LIST I N G P RES ENTAT IO N FO R
YO U R H O M E
WE ARE Authe ntic . Co mmit ted. Dr iven .
Dan Cottingham (President) and son Daniel Cottingham (Chief Operations Officer & Broker-in-Charge)
A B O U T US Since 1983, Cottingham Chalk has put relationships at the center of real estate. Our strategy is to treat your family like our own— taking the time to get to know you and understanding your needs is essential to our process. We strongly believe in community service. We’re always willing to lend a helping hand- to you and to each other- because we believe the best businesses serve others. Believing in the importance of collaboration and building relationships, our agents know the value of working for a company that promotes authenticity and commitment. With more than three decades of residential real estate experience, Cottingham Chalk has built a team of innovative and passionate agents who can adapt to an ever-changing market to get you the very best results. When it comes to buying or selling a home, we offer sound advice and unwavering support at every step of the way.
WHY COT TINGHAM CHALK?
We take pride in our agents and the relationships they build with their clients. Cottingham Chalk also provides ongoing support and education for new and existing agents to ensure they remain knowledgeable about industry trends.
We Are Authentic We’re dedicated to doing things the right way — with the utmost integrity and transparency. We treat your decision to buy or sell a home like our own and we take our role as your guide seriously – we get to know you, understand your needs, support you and treat you like part of our family.
We Are Committed We believe in community and we’re always willing to lend a helping hand — to you and to each other — because the best businesses serve others. We are committed to our agents and their clients and will always do the right thing.
We Are Driven We know that buying or selling your home is a big life transition, and our team is here to help you at every step of the way. We’re innovative and passionate about what we do, adapting quickly to an ever-changing market to get the very best result for you and your family. Strong relationships are the foundation of our success and fuel our growth for excellence.
WHY CHOOSE US At Cottingham Chalk, everything we do is about you. For 35 years, we have been a market leader in Charlotte real estate because of the relationships we have built with our clients. Founded on sincere integrity and deep trust, these relationships are paramount to our business, and we are passionate about serving our clients.
Choose Cottingham Chalk because: • We are experts. Our agents draw on the collective knowledge and experience of our entire company to ensure you are in-the-know on hyperlocal market activity. • We are here for you. As a boutique firm, we tailor our services to meet your individual needs, and we work hard to provide a memorable real estate experience. • We are constantly learning. Our agents are on the cutting edge of industry trends and are well equipped to navigate the ever changing real estate landscape. • We are global. As a longtime member of Leading Real Estate Companies of the World and Luxury Portfolio International, we market your property to every corner of the globe, and we can help you find the perfect home anywhere in the world. • We are leaders. Our agents serve our community and our industry, all while setting the standard for real estate excellence in Charlotte.
Average Days on Market
Cottingham Chalk: 7 Days Market: 18 Days
Sales Volume per Agent
Cottingham Chalk: $7.5 Million Market: Less than $2 Million
Sales Price to List Price Ratio
Cottingham Chalk: 99% Market: 98%
Average Agent Experience
Cottingham Chalk: 10 Years Market: Less than 2 Years
Average Sales Price
Cottingham Chalk: $524,000 Market: $260,000
We Sell Across All Price Ranges
From $4 million to $40,000 and everything in between!
We’re Local. We’re Global.
RELOCATION TEAM Award Winning Relocation Department For over 30 years, the Relocation staff at Cottingham Chalk has had the pleasure of assisting individuals, families and groups as they relocated in to and out of the Charlotte area. And we have received numerous awards recognizing the delivery of excellent service to these transferees. To mitigate the stressors of moving, our full-service relocation department works closely with the homeowner, real estate agent, corporation and relocation management company to make certain every step in the listing process is handled in an appropriate manner so the transferee’s relocation benefits are maximized. By relying on our excellent coordination and effective communication skills, we maximize exposure of the transferee’s home to a large pool of potential buyers and sell and close within their specified timeframe. Relocation Director Suzanne Lail serves as the main point of contact and oversees the operations of the department.
Let our team take the worry out of your next move.
YOUR AGENT
DON NEWE LL “As a licensed real estate broker and REALTOR since 1985, I bring knowledge and experience to the table. I care very much about my profession, and I care very much for my clients. So, you can rest assured that you will receive Professional Care & Quality Service!”
REALTOR® / BROKER dnewell@cottinghamchalk.com 704.502.5199
PROFESSIONAL ACHIEVEMENTS & DESIGNATIONS • National Association of Realtors • North Carolina Association of Realtors • Charlotte Regional Realtor Association • Graduate REALTOR Institute (GRI) • Graduate CRRA Leadership Program (2001) • CRRA Grievance Committee Member 2003, 2004 • CMLS Board of Director for 2005, 2006, 2007 • REALTOR® since 1985 • Charlotte 5 Star Service Award recipient multiple years, including 2015, 2016, 2017 and 2018!
PERSONAL BACKGROUND • Married 33 Years, 2 children • Member of Carmel Baptist Church • 5th degree Black Belt Kempo Karate • Blue Belt in Brazillian JiuJitsu • Realtor Care Day Volunteer
Thank you for the opportunity to meet with you and discuss your home and current real estate needs. At your invitation, it would be my pleasure to work with you! My goal would be to help you sell your home as quickly as possible and for highest possible price with the least amount of hassell! - Don
I’ M LOCAL I’M G LOBAL Local Expertise, Global Connections, Powerful Marketing As a member of Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International, Cottingham Chalk can advertise your luxury listing around the globe. LeadingRE is a network of over 560 independently-owned firms in over 70 countries on 6 continents. Membership in LeadingRE is by invitation only and reserved for market leaders. Cottingham Chalk is proud to have been affiliated with this organization for many years.
Luxury Portfolio International is the industry leader when itI’M comesLOCAL to marketing I’M luxuryGLOBAL properties. It is®our partnership with this network that allows Cottingham WEadvertise MARKET YOUR PROPERTY TO THE WORLD. LOCALChalk to your luxury listings both on a local When selling your home, you need global exposure in addition to the strong EXPERTISE,and global marketing expertise we deliver locally.can As an effectively affiliate of Leading market Real Estate level. Our agents Companies of the World, we have the resources to market your property GLOBAL your home to a possible targeted, high net-worth audience to the highest number of potential buyers. With 130,000 talented ONNECTIONS, associates around the world, we expose your property to buyers on six utilizing quality marketing and branding tools both continents ensuring more eyes on your property. In addition, we receive POWERFUL inbound clients from other affiliates around the globe who are interested in in print. MARKETING.online and purchasing a home. ®
Leading Real Estate Companies of the World is a pedigree denoting the • Luxury Portfolio is a syndicated website very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible Cottingham Chalk partners with that exclusively for over one million transactions on a global basis. advertises homes listed at $800K and higher in the When your home is posted to our website locally, it is immediately Charlotte market. promoted on the LeadingRE.com website. It is also immediately connected ®
• Our agents are able to offer the benefits of Luxury Portfolio to our clients at no cost. • Your luxury home is posted to luxuryportfolio.com where it is syndicated to other websites, including the Wall Street Journal. • The global reach for the Luxury Portfolio website is expansive, attracting over 3 million high-net-worth consumers annually. When selling your luxury home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of LeadingRE and partner of Luxury Portfolio, we have the resources to market your property to the highest possible number of potential buyers. Cottingham Chalk is proud to be part of this global network where only the best of the best are able to offer these services to their high-end clients.
to the websites of over 565 of our affiliated real estate firms in the world.
1 .1 M I L L I O N
Transactions Annually
WE’RE LOCAL WE’RE GLOBAL
®
ON TRANSACTIONS
ON IN HOME SALES 565 COMPANIES 4,300 OFFICES
565 FIRMS
SALES ASSOCIATES
VER 70 COUNTRIES
130,000
SALES ASSOCIATES
ENCOMPASSING
4,300 OFFICES OVER
70
40
of Top 125 US Markets where a LRE Affiliate Ranks #1
COUNTRIES 565
Independently-Owned Firms in over 70 Countries
®
Companies of the World. All Rights Reserved. Equal Housing Opportunity
372 BILLION in Sales in 2017
CONGRATULATIONS TO OUR
TOP PROD UCERS OF 2019
Sales Team of the Year
The Bell Team
Sales Associate of the Year
Callie Kelly
The Huneycutt Team
Lucy Butler
Tuck Team
Chip Jetton
Lisa Rupp
Sara Roche
Brandon Lawn
The Fagan Team
Heather Montgomery
Becky McGrath
Hampton+Long Team
Leigh C. Corso
Lisa Warren
Cindi Hastings Team
Catherine Cauthen Turner
Catherine Houghland
Bertha Walker
The Newell Team
Ensminger Team
The Laurie Halt Team
Kalie Koivisto
Anne Williams
FinchMiller Team
Rookie of the Year
MARKETING PLAN
M ARK ETING TEAM Innovative, Award-Winning Marketing Team Successfully marketing a home requires industry know-how, skills, and dedication. With years of experience, the Cottingham Chalk team understands the complexities of marketing a home specific to each of Charlotte’s neighborhoods. We start by identifying our audience, targeting them with effective, timely, and memorable materials. We engage potential buyers with a full-service marketing plan to ultimately sell your home.
MARK E TING SERVICE S • Cross reference our firm’s database of buyer clients and prospects with your home
• Target relocation clients • Offer showing advice and provide staging recommendations
• Collaborate with agents who have recently sold a home in your neighborhood or a high-end home
• Clearly communicate pricing changes to seller and all potential buyers
• Hire a professional photographer to capture your home
• Showcase listings in local advertisements, like the Charlotte Business Journal
• Create a full-color marketing brochure • Customize a detailed brochure that highlights the key rooms and special features throughout the house • Create a listing on LuxuryPortfolio.com, showing your home to international buyers • Host a Realtor® event for Cottingham Chalk Realtors and other Realtor firms with potential clients interested in buying • Design an “Introducing Your Home” announcement and mail to affluent addresses in the Charlotte area, as well as luxury homes with families looking to upgrade
• Optional social media coverage of your home • Up-to-date assessments of the market conditions
M ARK ETING BASIC S Property Brochure In this customized brochure, we select the best professional photographs of your home and highlight all of the details that make your listing unique. The brochure is also available online at Issuu.com, with easy-to-navigate hyperlinks for potential buyers to access additional information.
For Sale Sign The Cottingham Chalk logo has come to stand for integrity and loyalty over the years, and our For Sale sign signals that you’re working with a trusted partner with deep ties to the community.
CMLS “Matrix” Database We regularly add and update all of our listings on the Charlotte Multiple Listing Service Matrix Database (CMLS), where licensed Realtors® can easily access important information to share with clients.
PROFESSIONAL PHOTOGRAPHY
Professional Photography & Virtual Tours Professional photography is essential to capturing the charm and character of your home, while highlighting architectural details. A well-photographed listing can lead to more showings and online viewings. We assemble photographs into a YouTube video, giving a virtual reality tour of your home.
A D DI TI ONAL MARKETING Direct Mail With access to an up-to-date database, we target potential buyers with postcards mailed to specific areas or neighborhoods. The goal is to generate interest and inquiries about your listing.
Cottingham Chalk Property Tour Our Cottingham Chalk Tour is another place to give your listing great exposure. The tour goes out to a variety of local agencies giving them an opportunity to preview your home.
DI GI TAL MARKETING Cottingham Chalk Website The Cottingham Chalk website serves to highlight current listings to potential buyers. Regularly updated, the website is an accurate source that’s easy for online users to find and use.
Website Syndication To increase visibility of your home, we ensure your property is listed on the most popular real estate websites, giving national and international exposure. In addition to the websites below, your home will be featured on all IDX affiliated third-party websites. The following are a few of the websites where we feature properties: zillow.com
trulia.com
realtor.com
carolinahome.com
luxuryportfolio.com
leadingre.com
charlotteobserver.com
google.com
homes.com
homefinder.com
msn.com
yahoorealestate.com
frontdoor.com
Social Media Social networking has become a great resource for our team to build relationships with the community, allowing us to share company updates, events, news, and market trends. It’s also become an essential tool for our agents to connect with potential buyers and agents in the surrounding areas. Through various social channels, we offer behind the scenes snapshots, showcase recent listings, and promote property events.
Instagram Get behind the scenes, amazing properties & CC events. check it out
LinkedIn Charlotte information company news & market conditions. check it out
Pinterest Inspiration, tidbits & when it comes to homes, everything we love. check it out
Facebook If you are looking for a little bit of everything this is the ideal spot for anything CC. check it out
YouTube Home to our virtual tours & company videos. check it out
LOCAL ADVERTISING
Print Advertising Opportunities We advertise with local publications to reach buyers in a variety of neighborhoods. Publications are distributed to ideal clientele that are currently living in or want to live in Charlotte’s most popular areas. You can find our ads in South Park Magazine, Charlotte Magazine, QC Exclusive, Charlotte Home & Garden Magazine and Our State Magazine.
YOUR PROPERTY
PROP E RT Y MARKETABILIT Y
Comparative Market Analysis & Pricing We start by conducting a comparative market analysis for a realistic guide to estimate the best price obtainable in the current market. Our goal is to price your property realistically and competitively, without overpricing, so you can benefit from interest among buyers in the shortest time possible. We make sure to consider the competition, housing market conditions, and current supply of buyers to list your home at a price that challenges the competition, attracts attention, and ultimately generates activity.
Interior & Exterior Presentation We’ll help you prepare the interior and exterior of your home, showcasing the unique features and architecture that will attract buyers. We have a long list of trusted painters, landscapers, and vendors than can get your home ready for viewings.
Marketing Plan We’ll also compile a unique marketing plan to broaden your listing’s reach to potential buyers. Our plan includes print and digital channels that are frequently used by potential buyers.
External Factors We believe it’s important to educate our clients about the external factors that may affect the success of a listing. They include: Physical Features Location, size and acreage, floor plan, architectural style
Market Conditions Interest rates, financing availability, buyer demand
The Competition Number of similar properties for sale, competitor pricing, financing, location and physical condition
STAG I NG FO R ALL 5 SENSE S As you prepare your home for sale, keep in mind that there is more to the process than meets the eye. While we rely almost solely on sight in our daily lives and particularly as we shop for homes, sometimes it’s the subtle engagement of our other senses that make the biggest difference.
Importance of Engaging All 5 Senses: • Appeal to smell with fresh, subtle scents like flowers, plants, mild cleaning products, and candles that do not overpower. Smells from animals, damp spaces, or excessive cooking can be a major turnoff. • Silence is uncomfortable, especially in an unfamiliar house. Make sure there is some form of white noise – the fan on the HVAC system, light music, or even some open windows if it’s nice out. • Be sure the temperature is comfortable so people want to stay for a while, especially in summer and winter. Also, an inviting, relaxing place to sit can allow buyers time to take a load off and bond with a home. • Having small snacks available can be a welcomed pick-me-up for people, especially when they are touring many homes. And you can never go wrong with chocolate. • People’s eyes draw them to a house before anything else, so a neutral, decluttered, beautifully staged home is a must. Personal photos are generally a no-no, but a few that showcase a desirable lifestyle can help buyers connect with a home.
HOW LONG WILL YOUR HOME LAST? A part-by-part guide to the life expectancy of the pieces and systems in your home
SEL L ERS CHECKLIST I NT ER I O R •
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Walls should be freshly painted (neutral color), free of nail holes, scuff marks and free of any unframed pictures, posters, etc. Floors should be clean and in good condition Carpets should be vacuumed; clean them if needed Clean HVAC registers and grates Clean all windows and doors; Ensure that all open and close easily Make certain all cabinetry doors and drawers open easily Repair or replace faulty wall switches, outlets and light fixtures; make certain all light bulbs work! Tighten or repair leaky faucets and/or noisy toilets Ensure all kitchen cabinets, countertops & appliances are clean (inside & out) Bathrooms should be sparkling clean, including tile and grout. Faucets should be polished; bathtubs and showers should be caulked as needed Bedrooms should be straight, clean and free of clutter Remove all clutter from rooms and closets. Clutter will always make a room or even an entire house appear smaller! Make certain there are no food or pet odors Have an aroma that will make a prospective buyer feel at home: fresh bread, cookies, cinnamon on the stove, etc. Make your house as light, airy and spacious as possible For every showing, open drapes, turn on lights, turn the stereo on, keep pets in a contained area, and set the heat/air at a comfortable temperature
if possible, do not be present while your home is being shown
SEL L ERS CHECKLIST Cottingham Chalk has put together a helpful checklist for sellers that want to make an excellent first impression to potential buyers.
EXT ER I OR Remove all debris from yard (rotting lumber, sticks, leaves, and trash) • Lawn should be cut and trimmed; cut in diamonds by mowing at right angles. Aim to leave the grass 2” high •
• • • • • • • • • • • • • • • • •
Spray or remove weeds from driveway, natural areas, patio and sidewalk Trim/prune shrubbery. If you have older shrubs/trees, trim them for a fresher look Apply a fresh layer of mulch/pine needles in natural areas and around trees If you have heavy tree cover, trim to allow additional light Plant flowers, seasonal bulbs; place “welcome” flowerpots at your entrance Power wash exterior, patio, sidewalk and stoop; no mildew should be present Gutters should be cleaned out, any holes repaired; downspouts should be routed away from the house, allowing for proper drainage Put a new door mat at the front door Clean screens, windows and storm windows If necessary, paint exterior. No exposed wood or peeling paint should be visible Replace any deteriorated exterior siding, etc. Repair any loose bricks at porches, stoops, etc. Caulk or mortar any area where there is a gap (brick siding, patio, steps, siding, around chimney, etc.). Remove firewood away from the house Remove any wood debris from the crawl space or basement Crawl space door should be in good condition Straighten entire garage and/or basement
MOVI NG C H EC KLI ST Two Months Before Moving: • Investigate moving options. Get quotes in writing. • Create a “move file” to keep track of estimates, receipts, and other important formation. • Check with the IRS to see what expenses can be deducted on your next tax return. Let them know your new address. • Pull together medical and dental records as well as prescriptions for your family and pet(s). • Arrange to have school records transferred. • Call your insurance agent to see what changes to expect in your policies. Give them your new address. • Contact member organizations you have joined. Ask how you can end, sell, or transfer your memberships. • Inventory all household items to be moved. • Make a list of friends, relatives, businesses and credit card companies who need to be notified of your move. • Start working your way through each room taking inventory and deciding what to get rid of. • Start planning a yard sale or donate to local charity. • Plan to use up things that can’t be moved. • Purchase boxes and other packing supplies.
One Month Before Moving: • • • • • • • • • • • • •
Get an itemized list of all moving related costs and review with mover. File a change of address through your post office. Update magazine subscriptions with new address. Contact utility companies to disconnect, transfer, or connect service. Call your newspaper carrier, lawn service, pool cleaner, trash pick-up, security company, etc. and set a date to cancel your service. Make sure all library books are returned and all dry cleaning or items out for repair are picked up. Start packing items you don’t use. Decide if you will keep plants or give them away. Properly dispose of flammables and poisons. Have your automobile serviced. Contact your bank and/or truck rental reservations. Make arrangements for your pet(s) for moving day. Call the Animal Control facility in your new county to find out about regulations for licenses, tags, vaccines needed for your pet(s).
One Week Before Moving: • Finish packing and prepare an “essentials” box. Designate several boxes and items as “last load”. • Drain gas and oil from your mower and other motors. Gas grills, kerosene heaters, etc. need to be emptied as well. • Empty and clean your refrigerator at least 24 hours before moving day. Don’t forget to thaw your freezer. • Prepare all appliances for loading. • Fill any necessary prescriptions, medications needed for your family and pet(s) for the next two weeks. • Do not ship any valuables (jewelry, legal documents, money, insurance policies) with the moving company. • Prepare specific directions to your new home for your moving company, including your travel itinerary and emergency numbers. Be sure to leave a copy of this information with someone you trust. • Don’t disconnect your phone until the day after loading. • Pick up ice, beverages and snacks for moving day. • Have currency on hand for day of move.
Moving Day: • Make sure family and friends know about your new address. • Have your children help out. Keeping them involved makes it easier for them to take the move in stride. • Strip beds. Cover mattresses with mattress bags. • Walk through every room and check every closet as well as your garage and yard to see if you forgot anything. • Be sure to leave all keys, garage door openers, warranties, remote controllers, etc…for the new homeowner or Realtor. • Turn off water and lights and set the thermostat at 55°. Lock windows and doors. tags, vaccines needed for your pet(s).
COT T I N G H A M C H A L K .CO M I N F O @ C OT T I N G H A M C H A L K .C O M 70 4 . 3 6 4 .1 70 0
704.625. 2364
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