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Real Producer: Norma Lang

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Written by Ruth Gnirk Photography by TresPiña Photography HMUA By Hair and Makeup by LuLu

Norma Lang has loved real estate for as long as she can remember. Her grandfather was a REALTOR® for most of his adult life and they spent many weekends together when she was growing up. She had an eye for design and loved thinking about how a house could be decorated. She also had good business sense, even from a young age. As a REALTOR®, Norma uses her skills and creativity to help others live by design.

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Norma was born in Kingsville and attended Catholic school from kindergarten through fifth grade. She believed from a young age that there was a purpose for her life. She wanted to help others experience the same happiness that she got from simple things that were important to her. Like her grandfather, Norma had an entrepreneurial mindset. At six years old she combined those two things together and went door to door selling “pretty rocks” that she had found in her childhood courtyard. By “sharing” things she enjoyed, she earned enough money to buy candy from the neighborhood five and dime store.

Young Norma started praying that God would guide her in the direction He wanted her to go. After earning her business degree from Embry-Riddle Aeronautical University, Norma took an IT job in Austin. She worked as an account manager for a year, providing personalized customer service. Through the experience, shy Norma realized she had greater talent and desire to connect with clients one-on-one than she did for the technical aspect of her job.

Norma accepted a position with a custom furniture company. She loved connecting with people and families and developing her passion for design. After a few years, she transferred to another customized furniture company but kept praying for more direction.

When her youngest daughter was 10, Norma knew it was the right time to pursue a career in real estate. She earned her license and became a REALTOR® in 2003. She transitioned from helping people design furniture that would fill their homes and began helping people buy homes that they could fill with furniture.

Initially, it was hard to adjust to working on weekends and holidays. She and her daughters were used to her schedule at her nine-to-five job. Although she didn’t have more time off than when she had an hourly position, she had much more flexibility.

I am where I need to be, and so ismy career. I have been blessed withwonderful clients, and I honestlyhave to say I am content.

Norma is on The All Starrs team, which is named in honor of one of their beloved teammates who passed away. Everyone helps each other out, and Norma said she never feels she has to compare herself to anyone to find her value. She enjoys helping her teammates, from staging homes to working on contracts. Since every deal is different, Norma’s day is never dull.

After a difficult change in marital status and circumstance in 2020, it was hard to start all over again. However, Norma believed it was part of God’s grand design for her life. With the encouragement of her family and friends, she dusted herself off, sold her home in the country, and bought a new house in Calallen. The small community is similar to the one in which she grew up.

Being a REALTOR® allowed her to be a successful single mom and not have to stress about finances.

Austin had one of the highest price points per square foot in the nation, but Norma worked hard to help each client find ways to make their homes look more beautiful in cost-effective ways. Her hard work paid off. Norma started finding fulfillment as she helped connect the right people with the right homes.

When Norma relocated to the Coastal Bend in 2012, she started working with a small “mom and pop” brokerage. She connected with her mentor, Cathy Geary, who became her dear friend as well. Norma likes to help those who are new to the industry because that used to be her. She said that Cathy has played an instrumental part of her success in the Coastal Bend. Norma loved the family atmosphere, so when they closed, she and most of the team that she worked with transferred to Keller Williams. They loved the training and support they got from their new brokerage, as well as the company’s focus on serving the community.

“Sure, I have had some tough times in my life and my family,” smiled Norma, “but I wouldn’t change anything. I am where I need to be, and so is my career. I have been blessed with wonderful clients, and I honestly have to say I am content. I’ve had a good year, and am grateful to be able to give back. Giving is at the core of who I am, so the more money I’m making means the more people I have helped, and the more people I can afford to help!”

Norma gives back to the community through participation in food and toy drives. She is always ready to support Toys for Tots, Walk With Pride, and The Ark. She feels most humbled when she can give to a particular individual or family in need.

“You would be surprised by how many people out there need a little extra help,” Norma shared passionately. “Giving during the holiday is a beautiful gesture, but people are in need year-round. It fills my heart to know I can make a big difference in someone’s life by providing groceries, clothing, or cash to pay a utility bill! I will be finding ways to give back even more of myself in 2022.”

Norma loves to eat, and she loves to support the community by going to mom-and-pop restaurants. Norma’s favorites are tacos, fresh seafood, and sushi. She says 2020 has taught her to live life to its fullest, love her family and friends, travel to new places, and never say no to tacos. She learned to take TONS of pictures to enjoy the memories for years to come. She is glad to share the fruit of her success with others and is thankful for all of God’s blessings.

Norma has an amazing family including three beautiful and talented daughters and four adorable grandchildren. Her biggest supporters and cheerleaders, and favorite people ever, are her parents! She is thankful that she lives close enough to see each other every week. Norma thanks God for blessing her with the family He did.

When not working on real estate, Norma enjoys live bands, sight-seeing, exploring the Hill Country, shooting guns, and riding ATVs. She also loves photography and cooking with, or cooking for, her family and friends. Her biggest passion in her free time is making jewelry. In the past, she sold her designs to boutiques, but now her time is limited so she designs and creates custom, commissioned pieces on request, or for gifts for her loved ones.

“I use my creativity and compassion to stage homes for sellers and to work with buyers,” said the multi-million-dollar producer. “I enjoy the thrill of dressing up a home so buyers can see the potential, and the joy of helping buyers imagine themselves in their new home. It is my goal to use my creativity to better their lives. I don’t need trophies or recognition; I know I am living by design.”

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