I love what I do! I am grateful to be in the business of helping clients achieve their home buying, building, selling, or investing objectives. My goal is to remove stress, streamline communication, and increase efficiency by partnering closely with my clients every step of the way.
I am a North Carolinian through and through! I was born in Raleigh, grew up in Shelby, and graduated from UNC-Chapel Hill. Although life took me to the Midwest for nearly 12 years, my family and I returned to Charlotte nearly a decade ago and I have loved every minute of getting to re-learn the Queen City and her ever-changing attractions, landscape, entertainment and restaurants. The energy of our city is contagious and it’s no secret why more and more people are choosing to call Charlotte their home.
Prior to real estate, I spent 15+ years in the fashion industry, where I traveled around the world – so, I know firsthand how important “home” is and what a treasure we have in calling the beautiful city of Charlotte home. Having also moved several times, I know what mixed emotions arise when it comes to buying or selling a home. I am here to help! My job – which I take very seriously and enjoy immensely – is to simplify the entire process. My acute attention to detail, unparalleled work ethic, and solution-oriented mindset helps ensure that my clients can successfully navigate the dynamic Charlotte real estate market, achieve their goals and even enjoy the process along the way!
I am grateful to be in this business. Earning your trust and building long lasting relationships is critical to what I do and is what keeps me inspired and motivated. This is more than just a job, it’s a lifestyle, and I love what I do!
ACHIEVEMENTS & DESIGNATIONS:
• National Association of Realtors®
• North Carolina Association of Realtors®
• South Carolina Association of Realtors®
• Canopy Realtor® Association
• Superior School of Real Estate
• Certified Military Specialist
• Cottingham Chalk Top Producer, 2022
Cottingham Chalk consistently outperforms the market. Our agents draw on the collective knowledge and experience of our company. No house or person is the same. We get that. As a boutique firm, we’re able to provide a customized and tailored experience. Simply put, we set the standard for real estate excellence in Charlotte.
• Higher Sales Price to List Price Ratio
• Lower Days on Market
• Higher Sales Volume per Agent
• Higher Average Sales Price
• Higher Average Years of Experience
• Conducting a comprehensive analysis of your home to determine the most effective pricing strategy.
• Arranging for professional measurement of your home, including the creation of a custom floor plan with detailed room dimensions and square footage for buyer reference.
• Organizing professional photography sessions to capture high-resolution images and virtual tours for MLS and marketing materials.
• Providing expert staging advice and implementation services as necessary to enhance the presentation of your home.
• Overseeing any required repairs, renovations, or improvements to optimize the property’s appeal.
• Dedicate time within your home to identify special features and areas to highlight, resulting in a personalized and detailed hard copy brochure for display, along with the creation of a digital brochure/flipbook for distribution through MLS and social media channels.
• Obtaining relevant documents such as surveys, title policies, covenants, restrictions, and HOA documents to assist prospective buyers.
• Crafting a customized Canopy MLS listing containing professional photography, property data, floor plans, and disclosures. Canopy MLS, with its extensive reach of over 16,500 subscribers, ensures the dissemination of accurate and comprehensive property information. The listing is then syndicated to popular internet listing platforms including Zillow, Realtor.com, Trulia, Redfin, and others.
• Delivering hard copies of custom brochures to your home and installing a distinctive Cottingham Chalk sign on your yard or property.
• Utilizing print advertising, digital platforms, and social media channels to promote your listing effectively.
• Ensuring your home is prepared for showings by arriving early to turn on lights and set the stage when you are unavailable.
• Conducting follow-up communications with agents who show your property, utilizing email and phone to assess interest and solicit feedback.
• Potential Events include:
• New Listings Weekly Tour: Every Thursday morning, local brokers are cordially invited to tour the latest Cottingham Chalk listings.
• Broker Event: Host a Coffee/Luncheon event at your home, inviting local brokers to preview your property within the initial two weeks of its market debut.
• Public Open House: A highly effective means of reaching a broad spectrum of potential buyers, the Public Open House is extensively advertised within the MLS, through targeted email marketing campaigns, and across various social media platforms.
Effectively pricing your home is critical. As experts in the Charlotte market, we take a targeted and tailored approach to prepare a top notch pricing strategy and game plan. To do this, we will:
• Preview active competition and recent sales
• Complete a comparative market analysis (CMA)
• Analyze factors affecting saleability:
We’ll help you prepare your home from the inside out, making sure to highlight all its best features. Showing condition is critical to obtain the highest possible offer. We will help you by providing recommendations and facilitating any necessary updates to maximize your home’s value, such as:
• Professional staging
• Painting
• Landscaping
• Minor repairs
• Professional cleaning
• Decluttering
In this digital age, buyers will see your home online first, so capturing it with quality professional photos is paramount. With our in-house marketing team and long-standing relationships with local real estate photographers, we make sure your home stays at the forefront of buyers’ minds by offering the following services:
• Professional photography
• Matterport Virtual Reality Tour
• Professionally drawn floor plan with measurements
• Customized property brochure
• Digital property brochure via Issuu. com
• Direct Mail — Neighbors love to spread the word. We deliver “Just Listed” postcards within your neighborhood and nearby spots targeting potential buyers when appropriate
• Digital & Social Media —
• Highlighted on Cottingham Chalk’s social media
• Featured on select outside social media
• Search Engine Optimization
• Paid Social Campaigns
• Email Marketing Campaigns
• Website Syndication
• Print Advertising — Our marketing team has relationships with select local magazines. You’ll find us in SouthPark Magazine, Charlotte Home Design and Decor Magazine, Myers Park Life, SouthPark Life, QC Exclusive Magazine, and more. We have demographics and reach data to determine where best to publish your home when appropriate.
Due Diligence Fee: This non-refundable fee is paid directly to the seller to secure the property for our due diligence process upon entering into a contract. It is imperative to have these funds available promptly. It is necessary to note that this fee is credited towards closing, offsetting the amount due at the time of settlement.
Earnest Money Deposit: This deposit is placed in escrow and held until the closing date. It also contributes towards closing costs. Typically, it is deposited into the escrow account of your chosen closing attorney upon contract execution, necessitating availability of these funds. This deposit is refundable if the buyer chooses to withdraw during the due diligence period. Similarly to the due diligence fee, this deposit is credited towards closing, offsetting the amount due at the time of settlement.
Due Diligence Period: This designated timeframe allows for thorough examination of the property, including inspections, appraisals, loan approvals, and contractor assessments. It provides the opportunity to negotiate repairs and ensures buyer confidence in proceeding with the purchase. During this period, the buyer retains the right to withdraw without penalty, forfeiting only the due diligence fee and any incurred expenses.
Settlement Date: This is the culmination of the purchasing process, where all involved parties convene with the chosen closing attorney to execute final documentation for the acquisition of the property.
Closing Costs: Typically ranging from 1-2% of the loan value, closing costs encompass various expenses such as attorney fees, recording fees, title insurance, property taxes, and homeowners’ insurance. Your lender provides a Good Faith Estimate of Closing Costs, which may include additional fees such as commitment fees, underwriting fees, and courier fees.
Additional expenses to be aware of as a buyer include appraisal, survey, inspections (general and specialty such as HVAC, pest, radon, chimney, etc), home warranty, etc.
“Heather is the BEST to work with. I ended up having a major career shift that took me out of the state and because of the pandemic, I had a lot of half-finished projects around my home. With Heather’s help, I was able to figure out which projects I could finish and which ones I needed help with. Need to find an amazing decluttering team? Heather will take that hard work from you and set up having the team come in. Need something fixed around you home before selling and no time to find someone yourself? Heather. I literally don’t know how she does everything and gets everything done, but she is amazing. Even as I was leaving my closing, I told her that if she finds an investment property to let me know. I know I’ll be working with her in the future, regardless of whether I’m physically in Charlotte. Heather, I cannot thank you enough for making this process as easy and simple as possible!” — Catherine B. “Heather is a wonderful realtor. She handles herself very professionally and definitely adds significant value for her clients. I was very pleased with her excellent communication and representation of my wife and me throughout the sale of our home. I would without reservation recommend Heather to anyone looking to buy or sell a home in the city of Charlotte or surrounding areas.” — C. Nelson
“We had a fantastic experience working with Heather. We found her knowledgeable, professional, and dedicated to helping us find the perfect home. She was always available to answer our questions we had throughout the process. We will be working with her again for our next sale or purchase.” — Chris B.
“My husband and I cannot say enough good things about working with Heather during our home buying process. As relatively new residents of Charlotte, she was so helpful in narrowing down the neighborhoods that felt like a good fit. She was extremely attentive to what we were looking for and brought us a listing we weren’t sure about but she thought was the right fit... that turned out to be the one! From tours to offer and inspection to closing, she was always thoroughly researched and kept in regular communication throughout the entire process. We knew we were in good hands the whole time and are so happy to be settling into our new home thanks to her!” — Nicole S.
“Heather exceeded our expectations in every way possible. We inherited a very challenging condominium from an estate. It was a mess requiring multiple repairs and extensive cleaning. We wanted to sell it quickly which further complicated the process. Seldom have I ever worked with anyone so attentive to our schedule and needs. Seldom have I worked with anyone with such expertise in her field. She assembled a team of experts who remedied the condo issues quickly and cost-effectively. And finally, her communication with us was always crystal clear and timely (weekends did not seem to make any difference to her!). And last but not least, because of her advice about staging and showing the property we sold it for well over 10% of what we thought it would get (even factoring in the strong market). In short, this woman was amazing!” — Bob T.
