The Huneycutt Team - Cottingham Chalk

LISTING YOUR HOME

The Huneycu Team

“We will provide you with the expertise and advice you need to make the best decisions possible. We strive to make your real estate experience stress-free.”

Joe Huneycutt

REALTOR® / Broker

Elizabeth Shaw REALTOR® / Broker

Logan Chalk Foose REALTOR® / Broker

Lisa Blanton

REALTOR® / Broker Team Marketing Specialist

Erica Brechlin

REALTOR® / Broker Team Assistant

Mary Holland

REALTOR® / Broker

THE HUNEYCUT TEAM MARKETING PLAN

PRE-MARKETING

• Offer showing advice and provide staging recommendations

• Hire professional photographer to photograph home

• Hire professional service to measure home, put measurements in CAD system and provide clear, easy-toread floor plan that reflects room dimensions

• Invite targeted agents to preview the home for “pricing input”

• Send “Upcoming Listing” email notice to agents at Cottingham Chalk and other targeted firms

ON LISTING DAY

• Activate listing in MLS & Cottingham Chalk webpage

• Send “Just Listed” email notice to targeted agents

• Provide interactive online brochure, available for personal email distribution

• Place sign on your property

• Deliver custom, color brochures to your home (black and white copies included for agents)

• Photos

• Noteworthy features/updates

• Floor plan

• Subscribe to additional online marketing sites

• Zillow

• Truilia

• Realtor.com

• Post virtual tour on The Huneycutt Team Facebook page and boost the post to reach approximately 2,500 in target audience.

• Post new listing on Instagram

SUBSEQUENT MARKETING

• Post listing to Luxury Portfolio (homes $1million and higher)

• Website attracts over 3 million high net-worth consumers annually

• Listing syndicates to other websites, including the Wall Street Journal

• Host CC Agent Tour / Realtor Event, if desired

• Schedule Open House, if desired

ADDITIONAL ADVERTISING OPPORTUNITIES

Carmel, Dilworth and/or Myers Park Life, SouthPark Magazine, QC Exclusive, Axios

SIMPLY THE

Cottingham Chalk consistently outperforms the market. Our agents draw on the collective knowledge and experience of our company. No house or person is the same. We get that. As a boutique firm, we’re able to provide a customized and tailored experience. Simply put, we set the standard for real estate excellence in Charlotte.

MARKET

LEADERS

Lower Average Days on Market

Higher Sales Price to List Price Ratio

Higher Average Sales Price We Sell Across All Price Ranges

Higher Sales Volume per Agent

Higher Average Years of Experience

A GLANCE

COTTINGHAM CHALK

Built on a foundation of integrity and trust, Cottingham Chalk has a long history of serving the Charlotte community.

From the beginning, our focus has been on people. Attracting the best brokers to build their careers under our roof and empowering them to provide excellent service to our community, and in turn, attracting the best clientele to trust us to shepherd them through the process of buying or selling a home.

We identify wonderful people and develop them into excellent real estate agents, not the other way around. Our focus on homegrown talent has created a collaborative environment where brokers work together, share ideas, and support each other — and our clients reap the benefits of working with agents who are their best selves. Our brokers start here, learn here, grow here, and flourish here. They are leaders in our community and our industry.

Now in our second generation of leadership, we are a family business more than ever. We help each other, we trust each other, we care about each other. When you work at Cottingham Chalk, you are part of the family. When you hire a Cottingham Chalk broker, you have the entire company in your corner.

As a local, independent company, we are free to focus on the big picture as opposed to next quarter’s numbers. We can stay the course when it is the right path, and we can adjust quickly when change is appropriate. As an exclusive member of Leading Real Estate Companies of the World®, we are equipped with market leading resources to serve our clients both locally and around the globe.

I’M LOCAL

I’M GLOBAL

Local Expertise, Global Connections, Powerful Marketing

As a member of Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®, Cottingham Chalk can advertise your luxury listing around the globe. LeadingRE is a network of over 560 independently-owned firms in over 70 countries on 6 continents. Membership in LeadingRE is by invitation only and reserved for market leaders. Cottingham Chalk is proud to have been affiliated with this organization for many years.

Luxury Portfolio International is the industry leader when it comes to marketing luxury properties. It is our partnership with this network that allows Cottingham Chalk to advertise your luxury listings both on a local and global level. Our agents can effectively market your home to a targeted, high net-worth audience utilizing quality marketing and branding tools both online and in print.

• Luxury Portfolio is a syndicated website Cottingham Chalk partners with that exclusively advertises homes listed at $800K and higher in the Charlotte market.

• Our agents are able to offer the benefits of Luxury Portfolio to our clients at no cost.

• Your luxury home is posted to luxuryportfolio.com where it is syndicated to other websites, including the Wall Street Journal.

•

The global reach for the Luxury Portfolio website is expansive, attracting over 3 million high-net-worth consumers annually.

When selling your luxury home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of LeadingRE and partner of Luxury Portfolio, we have the resources to market your property to the highest possible number of potential buyers. Cottingham Chalk is proud to be part of this global network where only the best of the best are able to offer these services to their high-end clients.

MEET OUR

MARKETING TEAM

Successfully marketing a home requires industry know-how, skill and relationships. The award-winning Cottingham Chalk marketing team understands the complexities of marketing a home specific to each of Charlotte’s unique neighborhoods. Our team assists our agents with the following, making sure your home looks its best and gets in front of as many targeted potential buyers as possible:

• Cross reference our firm’s database of buyer clients and prospects with your home

• Collaborate with agents who have recently sold a home in your neighborhood

• Hire a professional photographer to capture your home

• Create a full-color marketing brochure and digital brochure

• Create a listing on LuxuryPortfolio.com, showing your home to international buyers

• Host a Realtor® event for Cottingham Chalk Realtors® and other Realtor® firms with potential clients interested in buying

• Target relocation clients

• Offer showing advice and provide staging recommendations

•

Showcase listings in local online and print advertisements, like Charlotte Home Design and Decor Magazine, Scoop Charlotte, etc.

• Feature your home on Cottingham Chalk social media channels

• Provide up-to-date assessments of the market conditions

Nicole Hannon Marketing Coordinator

Beth Labuskes Marketing Director

“Our team is constantly innovating and staying on top of industry best practices so that we can incorporate the most effective tools available when marketing our homes. Showcasing your home looking its best to the most targeted audience possible is our goal with each home that we are entrusted to help sell.”

— Beth Labuskes, Marketing Director

ANALYZE

YOUR HOME

Effectively pricing your home is critical. As experts in the Charlotte market, we take a targeted and tailored approach to prepare a top notch pricing strategy and game plan. To do this, we will:

• Preview active competition and recent sales

• Complete a comparative market analysis (CMA)

• Analyze factors affecting saleability: Location Condition Marketing Price

PREPARE YOUR HOME

We’ll help you prepare your home from the inside out, making sure to highlight all its best features. Showing condition is critical to obtain the highest possible offer. We will help you by providing recommendations and facilitating any necessary updates to maximize your home’s value, such as:

Professional staging

Painting

Landscaping

Minor repairs

Professional cleaning

Decluttering

CAPTURE YOUR HOME

In this digital age, buyers will see your home online first, so capturing it with quality professional photos is paramount. With our in-house marketing team and long-standing relationships with local real estate photographers, we make sure your home stays at the forefront of buyers’ minds by offering the following services:

• Professional photography

• Matterport Virtual Reality Tour

• Professionally drawn floor plan with measurements

• Customized property brochure

• Digital property brochure via Issuu.com

PRESENT

HOME

• For Sale Sign — We are highly regarded as real estate experts in the Charlotte community. Our sign in your yard signals you’re working with the best.

HOME TOUR

• CMLS “Matrix” Database — Our listings are included on the MLS where Realtors can easily access important information to share with their clients.

• Company Tour — Your home will be featured on our new listing Tour. Each Thursday, we invite brokers with potential buyers to preview our new listings.

• Broker Event — Host a coffee, luncheon or wine and cheese to invite our network of brokers to view your property and spread the word.

• Open House — Effective way to showcase your home to potential buyers.

LISTED

PUBLISH

HOME

• Direct Mail — Neighbors love to spread the word. We deliver “Just Listed” postcards within your neighborhood and nearby spots targeting potential buyers when appropriate.

• Print Advertising — Our marketing team has relationships with select local magazines. You’ll find us in SouthPark Magazine, Charlotte Home Design and Decor Magazine, Myers Park Life, SouthPark Life, QC Exclusive Magazine, and more. We have demographics and reach data to determine where best to publish your home when appropriate.

Digital & Social Media —

Engine Optimization

FROM START TO FINISH

The Huneycu Team