Graphic Design Portfolio by Cecilia Cortes-Earle

cecilia cortĂŠs-earle portfolio

www.ceciliacortes.com me@ceciliacortes.com

Company

The Chronicle of Higher Education

Project

Identity for marketing and sales materials

Components

Sales kit, sell sheets, animation, slide presentations, brochures, booth graphics, lapel pins, and more

Objective

To increase awareness of The Chronicleâ&#x20AC;&#x2122;s range of hiring solutions and highlight its value proposition among recruitment and corporate potential advertisers.

Solution

The design of the sales kit and branded marketing collateral created for the 2011-12 campaign utilizes strong typography treatments to highlight The Chronicleâ&#x20AC;&#x2122;s leading numbers in the industry in regards to number of subscribers and site visitors. The design elements, mainly typographical, are flexible to be adapted to multiple forms of presentations and media. The color scheme is basic and simple to maintain a sleek look throughout.

award

winning

reach top

academic talent,

1 there’s

only

hiring solution

that matches their complex

recruitment needs:

CORPORATE ADVERTISING BROCHURE CORPORATE ADVERTISING BROCHURE 20112011 Release: Release: MarchMarch 2011 2011 CORPORATE CORPORATE ADVERTISING ADVERTISING BROCHURE BROCHURE 2011 2011 Release: Release: March March 2011 2011

when the world of

higher education seeks a

trusted solution

CHRONICLE.COM/JOBS

reach top

academic talent,

Every day, our team of hiring experts work with campuses nationwide. Whether it’s to quickly fill your open position, hire a high-profile executive, or develop a campaign to establish yourself as an employer of choice, The Chronicle’s team of hiring experts can provide you with a solution that will position you to recruit and hire the best academic talent.

there’s

only

hiring solution

that matches their complex

THE CHRONICLE

recruitment

Chronicle.com/jobs

needs:

ore information or to start leveraging the hiring power of onicle, call (202) 466-1050 or e-mail jobs@chronicle.com.

THE CHRONICLE Chronicle.com/jobs

CHECUPA0828

CHRONICLE.COM/JOBS

Company

Personal work

Project

DC Urban Forest Project, design competition

Components

Street banner

Objective

To make a powerful visual statement about the environment through design in Washington, DC

Solution

The banner evokes the phrase, â&#x20AC;&#x153;long live the kingâ&#x20AC;? and assigns the tree, a royal-like status in our environment. The brown trunk that runs along the words symbolizes the extending long life of an old tree. The trunk is crowned at the top with a graphic element that resembles both royal motifs. The tree, as illustrated in this design, is also a carrier of new life, which is represented by birds looking up to it. The rough style in the custom typography complements the design concept by providing a sense of wilderness but structure as well.

award

winning

Company

U.S. Pharmacopeia (USP)

Project

Corporate identity

Components

Media kit, brochures

Objective

To inform and generate awareness of the organizationâ&#x20AC;&#x2122;s mission statement with media outlets, corporate partners, memberships and other stakeholders, as well as to support its presence with lobbyists

Solution

The media kit contains a brochure, stepped-down insert sheets, and a CD. The package as a whole allows flexibility to incorporate additional pieces as well as good visibility of everything thatâ&#x20AC;&#x2122;s inside. The color scheme is complementary to the USP gold-colored logo and the imagery always features the multiple scientific areas that USPâ&#x20AC;&#x2122;s guidelines and standards touch on.

gender equality now!

Organization

Poster for Tomorrow

Project

Gender Equality Poster, competition

Components

Poster

Objective

To generate awareness of the issue that women are still leaving in fear of exploitation and discrimination, and earning less salaries than men within the same professions.

Solution

The Tie Dress poster illustrates the issue of gender equality through two objects merged together to represent equality. The shape at the top depicts a tie with a pattern of diagonal stripes, which represents men. The shape below it depicts a dress with a nouveau pattern in it that represents women. The combination of both shapes create a silhouette in the shape of the body of a woman. The traditional patterns used in the design represent stereotyped and old-fashioned ideas about man and woman and the lack of equality between the two even in the modern days.

gender equality now!

Organization

Society of Nuclear Medicine

Project

Conference marketing identity system

Components

Targeted direct mail, targeted brochures, program book, booth graphics, print ads, poster, web site

Objective

To generate interest and the get the target audience to register

Solution

Since the conference was held in Washington, DC, the event materials carried over silhouette images of monuments and landmarks along with scientific images. As the organization was going through a re-branding process to position itself as an innovative organization, the color scheme is bright, fresh, and energetic.

For 1 adulT player or Teams

Two million girls beTween ages 5 and 15 a

beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year. Source: United Nations Population Fund

T For play. noT For sa

For play. noT For

Organization

Einbahn Design Studio

Project

Exact Change Poster, competition

Components

Poster

Objective

To create awareness of the global issue of young girls prostitution

Solution

This poster addresses the issue of young girls prostitution, an issue that is happening in both developed and poor developing countries. Being this a relevant global issue I used a graphic that can be understood anywhere in the world. The image of a paper doll that can be dressed and undressed illustrates the concept and brings sensibility to the issue that millions of girls are brought and sold into prostitution every year.

award

winning

noT For play. noT For sale.

girls age 5 To 17 For 1 adulT player or Teams

Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year. Source: United Nations Population Fund

Company

The Chronicle of Higher Education

Project

Ad campaign

Components

Print ads in multiples sizes for tabloid size newspaper

Objective

To increase subscriptions from pass-along readers

Solution

The campaign focuses on the company’s value proposition of being the number 1 source for news and job search in academe. The design utilizes simple images that the audience, mainly faculty members, would feel identify with and relate to the fact that The Chronicle is essential in their profession.

saTisfying academe’s curiosiTy

making academics THink view icle Re icle Review Chron The Chron The The Chronicle Review

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The Chronicle delivers the latest news and analysis of ideas that lead the discourse at colleges and universities.

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Personal project Project

Dinner party invitation

Components

Print invitation, envelope, RSVP card, tent cards, menu card

Objective

To invite a small group of friends to an intimate elegant home-cooked French dinner

Solution

Tall vertical format, custom-made typography, hand-made assembled gate fold, type ornaments, and complementary gold color envelopes and red RSVP cards for contrast, all worked in harmony to support the theme of a home-made, French style menu

Organization

U.S. Pharmacopeia (USP)

Project

Inaugural invitation and self-guided tour brochure

Components

Invitation with envelope, brochure, self-guided maps

Objective

To showcase the new state-of-the-art facilities built for the organizationâ&#x20AC;&#x2122;s new headquarters and showcase the message of its collaborative-work focus.

Solution

The brochure largely displays photography specially done for the occasion, which highlights unique characteristics of each work area in the building. The blur effect shown in the images supports the concept of a dynamic group of people collaborating and interacting.

award

winning

USP Convention | new HeadqUarterS BUilding

Building for the 21st Century

tHe SPirit of volUntariSm The USP Convention

Requests the Honor of Your Presence

At the

Opening Celebration of the New USP Convention Headquarters Rockville, Maryland Monday, March 3, 2008 4:00 p.m. to 7:00 p.m. Business Attire RSVP to rsvp@usp.org Directions on Reverse

Organization

AIGA

Project

Get Out the Vote Poster, competition

Components

Poster

Objective

To motivate eligible citizens to register and turn out on election day

Solution

The Every Road Leads to Vote poster utilizes American road signs to illustrate the idea that there are no excuses for no voting. Whatever the circumstances you should be able to show up to cast your vote. The interstate sign shape provides a nationwide awareness and involvement. The right and left arrow signs subtly represent any political preference a citizen might have. The blue sky in the background brings in optimism in the future, and having the graphics on one side of the poster creates the illusion of being on the side of the road.

This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com

Company

The Chronicle of Higher Education

Project

iPad app marketing Web pages

Components

Web pages

Objective

To promote app downloads

Solution

The marketing Web pages were branded along with the print and Web ad campaign utilizing a clean background, sharp typography, emphasizing the capabilities of the application, and making choices clear for the user

Company

The Chronicle of Higher Education

Project

Design of product Web page, https://careers.chronicle.com in collaboration with user experience

Components

Web pages

Objective

To promote recruitment packages and job posting

Solution

This section of the Web site needed to be differentiated from the editorial section, therefore it applied a tab navigation, a new font treatment and a new color scheme, which contributed to highlight the features of the product offerings.

Company

The Chronicle of Higher Education

Project

“Ultimate Jobs Event” integrated promotional campaign

Components

Web and print advertising, landing page, sell sheets, and posters

Objective

To promote the sales of an advertising package and discount offer

Solution

The campaign needed to carry the look of a fun fair. In order to achieve that the design applied ribbon style banners in a simple bright color scheme that carried through web graphics and print materials.

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Company

Herrera Cristina Group

Project

Corporate identity

Components

Logo, stationery, slide presentations, and Web site

Objective

To create an energetic identity and innovative corporate identity that will resonate with potential clients.

Solution

The logo represents the companyâ&#x20AC;&#x2122;s four areas of expertise as the white space reveals an H and a C. As an integrated service provider, each stationery piece is a part of a whole and itâ&#x20AC;&#x2122;s highlighted. When put together they complete the circle.

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