Corporate identity manual

WELCOME

An organisation’s corporate image is the synthesis of its identity. In today’s world, image is a high-value asset and successful communication is increasingly reliant on having a well-cared, coherent and cohesive image.

This Corporate Identity Manual is designed to ensure the visual consistency of the brands managed by the Costa Brava Girona Pyrenees Tourist Board. It must be a “living” tool that defines the uses made of the corporate brands and their coexistence with other brands, while at the same time remaining open to any changes that may take place.

The following pages will help you understand our brands, what they represent and how to express them in the best possible way. For everyone’s benefit and for effective communication of our brands, we must apply them properly.

A.PRESENTATION

CONTENTS

B. IDENTITY

B1. Costa Brava Girona Tourist Board

D2. Coexistence of institutional

D3. Coexistence of tourism

B2. Costa Brava and Girona Pyrenees

B2.1. Costa Brava Pyrenees Brand

B2.2 Costa Brava Brand

B2.3 Girona Pyrenees Brand

C. SUB-BRANDS

C1. Identity of the Product Clubs C2. Identity of other

D.HARMONISATION

D1. Coexistence of institutional

E. APPLICATIONS

E1. Printed media

E1.1. Corporate material

E1.2. Promotional material

E2. Digital and audiovisual media

E2.1. Corporate material

E2.2. Promotional material

E3. Outdoor media and merchandising

E3.1. Corporate material

E3.2. Promotional material

PRESENTATION

INSTRUCTIONS

This Manual contains the basic rules for using the Costa Brava Girona Tourist Board’s graphic identity.

The Tourist Board will advise you on how to apply them and will monitor the publications in which they are used with the goal of obtaining maximum leverage from them and ensuring that they do not disrupt the graphic identity. The Tourist Board reserves the right to use the brands and carry out the actions provided in current legislation to protect its intellectual property if inappropriate use is made.

IDENTITY

THE LOGO

The Tourist Board’s logo coexists with the Girona Provincial Council’s logo, as a single identity. The thickness of the strokes, the space between the letters and the proportions between the logo’s different components have been designed with great care and cannot be changed or recreated.

SPACING

The grey area surrounding the logos defines the minimum space that must be left between the two identities and any other graphic element, such as text, illustrations and margins. This ensures that the logos maintain a strong presence at all points of contact. The “x”s in this diagram are used to indicate equal spaces. The “y”s indicate the proportions.

MINIMUM SIZE

Establishing a minimum size guarantees that the logo’s impact and legibility are not compromised in the application.

Printed

In order to guarantee legibility, the institutional brand must never be reproduced at a size smaller than 60 millimetres on any printed communication.

Online

In order to guarantee legibility, the institutional brand must never be reproduced at a size smaller than 175 pixels on any online communication. Printed 60 mm Online 175 px

VARIATIONS

Horizontal version

Preference will be given to this version whenever possible.

Vertical version

When available space is limited or the texts are centred, it is possible to use the vertical layout. The proportions of the logos established in this layout must be maintained.

COLOUR VERSIONS

The logo chosen will often depend on the background and the reproduction method. If it is not possible to reproduce the logo in full colour, a 1-colour version can be used.

The brands can be reproduced on top of a non-corporate colour and/ or a photograph, so long as their legibility is guaranteed.

1-colour version: Colour:

CORPORATE COLOURS

The

THE SYMBOL

The tourism symbol is based on the abbreviation of the name of the territorial demarcation of Girona (Gi). The letter “i” has been turned into an exclamation mark, symbolising the amazement that the different parts of the province of Girona awakens in the visitor.

The graphic form containing the “G!” is an undulating circle. The eight waves represent the eight regions of the province of Girona, forming a single unit that represents the territory as a whole.

This shape has certain connotations that recall a seal of distinction, certification and quality, the quality of the territory and its tourist products and services.

THE LOGO

The thickness of the strokes, the space between the letters and the proportions between the logo’s different components have been designed with great care and cannot be changed or recreated.

SPACING

The grey area surrounding the logo defines the minimum space that must be left between the logo and any other graphic element, such as text, illustrations and margins. This ensures that the logo maintains a strong presence at all points of contact. The “x”s in this diagram are used to indicate equal spaces.

MINIMUM SIZE

Establishing a minimum size guarantees that the logo’s impact and legibility are not compromised in the application.

Online

In order to guarantee legibility, the tourism brand must never be reproduced at a size smaller than 45 pixels on any online communication.

Printed

In order to guarantee legibility, the tourism brand must never be reproduced at a size smaller than 20 millimetres on any printed communication.

Printed 25mm

Printed 20mm Online 45px Online 58px

VARIATIONS

Horizontal version

Preference will be given to this version whenever possible.

Vertical version

When available space is limited or the texts are centred, it is possible to use the vertical logo.

VERSION WITH WEBSITE

Offline

Preference will be given to the logo with website version for printed communication materials, such as advertisements or flyers. In publications with more than one page, such as leaflets, guides or reports, the reference to the website will be made separately from the logo.

Online

Preference will be given to the logo with website version for videos, OPPIs or TV screens, and whenever it is not possible to link the logo. In banners, websites and whenever we can use a link, the simple version of the logo will be used, linking the website through it.

COLOUR VERSIONS

The logo chosen will often depend on the background and the reproduction method. If it is not possible to reproduce the logo in full colour, a black and white version can be used. When the logo is placed against a white background, the blue version or, failing that, the black version can be used. When the logo is placed against a dark background, the white version will be used.

The brand can be reproduced on top of a non-corporate colour and/or a photograph, so long as its legibility is guaranteed.

Black and white version

Blue and white version

CORPORATE

The just the

CORPORATE TYPEFACE

The typeface we use helps convey our brand’s personality. Consistent use of the typeface will help build a recognisable identity in the long term.

Interstate is our corporate typeface, and it must be used whenever use of a typeface is required. Using the right weights and sizes will help give a uniform appearance in all applications.

LOGO ON TOP OF IMAGES

Whenever possible, place the full-colour logo directly on top of colour photographs or backgrounds. Choose colour images and backgrounds that contrast sufficiently with the logo’s colours to ensure that it remains fully legible.

When it is not possible to place the logo directly on a photograph, you can retouch the corner of the photo so that it matches the logo’s background colour. Or you can use the logo’s alternative colours.

INCORRECT APPLICATIONS

1. Do not invert the order the symbol Do not distort Do not change the Do not outline Do not change the typeface Do not add texture or colour Do not blur Do not change for similar colours Do not make 3D images Do not bend

Costa Brava Pirineu de Girona

THE LOGO

The Costa Brava brand will be used when the goal is to promote the geographical area included within the Costa Brava brand (the regions of Alt Empordà, Baix Empordà, Selva, Gironès and Pla de l’Estany).

MINIMUM SIZE

Establishing a minimum size guarantees that the logo’s impact and legibility are not compromised in the application.

Online

In order to guarantee legibility, the tourism brand must never be reproduced at a size smaller than 41 pixels on any online communication.

Printed

In order to guarantee legibility, the tourism brand must never be reproduced at a size smaller than 15 millimetres on any printed communication.

Printed 20 mm

Printed 15 mm Online 41 px Online 55 px

COLOUR VERSIONS

The logo chosen will often depend on the background and the reproduction method. If it is not possible to reproduce the logo in full colour, a black and white version can be used. When the logo is placed against a white background, the blue version or, failing that, the black version can be used.

When the logo is placed against a dark background, the white version will be used. The brand can be reproduced on top of a non-corporate colour and/or a photograph, so long as its legibility is guaranteed.

Black and white version

Blue and white version

VERSION WITH WEBSITE

Offline

Preference will be given to the logo with website version for printed communication materials, such as advertisements or flyers.

In publications with more than one page, such as leaflets, guides or reports, the reference to the website will be made separately from the logo.

Online

Preference will be given to the logo with website version for videos, OPPIs or TV screens, and whenever it is not possible to link the logo. In banners, websites and whenever we can use a link, the simple version of the logo will be used, linking the website through it.

THE LOGO

The Pyrenees brand will be used when the goal is to promote the geographical area included within the Girona Pyrenees brand (regions of Garrotxa, Ripollès and Cerdanya).

MINIMUM SIZE

Establishing a minimum size guarantees that the logo’s impact and legibility are not compromised in the application.

Online

In order to guarantee legibility, the tourism brand must never be reproduced at a size smaller than 45 pixels on any online communication.

Printed

In order to guarantee legibility, the tourism brand must never be reproduced at a size smaller than 20 millimetres on any printed communication.

Printed 25 mm

Printed 20 mm Online 45 px Online 58 px

COLOUR VERSIONS

The logo chosen will often depend on the background and the reproduction method. If it is not possible to reproduce the logo in full colour, a black and white version can be used. When the logo is placed against a white background, the blue version or, failing that, the black version can be used. When the logo is placed against a dark background, the white version will be used.

The brand can be reproduced on top of a non-corporate colour and/or a photograph, so long as its legibility is guaranteed.

Black and white version

Blue and white version

VERSION WITH WEBSITE

Offline

Preference will be given to the logo with website version for printed communication materials, such as advertisements or flyers.

In publications with more than one page, such as leaflets, guides or reports, the reference to the website will be made separately from the logo.

Online

Preference will be given to the logo with website version for videos, OPPIs or TV screens, and whenever it is not possible to link the logo.

In banners, websites and whenever we can use a link, the simple version of the logo will be used, linking the website through it.

SUB-BRANDS

SUB-BRANDS: CLUBS

The Product Clubs and the Tourist Board’s other sub-brands include the tourism brand in their architecture. Thus, when the communication solely concerns the Product Club, it will not be necessary to include the tourism brand. The tourism brand will only be included in media having more than one page. However, in the case of sponsorships or partnerships, preference will always be given to the tourism brand.

CLUB DE CONVENTION BUREAU

Language versions

Catalan Spanish

English French

Italian Dutch Russian

German

CULTURE AND IDENTITY CLUB

Language versions

Catalan Spanish English French Italian Dutch RussianGerman

WINE AND FOOD CLUB

Language versions

Catalan Spanish English French

Italian Dutch RussianGerman

Colours

GOLF CLUB

Language versions

Catalan Spanish English French

Italian Dutch RussianGerman

NATURE AND ACTIVE TOURISM CLUB

Language versions

Catalan Spanish English French Dutch Russian

CLUB PREMIUM

Colours

C.1.2

CLUB PREMIUM

Language versions

Catalan Spanish

English French

Italian Dutch RussianGerman

Colours

HEALTH AND WELLBEING CLUB

Language versions

Catalan Spanish English French Italian Dutch RussianGerman

DO EMPORDÀ WINE ROUTE CLUB

Language versions

Catalan

TRAINING CLUB

Language versions

Catalan Spanish English French

Italian Dutch RussianGerman

SUB-BRANDS:

Identity of other products

The Tourist Board’s sub-brands include the tourism brand in their architecture. Thus, when the communication solely concerns the product’s sub-brand, it will not be necessary to include the tourism brand. The tourism brand will only be included in media having more than one page.

FESTIVALS

TURISME INCLUSIU

Language versions

Catalan Spanish

English French

Italian Dutch Russian

Institutional

COEXISTENCE OF INSTITUTIONAL BRANDS WITH TOURISM BRANDS

Rules for use

The tourism brand must always be on the right, with the proportions indicated and leaving a minimum margin: double the space between the institutional brands (b). When there is enough space, it is recommended to place the institutional brands separate from the tourism brand.

In promotional materials, preference will be given to using the tourism brand in full colour and the institutional brands in just one colour (black or blue).

COEXISTENCE OF INSTITUTIONAL BRANDS WITH TOURISM BRANDS

Rules for use

The tourism brand must always be on the right, with the proportions indicated and leaving a minimum margin: double the space between the institutional brands (b). When there is enough space, it is recommended to place the institutional brands separate from the tourism brand.

In promotional materials, preference will be given to using the tourism brand in full colour and the institutional brands in just one colour (black or blue).

Institutional

COEXISTENCE OF INSTITUTIONAL BRANDS WITH TOURISM BRANDS

Rules for use

The tourism brand must always be on the right, with the proportions indicated and leaving a minimum margin: double the space between the institutional brands (b). When there is enough space, it is recommended to place the institutional brands separate from the tourism brand.

In promotional materials, preference will be given to using the tourism brand in full colour and the institutional brands in just one colour (black or blue).

Brand harmonisation guideline:

COEXISTENCE OF INSTITUTIONAL BRANDS WITH TOURISM BRANDS

Rules for use

The tourism brand must always be on the right, with the proportions indicated and leaving a minimum margin: double the space between the institutional brands (x). When there is enough space, it is recommended to place the institutional brands separate from the tourism brand.

In promotional materials, preference will be given to using the tourism brand in full colour and the institutional brands in just one colour (black or blue).

Examples:

Institutional brand Costa Brava Girona Tourist Board Comarcal brand or other organisations Other tourism brands, events or recognitions

Brand harmonisation guideline:

COEXISTENCE OF TOURISM BRANDS WITH OTHER INDICATORS

Rules for use

The brand identifications are harmonised with different identifications of campaigns, temporarily highlighted events (themed year, fairs and workshops...) and with recognitions and insignia. A basic hierarchy template and examples of use are shown below.

The distance b between the brands is determined by the tourism brand’s isotype and represents the minimum space between the different identities.

Examples:

Costa Brava and Girona Pyrenees Brands o Product Clubs o sub-brands

Other tourism brands, events or campaigns. Recognitions awards, distinctions

APPLICATIONS

PRINTED MEDIA: corporate material

On all corporate materials, the Provincial Council and Tourist Board brand will coexist with the tourism brand, whenever possible, at the top.

Letter paper

On all printed institutional materials, the Provincial Council and Tourist Board brand will be located in the top left corner, while the tourism brand will be located in the top right corner. The address and other information will be located at the bottom, maintaining established proportions and margins.

CORPORATE MATERIAL sheet sheet

Envelopes

On all institutional envelopes, the Provincial Council and Tourist Board brand will be located in the top left corner, while the tourism brand will be located in the top right corner, leaving space for the stamps.

The address and other information will be located at the bottom, maintaining established proportions.

In the case of the A4 envelope, the logos will be located 2 centimetres above the address, so that all the information will be located in the bottom left corner.

A5 envelope American envelope

A4 envelope

Large card

On all printed institutional materials, the Provincial Council and Tourist Board brand will be located in the top left corner, while the tourism brand will be located in the top right corner. The address and other information will be located at the bottom, maintaining established proportions and margins.

Folder for internal use

In corporate folders, the tourism brand will be located in the top right corner of the front cover, and the Provincial Council and Tourist Board institutional brand will be located in the top left corner of the back cover.

The address and other information will be located in the bottom left corner of the back cover, maintaining established proportions and margins.

Personal visiting card

On personal visiting cards, the tourism brand will be located on the front above the image. If the image allows this, preference will be given to placing the logo in the top left corner.

The Provincial Council and Tourist Board brand will be located on the back of the card, jointly with the name, job title and address.

Nom i Cognoms Càrrec correu@costabrava.org costabrava.org pirineugirona.org trade.costabrava.org preference

Certificates and diplomas

On all printed institutional materials, the Provincial Council and Tourist Board brand will be located underneath the tourism brand at the bottom of the document. The website and other information will be located at the bottom, maintaining established proportions and margins.

When it is necessary to add other brands, they will be located alongside the tourism brand (see “Harmonisation”).

Títol Certificat

Nom i Cognoms

PRINTED MEDIA: promotional material

On all promotional materials, the tourism brand will have preference whenever possible, and will be located at the top. The institutional brands will be located in the bottom left corner.

On all materials having more than one page, the tourism brand will be located on the front cover and the institutional brands on the back cover.

Advertising campaigns

On advertisements, the tourism brand will be located in the top right corner with the website. The Provincial Council and Tourist Board brand will be located in the top left corner, coexisting —when applicable— with other brands (see “Harmonisation”).

Brands on images will be printed in one colour, preferably white (see “Colour versions of the brand”)

Vertical format

Horizontal format

Front cover

Product guides

On product guides, the Club’s brand will be located at the top, in negative, on top of a rectangle in the brand’s corporate colour.

The tourism brand and the Provincial Council and Tourist Board brand will be located on the back cover.

The address and other information will be located at the bottom of the back cover, maintaining established proportions and margins.

When it is necessary to add other brands, they will be located alongside the tourism brand (see “Harmonisation”).

Back cover

Experience leaflets

On experience leaflets, the product club will be located on the front page on top of the image in one colour, in negative. The tourism brand and the Provincial Council and Tourist Board brand will be located at the bottom of the back page.

When it is necessary to add other brands, they will be located alongside the tourism brand (see “Harmonisation”).

costabrava.org

Back page

Front page

Foldable map

On foldable maps, the product club’s brand will be located at the top, in negative, on top of a rectangle in the brand’s corporate colour. The tourism brand and the Provincial Council and Tourist Board brand will be located on the back.

When it is necessary to add other brands, they will be located alongside the tourism brand (see “Harmonisation”).

Front Back

Editorial

On publications such as the press kit or the product manuals, the tourism brand will be located on the front cover.

The Provincial Council and Tourist Board brand will be located on the back cover, coexisting —when applicable— with other brands. (see “Harmonisation”).

Front

Dossier

Títol

Dossier

Square format

Printed invitation

On invitations, the Provincial Council and Tourist Board brand will be located in the bottom left corner, and the tourism brand in the bottom right corner, coexisting with other brands (see “Harmonisation”).

The brands on top of a white rectangle will be printed in colour “see “Colour versions of the brand”).

Landscape format

Folder

On all printed promotional materials, the tourism brand will be located on the front cover.

The Provincial Council and Tourist Board brand will be located in the top left corner of the back cover.

The website address will be located at the bottom of the back cover, maintaining established proportions and margins.

Front cover

Back cover

Press release

On letters addressed to the press, we will add a top band with the institutional logos and the reference to the Communication Department.

The tourism brand will be located in the bottom right corner and the website in the bottom left corner..

Departament de Comunicació

DIGITAL MEDIA: corporate material

On all online applications, preference will be given to using the brand without the website, on all those elements that are linkable. In certain cases, such as commercials or other materials on which it is wished to highlight the website, it will be added separately from the logo.

Electronic signature

On all mail signatures, the brands will be located on top of the current campaign’s promotional banner. The Provincial Council and Tourist Board brand will be located in the bottom left corner, while the tourism brand will be located in the top right corner.

The address and other information will be located above the banner. T emporary logos, or insignia, will be located underneath the banner, above the small print.

Nom i Cognoms Càrrec

PATRONAT DE TURISME COSTA BRAVA GIRONA

Av. Sant Francesc, 29, 3a planta - 17001 Girona Tel. +34 972 208 401

costabrava.org | Avís legal

Si ha rebut aquest correu sense ser la persona destinatària li agrairem que ens ho indiqui i suprimeixi ambdós missatges i, si és el cas, els fitxers annexos. Moltes gràcies.

Digital invitation

On digital invitations, the Provincial Council and Tourist Board brand will be located in the bottom left corner, and the tourism brand in the bottom right corner, in full colour or just one colour, depending on the design, coexisting with other brands (see “Harmonisation”).

Forms

On forms, the Provincial Council and Tourist Board brand will be located in the top left corner, while the tourism brand or the product club’s brand will be located in the top right corner.

Corporate website

On the corporate website header, the tourism brand will be located in the top left corner.

The institutional brands will be placed at the foot, in negative.

Header Footer

DIGITAL MEDIA: promotional material

On all online applications, preference will be given to using the brand without the website, on all those elements that are linkable. In the cases where this is not possible or it is wished to highlight the website address, we will use the logo with website.

Online editorial

On all promotional editorial content, the tourism brand will be placed on the front page. The Provincial Council and Tourist Board brand will be placed in the bottom left corner of the back page.

Memòria

Back page

Front page

Presentations

On PowerPoint presentations, the tourism brand will be located on the front page. The Provincial Council and Tourist Board brand will be placed centred at the bottom of the back page.

Front page

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Back page

Banner

On static banners, the tourism brand will be located in the top right corner.

On dynamic banners, the brands will be distributed as follows: the tourism brand on the first screen and, when applicable, the institutional brands on the last screen.

Static banners

Dynamic banners

Tourism brand

Avatar

In order to identify the tourism brand on social media, the vertical logo in positive, or the imagotype in positive, can be used.

In order to identify the Product Clubs, the respective imagotype will be used, in full colour and in positive.

Product Clubs

Videos and commercials

For identification in promotional formats for screens, the identification of the institutional brands and the tourism brand with the website will be used, and they will be located on separate screens.

Videos and commercials

In the case of specific campaigns with a 100% digital approach, the tourism brand without website will be used jointly with the campaign’s logo.

Tourism website

On the website header, the tourism brand will be located in the top left corner, on top of a grey rectangle that is 70% opaque.

The institutional brands will be located at the foot, in full colour.

Lorem ipsum* Header

Footer

Product Club website

In the header of the Product Club websites, the club’s brand will be located in the left hand corner, in full colour. The tourism brand and the institutional brands will be located at the foot, in full colour.

Header

Slot

A neutral tone should always be used for the voiceover of our brands. In closing the slots, mention must be made of the Tourist Board’s institutional brand, followed by a brief pause to mention the Girona Provincial Council.

Consistent use of the closing voiceover will help build a more recognisable identity in the long term.

Closing voiceover

Costa Brava Girona Tourist Board, Girona Provincial Council

OUTDOOR MEDIA AND MERCHANDISING Corporate Material

On all outdoor corporate materials and merchandising material, the Girona Provincial Council and Tourist Board brand will coexist with the tourism brand, whenever possible, in the same space.

Tarpaulins

On tarpaulins, the tourism brand will be located in the top right corner, and the institutional brands in the bottom left corner. If there is no photo, the logos will be placed in the centre of the tarpaulin. The tourism brand will have a more central position, while the institutional brands will be placed together further down.

Textile marking

In textile corporate signage, the best place for placing the logos will be determined and they will be applied in one colour for easier reproduction (embroidered, silkscreen printed).

The tourism brand will have the most visible place, and the institutional brands will have secondary locations.

OUTDOOR MEDIA AND MERCHANDISING

Promotional material

In outdoor applications, it is particularly important to guarantee our brands’ legibility. Consequently, particular attention must be paid to the size and safety margins, to ensure that the names can be read from a distance. We should also be aware of the colours used to reproduce the brands.

Tarpaulins

On tarpaulins, the tourism brand will be located in the top right corner, with and without website.

If there is no photo, the logos will be placed in the centre of the tarpaulin.

.

Static Dynamic

OPPIs

On static OPPIs, the tourism brand will be located in the top right corner with the website.

On dynamic banners, the signage will be distributed as follows: the tourism brand on the first screens and the institutional brands on the last screen.

Alternatively, the logos can also be concentrated at the close, in the centre or at the top of the OPPI.

Roll-ups

The identification on roll-ups can be in colour when the logo is located on top of a white rectangle.

In those roll-ups where the photograph takes up all the space, the logos will be in one colour, preferably white.

Fly banners

In the case of generic banners, where the tourism brand is well known, we can combine the corporate elements to add visual interest to the composition.

In the case of product club banners, we can play with the background corporate colours.

Product club fly banner

Generic fly banner

Photocall

On photocalls, the tourism brand will be located at the top with the website. The Provincial Council and Tourist Board brand will be located underneath.

It is very important to maintain the margins and proportions of the various logos on the photocall in order to create a harmonious and intelligible composition.

Signage

When designing any signage that must be visible from a distance, the identities will be arranged at the top, in negative, in one colour.

The clubs’ brands, if applicable, will be placed lower down, for example, on the counters or lecterns. s.

Vehicle marking

When designing the signage for the buses, the header and the tourism brand will be placed on the sides. It will depend considerably on the background image and the bus’s structure.

The most prominent place will be identified, avoiding ventilation grilles, windows or any location that makes reading more difficult. The institutional brands, if applicable, will be placed on the bus’s rear.

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Merchandising

The tourism brand will be located on a prominent place on all promotional merchandising materials. The Provincial Council and Tourist Board brand will be placed, if the object allows this, in a secondary position. Whenever possible, the website address will be placed separately from the logo.