BEAUTY GENERATIONS
A CONSUMER EVENT: LIVE INTERACTION, DIGITAL CONTENT, SALES GROWTH BY COSMETOLOGISTS CHICAGO Beauty Generations is a consumer event where beauty consumers engage in live interaction, buy and sample beauty products, create and share digital content, and form direct-to-consumer relationships with beauty brands and service providers, resulting in sales growth. WHY? SALES GROWTH! Create direct-to-consumer relationships by providing live experiences where beauty brands and local service providers engage with new customers and inspire careers in beauty. HOW? PARTNERSHIPS! Cosmetologists Chicago, a non-profit serving the beauty industry, is partnering with established, complimentary consumer events throughout North America to help beauty brands and service providers grow sales. ESTIMATED ATTENDANCE: 20,000 – 40,000 CONSUMERS/EVENT
Digital Content & Data: Beauty Bag Sponsors will receive purchaser contact information for direct-to-consumer relationships.
• Beauty Bags with exciting new beauty products. • Gen Z and Gen X beauty influencer meet & greets. • The Beauty Runway Show showcases trends from the 1980s to the present. • Interactive exhibits and hands-on experiences for digital content creation • Beauty school corner for career insights and DIY sessions.
A Consumer Event: Live Interaction, Digital Content, Sales Growth Estimated Attendance: 20,000 – 40,000 Consumers/Event
Beauty Bag Sponsor (Limit: 15-20 Items) Sponsorship: Product + $2,500 Note: It’s about the Beauty Bag. Creating an emotional connection. FOMO. • Donate 600 - 3,100 pieces of product with a retail value of $20 - $200. • A non-profit group for disabled adults will assemble the Beauty Bags. • Tag donated products with a QR code for direct-to-consumer relationships. • Beauty Bag Sponsors will be featured in social and print. Beauty Bag Levels (Limit: 3,000): • Gold: $49 & Get FREE $99 Beauty Bag • Platinum: $99 & Get FREE $300 Beauty Bag • VIP: $299 & Get FREE $1,200 Beauty Bag & more! Influencer Sponsor (Limit: 3-5) Sponsorship: Influencer + $2,500 Note: It’s about the meet & greet photo. FOMO. • Sponsor Macro-Influencer(s) to attend, take photos, and sign autographs. • Sponsors FREE advertisement as an event sponsor on all digital signage. Brand Sponsor (Limit: 15 – 35) Sponsorship: $2,500 - $5,500 Note: It’s about attendee engagement and social content. FOMO. NOT the exhibit size. • Bring your brand exhibit (Maximum: 20’ x 20’) + Sponsorship: $2,500 or • Easy, no-hassle, turnkey brand exhibit. Sponsorship: $5,500. Digital brand graphics must be provided by May 1, 2024. Bring sample items to distribute for “Beauty Trick or Treating.”
Event Sponsor (Limit: 1-3) Sponsorship: $50,000 - $10,000 Note: It’s about brand recognition and affinity. Right story. • Featured in ALL event signage, print, and digital advertising. Runway Sponsor (Limit: 1) Sponsorship: $10,000 Note: It’s about brand recognition and affinity. Right story. • Featured in ALL event signage, print, and digital advertising. Beauty Service Sponsor (Limit: 3-5) Sponsorship: Service + $2,500 Note: It’s about creating a sense of hope and self esteem. Beauty School Sponsor (Limit: 1-3) Sponsorship: Hands-On + $2,500 Note: It’s about finding a career path with a community of like-minded people.
CONCEPT: open to modifications
CONTACT INFORMATION: • Frank P. Fulco: frank.fulco@americasbeautyshow.com | 708-752-3587 • Jarek Lipczynski: jarek.lipczynski@americasbeautyshow.com | 702-820-8563 • Jayke Lind: jayke.lind@americasbeautyshow.com | 414-791-5681