Thousands of wannabe models apply to Zenia Boulevard

Zenia Boulevard Shopping Centre, managed by Nhood and owned by Ceetrus and CBRE Investment Management, ended its recent talent search with a special event last Saturday. The “We are looking for models” campaign aimed to find the models who will be part of the next photo shoots and communications of the shopping centre.

For almost two months, more than 1,500 people have taken part in the “We are looking for models” campaign. In the words of Filipa Palhim, Marketing Manager of Zenia Boulevard “this is an initiative of inclusion and commitment to the real beauty of our shopping centre. This campaign, organised every year by the centre, has as its main objective to encourage all those who have always wanted to be models and have never had the courage to do so, to sign up without fear and without complexes, because for Zenia Boulevard, all types of beauty are unique”.

Zenia Boulevard wants its clients to have a positive relationship with their appearance, so it helps everyone, especially young people, to gain self-esteem and discover their full potential.

Zenia Boulevard, opened in 2012, is the largest shopping centre in the province of Alicante. Located in Orihuela Costa, in a strategic position in the surroundings of Orihuela, it has more than 150 shops.

About Nhood Nhood is a mixed real estate operator, whose mission is to be an actor in urban real estate regeneration under the triple positive impact: social, environmental, economic (People, Planet, Prosperity). Its expertise covers the activities of animation, operation and marketing of mixed sites, asset management and development and promotion, in the service of a vision of a more resilient, ecological and strong city, with a great mix of local functions and uses (local trade, circular economy, housing, offices, transitional urbanism and tertiary uses).

Nhood brings together the real estate skills and knowledge of over 1,000 experts in 10 European countries to regenerate and sustainably transform an initial managed portfolio of almost 300 properties in Europe, including 33 assets in Spain, globally valued at over 10 billion euros.