X

CRC for High

X = Space between

CRC for High Integrity Australian Pork

Integrity Australian Pork

X = Minimum Box space required around the Pork CRC Identity for width and height

»» The CRC Program Name is reversed in white on the coloured background »» The minimum Box space required between the Pork CRC Identity and the blue Box equals the height of “CRC” type in the Identity »» The width and height of the blue Box can be greater then the minimum requirement to align with the supporting Dot Grid element »» The space between the blue Box and the CRC Program Name, equals the height of “CRC” type in the Identity »» See layout example in Application section on page 10

Corporate Identity Standards

CRC Program Branding CRC program branding OPTIONS

CRC Program Branding The CRC program branding elements contains the Australian Government Initiative logo and the CRC program logo. The CRC program branding should be placed at the bottom left or right hand corner, on the front or back of the communication material.

20mm Minimum width

The CRC program branding does not need to be included on stationery items. Please refer to the Cooperative Research Centres Program Branding Guidelines for more information. www.crc.gov.au

Corporate Identity Standards

Colours CORPORATE COLOUR PALETTE PMS COLOUR

CMYK

RGB

541C

100C, 50M, 0Y, 40K

2R, 75G, 130B

130C

0C, 30M, 100Y, 0K

251R, 186G, 0B

Colours The Pork CRC Identity corporate colours are PMS 541 and PMS 130. To support the corporate colours, a secondary colour palette has been nominated. These colours are intended to allow for greater flexibility and variety in the production of communication material. This page shows a list of the colour breakdowns.

SECONDARY COLOUR PALETTE PMS COLOUR

CMYK

RGB

298C

70C, 0M, 0Y, 0K

27R, 187G, 233B

382C

30, 0M, 100Y, 0K

200R, 210G, 0B

576C

50C, 0M, 85Y, 35K

109R, 143G, 55B

730C

10C, 50M, 70Y, 25K

183R, 120G, 70B

505C

30C, 70M, 50Y, 30K

144R, 77G, 81B

50% of 423C

0C, 0M, 0Y, 20K

218R, 218G, 218B

423C

0C, 0M, 0Y, 45K

168R, 168G, 168B

BLACK

0C, 0M, 0Y, 100K

0R, 0G, 0B

PMS: A standardised ink colour system widely used in the graphic arts industry. The colour number is shown beneath the colour swatch in the Pantone ink book. CMYK: Represents the percentage of Cyan, Magenta, Yellow and Black that make up colour. This breakdown is used for full colour offset printing. RGB: Red, Green and Blue. These are the primary colours of light, which computers use to display images. Colours on this printout are for reference only. Always match all corporate items to PMS (Pantone Matching System速) numbers as specified.

Corporate Identity Standards

Fonts PREFERENCE 1

MAIN HEADINGS

BODY TEXT

Fonts

Proxima Nova Bold Proxima Nova Light

BODY TEXT

Helvetica Neue Bold Helvetica Neue Light

BODY TEXT

»» First Preference: Proxima Nova Bold is the preferred font to be used for main headings. Other weights from the font family can be used for subsequent headings.

»» Third Preference: Arial Bold is the preferred font for electronic templates. Body Text »» First Preference: Proxima Nova Light is the preferred font to be used for body text. »» Second Preference: When Proxima Nova Light is not available, Helvetica Neue Light is the recommended font to be used for body text. »» Third Preference: Arial is the preferred font for electronic templates.

PREFERENCE 3

MAIN HEADINGS

Main Headings

»» Second Preference: When Proxima Nova Bold is not available, Helvetica Neue Bold is the recommended font to be used for main headings. Other weights from the font family can be used for subsequent headings.

PREFERENCE 2

MAIN HEADINGS

The Pork CRC brand uses Proxima Nova, Helvetica Neue and Arial font families.

Arial Bold Arial 7

Corporate Identity Standards

Supporting Element Supporting Element The Pork CRC brand features a supporting Dot Grid element which represents the focus on research.

Dr. Roger Campbell Chief Executive Officer

The supporting Dot Grid element is a series of dots with the diameter of 0.7mm, which are spaced 10mm apart in a grid formation.

Mob: 0407 774 714 tel: 08 8303 7683 fax: 08 8303 7686

The style of the supporting Dot Grid element:

CRC fOR HigH

roger.campbell@porkcrc.com.au

www.porkcrc.com.au

Pork CRC Ltd (ACN: 150 210 325) P.O. Box 466, Willaston, South Australia, 5118 Level 1, Eastick Building University of Adelaide Roseworthy Campus, S.A. 5371

iNtEgRity

»» Colour: Grey 423C or reversed in white on a coloured background selected from Pork CRC colour palettes

AUStRALiAN PORk

CRC foR HigH integRity AustRAliAn PoRk

»» The supporting Dot Grid element is extremely elastic and can be extend in all directions to apply to different design formats »» Cropping in on the supporting Dot Grid element is very flexible to allow room for typography and images »» The Pork CRC Identity should be aligned with the supporting Dot Grid element

www.porkcrc.com.au

Conference Report

»» Other major design elements in layouts should align with the supporting Dot Grid element including: main headings or statements, solid panels and images (see page 9 for image standards) »» Fine line work can overlap the supporting Dot Grid element »» The dots are 0.7mm in diameter and spaced 10mm apart for all items A4 size and smaller. Design items larger than A4 should be scaled proportionally

Corporate Identity Standards

Images Images Photography can be incorporated into a design layout and aligned to the supporting Dot Grid element. CRC foR HigH integRity AustRAliAn PoRk

The options to select from are: »» No images »» 1 image »» OR multiple images The style of images: »» Images can be positioned inside the page margins of the layout or bleed off the edge of a design »» 1pt white border is to be applied to images when used with a coloured background, for all items A4 size and smaller. The border on design items larger than A4 should be scaled proportionally.

Future Outlook

CRC foR HigH integRity AustRAliAn PoRk

»» Multiple images are to be separated with a 1pt white border »» The supporting Dot Grid element can overlap from the layout area onto an image. When the supporting Dot Grid element overlaps an image, it should change colour to white to maintain visibility. »» Images must not overlap

Research Program Overview

Corporate Identity Standards

This following pages show the Pork CRC Identity in various applications.

Applications Dr. Roger Campbell

Pork CRC Ltd (ACn: 150 210 325)

Chief Executive Officer

P.o. Box 466, Willaston, south Australia, 5118

level 1, eastick Building university of Adelaide Roseworthy Campus, s.A. 5371

tel: 08 8303 7683 fax: 08 8303 7686

Mob: 0407 774 714 tel: 08 8303 7683 fax: 08 8303 7686 CRC fOR HigH iNtEgRity

roger.campbell@porkcrc.com.au

business card

CRC foR HigH

AUStRALiAN

www.porkcrc.com.au

integRity

PORk

AustRAliAn

www.porkcrc.com.au

PoRk

Pork CRC Ltd (ACN: 150 210 325) P.O. Box 466, Willaston, South Australia, 5118 Level 1, Eastick Building University of Adelaide Roseworthy Campus, S.A. 5371

www.porkcrc.com.au

Letterhead Pork CRC Ltd (ACn: 150 210 325) P.o. Box 466, Willaston, south Australia, 5118

level 1, eastick Building

tel:

university of Adelaide Roseworthy Campus, s.A. 5371

fax: 08 8303 7686

WITH COMPLIMENTS SLIP

08 8303 7683

CRC foR HigH integRity AustRAliAn PoRk

www.porkcrc.com.au

Stationery Items

Corporate Identity Standards

Applications

CRC foR HigH integRity AustRAliAn PoRk

New CRC Research Centre

CRC foR HigH

integRity

AustRAliAn

PoRk

Conference Report

Document Covers

Corporate Identity Standards

Applications

CRC foR HigH integRity AustRAliAn PoRk

Future Outlook

CRC foR HigH integRity AustRAliAn PoRk

Communications Report

Document Covers

Corporate Identity Standards

Applications CRC foR HigH integRity AustRAliAn PoRk CRC foR HigH integRity AustRAliAn PoRk

Research Program Overview

Bullet 1: Xersped quid que cum diamus. Bullet 2: us utet et, et aut vel modit quis ut omnihil iquiduciet qui dolestias enihit fuga. Bullet 3: erspelenisin nem eos aut faccum re labor simet apis adit incipsum endit molupta vent eum et et volorro quat quam. Bullet 4: a aut offic te non nistias es ma.

Powerpoint Presentation

Corporate Identity Standards

Applications

Banners + Conference Mat

Applications

Show Bag, Name Tag + Podium / Ceiling Banners

Corporate Identity Standards

Applications

Signage + Apparel