LIST I N G P RES ENTAT IO N FO R
YO U R H O M E
All properties included have been listed/sold by Lisa Rupp.
WE ARE Authe ntic . Co mmit ted. Dr iven .
Dan Cottingham (President) and son Daniel Cottingham (Chief Operations Officer & Broker-in-Charge)
A B O U T US Since 1983, Cottingham Chalk has put relationships at the center of real estate. Our strategy is to treat your family like our own— taking the time to get to know you and understanding your needs is essential to our process. We strongly believe in community service. We’re always willing to lend a helping hand- to you and to each other- because we believe the best businesses serve others. Believing in the importance of collaboration and building relationships, our agents know the value of working for a company that promotes authenticity and commitment. With more than three decades of residential real estate experience, Cottingham Chalk has built a team of innovative and passionate agents who can adapt to an ever-changing market to get you the very best results. When it comes to buying or selling a home, we offer sound advice and unwavering support at every step of the way.
YOUR AGENT
L ISA RU P P “The best formula for success is serving others, putting their interests above your own. Add a positive, can-do attitude, and it’s easy to see why Lisa so quickly became, and continues to be a top producer for our firm.” – Dan Cottingham
PROFESSIONAL ACHIEVEMENTS & DESIGNATIONS REALTOR® / BROKER lrupp@cottinghamchalk.com 704.560.4772
• Top Producer at Cottingham Chalk since 2001 • Named in Charlotte Magazine for over five years as a FIVE STAR: “Best in Client Satisfaction Real Estate Agent” • Member of the National Association of REALTORS®, NC Association of REALTORS® and the Charlotte Regional REALTOR® Association • Licensed in North Carolina and South Carolina
EDUCATION • B.A. - Ohio State University • Intern - ABC Sports - Monday Night Football, PGA Golf, World Gymnastics
PROFESSIONAL BACKGROUND • ESPN Sports Syndication for College conferences including the Big Ten, Big 12, Big East as well as for the NFL
CIVIC • Volunteer for the American Heart Association • Volunteer for the American Red Cross • Member - Saint Gabriel Catholic Church • Volunteer - Room at the Inn • Volunteer - REALTOR® Care Day • Author - Children’s Books
TE ST IMONIALS “Relocating your family to a new city always brings its challenges, and Lisa was always there. She’s incredibly knowledgeable about the area, the schools, the neighborhoods, the market, contractors, and much more – and she combines that knowledge with a great servant’s heart for her clients. I have recommended her to several friends and coworkers and will definitely continue to do so.”
Dave Katz Coca-Cola Bottling Company
“Working with this lady is such a blessing! When we walked into the home I chose, she knew it was the one, as well as I did. Why? Because she actually allows herself to connect with her clients. Now, I’m so ready for her to help me find my next home!” Fantasia Barrino Grammy Winner & Platinum Recording Artist
“Lisa is simply the best. She knows the market and made the process of buying a home in Charlotte truly enjoyable.” Neal Blinde Wells Fargo
“We have done multiple transactions with Lisa, and always felt she was a strong negotiator and we got good advise. Our last sale was a tough one – as the house was on Lake Norman, in the higher price range, in a down market... was so happy to close that one. And she is such a nice person to work with! We not only have recommended her to other people we know, but also we use her in when it comes to relocating new employees to the Charlotte area. We will definitely use her again.” Jim & Susan Ferland CEO - Babcock-Wilcox
“Lisa has sold me last two houses for me. She is the only person I would use going forward. She is the hardest working person I know in the real estate business. She is smart, gets things done quickly, on top of the details. Just a real professional. I tell everyone I meet that asks me for a recommendation to use Lisa. She will not disappoint!”
Matthew Urbania Entrepreneur
“Lisa Rupp is my favorite realtor. We have moved several times including a few corporate relocations and working with Lisa on our move to Charlotte was by far our best experience. When you move as a family your realtor has to help you buy a house (perhaps the easy part!), learn a new city and be your business/emotional partner through the whole process. Lisa knows Charlotte (it’s many neighborhoods aspects – social, school, lifestyle), the real estate market and more importantly understands people. Within an hour she knew exactly what we would like and what we wouldn’t. She understood what would work for us as a family. It was a pleasure having a realtor that both my husband and I trusted and respected. Mark liked that she was businesslike and knew her facts and wasn’t afraid to give us her opinion. I appreciated her total guidance and understanding that even though the move was through Mark’s job, it was a joint process and decision and she worked through all our needs and wants.” Jane & Mark Carano Babcock-Wilcox
“Lisa Rupp is an amazing agent. She is a fierce negotiator and always has her clients best interest at heart. ” Dr. Jason Perlman The Hospital Solution
MARKETING PLAN
INITI AL M ARKETING PLAN • A stager will visit your home for a consult to provide staging tips and advise for showcasing your home in its best possible light (this typically involves an initial one hour consult and additionally up to a two hour pre-photograph prep session) • Your home will be professionally photographed in High Definition Resolution by a professional photographer and all marketing materials will feature only these photographs • If your home would benefit from aerial, drone photography this will be completed as well through professional and certified drone photographers • You will receive weekly reports and who is viewing your listing and specifically which sites it is being viewed on • Your home will be professionally measured to create a dimensional floor plan which will be available both online and in brochures • Our marketing department will create a full-color, and highly detailed brochure to be professionally printed and placed in your home for potential buyers – option to print book-style off-site • A Broker Open House featuring a catered brunch or lunch will be hosted within the first two weeks of active listing – this is often done in conjunction with Cottingham Chalk’s weekly agent tours of new properties • We will create a digital interactive brochure that is e-mailable to other agents and prospects • Your home will possibly be featured on Cottingham Chalk’s social media outlets – Facebook, Instagram, Linked-In and Pinterest • Your home will be placed in various print publications available in your area, this could include Charlotte Home & Garden, Design & Decor, Southpark Magazine or any other print publications deemed valuable for exposure • We will mail a custom designed “Introducing your Home” announcement to addresses with our target area • We will “reverse prospect” your home using tools available on Showingtime to see which agents are showing what properties and in what price points and areas • All agents selling properties in your neighborhood and area will be contacted and provided with marketing materials on your home when listed • A home warranty will be provided when property is listed and will transfer to new buyers for one year at closing • Pocket Listing: Your home can be quietly marketed and sold without entry into the MLS – to be discussed on a case by case basis
M ARK ETING TEAM Innovative, Award-Winning Marketing Team Successfully marketing a home requires industry know-how, skills, and dedication. With years of experience, the Cottingham Chalk team understands the complexities of marketing a home specific to each of Charlotte’s neighborhoods. We start by identifying our audience, targeting them with effective, timely, and memorable materials. We engage potential buyers with a full-service marketing plan to ultimately sell your home. 1 59 2 1 OX E R R OA D | J U S T L I S T E D
$805,000 | Dilworth 4 Bedrooms | 4.1 Baths | 4,485 Sq, Ft. COTTINGHAMCHALK.COM
MARK E TING SERVICE S • Cross reference our firm’s database of buyer clients and prospects with your home
• Target relocation clients • Offer showing advice and provide staging recommendations
• Collaborate with agents who have recently sold a home in your neighborhood or a high-end home
• Clearly communicate pricing changes to seller and all potential buyers
• Hire a professional photographer to capture your home
• Showcase listings in local advertisements, like the Charlotte Business Journal
• Create a full-color marketing brochure • Customize a detailed brochure that highlights the key rooms and special features throughout the house • Create a listing on LuxuryPortfolio.com, showing your home to international buyers • Host a Realtor® event for Cottingham Chalk Realtors and other Realtor firms with potential clients interested in buying • Design an “Introducing Your Home” announcement and mail to affluent addresses in the Charlotte area, as well as luxury homes with families looking to upgrade
• Optional social media coverage of your home • Up-to-date assessments of the market conditions
M ARK ETING BASIC S Property Brochure In this customized brochure, we select the best professional photographs of your home and highlight all of the details that make your listing unique. The brochure is also available online at Issuu.com, with easy-to-navigate hyperlinks for potential buyers to access additional information.
For Sale Sign The Cottingham Chalk logo has come to stand for integrity and loyalty over the years, and our For Sale sign signals that you’re working with a trusted partner with deep ties to the community.
LISA RUPP
704.560.4772 CMLS “Matrix” Database We regularly add and update all of our listings on the Charlotte Multiple Listing Service Matrix Database (CMLS), where licensed Realtors® can easily access important information to share with clients.
PROFESSIONAL PHOTOGRAPHY
Professional Photography & Virtual Tours Professional photography is essential to capturing the charm and character of your home, while highlighting architectural details. A well-photographed listing can lead to more showings and online viewings. We assemble photographs into a YouTube video, giving a virtual reality tour of your home.
A D DI TI ONAL MARKETING Direct Mail With access to an up-to-date database, we target potential buyers with postcards mailed to specific areas or neighborhoods. The goal is to generate interest and inquiries about your listing.
JUST
LISTED 3422 SHARON ROAD 5 Bedrooms / 5 Baths MLS # 3400653 List Price $2,000,000
Cottingham Chalk Property Tour Our Cottingham Chalk Tour is another place to give your listing great exposure. The tour goes out to a variety of local agencies giving them an opportunity to preview your home.
P ROP E RT Y EVENTS Realtor Events Our realtor events allow us to tap into our network of contacts within the residential real estate industry. These events are great opportunities to introduce your home to other local agents representing potential buyers. Some of the most popular events include Realtor Luncheon, Realtor Coffee and Realtor Wine & Cheese.
DI GI TAL MARKETING Cottingham Chalk Website The Cottingham Chalk website serves to highlight current listings to potential buyers. Regularly updated, the website is an accurate source that’s easy for online users to find and use.
Website Syndication To increase visibility of your home, we ensure your property is listed on the most popular real estate websites, giving national and international exposure. In addition to the websites below, your home will be featured on all IDX affiliated third-party websites. The following are a few of the websites where we feature properties: zillow.com
trulia.com
realtor.com
carolinahome.com
luxuryportfolio.com
leadingre.com
charlotteobserver.com
google.com
homes.com
homefinder.com
msn.com
yahoorealestate.com
frontdoor.com
Social Media Social networking has become a great resource for our team to build relationships with the community, allowing us to share company updates, events, news, and market trends. It’s also become an essential tool for our agents to connect with potential buyers and agents in the surrounding areas. Through various social channels, we offer behind the scenes snapshots, showcase recent listings, and promote property events.
Instagram Get behind the scenes, amazing properties & CC events. check it out
LinkedIn Charlotte information company news & market conditions. check it out
Pinterest Inspiration, tidbits & when it comes to homes, everything we love. check it out
Facebook If you are looking for a little bit of everything this is the ideal spot for anything CC. check it out
YouTube Home to our virtual tours & company videos. check it out
LOCAL ADVERTISING
Print Advertising Opportunities We advertise with local publications to reach buyers in a variety of neighborhoods. Publications are distributed to ideal clientele that are currently living in or want to live in Charlotte’s most popular areas. You can find our ads in SouthPark Magazine, Charlotte Home Design & Decor Magazine, Myers Park Life, SouthPark Life and Our State Magazine.
the life in
sout hpar k
February 2020
A Publication for and by the residents of Foxcroft, Morrocroft, Carmel Park & Barclay Downs Home Design & Decor cHArLoTTe
HOME Charlotte
D e s i g n
April /MAy 2019
&
D e C O r®
GREAT April/may 2019
Escapes
MEET YOUR NEIGHBORS:
THE PANTHERS OF BARCLAY DOWNS! Photo by Alex Allen, Folly Girl Photography
Your Stories. Your Photos. Your Community.
PLUS:
DISCOVER YOUR OUTDOOR OASIS WICKER WONDER VoL. 19 | no. 2
COLOR CRUSH: THE REAL TEAL
We’re Local. We’re Global.
RELOCATION TEAM Award Winning Relocation Department For over 30 years, the Relocation staff at Cottingham Chalk has had the pleasure of assisting individuals, families and groups as they relocated in to and out of the Charlotte area. And we have received numerous awards recognizing the delivery of excellent service to these transferees. To mitigate the stressors of moving, our full-service relocation department works closely with the homeowner, real estate agent, corporation and relocation management company to make certain every step in the listing process is handled in an appropriate manner so the transferee’s relocation benefits are maximized. By relying on our excellent coordination and effective communication skills, we maximize exposure of the transferee’s home to a large pool of potential buyers and sell and close within their specified timeframe. Relocation Director Suzanne Lail serves as the main point of contact and oversees the operations of the department.
Let our team take the worry out of your next move.
I’ M LOCAL I’M G LOBAL Local Expertise, Global Connections, Powerful Marketing As a member of Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International, Cottingham Chalk can advertise your luxury listing around the globe. LeadingRE is a network of over 560 independently-owned firms in over 70 countries on 6 continents. Membership in LeadingRE is by invitation only and reserved for market leaders. Cottingham Chalk is proud to have been affiliated with this organization for many years.
Luxury Portfolio International is the industry leader ® when it comes marketing luxury It is our I’M to LOCAL I’Mproperties. GLOBAL partnership with this network that allows Cottingham MARKET YOUR PROPERTY THE WORLD. LOCAL Chalk to WE advertise your luxuryTOlistings both on a local When selling your home, you need global exposure in addition to the strong EXPERTISE, marketing deliver locally. an affiliate of Leading Real Estate and global level.expertise Ourweagents canAs effectively market Companies of the World, we have the resources to market your property GLOBAL your home tohighest a targeted, high net-worth to the possible number of potential buyers. Withaudience 130,000 talented CONNECTIONS, associates around the world, we expose your property to buyers on six utilizing quality marketing and branding tools continents ensuring more eyes on your property. In addition, we both receive POWERFUL inbound clients from other affiliates around the globe who are interested in online and in print. MARKETING. purchasing a home. ®
Leading Real Estate Companies of the World is a pedigree denoting the • Luxury very Portfolio is a syndicated website best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible Cottingham Chalk partners with that exclusively for over one million transactions on a global basis. advertises homes listed at $800K and higher in the When your home is posted to our website locally, it is immediately Charlotte market. promoted on the LeadingRE.com website. It is also immediately connected ®
• Our agents are able to offer the benefits of Luxury Portfolio to our clients at no cost. • Your luxury home is posted to luxuryportfolio.com where it is syndicated to other websites, including the Wall Street Journal. • The global reach for the Luxury Portfolio website is expansive, attracting over 3 million high-net-worth consumers annually. When selling your luxury home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of LeadingRE and partner of Luxury Portfolio, we have the resources to market your property to the highest possible number of potential buyers. Cottingham Chalk is proud to be part of this global network where only the best of the best are able to offer these services to their high-end clients.
to the websites of over 565 of our affiliated real estate firms in the world.
1 .1 M I L L I O N
Transactions Annually
WE’RE LOCAL WE’RE GLOBAL
®
LLION TRANSACTIONS
LLION IN HOME SALES 565 COMPANIES 4,300 OFFICES
565 FIRMS
00 SALES ASSOCIATES OVER 70 COUNTRIES
130,000
SALES ASSOCIATES
ENCOMPASSING
4,300 OFFICES OVER
70
40
of Top 125 US Markets where a LRE Affiliate Ranks #1
COUNTRIES 565
Independently-Owned Firms in over 70 Countries
®
Estate Companies of the World. All Rights Reserved.
.18
Equal Housing Opportunity
372 BILLION in Sales in 2017
YOUR PROPERTY
THE LISTING PROCESS After 35 successful years in business, we are experts in the Charlotte market. When it comes to selling your home there are many steps involved. A Cottingham Chalk agent will walk you through each one with sound advice.
SEL L ERS CHECKLIST I NT ER I O R •
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Walls should be freshly painted (neutral color), free of nail holes, scuff marks and free of any unframed pictures, posters, etc. Floors should be clean and in good condition Carpets should be vacuumed; clean them if needed Clean HVAC registers and grates Clean all windows and doors; Ensure that all open and close easily Make certain all cabinetry doors and drawers open easily Repair or replace faulty wall switches, outlets and light fixtures; make certain all light bulbs work! Tighten or repair leaky faucets and/or noisy toilets Ensure all kitchen cabinets, countertops & appliances are clean (inside & out) Bathrooms should be sparkling clean, including tile and grout. Faucets should be polished; bathtubs and showers should be caulked as needed Bedrooms should be straight, clean and free of clutter Remove all clutter from rooms and closets. Clutter will always make a room or even an entire house appear smaller! Make certain there are no food or pet odors Have an aroma that will make a prospective buyer feel at home: fresh bread, cookies, cinnamon on the stove, etc. Make your house as light, airy and spacious as possible For every showing, open drapes, turn on lights, turn the stereo on, keep pets in a contained area, and set the heat/air at a comfortable temperature
if possible, do not be present while your home is being shown
SEL L ERS CHECKLIST Cottingham Chalk has put together a helpful checklist for sellers that want to make an excellent first impression to potential buyers.
EXT ER I OR Remove all debris from yard (rotting lumber, sticks, leaves, and trash) • Lawn should be cut and trimmed; cut in diamonds by mowing at right angles. •
• • • • • • • • • • • • • • • • •
Aim to leave the grass 2” high Spray or remove weeds from driveway, natural areas, patio and sidewalk Trim/prune shrubbery. If you have older shrubs/trees, trim them for a fresher look Apply a fresh layer of mulch/pine needles in natural areas and around trees If you have heavy tree cover, trim to allow additional light Plant flowers, seasonal bulbs; place “welcome” flowerpots at your entrance Power wash exterior, patio, sidewalk and stoop; no mildew should be present Gutters should be cleaned out, any holes repaired; downspouts should be routed away from the house, allowing for proper drainage Put a new door mat at the front door Clean screens, windows and storm windows If necessary, paint exterior. No exposed wood or peeling paint should be visible Replace any deteriorated exterior siding, etc. Repair any loose bricks at porches, stoops, etc. Caulk or mortar any area where there is a gap (brick siding, patio, steps, siding, around chimney, etc.). Remove firewood away from the house Remove any wood debris from the crawl space or basement Crawl space door should be in good condition Straighten entire garage and/or basement
PROP E RT Y MARKETABILIT Y
Comparative Market Analysis & Pricing We start by conducting a comparative market analysis for a realistic guide to estimate the best price obtainable in the current market. Our goal is to price your property realistically and competitively, without overpricing, so you can benefit from interest among buyers in the shortest time possible. We make sure to consider the competition, housing market conditions, and current supply of buyers to list your home at a price that challenges the competition, attracts attention, and ultimately generates activity.
Interior & Exterior Presentation We’ll help you prepare the interior and exterior of your home, showcasing the unique features and architecture that will attract buyers. We have a long list of trusted painters, landscapers, and vendors than can get your home ready for viewings.
Marketing Plan We’ll also compile a unique marketing plan to broaden your listing’s reach to potential buyers. Our plan includes print and digital channels that are frequently used by potential buyers.
External Factors We believe it’s important to educate our clients about the external factors that may affect the success of a listing. They include: Physical Features Location, size and acreage, floor plan, architectural style
Market Conditions Interest rates, financing availability, buyer demand
The Competition Number of similar properties for sale, competitor pricing, financing, location and physical condition
WHY COT TINGHAM CHALK?
We take pride in our agents and the relationships they build with their clients. Cottingham Chalk also provides ongoing support and education for new and existing agents to ensure they remain knowledgeable about industry trends.
We Are Authentic We’re dedicated to doing things the right way — with the utmost integrity and transparency. We treat your decision to buy or sell a home like our own and we take our role as your guide seriously – we get to know you, understand your needs, support you and treat you like part of our family.
We Are Committed We believe in community and we’re always willing to lend a helping hand — to you and to each other — because the best businesses serve others. We are committed to our agents and their clients and will always do the right thing.
We Are Driven We know that buying or selling your home is a big life transition, and our team is here to help you at every step of the way. We’re innovative and passionate about what we do, adapting quickly to an ever-changing market to get the very best result for you and your family. Strong relationships are the foundation of our success and fuel our growth for excellence.
THANK YOU FOR LETTING US GUIDE YOU
LISA RUPP REALTOR ® / Broker 704.560.4772 lrupp@cottinghamchalk.com
COTTINGHAMCHALK.COM/LISA-RUPP
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704.625. 2364
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