COSE Mind Your Business July/August 2016

JULY/AUGUST 2016

WWW.COSE.ORG

Mind Your Business

DEC

TIPS, TRENDS, IDEAS AND INSIGHTS FOR SMALL BUSINESS OWNERS

NOV

MIDYEAR CHECKUP YOU’RE MORE THAN HALFWAY THROUGH 2016. HERE ARE 4 WAYS TO HELP YOUR BUSINESS FINISH THE YEAR RIDING HIGH.

OCT

SEP

AUG

ATTENTION MYB READERS: New resources on the way in 2017!

Check Page 19 for details.

contents 4 MEMO

5

THE HALFWAY POINT

Here’s what you need to do to make the rest of 2016 a success

10 BE A LEADER

Anyone can be a boss. It’s trickier to lead, but we’ll show you how

Every Great Business Starts with Great Employees A competitive benefits package that includes a high-quality health insurance plan can help you find the best employees for your small business team. As the oldest and largest health insurer in Ohio, we partner with COSE to offer benefit plans that work for small businesses. So, whether you’re hiring your first employee or growing your business, we have a solution.

To find out more about Medical Mutual plans offered through COSE, please contact your broker or the COSE Benefits Team at Medical Mutual at (440) 878-5930.

12

EXPERT’S EDIT

As a small business owner, it can be difficult to find enough hours in your day. Let one of our BizConCLE keynote speaker help you better prioritize your time.

14

GET WELL SOON

How to incorporate wellness strategies into your operations

20

VIEW FROM THE TOP

Our experts dissect how the first half of 2016 went for their businesses ­­— and what you can learn from their experience.

2 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 3

contents 4 MEMO

5

THE HALFWAY POINT

Here’s what you need to do to make the rest of 2016 a success

10 BE A LEADER

Anyone can be a boss. It’s trickier to lead, but we’ll show you how

Every Great Business Starts with Great Employees A competitive benefits package that includes a high-quality health insurance plan can help you find the best employees for your small business team. As the oldest and largest health insurer in Ohio, we partner with COSE to offer benefit plans that work for small businesses. So, whether you’re hiring your first employee or growing your business, we have a solution.

To find out more about Medical Mutual plans offered through COSE, please contact your broker or the COSE Benefits Team at Medical Mutual at (440) 878-5930.

12

EXPERT’S EDIT

As a small business owner, it can be difficult to find enough hours in your day. Let one of our BizConCLE keynote speaker help you better prioritize your time.

14

GET WELL SOON

How to incorporate wellness strategies into your operations

20

VIEW FROM THE TOP

Our experts dissect how the first half of 2016 went for their businesses ­­— and what you can learn from their experience.

2 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 3

MEMO

MYB’s Midyear Checkup

T

his month’s issue focuses on a look at your progress in 2016 and suggests some ideas for course corrections or priority changes to get you to an even more successful 2016 yearend and a plan for growth in 2017. Like you, we are also running a small business and

go through that same process.

Early this year, we debuted Mind Your Business as a new tool for sharing ideas, resources and the stories of other members with all of you. It was a departure from our COSE Update magazine which was a lot more focused on “us” as an organization. You seem to like the changes — and the online resources — and, your response and use of those has been very positive. Overall, we have found www.cose.org/myb to be a better way to be able to share information and resources with you beyond the constraints of a monthly print publication.

We think we can push ourselves to a more robust digital format for the magazine that can both be more responsive to your needs and interests and a better ongoing resource to you as our members. If all works according to plan, we’ll end the print publication of MYB at the end of this year and be in a richer, more useful all-digital format for 2017.

It’s a big move. But, we’ve watched as a number of other organizations have gone there with success. And, based on what we know about talking with you and your peers, as long as the content continues to be strong, you’ll be willing to go online. And, we’ll connect you with the content with regular email prompts to the newest information and resources available in MYB. Why are we making this change? The biggest reason is because we think it will make information and resources more available to you. We can deliver that content to you much more quickly, with more links and resources and in a more interactive way we currently do with the print product. We also think it’s the best way to get the most resource to you at the best possible cost. If you’ve got ideas or suggestions as we make these changes, I’d love to hear from you directly. We are always looking to do more to help you succeed — and we think we can deliver

Mind Your Business

A PUBLICATION OF THE COUNCIL OF SMALLER ENTERPRISES COUNCIL OF SMALLER ENTERPRISES STEVE MILLARD COSE Executive Director smillard@cose.org MEGAN KIM Managing Vice President, Membership Development & Marketing mkim@cose.org SHAWN A. TURNER Content Director sturner@cose.org DAN ROMAN Director, COSE Corporate and Foundation Relations droman@cose.org CONTRIBUTORS KRISTEN HAMPSHIRE ALLISON HALCO DRANUSKI STACI BUCK Art Director COSE.ORG CRAIN COMMUNICATIONS, INC. Design and Production Services

FINISH STRONG RESERVE SOME TIME AND TUNE YOUR ATTENTION TO THE NEXT SIX MONTHS OF 2016 SO YOU CAN SET YOUR BUSINESS UP FOR SUCCESS

more with these changes.

That’s one of our “mid-year” review items — I hope this issue will inspire your own review and new ideas for 2017!

STEVE MILLARD president and executive director

smillard@cose.org | 216.592.2436

4 | COSE Mind Your Business | JULY/AUGUST 2016

By KRISTEN HAMPSHIRE

JULY/AUGUST 2016 | COSE Mind Your Business | 5

MEMO

MYB’s Midyear Checkup

T

his month’s issue focuses on a look at your progress in 2016 and suggests some ideas for course corrections or priority changes to get you to an even more successful 2016 yearend and a plan for growth in 2017. Like you, we are also running a small business and

go through that same process.

Early this year, we debuted Mind Your Business as a new tool for sharing ideas, resources and the stories of other members with all of you. It was a departure from our COSE Update magazine which was a lot more focused on “us” as an organization. You seem to like the changes — and the online resources — and, your response and use of those has been very positive. Overall, we have found www.cose.org/myb to be a better way to be able to share information and resources with you beyond the constraints of a monthly print publication.

We think we can push ourselves to a more robust digital format for the magazine that can both be more responsive to your needs and interests and a better ongoing resource to you as our members. If all works according to plan, we’ll end the print publication of MYB at the end of this year and be in a richer, more useful all-digital format for 2017.

It’s a big move. But, we’ve watched as a number of other organizations have gone there with success. And, based on what we know about talking with you and your peers, as long as the content continues to be strong, you’ll be willing to go online. And, we’ll connect you with the content with regular email prompts to the newest information and resources available in MYB. Why are we making this change? The biggest reason is because we think it will make information and resources more available to you. We can deliver that content to you much more quickly, with more links and resources and in a more interactive way we currently do with the print product. We also think it’s the best way to get the most resource to you at the best possible cost. If you’ve got ideas or suggestions as we make these changes, I’d love to hear from you directly. We are always looking to do more to help you succeed — and we think we can deliver

Mind Your Business

A PUBLICATION OF THE COUNCIL OF SMALLER ENTERPRISES COUNCIL OF SMALLER ENTERPRISES STEVE MILLARD COSE Executive Director smillard@cose.org MEGAN KIM Managing Vice President, Membership Development & Marketing mkim@cose.org SHAWN A. TURNER Content Director sturner@cose.org DAN ROMAN Director, COSE Corporate and Foundation Relations droman@cose.org CONTRIBUTORS KRISTEN HAMPSHIRE ALLISON HALCO DRANUSKI STACI BUCK Art Director COSE.ORG CRAIN COMMUNICATIONS, INC. Design and Production Services

FINISH STRONG RESERVE SOME TIME AND TUNE YOUR ATTENTION TO THE NEXT SIX MONTHS OF 2016 SO YOU CAN SET YOUR BUSINESS UP FOR SUCCESS

more with these changes.

That’s one of our “mid-year” review items — I hope this issue will inspire your own review and new ideas for 2017!

STEVE MILLARD president and executive director

smillard@cose.org | 216.592.2436

4 | COSE Mind Your Business | JULY/AUGUST 2016

By KRISTEN HAMPSHIRE

JULY/AUGUST 2016 | COSE Mind Your Business | 5

We’re officially past the halfway point of 2016.

Now is prime time to review, reroute, revive and rev up for a successful 2017. So, what’s your plan?

Not sure? Well, you’re reading the right story!

Mind Your Business talked to a panel of experts to create this guide for planning the rest of the year.

They’ve helpfully laid out for you everything you need to do to finish 2016 strong and begin 2017 with plenty of momentum. Here’s what they had to say:

6 | COSE Mind Your Business | JULY/AUGUST 2016

to do,” Elliot says. “On the left side, write down what you must accomplish before the end of that day. You only get to the right side when the left side is complete.

If you do this exercise every day, it’s amazing how much you can get done in a week, month and last half of the year.”

As you fine-tune your every day, take a long view, Staiger suggests. “Think about the business from a big-picture perspective and devote time to planning where you want the company to be the coming year, and in the next several years,” she says.

SEPTEMBER Borrow the back-to-school mindset and focus on education, Helbig suggests. That can include networking and professional

development activities that will sharpen your skills and industry knowledge or deepen your connections with associates.

Staiger likes to hone in from big-picture July/August thinking into a detail mode covering four different areas: customers, products and services, vendors and partners, and employees.

“Who are your major customers you want to focus on in the coming year?”

Staiger prompts. “Who do you want to develop a relationship with? Make a list.”

In terms of employees, “Think about who you should be grooming for greater responsibility and how that will happen,” Staiger says. For each of those categories, envision where you want to be by the end of 2017. “Start taking action at the end of 2016 and continue into the New Year,” she says.

Elliot also advocates that business owners “narrow their focus” in September. “Review what you do best in the world, and whether you are doing that,” she says. “If you are not, you are drifting. Pull yourself back in and look at what drives your revenue and makes you happiest. Focus on that.”

1-888-OHIOCOMP YOUR WORKERS’ COMP PARTNER!

JULY/ AUGUST You’re just a little more than halfway done with 2016, so take one day to stop — press the pause button. “Reflect back on the year,” suggests Roxanne Kaufman Elliot, president and CEO, ProLaureate™ Transformational Leadership. “Are you where you thought you were going to be? Why, or why not?”

“We all go so far, and we are being bombarded from every single angle, every day,” Elliot continues.

“One of the best things we Elliot can do for our business and clients is to pause, reflect and rest.”

Evaluate performance. Consider your operations — how the business runs on a daily basis, and how you do business. “We

adds Diane Helbig, president, Seize This Day Business Growth Advisors.

July is prime time for 2017 planning for Carol Staiger, business coach and marketing consultant at VANTAGE POINT Enterprises. “Jump in now,” she encourages. “For one reason or another, we have become a culture, that come November and December, it’s very difficult to put plans in place.”

With holidays around the corner (holy cow, how is that even possible?!), Helbig says now is time to plan marketing activities that are centered around this most wonderful time of the year.

“Prepare to implement your fourth quarter marketing plan,” she says.

Also, consider the way you’re working and choose a healthy habit to adopt, Elliot suggests. For her, that’s checking email just three times per day, unless a pressing project is on the table.

Another positive strategy: finish the workday with a two-column list for the next day’s activities. “On the right side, write down what you should do or want

need to measure what impact we are having with the things we choose to do with our time,” Elliot says.

While you’re at it, revisit your vision, mission and strategic plan. “Does it still work?” Elliot asks. “Is it still in line with who you are and where you are going with your business?”

If there are aspects of these company guide stones that aren’t jiving, write down the issues and some potential solutions.

Plug those tasks into your calendar so you have a plan of how to move forward the next five months.

Now is not too late to make changes that can influence your business results in 2016 and pave the way for a successful 2017,

1-888-644-6266 | WWW.1-888-OHIOCOMP.COM

PREFERRED COSE PARTNER SINCE 2006

➤ Aggressive medical-case management

➤ Negotiated medical discounts

➤ Nurse Case Manager dedicated to COSE employers

➤ Personalized, local support

➤ Return to work focus

➤ Services tailored for smaller businesses

➤ Workers’ comp cost-containment strategies

➤ Headquartered in Cleveland

JULY/AUGUST 2016 | COSE Mind Your Business | 7

We’re officially past the halfway point of 2016.

Now is prime time to review, reroute, revive and rev up for a successful 2017. So, what’s your plan?

Not sure? Well, you’re reading the right story!

Mind Your Business talked to a panel of experts to create this guide for planning the rest of the year.

They’ve helpfully laid out for you everything you need to do to finish 2016 strong and begin 2017 with plenty of momentum. Here’s what they had to say:

6 | COSE Mind Your Business | JULY/AUGUST 2016

to do,” Elliot says. “On the left side, write down what you must accomplish before the end of that day. You only get to the right side when the left side is complete.

If you do this exercise every day, it’s amazing how much you can get done in a week, month and last half of the year.”

As you fine-tune your every day, take a long view, Staiger suggests. “Think about the business from a big-picture perspective and devote time to planning where you want the company to be the coming year, and in the next several years,” she says.

SEPTEMBER Borrow the back-to-school mindset and focus on education, Helbig suggests. That can include networking and professional

development activities that will sharpen your skills and industry knowledge or deepen your connections with associates.

Staiger likes to hone in from big-picture July/August thinking into a detail mode covering four different areas: customers, products and services, vendors and partners, and employees.

“Who are your major customers you want to focus on in the coming year?”

Staiger prompts. “Who do you want to develop a relationship with? Make a list.”

In terms of employees, “Think about who you should be grooming for greater responsibility and how that will happen,” Staiger says. For each of those categories, envision where you want to be by the end of 2017. “Start taking action at the end of 2016 and continue into the New Year,” she says.

Elliot also advocates that business owners “narrow their focus” in September. “Review what you do best in the world, and whether you are doing that,” she says. “If you are not, you are drifting. Pull yourself back in and look at what drives your revenue and makes you happiest. Focus on that.”

1-888-OHIOCOMP YOUR WORKERS’ COMP PARTNER!

JULY/ AUGUST You’re just a little more than halfway done with 2016, so take one day to stop — press the pause button. “Reflect back on the year,” suggests Roxanne Kaufman Elliot, president and CEO, ProLaureate™ Transformational Leadership. “Are you where you thought you were going to be? Why, or why not?”

“We all go so far, and we are being bombarded from every single angle, every day,” Elliot continues.

“One of the best things we Elliot can do for our business and clients is to pause, reflect and rest.”

Evaluate performance. Consider your operations — how the business runs on a daily basis, and how you do business. “We

adds Diane Helbig, president, Seize This Day Business Growth Advisors.

July is prime time for 2017 planning for Carol Staiger, business coach and marketing consultant at VANTAGE POINT Enterprises. “Jump in now,” she encourages. “For one reason or another, we have become a culture, that come November and December, it’s very difficult to put plans in place.”

With holidays around the corner (holy cow, how is that even possible?!), Helbig says now is time to plan marketing activities that are centered around this most wonderful time of the year.

“Prepare to implement your fourth quarter marketing plan,” she says.

Also, consider the way you’re working and choose a healthy habit to adopt, Elliot suggests. For her, that’s checking email just three times per day, unless a pressing project is on the table.

Another positive strategy: finish the workday with a two-column list for the next day’s activities. “On the right side, write down what you should do or want

need to measure what impact we are having with the things we choose to do with our time,” Elliot says.

While you’re at it, revisit your vision, mission and strategic plan. “Does it still work?” Elliot asks. “Is it still in line with who you are and where you are going with your business?”

If there are aspects of these company guide stones that aren’t jiving, write down the issues and some potential solutions.

Plug those tasks into your calendar so you have a plan of how to move forward the next five months.

Now is not too late to make changes that can influence your business results in 2016 and pave the way for a successful 2017,

1-888-644-6266 | WWW.1-888-OHIOCOMP.COM

PREFERRED COSE PARTNER SINCE 2006

➤ Aggressive medical-case management

➤ Negotiated medical discounts

➤ Nurse Case Manager dedicated to COSE employers

➤ Personalized, local support

➤ Return to work focus

➤ Services tailored for smaller businesses

➤ Workers’ comp cost-containment strategies

➤ Headquartered in Cleveland

JULY/AUGUST 2016 | COSE Mind Your Business | 7

The year is winding down, but don’t write off this last month, Staiger says.

Throw a staff party, enjoy time with colleagues — and duck into your office to purge and prepare for 2017. “Take out the files, prepare your desk and office

Need an

intern?

INTERNS ARE: • An effective solution for small business success • Affordable talent to round out employment needs • Available throughout the year

As you put your calendar together for 2017, don’t forget about important tax dates small business owners need to be cognizant of. Visit the IRS’ taxpayer advocate center at taxpayeradvocate.irs.gov for a downloadable tax calendar.

Under your guidance, interns can assist you in the following areas: PURCHASING

PROGRAMMING & DEVELOPMENT

DIGITAL FILM

November is the month to get the ball rolling on those financial and strategic plans for 2017, Staiger says. There’s no need to wait for the New Year if you have plans in place now. (And if you embraced July through October as a time to reflect and map out strategies, you’ll be prepared to implement sooner.)

DECEMBER

PLAN YOUR 2017 TAX CALENDAR

ILLUSTRATION

October is a traditional time to meet with your CPA and finalize budgets. But go beyond the budget and start implementing solutions that will put you in a better financial situation, Helbig says. “Maybe it’s time to review a certain vendor and ask: Am I satisfied? Am I getting what I need? Are there other options out there? Should I renegotiate the contract?”

NOVEMBER

NEXT STEPS

so you’re set up and running in the New Year,” she says.

Helbig also embraces December as a time to step outside of the business and look in. “Give yourself a holiday present and sequester yourself with a notebook,” she says. “Give yourself an opportunity to think openly about where you are going with your business.”

Elliot embraces the Helbig holiday spirit. She asks: “How many ways can you find to pay it forward — to help others achieve and be their best?”

Planning for the future — and change — gets us on track for building better businesses, Helbig adds, noting the importance of harnessing these final six months of the year. “The biggest danger we all have as entrepreneurs is that we are so heads-down and so busy that we might think about this stuff but we don’t consistently take time to deal with it,” she says. “And that is how change and progress happen.” MYB

ACCOUNTING

OCTOBER

Meanwhile, with holiday season in full swing, visit with clients — touch base, Helbig says. “Now is also a good time to have deeper conversations with your clients.”

Elliot likes to talk to clients about how her business is making an impact on them.

“Go inward and ask yourself some really tough questions,” she suggests. “What kind of leader am I? If a stranger asked one of the people I work with the most, ‘What kind of leader is Roxanne?’ what would I want that person to say?”

Rarely do we take the time to ask clients how we impact them in a positive or negative way, Elliot relates. “It’s a gift

when you can get that feedback,” she says.

All you have to do is ask — over a cup of coffee or after lunch, while wrapping up a meeting, pause for a moment. Say: “I’d like to get some feedback from you,” Elliot relates. “How are we doing here? What is my impact on your company? What are the things I need to be doing differently?”

Elliot reminds, “You are making the conversation about them. It’s not emotional. It’s just, ‘How am I doing and what can I do better for you?’”

CUSTOMER

SERVICE

WEB INTERACTIVE MEDIA

INTERNS

JT Neuffer 216-987-2893 • jon.neuffer@tri-c.edu Brian Matthews 216-987-4661 • brian.matthews@tri-c.edu

HOSPITALITY – CULINARY

GRAPHIC

DESIGN

NETWORK

LODGING

MARKETING

Maya Walsh 216-987-4416 • maryanique.walsh@tri-c.edu

NETWORK HARDWARE OFFICE ADMINISTRATION

Let Cuyahoga Community College connect you with talented interns. Contact a Tri-C employer relations team member today:

HUMAN RESOUCES

ELECTRICAL/MECHANICAL ENGINEERING TECHNOLOGY SOFTWARE

www.tri-c.edu/CareerServices 16-0514

8 | COSE Mind Your Business | JULY/AUGUST 2016

16-0514 Career Center - COSE Mind Your Business Ad.indd 1

5/6/16 1:24 PM JULY/AUGUST 2016 | COSE Mind Your Business | 9

The year is winding down, but don’t write off this last month, Staiger says.

Throw a staff party, enjoy time with colleagues — and duck into your office to purge and prepare for 2017. “Take out the files, prepare your desk and office

Need an

intern?

INTERNS ARE: • An effective solution for small business success • Affordable talent to round out employment needs • Available throughout the year

As you put your calendar together for 2017, don’t forget about important tax dates small business owners need to be cognizant of. Visit the IRS’ taxpayer advocate center at taxpayeradvocate.irs.gov for a downloadable tax calendar.

Under your guidance, interns can assist you in the following areas: PURCHASING

PROGRAMMING & DEVELOPMENT

DIGITAL FILM

November is the month to get the ball rolling on those financial and strategic plans for 2017, Staiger says. There’s no need to wait for the New Year if you have plans in place now. (And if you embraced July through October as a time to reflect and map out strategies, you’ll be prepared to implement sooner.)

DECEMBER

PLAN YOUR 2017 TAX CALENDAR

ILLUSTRATION

October is a traditional time to meet with your CPA and finalize budgets. But go beyond the budget and start implementing solutions that will put you in a better financial situation, Helbig says. “Maybe it’s time to review a certain vendor and ask: Am I satisfied? Am I getting what I need? Are there other options out there? Should I renegotiate the contract?”

NOVEMBER

NEXT STEPS

so you’re set up and running in the New Year,” she says.

Helbig also embraces December as a time to step outside of the business and look in. “Give yourself a holiday present and sequester yourself with a notebook,” she says. “Give yourself an opportunity to think openly about where you are going with your business.”

Elliot embraces the Helbig holiday spirit. She asks: “How many ways can you find to pay it forward — to help others achieve and be their best?”

Planning for the future — and change — gets us on track for building better businesses, Helbig adds, noting the importance of harnessing these final six months of the year. “The biggest danger we all have as entrepreneurs is that we are so heads-down and so busy that we might think about this stuff but we don’t consistently take time to deal with it,” she says. “And that is how change and progress happen.” MYB

ACCOUNTING

OCTOBER

Meanwhile, with holiday season in full swing, visit with clients — touch base, Helbig says. “Now is also a good time to have deeper conversations with your clients.”

Elliot likes to talk to clients about how her business is making an impact on them.

“Go inward and ask yourself some really tough questions,” she suggests. “What kind of leader am I? If a stranger asked one of the people I work with the most, ‘What kind of leader is Roxanne?’ what would I want that person to say?”

Rarely do we take the time to ask clients how we impact them in a positive or negative way, Elliot relates. “It’s a gift

when you can get that feedback,” she says.

All you have to do is ask — over a cup of coffee or after lunch, while wrapping up a meeting, pause for a moment. Say: “I’d like to get some feedback from you,” Elliot relates. “How are we doing here? What is my impact on your company? What are the things I need to be doing differently?”

Elliot reminds, “You are making the conversation about them. It’s not emotional. It’s just, ‘How am I doing and what can I do better for you?’”

CUSTOMER

SERVICE

WEB INTERACTIVE MEDIA

INTERNS

JT Neuffer 216-987-2893 • jon.neuffer@tri-c.edu Brian Matthews 216-987-4661 • brian.matthews@tri-c.edu

HOSPITALITY – CULINARY

GRAPHIC

DESIGN

NETWORK

LODGING

MARKETING

Maya Walsh 216-987-4416 • maryanique.walsh@tri-c.edu

NETWORK HARDWARE OFFICE ADMINISTRATION

Let Cuyahoga Community College connect you with talented interns. Contact a Tri-C employer relations team member today:

HUMAN RESOUCES

ELECTRICAL/MECHANICAL ENGINEERING TECHNOLOGY SOFTWARE

www.tri-c.edu/CareerServices 16-0514

8 | COSE Mind Your Business | JULY/AUGUST 2016

16-0514 Career Center - COSE Mind Your Business Ad.indd 1

5/6/16 1:24 PM JULY/AUGUST 2016 | COSE Mind Your Business | 9

ON THE SCENE

ON THE SCENE

4 WAYS TO BE

A BETTER LEADER

What traits do you think of when you consider what makes for an effective leader?

Nischwitz took a deep dive into the qualities all leaders share, and how those characteristics can help a small business — and its staff — thrive. Ready to get started?

Here’s what you need to do:

1

KNOW YOURSELF

Entrepreneurs need to understand what kind of leader they are striving to be. And as part of that discovery, should ask themselves three questions: n

What kind of leader am I committed to becoming?

n

Am I willing to let go of how things have always been done?

n

Can I tolerate living outside of my comfort zone?

2

WHAT NOT TO DO

Leadership is not bullying. It is not about being disengaged. What is it about, then? Continue reading …

3

BE ACCOUNTABLE

A leader has to have the trust of their staff. Being accountable is one way to build trust, but what are the others?

Try being human: n

Ask for feedback.

n

Admit mistakes.

n

Be honest if you don’t know the answer to something.

n

Don’t be afraid to ask for help.

n

Allow staff the freedom to challenge perceptions.

4

BE CONSCIOUS

BE HONEST IF YOU DON’T KNOW THE ANSWER TO SOMETHING.

Remember back in the second item that talk about being disengaged?

A Gallup Survey found that 70% of employees are not engaged with their work and employer. The steps outlined above will go a long way toward helping eliminate a leader’s blind spots and increase team engagement. It’s important that leaders take a “conscious” leadership position, that is, be aware of not only the needs of their staff but also to honor their staff’s perception of their leadership. MYB

By SHAWN A. TURNER

T

he story you just read (or that you’re about to read if you’re flipping through this magazine from the back cover, in which case, SPOILER ALERT!) was all about what you need to do to ensure a successful finish of 2016. During a recent COSE Small Business Boot Camp, Jeff Nischwitz of The Nischwitz Group explained why becoming a better office leader needs to be on your to-do list, too.

Here are four steps you can start taking today to become a more effective leader of your staff.

NEXT STEPS If you want to know more about conscious leadership, check out Nischwitz’ book: “Unmask: Let Go of Who You’re Supposed to Be & Unleash Your True Leader.” Check it out by visiting: http://www.nischwitzgroup.com/ unmask-let-go-of-who-youre-supposed-to-be-unleash-your-true-leader/

COSE extends a warm welcome to the following new members: Advanced Fluids, Inc.

Gear Company of America

Navigator Management Partners

Benefit Innovations Group

Global Metal Services

NHVS International, Inc.

Brumall Manufacturing Corporation

Good Karma Broadcasting, LLC

On Technology Partners

Campbell Concrete & Supply, Inc.

Henton & Associates

Selman & Company

Custom Rubber Corp.

Hitchcock Center for Women, Inc.

Summit Workforce Solutions

Epic Millwork & Construction, Inc.

KJ’s Affordable Cleaning

The Cleveland SEO Guy

Foresight Acquisitions LLC

Klemenc Construction Co., Inc.

Vantage Agora, Inc.

Freeway Corporation

Lakewood Public Library

Vino & The Beasts

Midwest Direct Marketing Services

Wholesale Supplies Plus.com, Inc.

By SHAWN A. TURNER

Friends of Breakthrough Schools

10 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 11

ON THE SCENE

ON THE SCENE

4 WAYS TO BE

A BETTER LEADER

What traits do you think of when you consider what makes for an effective leader?

Nischwitz took a deep dive into the qualities all leaders share, and how those characteristics can help a small business — and its staff — thrive. Ready to get started?

Here’s what you need to do:

1

KNOW YOURSELF

Entrepreneurs need to understand what kind of leader they are striving to be. And as part of that discovery, should ask themselves three questions: n

What kind of leader am I committed to becoming?

n

Am I willing to let go of how things have always been done?

n

Can I tolerate living outside of my comfort zone?

2

WHAT NOT TO DO

Leadership is not bullying. It is not about being disengaged. What is it about, then? Continue reading …

3

BE ACCOUNTABLE

A leader has to have the trust of their staff. Being accountable is one way to build trust, but what are the others?

Try being human: n

Ask for feedback.

n

Admit mistakes.

n

Be honest if you don’t know the answer to something.

n

Don’t be afraid to ask for help.

n

Allow staff the freedom to challenge perceptions.

4

BE CONSCIOUS

BE HONEST IF YOU DON’T KNOW THE ANSWER TO SOMETHING.

Remember back in the second item that talk about being disengaged?

A Gallup Survey found that 70% of employees are not engaged with their work and employer. The steps outlined above will go a long way toward helping eliminate a leader’s blind spots and increase team engagement. It’s important that leaders take a “conscious” leadership position, that is, be aware of not only the needs of their staff but also to honor their staff’s perception of their leadership. MYB

By SHAWN A. TURNER

T

he story you just read (or that you’re about to read if you’re flipping through this magazine from the back cover, in which case, SPOILER ALERT!) was all about what you need to do to ensure a successful finish of 2016. During a recent COSE Small Business Boot Camp, Jeff Nischwitz of The Nischwitz Group explained why becoming a better office leader needs to be on your to-do list, too.

Here are four steps you can start taking today to become a more effective leader of your staff.

NEXT STEPS If you want to know more about conscious leadership, check out Nischwitz’ book: “Unmask: Let Go of Who You’re Supposed to Be & Unleash Your True Leader.” Check it out by visiting: http://www.nischwitzgroup.com/ unmask-let-go-of-who-youre-supposed-to-be-unleash-your-true-leader/

COSE extends a warm welcome to the following new members: Advanced Fluids, Inc.

Gear Company of America

Navigator Management Partners

Benefit Innovations Group

Global Metal Services

NHVS International, Inc.

Brumall Manufacturing Corporation

Good Karma Broadcasting, LLC

On Technology Partners

Campbell Concrete & Supply, Inc.

Henton & Associates

Selman & Company

Custom Rubber Corp.

Hitchcock Center for Women, Inc.

Summit Workforce Solutions

Epic Millwork & Construction, Inc.

KJ’s Affordable Cleaning

The Cleveland SEO Guy

Foresight Acquisitions LLC

Klemenc Construction Co., Inc.

Vantage Agora, Inc.

Freeway Corporation

Lakewood Public Library

Vino & The Beasts

Midwest Direct Marketing Services

Wholesale Supplies Plus.com, Inc.

By SHAWN A. TURNER

Friends of Breakthrough Schools

10 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 11

EXPERT’S EDIT

EXPERT’S EDIT

Find and Focus Your Time

By SHAWN A. TURNER

We asked Mel Robbins, the contributing editor to Success magazine, best-selling author, CNN commentator, creator of the “5-second rule”, motivational speaker and upcoming keynote at the Small Business Convention, part of the new BizConCLE 2016, about what she thinks is the biggest problem facing small business owners today. Her answer has everything to do with how entrepreneurs are budgeting their time. Below is how Robbins would critique a sample schedule a small business owner might have.

MEET THE EXPERT:

!

S o fa r so go od Mel Robbins

CONTRIBUTING EDITOR, AUTHOR, CREATOR AND MOTIVATIONAL SPEAKER

So, how do you become more of a proactive business owner?

Think about why you are always running short on time. It’s likely because of confusion over where to focus your time. Too often, I see small business owners who are overwhelmed because they’re trying to do too much at once. That’s not a good strategy!

Doubt is a constant for a lot of entrepreneurs. We’re so bombarded by email, news, technology and a world that never sleeps. It creates this feeling that you’re missing something. And when you’re focused on what everyone else is doing, you miss the most important guidance system that you have: your own instincts and intuitions, which is why you’re a small business owner in the first place.

My Daily Grind My plan for today is to be up and at ‘em by 5 a.m. And then I will be checking my email while I also review the news from overnight before I head into the shop. Wow, looks like there’s a lot going on. I hope I can react to everything. I really don’t want anything to fall through the cracks!

After I get into the shop, I’d like to get right to work on my to-do list BUT before I get started on that, there are still a ton of things I need to finish off from yesterday.

I really wish I could have gotten everything done the day before so that I could start today off with a fresh list of action items to start working on, instead of having to still go over yesterday’s list.

Hopefully by the end of the day I’ll have both of these to-do lists finished — but knowing my luck I’ll be starting on a third!

This has nothing to do with luck! But it has everything to do with managing your time and staying focused.

If you prioritize your to-do lists each day and stay on task, you'l l be down to just one list of action items each day.

This is on eo m ost c om f t h e mon laments I he small b us ar from iness o w n e rs; t his id ea of of c ontrol ha ving a la c k o ve r y o ur day a nd y o ur time. To o m a ny entrep ren e u rs h a v e t h e feelin t h at t h e y g are b eing REA C TIV E instea d o f PR OA C T IV E.

Let’s take a closer look at “yesterday’s list.” Are the items on that list all truly high priorities?

Do they need to be done today?

You need to prioritize and understand what needs your attention now versus the small things that aren’t as immediately impactful to your business.

NEXT STEPS Robbins will delve further into this idea of how business owners can most efficiently leverage their time as well as other helpful ideas owners should keep in mind during her keynote address at this fall’s BizConCLE conference (which now encompasses the Small Business Convention). Learn more about the conference by visiting www.bizconcle.com.

We’ll have tips from the other two BizConCLE keynote speakers in our upcoming Mind Your Business publications. Up Next: Gary Schoeniger of The Entrepreneurial Learning Initiative.

12 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 13

EXPERT’S EDIT

EXPERT’S EDIT

Find and Focus Your Time

By SHAWN A. TURNER

We asked Mel Robbins, the contributing editor to Success magazine, best-selling author, CNN commentator, creator of the “5-second rule”, motivational speaker and upcoming keynote at the Small Business Convention, part of the new BizConCLE 2016, about what she thinks is the biggest problem facing small business owners today. Her answer has everything to do with how entrepreneurs are budgeting their time. Below is how Robbins would critique a sample schedule a small business owner might have.

MEET THE EXPERT:

!

S o fa r so go od Mel Robbins

CONTRIBUTING EDITOR, AUTHOR, CREATOR AND MOTIVATIONAL SPEAKER

So, how do you become more of a proactive business owner?

Think about why you are always running short on time. It’s likely because of confusion over where to focus your time. Too often, I see small business owners who are overwhelmed because they’re trying to do too much at once. That’s not a good strategy!

Doubt is a constant for a lot of entrepreneurs. We’re so bombarded by email, news, technology and a world that never sleeps. It creates this feeling that you’re missing something. And when you’re focused on what everyone else is doing, you miss the most important guidance system that you have: your own instincts and intuitions, which is why you’re a small business owner in the first place.

My Daily Grind My plan for today is to be up and at ‘em by 5 a.m. And then I will be checking my email while I also review the news from overnight before I head into the shop. Wow, looks like there’s a lot going on. I hope I can react to everything. I really don’t want anything to fall through the cracks!

After I get into the shop, I’d like to get right to work on my to-do list BUT before I get started on that, there are still a ton of things I need to finish off from yesterday.

I really wish I could have gotten everything done the day before so that I could start today off with a fresh list of action items to start working on, instead of having to still go over yesterday’s list.

Hopefully by the end of the day I’ll have both of these to-do lists finished — but knowing my luck I’ll be starting on a third!

This has nothing to do with luck! But it has everything to do with managing your time and staying focused.

If you prioritize your to-do lists each day and stay on task, you'l l be down to just one list of action items each day.

This is on eo m ost c om f t h e mon laments I he small b us ar from iness o w n e rs; t his id ea of of c ontrol ha ving a la c k o ve r y o ur day a nd y o ur time. To o m a ny entrep ren e u rs h a v e t h e feelin t h at t h e y g are b eing REA C TIV E instea d o f PR OA C T IV E.

Let’s take a closer look at “yesterday’s list.” Are the items on that list all truly high priorities?

Do they need to be done today?

You need to prioritize and understand what needs your attention now versus the small things that aren’t as immediately impactful to your business.

NEXT STEPS Robbins will delve further into this idea of how business owners can most efficiently leverage their time as well as other helpful ideas owners should keep in mind during her keynote address at this fall’s BizConCLE conference (which now encompasses the Small Business Convention). Learn more about the conference by visiting www.bizconcle.com.

We’ll have tips from the other two BizConCLE keynote speakers in our upcoming Mind Your Business publications. Up Next: Gary Schoeniger of The Entrepreneurial Learning Initiative.

12 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 13

E M M I G !

K A E R B A ge, r a h c e r ss to e n i s u b . the n o t m t o u r f b t y awa r ese e e h m t i t s e s k e ter. r a Ta l p u — o y t n k han inve t e l r l i , w s u e c n r efo m li o t t o b d an n i a r b r u Yo ause iness bec

your bus m o r f k a e ntal br reak you. e b m d N HAM l a E u T o d IS c e R e ) n er

By K eally. You ar (or nev e R y ! t k x a e e ou n r b r me off, y ation fo i c t a ou need a e v k t a a t h t u ff yo pushing o ws when f o o h s t return,” s t u o a c o h t y e h n th c e r h a ew ese g o much r re creativ s o s i m e e r r e ’ h u rm helpin o fi y “T a d , n . a c n g I n aki nce ie Performa ecision-m d d e e gies. Lur c v e n t o a a r r v p t d s im A g f n i e nt o ugh wellb ., preside o r D h . t ased rates h t e P r n , c e e e i m d r e u d g L e a k y n ng ter that li says Sunn tion and e n a e v C i t y o d m o e -B s increas rgh Mind u b s t t i ie P companie e from th ime,” Lur t y n d o u i t t s a c e a v on tion. es to take points to a e c y a o l v p g m n i e k eir sion to ta s press th e i n a p m of depres o c ason why e r a r owners.” s i o f e r e u r t e “The db me shoul a s e h T “ . t points ou PSHIRE

Y 14 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 15

E M M I G !

K A E R B A ge, r a h c e r ss to e n i s u b . the n o t m t o u r f b t y awa r ese e e h m t i t s e s k e ter. r a Ta l p u — o y t n k han inve t e l r l i , w s u e c n r efo m li o t t o b d an n i a r b r u Yo ause iness bec

your bus m o r f k a e ntal br reak you. e b m d N HAM l a E u T o d IS c e R e ) n er

By K eally. You ar (or nev e R y ! t k x a e e ou n r b r me off, y ation fo i c t a ou need a e v k t a a t h t u ff yo pushing o ws when f o o h s t return,” s t u o a c o h t y e h n th c e r h a ew ese g o much r re creativ s o s i m e e r r e ’ h u rm helpin o fi y “T a d , n . a c n g I n aki nce ie Performa ecision-m d d e e gies. Lur c v e n t o a a r r v p t d s im A g f n i e nt o ugh wellb ., preside o r D h . t ased rates h t e P r n , c e e e i m d r e u d g L e a k y n ng ter that li says Sunn tion and e n a e v C i t y o d m o e -B s increas rgh Mind u b s t t i ie P companie e from th ime,” Lur t y n d o u i t t s a c e a v on tion. es to take points to a e c y a o l v p g m n i e k eir sion to ta s press th e i n a p m of depres o c ason why e r a r owners.” s i o f e r e u r t e “The db me shoul a s e h T “ . t points ou PSHIRE

Y 14 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 15

But how will you ever take time off when there are so many deadlines, client demands, expenses to cover — and the list goes on. For some entrepreneurs, the thought of a break feels more stressful than continuing the grind.

“There’s a fear of unplugging, and for some business owners they worry they’ll lose productivity if they’re gone,” says David Phillips of Energetic Awakenings.

But the reality is, you’ll lose productivity if you never give yourself time to press the reset button. It’s kind of like training for a race. If you ignore necessary rest days when your body is supposed to repair, you lose out on that time when muscles rebuild, get stronger and refresh so you can peak perform.

“Unless you take the time to go on vacation and relax, you will never get the maximum out of your business because it’s important to recharge so you can perform at 100%,” says Jonathan Slain, president, Fitness Together.

What we’re trying to say is: YOUR BODY NEEDS REST. And so does your mind.

This summer, carve out the time to divert from your routine, explore a new environment, connect with family and

friends, experience new cultures. “It’s about balance,” Lurie relates. “When we do the same things over and over, we eventually burn out. Time off helps you recharge.”

The first step is to plan a vacation — and that can mean a few days or a week. Then, put “backups” in place with your business, set boundaries so you can actually relax, and optimize your time away so you come back refreshed. (You can do this! You deserve this.) Here are some pointers from people who know a thing or two .

DON’T ASTINATE! PROCR Last-minute get-aways can actually create stress. And that’s not the point of getting away, is it? Set a date in advance, and consider what projects you’ll need to finish beforehand to give yourself the freedom to disconnect, Lurie says. “Entrepreneurs have some flexibility with their schedules. If you are starting up with a new client, for example, set that initial meeting for after you return.”

Phillips says planning time off at least one month in advance assures that he can organize tasks at his business to truly enjoy the vacation.

SUB’ FIND A ‘

If you hoard all the responsibility and never mentor others to take on tasks, leaving the business for even several hours might be impossible. Don’t trap yourself “in” by neglecting to delegate.

Not so sure about this? Phillips suggests creating a disaster prevention plan first.

Identify five to 10 major problems that could occur and how you’ll deal with them.

“If you have a large client that is threatening to bail, what is the process you expect employees to follow to retain that client and make appropriate decisions?” Phillips says, presenting one disaster scenario.

Once you have a plan and employees understand how to react, you can rest easier that responsible team members will be there to address even the most challenging issues.

Questions about your business?

Get answers from the COSE Expert Network.

The COSE Expert Network features experts who: • are available to answer questions • provide 60-minute, in-person consultations • connect via email or phone to provide feedback or information • are vetted and reviewed by COSE

To get answers to your business questions or to set up a consultation with an expert, visit www.COSEexpertnetwork.org today!

16 | COSE Mind Your Business | JULY/AUGUST 2016

e same h t o d e . When w e c n n out. a r l u a b b t y l u l o a It’s ab e eventu w , r e v o er and char ge. things ov e r u o y s help T ime of f

“

”

If you’re a sole proprietor, then develop partnerships. For example, Phillips plans to vacation in Italy in the fall. During that time, he will not be available to consult with clients — but a trusted colleague will.

“Build those partnerships,” he emphasizes.

Sole proprietors might choose to take mini-vacations that extend the weekend if they truly feel there’s no one to take over if they’re gone. While Lurie generally advises owners to unplug, for solopreneurs, technology can alleviate the stress of leaving the business for a few days. Just set boundaries for times you’ll check emails and return phone calls. (More on that in the next section.)

NDA SET BOU

RIES

For some owners, the ability to completely unplug with no access to business emails or voicemail can be the true reset they need.

But if you must connect, set some rules for yourself before you leave town.

“If you don’t give this thought before you go, you might get caught up in the trap of, ‘Now I’ll pick up this call — I’ll just respond to this email,’” Lurie says.

For Slain, checking in for a short period of time daily while on vacation actually provides peace of mind. “I have a hard time detaching completely,” he admits. “I like my cell phone. I like checking emails

every day. So, I do that in the mornings and give myself one hour. Or, I’ll use afternoon when my children are napping.”

Setting boundaries for when you’ll check in will protect your vacation time, and help keep your family and friends sane. “They can get irritated if you’re on vacation and on the phone all the time,” Phillips points out.

BUNDLERIORITIES YOUR P The point of time away is to unwind, but it’s possible to do this and also “bundle” life priorities so you can maximize your time away, Slain says. “There are a lot of competing interests in our lives,” he says, naming business, family, friends, health and wellness, adventure. (These interests are different for each of us.)

“Vacation is a good time to reconnect with kids, and it’s also a time for me to get a run in every day,” he says. So Slain combines family and wellness. During some trips, he’ll tack on

WORKERS’ COMPENSATION PROGRAMS COSE offers the most comprehensive program in Ohio, including: • Group rating plans • Claims management • Hearing representation

• Group retrospective rating plans • Advocacy • Training and education

It’s not too early to start planning for 2017 premium savings.

Request a free quote today!

www.cose.org/workerscomp JULY/AUGUST 2016 | COSE Mind Your Business | 17

But how will you ever take time off when there are so many deadlines, client demands, expenses to cover — and the list goes on. For some entrepreneurs, the thought of a break feels more stressful than continuing the grind.

“There’s a fear of unplugging, and for some business owners they worry they’ll lose productivity if they’re gone,” says David Phillips of Energetic Awakenings.

But the reality is, you’ll lose productivity if you never give yourself time to press the reset button. It’s kind of like training for a race. If you ignore necessary rest days when your body is supposed to repair, you lose out on that time when muscles rebuild, get stronger and refresh so you can peak perform.

“Unless you take the time to go on vacation and relax, you will never get the maximum out of your business because it’s important to recharge so you can perform at 100%,” says Jonathan Slain, president, Fitness Together.

What we’re trying to say is: YOUR BODY NEEDS REST. And so does your mind.

This summer, carve out the time to divert from your routine, explore a new environment, connect with family and

friends, experience new cultures. “It’s about balance,” Lurie relates. “When we do the same things over and over, we eventually burn out. Time off helps you recharge.”

The first step is to plan a vacation — and that can mean a few days or a week. Then, put “backups” in place with your business, set boundaries so you can actually relax, and optimize your time away so you come back refreshed. (You can do this! You deserve this.) Here are some pointers from people who know a thing or two .

DON’T ASTINATE! PROCR Last-minute get-aways can actually create stress. And that’s not the point of getting away, is it? Set a date in advance, and consider what projects you’ll need to finish beforehand to give yourself the freedom to disconnect, Lurie says. “Entrepreneurs have some flexibility with their schedules. If you are starting up with a new client, for example, set that initial meeting for after you return.”

Phillips says planning time off at least one month in advance assures that he can organize tasks at his business to truly enjoy the vacation.

SUB’ FIND A ‘

If you hoard all the responsibility and never mentor others to take on tasks, leaving the business for even several hours might be impossible. Don’t trap yourself “in” by neglecting to delegate.

Not so sure about this? Phillips suggests creating a disaster prevention plan first.

Identify five to 10 major problems that could occur and how you’ll deal with them.

“If you have a large client that is threatening to bail, what is the process you expect employees to follow to retain that client and make appropriate decisions?” Phillips says, presenting one disaster scenario.

Once you have a plan and employees understand how to react, you can rest easier that responsible team members will be there to address even the most challenging issues.

Questions about your business?

Get answers from the COSE Expert Network.

The COSE Expert Network features experts who: • are available to answer questions • provide 60-minute, in-person consultations • connect via email or phone to provide feedback or information • are vetted and reviewed by COSE

To get answers to your business questions or to set up a consultation with an expert, visit www.COSEexpertnetwork.org today!

16 | COSE Mind Your Business | JULY/AUGUST 2016

e same h t o d e . When w e c n n out. a r l u a b b t y l u l o a It’s ab e eventu w , r e v o er and char ge. things ov e r u o y s help T ime of f

“

”

If you’re a sole proprietor, then develop partnerships. For example, Phillips plans to vacation in Italy in the fall. During that time, he will not be available to consult with clients — but a trusted colleague will.

“Build those partnerships,” he emphasizes.

Sole proprietors might choose to take mini-vacations that extend the weekend if they truly feel there’s no one to take over if they’re gone. While Lurie generally advises owners to unplug, for solopreneurs, technology can alleviate the stress of leaving the business for a few days. Just set boundaries for times you’ll check emails and return phone calls. (More on that in the next section.)

NDA SET BOU

RIES

For some owners, the ability to completely unplug with no access to business emails or voicemail can be the true reset they need.

But if you must connect, set some rules for yourself before you leave town.

“If you don’t give this thought before you go, you might get caught up in the trap of, ‘Now I’ll pick up this call — I’ll just respond to this email,’” Lurie says.

For Slain, checking in for a short period of time daily while on vacation actually provides peace of mind. “I have a hard time detaching completely,” he admits. “I like my cell phone. I like checking emails

every day. So, I do that in the mornings and give myself one hour. Or, I’ll use afternoon when my children are napping.”

Setting boundaries for when you’ll check in will protect your vacation time, and help keep your family and friends sane. “They can get irritated if you’re on vacation and on the phone all the time,” Phillips points out.

BUNDLERIORITIES YOUR P The point of time away is to unwind, but it’s possible to do this and also “bundle” life priorities so you can maximize your time away, Slain says. “There are a lot of competing interests in our lives,” he says, naming business, family, friends, health and wellness, adventure. (These interests are different for each of us.)

“Vacation is a good time to reconnect with kids, and it’s also a time for me to get a run in every day,” he says. So Slain combines family and wellness. During some trips, he’ll tack on

WORKERS’ COMPENSATION PROGRAMS COSE offers the most comprehensive program in Ohio, including: • Group rating plans • Claims management • Hearing representation

• Group retrospective rating plans • Advocacy • Training and education

It’s not too early to start planning for 2017 premium savings.

Request a free quote today!

www.cose.org/workerscomp JULY/AUGUST 2016 | COSE Mind Your Business | 17

several days before or after an industry event.

There, he bundles business and pleasure.

Just be sure if you package your time off this way that you completely unplug during the personal time. Otherwise, you’re “staying in the same lane,” Lurie warns.

“You need a mental break,” she reminds.

ATION. . .

C O L , N LOCATIO A break or vacation doesn’t have to be a major trip to a remote destination. In fact, traveling just a couple of hours away can fulfill that need to escape. (Just travel far enough that you won’t drive home to check in, Phillips says.) When choosing a spot, consider what environments spark your creativity. “For me, water is very therapeutic,” he says. “Finding a place that nourishes your soul is really important because then your mind can begin to recharge and you can be more effective.”

Lurie likes to vacation in different destinations every time she plans a trip. “I don’t like to repeat,” she says. “I like to expand and see how people live in different cultures because as a business owner we are always thinking about our business and how we can make it better. If you experience a different culture and see how they do whatever your business is, you pick up new ideas.”

On the other hand, others like to return to the same, favorite places. “That’s a personal preference,” Lurie says.

DREAM Y A D , D GO AHEA OK, so you’re committed to finally taking that time off. Good for you! Be sure not to overbook your vacation itinerary, though, Phillips says. “Your schedule can’t be as hectic as being at work,” he points out. “Build in time for R&R.” Bring along books you never get to read at home, Lurie suggests.

Or, take a quiet bit of time to reflect with a notepad. “I carve out an hour or two during the week to write down my thoughts of what I want to accomplish in the coming quarter,” Slain says.

Along with that, Slain and his wife spend time talking about their goals for

the future, whether financial-, health- or family-related. “We go through our bucket lists,” he says.

Now, are you dreaming about time away from the business? (We hope so!) Take a healthy break and recharge so you can return refreshed and ready to tackle the second half of the year. Remember, Lurie says, “You are in charge of you.” MYB

You used to think looked

this

NEXT STEPS

good

GET AWAY WITHOUT GETTING AWAY Still not convinced that you’re able to take a vacation without your business crumbling to the ground while you’re gone?

Trust us, it can be done! Visit cose.org/myb/getaway for more tips and ideas on how your business can thrive while you take time for youself.

But what about today?

Yeah. Didn’t think so.

Your tastes change. And in the same fashion (see what we did there?) we’re changing, too! In 2017, Mind Your Business will be making the move to an online-only platform. You can expect to see the same insightful tips and resources for your business as always, but now this content will be sent directly to your inbox. Stay tuned for more details as the year progresses. (And clean out your closet.)

18 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 19

several days before or after an industry event.

There, he bundles business and pleasure.

Just be sure if you package your time off this way that you completely unplug during the personal time. Otherwise, you’re “staying in the same lane,” Lurie warns.

“You need a mental break,” she reminds.

ATION. . .

C O L , N LOCATIO A break or vacation doesn’t have to be a major trip to a remote destination. In fact, traveling just a couple of hours away can fulfill that need to escape. (Just travel far enough that you won’t drive home to check in, Phillips says.) When choosing a spot, consider what environments spark your creativity. “For me, water is very therapeutic,” he says. “Finding a place that nourishes your soul is really important because then your mind can begin to recharge and you can be more effective.”

Lurie likes to vacation in different destinations every time she plans a trip. “I don’t like to repeat,” she says. “I like to expand and see how people live in different cultures because as a business owner we are always thinking about our business and how we can make it better. If you experience a different culture and see how they do whatever your business is, you pick up new ideas.”

On the other hand, others like to return to the same, favorite places. “That’s a personal preference,” Lurie says.

DREAM Y A D , D GO AHEA OK, so you’re committed to finally taking that time off. Good for you! Be sure not to overbook your vacation itinerary, though, Phillips says. “Your schedule can’t be as hectic as being at work,” he points out. “Build in time for R&R.” Bring along books you never get to read at home, Lurie suggests.

Or, take a quiet bit of time to reflect with a notepad. “I carve out an hour or two during the week to write down my thoughts of what I want to accomplish in the coming quarter,” Slain says.

Along with that, Slain and his wife spend time talking about their goals for

the future, whether financial-, health- or family-related. “We go through our bucket lists,” he says.

Now, are you dreaming about time away from the business? (We hope so!) Take a healthy break and recharge so you can return refreshed and ready to tackle the second half of the year. Remember, Lurie says, “You are in charge of you.” MYB

You used to think looked

this

NEXT STEPS

good

GET AWAY WITHOUT GETTING AWAY Still not convinced that you’re able to take a vacation without your business crumbling to the ground while you’re gone?

Trust us, it can be done! Visit cose.org/myb/getaway for more tips and ideas on how your business can thrive while you take time for youself.

But what about today?

Yeah. Didn’t think so.

Your tastes change. And in the same fashion (see what we did there?) we’re changing, too! In 2017, Mind Your Business will be making the move to an online-only platform. You can expect to see the same insightful tips and resources for your business as always, but now this content will be sent directly to your inbox. Stay tuned for more details as the year progresses. (And clean out your closet.)

18 | COSE Mind Your Business | JULY/AUGUST 2016

JULY/AUGUST 2016 | COSE Mind Your Business | 19

VIEW FROM THE TOP

VIEW FROM THE TOP

LESSONS LEARNED: 3 Business Leaders Reflect On the First Half of 2016 — And What’s to Come

By KRISTEN HAMPSHIRE

I

f the calendar year is a mountain, now you’re at the peak with a view from the top (see what we did there?) Looking back at the previous six months, what goals did you set for 2016? Where do you stand today?

That’s what Mind Your Business asked three business leaders who shared how they’re dealing with growth, client decisions and market surprises — the course they’ll take for the rest of the year.

Work ON the Business, Not IN It Cleveland Cycle Tours tripled its business last year and is on pace to double “Cleveland’s only 15-person bike tour” in 2016. “The business is growing tremendously quickly, and we are very

20 | COSE Mind Your Business | JULY/AUGUST 2016

M I C H A E L S TA N E K excited about that,” says Michael Stanek of the 3-year-old business.

“But, we have hit a hump that many entrepreneurs experience where we find

Time — it’s what most every business owner craves more of, but of course it’s limited. Stanek knows that marketing will accelerate growth. But because social media has been good to Cleveland Cycle Tours, pushing web and collateral projects aside hasn’t hurt the business. “People go on our outings and post on their Twitter, Facebook or Instagram,” he says.

But Stanek knows he will have to step out of the operations long enough to shore up the marketing he has in mind. “We are aware of the danger of falling into the trap of working in the business rather than on it,” he says.

“So, it’s a matter of being more cognizant and finding ways to offload some [duties] so we can concentrate on the bigger picture.”

And that big picture is promising. With a third bike online, Cleveland Cycle Tours has extended its tour schedule from Ohio City and Tremont into Downtown. In August, a fourth smaller cycle that carries a half dozen riders will create more flexibility with tours.

TRACY SMUTS Stanek says, “We don’t think we can have too much growth.”

Politics Pull Back Decisions

Presidential elections tend to breed uncertainty. And in the media business, this can mean tighter budgets and slower decision-making. This is no surprise to

Tracy Smuts, president, Capstone Media.

She’s been in the media planning/buying field for nearly three decades.

“One of the first expenses to get scaled back when business times are tough is marketing, but there are so many research papers proving that businesses that advertise during slow periods actually do better,” Smuts points out.

Going into a politically “active” 2016, Smuts and team knew that the election environment could impact client decisionmaking, and Capstone Media was prepared for that. But, Smuts says, “we have seen much longer decision windows and tighter budgets than we expected.”

In 2012, Smuts says there was “some upheaval” but because an incumbent was running for president, there was not quite the looming question marks that exist now. This ultimately translates to clients feeling fickler about committing to business decisions.

On the other hand, Capstone Media, like

that we are spending more time working in the business than on the business,” Stanek says, rewinding to lessons learned in COSE’s Strategic Planning Courses over the years and as VP and CFO of Hunt Imaging.

Going into 2016, Stanek’s plans were to create a mailer to send to businesses with 50 or more employees within 20 miles of Cleveland Cycle Tours’ operating area.

“Corporate team building has been a big area of growth for us, and we want to continue the momentum in that area,” Stanek says.

And, he had plans for the website. “We haven’t done a lot to it in the last three years,” he says. While an online scheduling system was added, the FAQs page is empty and he wants to tweak other content. “We just haven’t taken the time to get that done.”

JULY/AUGUST 2016 | COSE Mind Your Business | 21

VIEW FROM THE TOP

VIEW FROM THE TOP

LESSONS LEARNED: 3 Business Leaders Reflect On the First Half of 2016 — And What’s to Come

By KRISTEN HAMPSHIRE

I

f the calendar year is a mountain, now you’re at the peak with a view from the top (see what we did there?) Looking back at the previous six months, what goals did you set for 2016? Where do you stand today?

That’s what Mind Your Business asked three business leaders who shared how they’re dealing with growth, client decisions and market surprises — the course they’ll take for the rest of the year.

Work ON the Business, Not IN It Cleveland Cycle Tours tripled its business last year and is on pace to double “Cleveland’s only 15-person bike tour” in 2016. “The business is growing tremendously quickly, and we are very

20 | COSE Mind Your Business | JULY/AUGUST 2016

M I C H A E L S TA N E K excited about that,” says Michael Stanek of the 3-year-old business.

“But, we have hit a hump that many entrepreneurs experience where we find

Time — it’s what most every business owner craves more of, but of course it’s limited. Stanek knows that marketing will accelerate growth. But because social media has been good to Cleveland Cycle Tours, pushing web and collateral projects aside hasn’t hurt the business. “People go on our outings and post on their Twitter, Facebook or Instagram,” he says.

But Stanek knows he will have to step out of the operations long enough to shore up the marketing he has in mind. “We are aware of the danger of falling into the trap of working in the business rather than on it,” he says.

“So, it’s a matter of being more cognizant and finding ways to offload some [duties] so we can concentrate on the bigger picture.”

And that big picture is promising. With a third bike online, Cleveland Cycle Tours has extended its tour schedule from Ohio City and Tremont into Downtown. In August, a fourth smaller cycle that carries a half dozen riders will create more flexibility with tours.

TRACY SMUTS Stanek says, “We don’t think we can have too much growth.”

Politics Pull Back Decisions

Presidential elections tend to breed uncertainty. And in the media business, this can mean tighter budgets and slower decision-making. This is no surprise to

Tracy Smuts, president, Capstone Media.

She’s been in the media planning/buying field for nearly three decades.

“One of the first expenses to get scaled back when business times are tough is marketing, but there are so many research papers proving that businesses that advertise during slow periods actually do better,” Smuts points out.

Going into a politically “active” 2016, Smuts and team knew that the election environment could impact client decisionmaking, and Capstone Media was prepared for that. But, Smuts says, “we have seen much longer decision windows and tighter budgets than we expected.”

In 2012, Smuts says there was “some upheaval” but because an incumbent was running for president, there was not quite the looming question marks that exist now. This ultimately translates to clients feeling fickler about committing to business decisions.

On the other hand, Capstone Media, like

that we are spending more time working in the business than on the business,” Stanek says, rewinding to lessons learned in COSE’s Strategic Planning Courses over the years and as VP and CFO of Hunt Imaging.

Going into 2016, Stanek’s plans were to create a mailer to send to businesses with 50 or more employees within 20 miles of Cleveland Cycle Tours’ operating area.

“Corporate team building has been a big area of growth for us, and we want to continue the momentum in that area,” Stanek says.

And, he had plans for the website. “We haven’t done a lot to it in the last three years,” he says. While an online scheduling system was added, the FAQs page is empty and he wants to tweak other content. “We just haven’t taken the time to get that done.”

JULY/AUGUST 2016 | COSE Mind Your Business | 21

Q&A

VIEW FROM THE TOP

other businesses in the region is feeling the high of a Cleveland renaissance. “There is a bit of a halo effect, not just because of the RNC but also the Cavs and all of the really positive vibes now,” Smuts says.

All of this, she says, “is a good surprise for us.” Also propelling business is the fact that Capstone Media has fewer direct competitors.

“We sit in a unique position,” Smuts says, relating the firm’s independent status positions it to partner with public relations and digital marketing companies that demand media planning/buying expertise.

“We are going to accelerate our push toward those types of businesses because there is a gap in that space,” Smuts says of agencies that need the service piece that Capstone provides.

So in an uncertain election year, the growth Capstone is realizing in this market space is “exciting,” Smuts says.

As for the remainder of 2016, the election must go on and so there’s no changing the uneasiness that some businesses feel.

But Smuts and team is building off of a longtime investment in education. “We are continually sharpening the saw with our associations, and we can speak to new media and conversion — we clearly stand out as experts on that level,” Smuts says.

“And, that’s a great place to be.”

Scaling Up for Growth

Planning for about 20% growth in 2016 turned out to be a modest estimate for Alloy Bellows, a manufacturing firm that produces the flexible, accordion-like precision parts found in machines such as turbine engines that produce electricity and monitoring devices that regulate the flow of liquids and gasses.

Now in the middle of 2016, President and CEO Michael Canty realizes, “It’s not so much how we get back on track, but instead how do we keep up with the orders that have surprised us on the upside, and what does that mean — is it a spike that means long-term growth?”

Alloy Bellows has enjoyed consistent, accelerated growth during the last three years. The company is three times the size it was in 2013. That’s due to investing in

NEXT STEPS 22 | COSE Mind Your Business | JULY/AUGUST 2016

‘‘

,,

We are focused on the market so we buy equipment in advance, we hire and train people in advance, we put processes in place to handle greater volume in advance.

MICHAEL CANTY, President and CEO of Alloy Bellows

MICHAEL CANTY the future instead of operating based on customer orders. “We are focused on the market so we buy equipment in advance, we hire and train people in advance, we put processes in place to handle greater volume in advance,” Canty relates.

So when orders do come in, Alloy Bellows is prepared. As for forecasting, there is an element of chance. “But we are almost always correct because of the focus we place on proprietary equipment, people and processes,” Canty says.

Alloy Bellows is cued up for growth because of its no-layoff policy. Workers are flexible and can manage multiple projects. And there is a push for continuous improvement, Canty says.

So what exact type of growth is Canty charting so far vs. the 20% expected rise in business? “We are going to end the year somewhere around the 40% to 45% range,” he reports.

That means more people, more equipment,

more capabilities are required to meet customers’ needs. Alloy Bellows is accommodating this in part through an acquisition that has grown its capacity.

Investing in Star Precision Technologies (acquired a year ago to fuel growth) is paying off. “We are bringing back former customers who are looking around and saying, ‘Wow. We have seen more change and investment here focused on what we need than in the last five years,’” Canty says.

Meanwhile, Alloy Bellows will continue to review its processes to ensure it can meet customer demand. One way is through focused task force reviews. For example, one engineer on staff is focused on reviewing the supply chain. “We need to keep pace with today’s volume and the volume we expect three years from now,” Canty says.

The growth is an encouraging surprise.

Finishing off 2016 strong will demand continued attention to people and process, Canty says. “We have to constantly focus on how we look at the supply chain from the moment a customer thinks about ordering a new product all the way to shipment,” he says.

Never settle. That will also be how Alloy Bellows continues its growth trend.

“For every generation of equipment here, we have a team of manufacturing and engineering professionals [working on it],” Canty says. “It’s like building your favorite house. You move in and say, ‘This is fabulous, but I wish I had moved those sockets over there.’ There’s always a little bit we want to tweak and improve so we can expand and grow our capacity.” MYB

As Michael Stanek alludes to in this article, the COSE Strategic Planning Course is chock full of advice and tactics similar to what you just read in this article.

Learn more about the course by visiting www.cose.org/strategicplanningcourse

Take the First Step to Improve Your Business Neal Grossman of Grossman, Inc., was initially hesitant about joining the Goldman Sachs 10,000 Small Businesses program.

Where would he find time to fit the program into his schedule? Could he afford to be away from his business? As it turns out, making time for the program provided the first of many lessons he would learn from the program.

“Like most small businesses, we’re so busy working in our business that we let the unimportant things distract us from the important things — like taking the first step and enrolling in 10,000 Small Businesses,” he says.

Grossman Here’s what else Neal has to say: IN WHAT WAYS DID THE PROGRAM ALLEVIATE SOME OF THE CONCERNS YOU HAD? Neal: When you walk into a room with 36 business owners and you see they all have the same concerns you do, and they are putting forth the effort to be there and improve, you feel you can do it, too. But at the end of the day, you realize you don’t need to be at your business 24/7, especially if during your time away you’re learning invaluable lessons you can turn around and apply to your business.

HOW DID YOU APPLY WHAT YOU LEARNED TO YOUR BUSINESS? The biggest thing I learned was how to put together a business plan that worked for me and could also work for the banks.

Using what I learned from 10,000 Small Businesses, I put a plan together and got three loan offers.

WHAT WAS YOUR BIGGEST TAKEAWAY FROM THE PROGRAM? My biggest takeaway is all the people I met in the class that I still speak to on a weekly basis. We meet once a month for an advisory meeting to ensure we’re all still on track and also to share what we’ve learned from our successes and our failures. The relationships I have gained from Goldman Sachs 10,000 Small Businesses I would not have been able to buy anywhere.

Deadline to apply is October 13. Want to learn more about Goldman Sachs 10,000 Small Businesses?

Visit http://www.tri-c.edu/10ksb/.

JULY/AUGUST 2016 | COSE Mind Your Business | 23

Q&A

VIEW FROM THE TOP

other businesses in the region is feeling the high of a Cleveland renaissance. “There is a bit of a halo effect, not just because of the RNC but also the Cavs and all of the really positive vibes now,” Smuts says.

All of this, she says, “is a good surprise for us.” Also propelling business is the fact that Capstone Media has fewer direct competitors.

“We sit in a unique position,” Smuts says, relating the firm’s independent status positions it to partner with public relations and digital marketing companies that demand media planning/buying expertise.

“We are going to accelerate our push toward those types of businesses because there is a gap in that space,” Smuts says of agencies that need the service piece that Capstone provides.

So in an uncertain election year, the growth Capstone is realizing in this market space is “exciting,” Smuts says.

As for the remainder of 2016, the election must go on and so there’s no changing the uneasiness that some businesses feel.

But Smuts and team is building off of a longtime investment in education. “We are continually sharpening the saw with our associations, and we can speak to new media and conversion — we clearly stand out as experts on that level,” Smuts says.

“And, that’s a great place to be.”

Scaling Up for Growth

Planning for about 20% growth in 2016 turned out to be a modest estimate for Alloy Bellows, a manufacturing firm that produces the flexible, accordion-like precision parts found in machines such as turbine engines that produce electricity and monitoring devices that regulate the flow of liquids and gasses.

Now in the middle of 2016, President and CEO Michael Canty realizes, “It’s not so much how we get back on track, but instead how do we keep up with the orders that have surprised us on the upside, and what does that mean — is it a spike that means long-term growth?”

Alloy Bellows has enjoyed consistent, accelerated growth during the last three years. The company is three times the size it was in 2013. That’s due to investing in

NEXT STEPS 22 | COSE Mind Your Business | JULY/AUGUST 2016

‘‘

,,

We are focused on the market so we buy equipment in advance, we hire and train people in advance, we put processes in place to handle greater volume in advance.

MICHAEL CANTY, President and CEO of Alloy Bellows

MICHAEL CANTY the future instead of operating based on customer orders. “We are focused on the market so we buy equipment in advance, we hire and train people in advance, we put processes in place to handle greater volume in advance,” Canty relates.

So when orders do come in, Alloy Bellows is prepared. As for forecasting, there is an element of chance. “But we are almost always correct because of the focus we place on proprietary equipment, people and processes,” Canty says.

Alloy Bellows is cued up for growth because of its no-layoff policy. Workers are flexible and can manage multiple projects. And there is a push for continuous improvement, Canty says.

So what exact type of growth is Canty charting so far vs. the 20% expected rise in business? “We are going to end the year somewhere around the 40% to 45% range,” he reports.

That means more people, more equipment,

more capabilities are required to meet customers’ needs. Alloy Bellows is accommodating this in part through an acquisition that has grown its capacity.

Investing in Star Precision Technologies (acquired a year ago to fuel growth) is paying off. “We are bringing back former customers who are looking around and saying, ‘Wow. We have seen more change and investment here focused on what we need than in the last five years,’” Canty says.

Meanwhile, Alloy Bellows will continue to review its processes to ensure it can meet customer demand. One way is through focused task force reviews. For example, one engineer on staff is focused on reviewing the supply chain. “We need to keep pace with today’s volume and the volume we expect three years from now,” Canty says.

The growth is an encouraging surprise.

Finishing off 2016 strong will demand continued attention to people and process, Canty says. “We have to constantly focus on how we look at the supply chain from the moment a customer thinks about ordering a new product all the way to shipment,” he says.

Never settle. That will also be how Alloy Bellows continues its growth trend.

“For every generation of equipment here, we have a team of manufacturing and engineering professionals [working on it],” Canty says. “It’s like building your favorite house. You move in and say, ‘This is fabulous, but I wish I had moved those sockets over there.’ There’s always a little bit we want to tweak and improve so we can expand and grow our capacity.” MYB

As Michael Stanek alludes to in this article, the COSE Strategic Planning Course is chock full of advice and tactics similar to what you just read in this article.

Learn more about the course by visiting www.cose.org/strategicplanningcourse

Take the First Step to Improve Your Business Neal Grossman of Grossman, Inc., was initially hesitant about joining the Goldman Sachs 10,000 Small Businesses program.

Where would he find time to fit the program into his schedule? Could he afford to be away from his business? As it turns out, making time for the program provided the first of many lessons he would learn from the program.

“Like most small businesses, we’re so busy working in our business that we let the unimportant things distract us from the important things — like taking the first step and enrolling in 10,000 Small Businesses,” he says.

Grossman Here’s what else Neal has to say: IN WHAT WAYS DID THE PROGRAM ALLEVIATE SOME OF THE CONCERNS YOU HAD? Neal: When you walk into a room with 36 business owners and you see they all have the same concerns you do, and they are putting forth the effort to be there and improve, you feel you can do it, too. But at the end of the day, you realize you don’t need to be at your business 24/7, especially if during your time away you’re learning invaluable lessons you can turn around and apply to your business.

HOW DID YOU APPLY WHAT YOU LEARNED TO YOUR BUSINESS? The biggest thing I learned was how to put together a business plan that worked for me and could also work for the banks.

Using what I learned from 10,000 Small Businesses, I put a plan together and got three loan offers.

WHAT WAS YOUR BIGGEST TAKEAWAY FROM THE PROGRAM? My biggest takeaway is all the people I met in the class that I still speak to on a weekly basis. We meet once a month for an advisory meeting to ensure we’re all still on track and also to share what we’ve learned from our successes and our failures. The relationships I have gained from Goldman Sachs 10,000 Small Businesses I would not have been able to buy anywhere.

Deadline to apply is October 13. Want to learn more about Goldman Sachs 10,000 Small Businesses?

Visit http://www.tri-c.edu/10ksb/.

JULY/AUGUST 2016 | COSE Mind Your Business | 23

r e m m u s e t a r b Cele with AUG 3 an unconventional networking event Join us for a fun evening of food, beverages and summer games.

August 3, 2016, 5:30 p.m. – 7:30 p.m.

Wendy Park at Whiskey Island $25 for COSE Members; $40 for Non-Members; One free admission for Business Connections and Small Business Investor Members

Learn more at cose.org/summer Sponsored by:

ew member

AUG 11

NETWORKING EVENT

Join us for an evening of conversation, connections and cocktails as the COSE Ambassadors and the COSE Expert Network welcome new COSE members to the organization. Enjoy time with new contacts, learn more about the value of your membership, enjoy good food and drinks, and have some fun at this casual networking event.

August 11, 2016, 5:30 p.m. – 7:30 p.m.

Buffalo Wild Wings, 26200 Harvard Rd., Warrensville Heights FREE event

Learn more at cose.org/newmember