The BOYS of SUMMER NEW+ THIS SUMMER HOT

BIOTHERM Aqua Power Advanced Gel

WITH SUMMER around the corner, everyone is getting their face and body summer ready – and it’s not just the women. These days, MEN are spending more time, focus and money on skincare and self care regiments than ever before. Over and above that, men are taking better care of how they look because they care and are getting noticed for it. From skincare routines to manicures and pedicures and hair colour too, men are spending more money on cosmetics than ever before. And spending within certain cohort groups is up more than the average. In the last 52 weeks, Gen Z male shoppers spent more on oral (163 index, which means 63% more) and skin care products (198 index) when compared with the average shopper, driven by more trips (27% for oral hygiene and 23% for skincare) and spending more per trip (29% more on oral hygiene and 61% more on skincare).

A best-seller and the #1 moisturizer for men in the luxury market. (#1 premium Men’s moisturizer in Canada*. (*NPD group, Canada Prestige Beauty, Skincare Men, Basic moisturizers, national total for 12-month period ending December 31st, 2022, in units).

JACK BLACK Big Sir Refreshing Body Lotion

A prestigious lightweight and fast-absorbing body lotion infused with notes of marine & amber that takes you right to the rugged Pacific Coast. In one word: dreamy!

HUGO BOSS Boss Bottled Pacific

A new fragrance inspired by the Pacific Ocean and cool LA vibe. This refreshing fragrance combines multi layers of Salted Accord, Lemon Sfuma Essence and Fresh Coconut.

Price: $125 / 100ml

Available at Hudson's Bay, Shoppers Drug Mart, and Boss boutiques

Price: $50 / 473mL

Launching June 14

Available at Sephora & Getjackblack.ca

The product is a lightweight Gel moisturizer, enriched in Vitamin C, Bio ceramides and Life Plankton with proven efficacy (48-hour hydration and stronger skin barrier).

Price: $45 / 75ml

Aqua power Gel can be purchased on Biotherm.ca, Amazon, and in selected drugstores Shoppers Drug Mart, Jean Coutu, and London drugs.

Facial hair continues to trend amongst males but sometimes those beards show grey much before the full head of hair does. Thankfully there is a 1-day beard and brow colour on the market from Just for Men that is sure to cover those greys up. Just For Men 1-Day Beard & Brow Colour, is a brush-in/wash-out dye-free colour to temporarily cover greys and fill in thin, patchy areas for a thicker, well-defined look. It is simply brushed into beard and eyebrows, is set for 5 minutes, and then you are ready to go. Stays put for the day until you’re ready to wash it out. Provides up to 30 applications per package with coverage for a full day and is available in 5 shades for grey coverage: Black, Darkest Black-Brown, Dark Brown, Medium Brown, and Light Brown.

Price (start at): $18.47 at

THE ART OF GROOMING – BY MASTER BARBERS

At Clarins, thanks to their knowledge of plants, science of formulation and ongoing innovation, their Laboratories have been at the cutting-edge of skin care for over 60 years. This unique expertise has resulted in the ClarinsMen range, a ground breaking range in the field of men’s skin care. To target men’s specific needs – the need for energy, comfort and high-performance skin care – 17 cutting-edge products were developed to provide tailor-made solutions for every need, at every moment of a man’s life

Today, ClarinsMen has developed a Shave & Beard range for men who want a truly expert shave while protecting and caring for their skin. And so Clarins Research has designed a new complex with soothing plant extracts perfectly adapted to men’s shave and after shave needs. To further enhance the performance of this exclusive range, Clarins decided to combine its ClarinsMen skin care expertise with the art of grooming by master barbers. So shaving and beard care becomes an expert, quick and easy, super-comfortable ritual.

WHEN YOU FEEL GOOD, YOU LOOK GOOD

Menz Club has been in the barbering and hair styling business since 2015 in the Quebec City area. One day, Menz Club decided to take their client feedback and created their own bespoke line of hair care and grooming products. The products contain exclusive vegan and eco-friendly formulas and are never tested on animals – only on their clients, which is a good thing.

All-in-One Shampoo and Forever Bottle

Hair and scalp need so many things to live their best life —long story short: keep it clean, hydrated, and properly pH balanced. Not to get all technical but Menzclub’s non-aggressive natural blend of tea tree oil, menthol, argan oil, and capilia longa helps tick all those boxes while also boosting hair growth. “We’ve researched so you don’t have to. Oh, and it smells fancy too.” And the refill is in a cool, beer like aluminum can. Aluminum is a renewable resource that is 100% recyclable and can be recycled repeatedly.