ON TREND Fall in Love with Inlanta

by Inlanta Mortgage

Fall in Love with Inlanta

Putting the Home in Home Mortgage Solutions

EVERYONE HAS A home ownership story, from their first purchase during their “salad” years to the “forever dream home” where they choose to retire. That story can have the hallmarks of a thriller, a chiller, or a fairytale, depending on who you choose to work with.

Inlanta Mortgage has helped more than 3,000 West Michigan families have happy endings in any market condition to achieve economic security and build wealth throughout their lifetime.

“We don’t peddle mortgage products — we create personalized strategies to help well-informed clients optimize their financial health. In short, we teach people how to ‘think outside the bank,’” said Jonathan Arnold, branch manager, team leader and mortgage maverick.

‘Thinking outside the bank” means more than a personalized approach to lending strategies, ROI and number crunching. Jon’s mission has been to create a home-lending experience where people feel at home and part of the family.

“We enjoy celebrating our client’s milestones, their marriages, children, vacation dreams, and retirement. We build relationships for life.”

This approach has helped the Grand Rapids branch grow since its inception in 2014 into one of Inlanta’s top producing teams nationwide.

The formula for success has been to build the right team, the right culture and the right environment to offer family-style comfort during what can otherwise be a needlessly stressful time.

At Home on the Grange

Located in the beautifully renovated Grange Hall in Ada, you’ll find the Inlanta team happily collaborating with clients in open concept spaces and well-appointed conference areas designed to help “think outside the bank.” Jon and his wife Michelle purchased Grange Hall in 2018 with the vision of creating an inviting, non-traditional “work home.”

The homey vibe is enhanced by the company’s pet-policy, which allows — and encourages — team members to bring their pets to work. From Jon’s three rescue Labs and kitty to Billie’s fully Bichon, the pets of Inlanta have jobs at the office too. Job number one is to keep it real, keep it fun, and help the humans destress.

“I think having pets at work also helps our clients feel at home when they come to see us,” said Katrina Cole, Business Development manager. “It’s just one more way we connect with our clients and help take the stress out of the experience of financing a home.”

Empowering Clients Through Education

Another key way the team keeps the stress at bay for clients is through its innovative process that emphasizes client communication and education, and leads to rock-solid prequalification. Strategic planning and thorough underwriting on the front end, before an offer is made, makes closing a smooth and stress-free process.

Client education is meaningless without strategy and a process that produces results. The Inlanta team is so committed to their process they’ve coined the phrase “S.M.A.R.T.” mortgage: Strategic, Mindful, Authentic, Results-oriented and Timely. Deep listening and personalized strategic planning helps people find the right fit for their lifestyle — and it’s what you do when you treat clients like family.

A glance at Inlanta’s reviews suggest the approach works well, with comments like: “Professional, patient, kind, felt like family…” or “Responsive, great communication…” or “Made the process painless…” or “Stayed in contact and helped more than I ever could have asked for…” This kind of feedback is what inspires the team.

“Our team is cut from the same cloth — we have heart and advocate daily for our clients. Knowledge is power and sharing that knowledge is deeply gratifying. How we do business is why people do business with us.”❂

Jonathan Arnold Branch manager at the Ada office of Inlanta Mortgage NMLS# 1016. Connect with him at MoveUpMi.com. Jonathan is also licensed in Florida – learn more at FloridaHomeLoanSolutions.com