Cultivators of Change

Where It All Started

Olivier Baussan was strolling the scenic hillside of his native Hauts-de-Provence when he came across a farmer who was selling an old alembic. Fascinated, Olivier bought the distilling apparatus and used it on the rosemary sprigs he picked up along the way. As a delightful scent filled the air, the wild idea of L’OCCITANE en Provence was born.

WHAT L’OCCITANE DE PROVENCE HAS TO OFFER

L’OCCITANE offers a luxury range of skincare, fragrances, and wellbeing products enriched with authentic, traceable ingredients. Continuing to honor the Mediterranean art de vivre—the art of living beautifully— L’OCCITANE draws from local traditions and craftsmanship to share these sensorial experiences with the world. Cultivators of Change since 1976, L’OCCITANE has shared beauty with a respect for people and nature. Its vision is to turn consumption into regeneration with the belief that every action — big or small — can make a difference. L’OCCITANE’s mission is to develop and maintain sustainable supply chains so that they have an enduring and viable future.

THE L’OCCITANE PROMISE GOES ABOVE AND BEYOND

In 2016, L’OCCITANE made a promise to protect and promote 1,000 plant species and varieties by 2025. It has since exceeded this goal by protecting 1.1K plant varieties and 513 different plant species!

L’OCCITANE works closely with local partners to raise its cultivated ingredients using agro-ecological practices. Because irresponsible harvesting can have a negative impact on the natural environment, a Sustainable Picking Charter was created to protect the integrity and habitats of plants traditionally found in the wild. Every year, L’OCCITANE’s beloved ingredients such as Lavender essential oil, verbena, and almond, grow in perfect harmony with their ecosystems. The 100% organic planting program ensures sustainable sourcing and cultivation of immortelle free of harmful chemicals and pesticides.

L’OCCITANE offers an exceptional sensorial experience through textures, fragrances, and rituals while making no compromises on the integrity of its products. The company is deeply committed to consumer safety while limiting environmental impact at every stage of the product’s life cycle.

L’OCCITANE has developed its own strict Formulation Charter with an emphasis on safety, efficacy, and sensoriality. Its first choice of ingredients will always be ingredients of natural origin such as floral waters, plant extracts, and essential oils. Among these preferred ingredients, those with a high biodegradability are prioritized. Honoring years of expertise with these ingredients helps strengthen the ties to its Provençal heritage. Controversial ingredients, such as phthalates and animal matter, * although permitted by regulations, are banned from L’OCCITANE’s cosmetic formulas because of environmental, health, or ethical reasons. L’OCCITANE goes one step further with its Clean Charter criteria- this highlights an increased commitment to create leave-on products with even more natural-origin ingredients and rinse-off products with more ingredients that minimize our environmental impact.

L’OCCITANE believes that making a difference globally starts with acting locally. L’OCCITANE partnered with TerraCycle® in 2018 to give a second life to beauty packaging that would otherwise end up in landfills. Customers are encouraged to bring empty beauty bottles (from any brand) instore to be recycled. In 2021, an estimated total of 277,446 beauty empties were collected. By 2025, L’OCCITANE’s goal is for 100% of stores* to offer recycling service and for all bottles to be made from 100% recycled plastic. L’OCCITANE also encourages customers to help reduce single-use plastic with Smart Beauty Refills. With up to 97% less packaging weight than standard containers, they save roughly 200 tons of plastic globally each year. L’OCCITANE’s goal is to finalize fair-trade certifications for all producers who grow its iconic ingredients by 2025.

Growth In Canada

L’OCCITANE recently opened a new location unveiling its newest concept in Montreal and is looking to renovate existing stores, and has plans to open between ten to fifteen stores in Canada within the next three years – six of these stores will be opening this year.

For more information visit www.L’Occitane.com

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For every purchase of e Serum, 3 USD will be donated to UNICEF.

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Clé de Peau Beauté will donate these proceeds to UNICEF with a minimum guarantee of US$2.9 million. UNICEF does not endorse any company, brand, product or service.