2023 Advertising Guide

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ADVERTISING GUIDE INFORMING OUR MEMBERS SINCE 1957 The Current Contact: Zach Young 226 N Broadway Walters, OK (580) 875-3351 zyoung@cottonelectric.com

The Current, produced by the marketing department at Cotton Electric, has been proudly serving members since 1957.

STEPHENS GRADY JEFFERSON COTTON COMANCHE TILLMAN Indiahoma Meers Cache Medicine Park Geronimo Elgin Sterling Rush Springs Marlow Velma Comanche Waurika Ryan Temple Walters Randlett Loco Grandfield Lawton Duncan Chattanooga Bray Central High Empire CIRCULATION Addington 1 2 3 4 5 6 2
1. TILLMAN - 132 2. COMANCHE - 6398 3. COTTON - 1010 4. GRADY - 208 5. STEPHENS - 6163 6. JEFFERSON - 613 OTHER AREAS - 905

CURRENT IMPACT

The Current is delivered monthly to more than 15,000 households and businesses. The award-winning, full-size broadsheet newspaper highlights local communities and businesses and provides members information regarding their cooperative. The paper also includes energy savings tips, fun recipes and more.

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RATES

POPULAR AD SIZES

BLACK AND WHITE - $7.00 PER COLUMN INCH

COLOR - $9.00 PER COLUMN INCH

COMPLIMENTARY AD DESIGN AVAILABLE

1/4 PAGE

3 columns wide x 10.5” deep=31.5 column inches

Black and White-$220.50 Color-$283.50

AD

3X5

3 columns wide x 5” deep=15 column inches

Black and White-$105 Color-$135

2X3

2 columns wide x 3” deep=6 column inches

Black and White-$42 Color-$54

2 columns wide x 2” deep=4 column inches

Black and White-$28

Color-$36

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2X2

The Current Advertising Rate Sheet

5 B&WColor B&WColor $7.00 $9.00 $7.00 $9.00 1X1 7.00 $ 9.00 $ 4X128.00 $ 36.00 $ 1X214.00 $ 18.00 $ 4X256.00 $ 72.00 $ 1X321.00 $ 27.00 $ 4X384.00 $ 108.00 $ 1X428.00 $ 36.00 $ 4X4112.00 $ 144.00 $ 1X535.00 $ 45.00 $ 4X5140.00 $ 180.00 $ 1X642.00 $ 54.00 $ 4X6168.00 $ 216.00 $ 1X749.00 $ 63.00 $ 4X7196.00 $ 252.00 $ 1X856.00 $ 72.00 $ 4X8224.00 $ 288.00 $ 1X963.00 $ 81.00 $ 4X9252.00 $ 324.00 $ 1X1070.00 $ 90.00 $ 4X10280.00 $ 360.00 $ 2X114.00 $ 18.00 $ 5 X135.00 $ 45.00 $ 2X228.00 $ 36.00 $ 5X270.00 $ 90.00 $ 2X342.00 $ 54.00 $ 5X3105.00 $ 135.00 $ 2X456.00 $ 72.00 $ 5X4140.00 $ 180.00 $ 2X570.00 $ 90.00 $ 5X5175.00 $ 225.00 $ 2X684.00 $ 108.00 $ 5X6210.00 $ 270.00 $ 2X798.00 $ 126.00 $ 5X7245.00 $ 315.00 $ 2X8112.00 $ 144.00 $ 5X8280.00 $ 360.00 $ 2X9126.00 $ 162.00 $ 5X9315.00 $ 405.00 $ 2X10140.00 $ 180.00 $ 5X10350.00 $ 450.00 $ 3X121.00 $ 27.00 $ 6X142.00 $ 54.00 $ 3X 242.00 $ 54.00 $ 6X284.00 $ 108.00 $ 3X363.00 $ 81.00 $ 6X3126.00 $ 162.00 $ 3X484.00 $ 108.00 $ 6X4168.00 $ 216.00 $ 3X5105.00 $ 135.00 $ 6X5210.00 $ 270.00 $ 3X6126.00 $ 162.00 $ 6X6252.00 $ 324.00 $ 3X7147.00 $ 189.00 $ 6X7294.00 $ 378.00 $ 3X8168.00 $ 216.00 $ 6X8336.00 $ 432.00 $ 3X9189.00 $ 243.00 $ 6X9378.00 $ 486.00 $ 3X10210.00 $ 270.00 $ 6X10420.00 $ 540.00 $ 1/4 Page3x10.5 Half Page6x10.5 Half Page3x21 Full Page6x21 441.00 $ 441.00 $ 882.00 $ Ad sizes can range from 1x1" to 6x21"
1,134.00 $ 567.00 $ 567.00 $ 283.50 $ 220.50 $ Column Width Height of Ad Column Width Height of Ad Insert - $ 800.00
A SIZE TO FIT EVERY BUDGET
The Current Display ad rates: Black and white $7 per column inch Color $9 per column inch To place an ad, call 580-875-3351. Classifieds: $5 for non-members & subscribers To place a classified ad, email classifieds@cottonelectric.com or call 580-875-3351. January Ad Sales Deadline Dec. 30 Classified Deadline Dec. 30 Publish Date Jan. 16 February Ad Sales Deadline Jan. 27 Classified Deadline Jan. 27 Publish Date Feb. 13 March Ad Sales Deadline Feb. 24 Classified Deadline Feb. 24 Publish Date Mar. 13 April Ad Sales Deadline Mar. 24 Classified Deadline Mar. 24 Publish Date Apr. 10 May Ad Sales Deadline Apr. 21 Classified Deadline Apr. 21 Publish Date May 8 June Ad Sales Deadline May 26 Classified Deadline May 26 Publish Date June 12 July Ad Sales Deadline June 30 Classified Deadline June 30 Publish Date July 17 August Ad Sales Deadline July 28 Classified Deadline July 28 Publish Date Aug. 14 September Ad Sales Deadline Aug. 25 Classified Deadline Aug. 25 Publish Date Sept. 11 October Ad Sales Deadline Sept. 29 Classified Deadline Sept. 29 Publish Date Oct. 16 November Ad Sales Deadline Oct. 27 Classified Deadline Oct. 27 Publish Date Nov. 13 December Ad Sales Deadline Nov. 24 Classified Deadline Nov. 24 Publish Date Dec. 11 2023 Publication Dates 6 2023 PUBLICATION DATES

COMMUNITY SPOTLIGHT

ENERGY TIPS RECIPES CLASSIFIEDS FROM THE CEO

Not sure what to say or how to say it? We can help!

Our team can design the perfect ad to get your message to our members. Give us a call at (580) 875-3351, and we will get to work for you.

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POPULAR TOPICS

DISPLAY ADVERTISING POLICIES

Overview

When ad is approved by advertiser or authorized agent, The Current is relieved of all responsibility in price and copy. The Current limits responsibility for omission of ads, errors, misprints or other mistakes that may appear in advertisements to the cost of the ad.

The Current reserves the right to reject any advertisement or advertiser. The Current may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims; or that fails to comply with its standards of decency and dignity.

In addition, an advertisement must sometimes be declined because of the applicability of laws dealing with such matters as libel, copyright and trademark, the right to privacy, the sale of securities, the sale of real estate and political advertising.

Advertising Rates

Included in our reasonable rates is personal attention to your advertising needs, including advice and consultation about your advertising program. Advertising layout service provided to advertisers at no charge. Clip art services, including cuts and illustrations, are available for ads at no charge to advertiser.

The Current reserves the right to revise rates at any time on at least 30 days’ notice. Ad rates effective September 2008:

Black and white ads: $7 per column inch

Color ads: $9 per column inch

Ads

that include elements usually

associated with The Current editorial matter will not be accepted (for example, but not limited to: same style headlines, bylines, news-style column arrangements or typography). Additionally, The Current reserves the right to label an advertisement with the word “advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.

Payment

Orders from new advertisers, agencies, or an existing advertiser with a history of late payments are to be prepaid until credit has been established. When ad payment or ad copy is received after the advertising deadline, ad may be placed in the next issue.

Pre-payment is required for all political advertisements and for “Going Out of Business” advertisements. Prepayment must be made on or before the ad sales deadline.

Invoices and tear sheets will be mailed out within three days of publication. Payment may be made by PayPal, check, cash or money order. All advertising bills are due and payable in full within 30 days following the date of publication. Accounts 60 days in arrears may be refused further advertising until the past-due amount is paid in full.

Pre-print insertion rate: $800 for up to 6-page broadsheet or 12-page tab. Contact our advertising representative for pricing on larger inserts. Frequency rate: We offer rate discounts for certain advertisers signing a one-year commitment or for those paying for a year’s insertion in advance. Contact our advertising representative for details.

Political Advertising

The Current will only run political ads of a general information nature. Candidate ads must focus on that person and not mention the opponent. Issue ads must focus on supporting the advertiser’s opinion only. We will not run ads containing attacks on an opponent or an opposing point of view.

Any statements made within an ad must be factual and documentation must be available that contains information that allows us to verify the information as fact. Even if a statement is true, The Current has the right to refuse any portion of any ad.

Any and all ads, including classified ads, that contain political content must have the political advertising disclaimer. The disclaimer must state the name of the individual or group, mailing address, and candidate or committee that is paying for the ad.

Political ads, including classified ads, will be charged the standard advertising rate without discount of any kind. Political ads do not qualify for the two free classified ads offered to cooperative members. All political advertisements must be paid for in advance on or before the ad sales deadline. Political ads cannot be invoiced on account.

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