The Industrys Best-Kept Secret!

“We were just two guys from Ada, Michigan who wanted to have a business of our own” Rich Devos, cofounder of Amway.

These lifelong friends revolutionized the business model known as direct selling. Today, we’re still disrupting the retail industry by empowering Amway Business owners to be leaders in social commerce.

Amway is the world’s largest direct-selling company*

($8.9B reported sales, 2021). We manufacture and distribute nutrition, beauty, personal care, and home products—which are exclusively sold in 100 countries through Amway Independent Business Owners (IBOs). Amway holds more than 900 patents. In the past seven years, we have invested $335M in new manufacturing and R&D facilities across the Americas, adding one million square feet to our plants in Michigan, California, and Washington.

Amway launched a business model fueled by the power of relationships. Amway’s model was that of direct selling which only a handful of companies were doing back then. Amway’s first product was a household item known as Liquid Organic Cleaner or L.O.C.™. This product was one of the first biodegradable and environmentally conscious cleaning products, and our commitment to excellence continues today.

In Oct 1962, Amway expanded North of the border and opened its first affiliate market in London, Ontario. Today Amway operates in 100+ markets around the globe. In 2022, Amway Canada celebrated its 60th year of doing business. To mark this celebratory year, Amway Canada created 12 months of exclusive and limited-edition packaging with promotions, microcampaigns, and a social campaign of 60 days of giveaways leading up to our anniversary date in October.

THE 60-YEAR JOURNEY

In 1959, the first product was launched - Liquid Organic Cleaner – which became a high seller and initiated their legacy of taking stewardship of the earth seriously.

1968 – the Artistry™ cosmetics brand debuts 11 products and 37 color shades. Artistry would grow to become one of the top-fiveselling entry premium brands in the world.

In 1972 – Amway acquires Nutrilite which rounded out the brand offering to include home, beauty, and nutrition categories. Nutrilite went on to become the world’s leading brand of vitamins and dietary supplements.

In 2019, just over 50 years later, Amway becomes the “World’s Number One Direct Selling company” (source: direct selling news global 100)

And in 2022 as part of their year-long celebration

Amway Canada released limited-edition packaging on three products that also included an exclusive flavour in their XS™ Energy Drink, Maple Lemonade.

Artistry Go Vibrant™ Road Trip Lipstick limited-edition packaging!

In the fall of 2022, our newest Artistry product was going to launch; Artistry Go Vibrant lipsticks. These reformulated lipsticks under the Artistry Go Vibrant ™ are infused with Nutrilite™ White Chia Seed Oil and Shea Butter to keep lips moisturized and hydrated but were not tested on animals, also were Vegan certified! We chose one color from the collection and created a unique limited-edition packaging using Artistry Go Vibrant Matte lipstick in Road Trip Red to launch earlier in May.

The packaging artwork depicted iconic Canadian landmarks from the Parliament Buildings, and the CN Tower to the Rocky Mountains in a raised black outline that wrapped all corners of the lipstick carton and sold out in under eight weeks! Along with this iconic lipstick packaging, the collection included an exclusive XS™ Energy Maple Lemonade drink and heritage packaging for two of our Home Care products. Amway’s mission of helping people live better and healthier lives is evident in their brands, products, and service. With all of Amway’s continuing product innovations, it is no wonder it is the “industry’s best-kept secret”.