WORKING WITH LUCY BUTLER GROUP
INTRODUCING LUCY BUTLER GROUP
Formed in early 2024, the Lucy Butler Group (LBG) brings together the blended talents and expertise of Lucy, Ashley and Jennie to harness the “Power-of-3” for our clients. Pricing opinions, staging recommendations, marketing, open houses -- all elements to best sell your property are now enhanced by three seasoned industry experts with over half a billion in sales transactions.
For our buyer clients, the opportunity to identify your next home and develop proper offer strategies is now tripled in power. Charlotte’s real estate market is divided into micro markets that are very neighborhood specific. By having three agents actively working in the market, we can leverage each other’s knowledge within these niche markets to benefit our clients.
Lucy and Ashley are both native Charlotteans who know the city inside and out. Jennie offers an additional perspective, leveraging a background in interior design and construction to help guide client decisions. Jennie also has a firsthand understanding of relocation challenges and opportunities, having recently relocated her family from the nation’s Capital. This truly unique blend of LBG’s 45+ years of real estate experience, creativity, vision, and sharp analytical skills creates the winning combination that helps clients succeed in the dynamic and competitive Charlotte residential real estate market.
My goal is to combine superb service and accrued market knowledge in order to put my clients at ease in our dynamic Charlotte marketplace. It is all about the client- I help my clients discern with confidence what is best for them.
GET TO KNOW THE TEAM LUCY BUTLER
I love what I do and have a long history both in Charlotte and at Cottingham Chalk. I joined Cottingham Chalk because of its high professional standards and its commitment to the client. Having lived and worked in Charlotte my entire life, I understand the different nuances of its many neighborhoods. As a buyer’s agent, I am a match-maker, striving to find the best home for my clients. As a listing agent, I am determined to present my clients’ home in the best possible light, setting the stage for them to receive terms that meet their needs. My clients appreciate my level of detail and attention, and they understand that my fiduciary capacity is with them.
I am a self-proclaimed house-a-holic. I studied architecture and landscape architecture at the University of Virginia, and I am very interested in everything about houses. I often consult with friends, family, and clients on their projects.
It is a privilege for me to introduce newcomers to Charlotte, showing them its unique attributes and culture. There are so many good things to share about our city and its people.
ACHIEVEMENTS & DESIGNATIONS:
• Consistant Top Producer
• Awarded Realtor Emeritus by the North Carolina Real Estate Commission, 2019
• National Association of Realtors®
• North Carolina & South Carolina Association of Realtors®
• Canopy Realtor® Association
• Broker in North Carolina & South Carolina
• Business Journal Award
GET TO KNOW THE TEAM ASHLEY MULLINS ASKEW
For as long as I can remember, I have had a passion for houses. I think that is why I have lived in so many different neighborhoods in Charlotte (SouthPark, Uptown, Plaza Midwood, Dilworth, Myers Park and currently Barclay Downs). Our last three homes were built in the 1920’s – 1930’s and I am drawn to the character and history of older houses.
After graduating from UNC-Chapel Hill with a Business Administration degree, I worked as a Senior Vice President in the financial services industry for 26 years with 14 of those years in Community Development Lending. I also received my Masters Degree in Community Planning from UNC-Charlotte. During this time, I worked with affordable housing developers across the U.S. to finance their multi-family properties to provide housing to low and moderate income individuals and families. Even after all of my commercial real estate experience, I continued to be drawn to residential real estate where I could work face to face with my clients using my expertise to navigate them through the home buying or selling process. Personally, I have been through the home buying and selling process on 8 of my own properties, so I also know what it takes to be a REALTOR who people want to work with again.
My goal is for you to feel like you are my only client with an unmatched attention to detail throughout the entire home buying or selling process. I take great care in building relationships with my clients that last long after the closing table. I absolutely love what I do!
ACHIEVEMENTS & DESIGNATIONS:
• Consistent Top Producer
• Charlotte Observer 2020 Real Estate Rising Star Award Recipient
• National Association of Realtors®
• North Carolina & South Carolina Association of Realtors®
• Canopy Realtor® Association
• Certified Military Specialist
• Broker in North Carolina & South Carolina
Whether you are selling your house or looking to purchase a property, I have a well-rounded background from knowledge of the Charlotte housing market, neighborhoods, school system, and lending process. I am backed by my colleagues to help you achieve your goals. I look forward to working with you and exceeding your expectations!
I love working with clients to help them understand the nuances of various Charlotte neighborhoods so that they can make informed choices based on their real estate and lifestyle goals.
GET TO KNOW THE TEAM JENNIE JOHNSON
Jennie brings a wealth of professional experience and her personal passion for residential real estate, design, and construction to her client work. Just like her colleagues of the Lucy Butler Group, Jennie’s single goal is to delight her clients so much so that they want to share their experience with others.
A native of the greater Washington, D.C. area, Jennie and her family relocated to Charlotte to be closer to her husband’s financial services clients, as well as to be closer to their extended family sprinkled throughout the Carolinas.
Jennie is a graduate of the University of Virginia and spent the first 25 years of her career in marketing, communications, and nonprofit fundraising. A proud adoptive mother, she enjoys supporting numerous Charlotte child welfare-related causes. Jennie lives in the SouthPark area with her family and in her limited free time, she enjoys being outside – whether in her own backyard, boating on Lake Norman, or away at the coast or the mountains.
ACHIEVEMENTS & DESIGNATIONS
• National Association of Realtors®
• North Carolina Association of Realtors®
• Canopy Realtor® Association
• Broker in North Carolina
SIMPLY THE
BEST
Cottingham Chalk consistently outperforms the market. Our agents draw on the collective knowledge and experience of our company. No house or person is the same. We get that. As a boutique firm, we’re able to provide a customized and tailored experience. Simply put, we set the standard for real estate excellence in Charlotte.
MARKET LEADERS
• Higher Sales Price to List Price Ratio
• Lower Days on Market
• Higher Sales Volume per Agent
• Higher Average Sales Price
• Higher Average Years of Experience
WORKING WITH LUCY BUTLER GROUP
• The “Golden Rule” - We treat you the way we would want to be treated
• The “Power-of-3” - Benefit of the teams collective market knowledge
• Expertise - As native Charlotteans, we have a pulse on the Charlotte market and unparallelled neighborhood knowledge
• Advisors - We have developed best practices to guide you every step of the way
• Full Service and Full Time
• Clear, Timely Communication
• Approach - Targeted and tailored for each individual client
• Creativity and Vision - With backgrounds in architecture and design, we know how to effectively stage homes
• A Fiduciary Relationship - We represent your interest confidentially
• Support - We are backed by a full in-house marketing department and a dedicated team marketing specialist
• Local and Global Reach - Our Relocation Department has relationships with the best brokers around the world
• The Inside Scoop - We have access to Firm Exclusive listings
• Power in Numbers - We are family at Cottingham Chalk, you are not just getting the team, but the entire company
• Holistic Approach - We provide ongoing consultation for anything home and garden related
• Mutual Respect - We enjoy mutual respect with our friendly competitors
• Lifelong Resource - We are here for you long after closing
ANALYZE YOUR HOME
Effectively pricing your home is critical. As experts in the Charlotte market, we take a targeted and tailored approach to prepare a top notch pricing strategy and game plan.
• Preview active competition and recent sales
• Complete a comparative market analysis (CMA)
• Analyze factors affecting saleability:
Location Condition Marketing Price
PREPARE YOUR HOME
We’ll help you prepare your home from the inside out, making sure to highlight all its best features. Showing condition is critical to obtain the highest possible offer. We will help you by providing recommendations and facilitating any necessary updates to maximize your home’s value with the best terms, such as:
• Professional staging
• Cosmetic updates
• Landscaping
• Minor repairs
• Professional cleaning & decluttering
CAPTURE
YOUR HOME
In this digital age, buyers will see your home online first, so capturing it with quality professional photos is paramount. With our in-house marketing team and long-standing relationships with the most gifted local photographers, we make sure your home stays at the forefront of buyers’ minds by offering the following services:
• Professional photography
• Matterport Virtual Reality Tour
• Professionally drawn floor plan with measurements
• Customized property brochure
• High quality print and digital marketing collateral
PRESENT
YOUR HOME
For Sale Sign — We are highly regarded as real estate experts in the Charlotte community. Our sign in your yard signals you’re working with the best.
CMLS “Matrix” Database — Our listings are included on the MLS where Realtors can easily access important information to share with their clients.
Company Tour — Your home will be featured on our new listing Tour. Each Thursday, we invite brokers with potential buyers to preview our new listings.
Broker Event — We can host a coffee, luncheon or wine and cheese to invite our network of brokers to view your property and spread the word.
Open House — Effective way to showcase your home to potential buyers.
HOME TOUR
5
Direct Mail — Neighbors love to spread the word. We can deliver “Just Listed” postcards within your neighborhood and nearby spots targeting potential buyers.
Print Advertising — We have partnerships with select local magazines. You’ll find us in SouthPark Magazine, Charlotte Home Design and Decor Magazine, Stroll Myers Park, Stroll SouthPark, QC Exclusive Magazine, and more. We research demographic and market data to determine the best way to advertise your home.
ALEXUS GORDON
REALTOR®/Broker NC
Alexus is our team Marketing Specialist dedicated to promoting Lucy Butler Group listings via custom efforts. She utilizes creativity through social media and print marketing to highlight the unique character of your home.
Digital & Social Media —
• Highlighted on Cottingham Chalk’s social media channels
• Featured on select outside social media channels
• Search engine optimization
• Paid social campaigns
• Email marketing campaigns
• Website syndication
WHAT OUR CLIENTS SAY
“Lucy knows the market. She priced my home well above what I (and her competitors) anticipated it was worth and it sold quickly. Her staging skills are legendary. The time and energy she devoted to making my house stand out told me how much she loves her job and cares about her clients. I wouldn’t use anybody else!”
— Katie G.
“Ashley was a great agent and we had a pleasant experience with her. Finding and buying a house is a stressful process and Ashley was always there to answer our calls and questions pre- and post-closing. She’s really easy going and we never once felt pressured into anything. She was always ready to show us new listings quickly, which was extremely helpful. She’s also a Charlotte native so has encyclopediclevel knowledge of the area which is a big plus working with her. It’s clear that Ashley values building strong relationships with her clients more than just completing transactions.”
— Brooks and Mia
“We would have never found our forever home without Jennie. She let us know the house was coming soon and made sure we were one of the first showings. Jennie has tremendous vision for what a house can become. Her vision helped make us comfortable to move forward with the purchase. We’ve consulted with her through our renovations and landscaping and value her insights so much.”
— Melissa S.
