Coulee Region Women Magazine

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2017 PARADE OF HOMES ®

www.labaPARADEOFHOMES.com


The La Crosse Area Builders Association is a professional organization that unites and represents people in the building industry. We promote safe, attainable, quality housing through education and interaction. LABA Officers: President: Jason Etrheim (MasterCraft Homes)
 Vice President: Paul Westlie (Hartland Construction) 
 Treasurer: Kraig Lassig (Lautz Lassig Custom Builders) 
 Past President: Dee Dee Kerska (Xcel Energy) LABA Directors: Duane Schulze (Marlin Custom Builders, LLC) 
 Ed Haupt (Lifetime Design Homes)
 Jody Swenson (Knight Barry Title United, LLC) Don Earley (Earley Drywall) Jeremy Riley (JBrooke Garage Door)
 NAHB (National) Directors: Tom Thompson (life) (T.N. Thompson Enterprises) 
 Jon Olson (life) (Jon Olson Construction) 
 WBA (State) Directors: Mark Etrheim (life) (Mastercraft Homes) 
 John Lautz (honorary) (Lautz Custom Builders) 
 Lonnie Organ (life) (Heating and Cooling Specialists) 
 Tom Thompson (life) (T.N. Thompson Enterprises) 
 Steve Treu (life) (E&B Insulation) 
 Jon Olson (life) (Jon Olson Construction, Inc.)
 Joe Bond (Bond Drywall Supply) 
 Jeremy Riley (JBrooke Garage Door) Kraig Lassig (Lautz Lassig Custom Builders) 
 LABA Staff: 
 Executive Officer: Tena Bailey
 Office Assistant: Samantha (Sam) Bauer 
 Government Affairs: Mike Weibel 
 Building Manager (part time): Jonathan Heinz 816 2nd Avenue S. Onalaska, WI 54650 608-781-5242

Fax: 608-781-5221 info@labaonline.com www.labaonline.com

2017

WElcome

Dee Dee Kerska Chair, Parade of Homes® Committee Xcel Energy

Have you been thinking of building a new home or perhaps remodeling your existing home? Here’s your chance to attend the 2017 La Crosse Area Builders Association Parade of Homes. The Parade of Homes gives you the opportunity to speak directly with the builders, see their work and craftsmanship firsthand and gain knowledge about the new and innovative things happening in today’s home construction. You will see stunning ideas throughout the homes and discover technology used in ways you probably never knew existed. This year’s Parade of Homes features 10 homes built by highly qualified builders. The homes exhibit the professionalism, authenticity and unsurpassed standards of the La Crosse Area Builders Association members. Don’t forget to cast your vote for the People’s Choice Award. As a ticket holder, you have the opportunity to vote for your favorite home at this year’s Parade of Homes. The winning home will be featured on the front cover of next year’s Parade of Homes magazine. This annual event is sure to please everyone in attendance. What better time to check out your local options in home construction, remodeling and design? Hope to see you there! Dee Dee Kerska Xcel Energy

Parade of Homes® Planbook, August 2017 Copyright 2017 Coulee Region Communications, L.L.C. • 816 Second Ave. South, Suite 300, Onalaska, WI 54650. All rights reserved. No part of this magazine may be reproduced or reprinted without written consent of the publisher. Neither the advertiser nor Coulee Region Communications will be responsible or liable for misinformation, misprints, typographical errors, etc., contained herein.

www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 3


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2017 PARADE OF HOMES ®

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AUGUST AVE.

4

2017 PARADE OF HOMES

Amy Dr. PEDRETTI ST.

BIRCH ST.

35

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www.labaPARADEOFHOMES.com


Parade Home Listings 2017 NO Builder

Phone

address Subdivision

BEDS

Baths

sq ft

Page

1

Jon Olson Construction, Inc.

608-781-5428

W5179 Hale Rd., Holmen

N/A

1

2

1,700

7

2

Sader Construction

608-769-4949

W7949 August Ave., Holmen

August Prairie

4

3.5

3,560

8

3

Lifetime Design Homes

608-386-0638

N7066 Birch St., Holmen

August Prairie

3

2.5

2,296

9

4

Triton Construction LLC

608-797-7691

540 Ryan St., Holmen

N/A

3

3

1,949

11

5

North Country Contractors

608-769-4663

N6064 Grayhawk Dr., Onalaska

Grayhawk

5

3

3,500

12

6

Marlin Custom Builders

608-779-4617

2009 Charles Ave., Onalaska

Meier Farm

4

3

2,700

14

7

Jon Olson Construction, Inc.

608-781-5428

2371 Gladstone Cove, Onalaska

Savannah Oaks

4

4.5

3,200

15

8

MasterCraft Homes

608-781-7200

1083 Fair Meadow Way, Onalaska

Savannah Village

3

2.5

2,707

17

9

Wausau Homes Onalaska

608-781-5000

3151 Youngdale Ave., La Crosse

French Island

3

2.5

1,663

19

10

City of La Crosse/WTC

608-789-7513

2502 14th St., La Crosse

Dunn

2

1

1,306

20

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© 2017 Xcel Energy Inc.

7.375x2.333__WI-LABA_July2017_P01.indd 1 www.labaPARADEOFHOMES.com

7/3/17 9:44 AM 2017 PARADE OF HOMES ® 5


BUILD YOUR HOME WITH AS

LITTLE AS 5% DOWN Construction loans available at Merchants Bank:

1.9

%

Interest rate

Dawn Garms (608) 779-8222

Tina Mueller (608) 779-8294

Contact us or apply online at www.merchantsbank.com

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2017 PARADE OF HOMES ®

2.91

%

Annual Percentage Rate

3140 Market Place • Onalaska, WI 54650 (608) 779-8200 • Apply online at www.merchantsbank.com Subject to credit approval.

Member FDIC

www.labaPARADEOFHOMES.com


1

jon olson Construction, Inc. Bedrooms: 1

Baths: 2

Square Footage: 1,700

You can easily envision yourself in retirement in this cozy one-bedroom, two-bath home nestled in a beautiful setting. These homeowners wanted modern amenities with a laid-back cabin feel. It all comes together in this 1,700-square-foot home that was built with relaxing days and snuggling nights in mind. You will feel like you are in the country with the real woods that bring the outside in. You will want to explore the upgrades these homeowners will be enjoying in this place of peace. But if that is not enough, take a walk outside and check out the unique siding that features board-and-batten and stone. Travel along to the back of the home, where these homeowners can slip outside to hear the relaxing melody of a dancing waterfall in their own backyard. We thank them for allowing us to get a peek at what a dream retirement home is like. Come check it out for yourself!

Jon Olson 608-781-5428 www.jonolsonconstruction.com jolsonconstruction@centurytel.net W5179 Hale Rd. Holmen

LABA members used: Beyer Cabinets, Beaver Builders’ Supply, Balduzzi, Builders Flooring M E M B E R

SINCE 1990

www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 7


2

SADER construction Bedrooms: 4 Steve Sader 608-769-4949 saderconstruction@gmail.com W7949 August Ave. Holmen August Prairie

M E M B E R

SINCE 2005 8

2017 PARADE OF HOMES ®

Baths: 3.5

Square Footage: 3,560

This Rugroden Design home is a Craftsman-style two-story. Designed to be comfortable and functional, the open concept allows for family living and entertaining. The great room features a gas fireplace with built-in cabinetry on each side. The covered deck off the dining room is a great place to relax and entertain. The kitchen features a large island with a famer’s sink and quartz countertops. Other features include a mudroom with custom dog kennel, a powder room, an office with double barn doors and wood plank flooring. The second floor has a spacious master suite with vaulted ceiling, master bath with a double bowl vanity, freestanding soaking tub and custom shower with top-half glass enclosure and walk-in closet. The second story features a full bath, two bedrooms with walk-in closets and a laundry with access from the hallway and master bath. The lower level features a large rec/family room with movie projection and a fully stocked bar. There is a fourth bedroom and full bath in the lower level. The three-car garage has lots of storage and a stairway to the basement. We would like to thank Katie and Bill for allowing us to showcase their home and being so great to build for. We also thank all our subcontractors for another beautiful and professional job. LABA members used: Waldenberger Inc., Maxwell-White Plumbing, Stetter Electric, Schneider Heating & Air Conditioning, Bond Drywall and Supply, Wisconsin Building Supply, Overhead Door Company of the 7 Rivers Region, Design Masonry, Rugroden Drafting & Design, Advanced Seamless, Advanced Multimedia Solutions, La Crosse Fireplace www.labaPARADEOFHOMES.com


3

Lifetime Design Homes Bedrooms: 3

Baths: 2.5

Square Footage: 2,296

This ranch plan returns to the concept that you can “have it all” in under 2,300 square feet. Openness and long interior moves make the spaces flow together with the great room illuminated by windows from the dinette and rear of the home. Wood pillars define separation of the great room from the dining area. The 14-foot by 14-foot covered patio adds that extra room for entertaining. The kitchen is open to all areas and has white cabinets, quartz countertops and a large walk-in pantry. The back foyer and split laundry combination keep clutter out of the way. The third stall of the three-car garage is extra deep for storage. All bedrooms have walk-in closets, and there are several coat and linen closets throughout the home. Thank you Jamie and Amy Stoeckly for allowing us to show your beautiful home.

Ed Haupt 608-386-0638 www.lifetimedesignhomes.com ehaupt@charter.net N7066 Birch St. Holmen August Prairie

M E M B E R

SINCE 1999 www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 9


DAIRYLANDPOWER.COM

FOCUSED ON YOUR STREET. NOT WALL STREET.

YOUR SOURCE OF POWER. AND INFORMATION.

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2017 PARADE OF HOMES ®

Dairyland Power Cooperative is a not-for-profit energy provider serving 24 Touchstone Energy cooperatives in our region. Think of us as your local energy advisors. After all, our member cooperatives are owned by those they serve and each member has a say in how their local co-op runs. To learn more, visit DairylandPower.com.

www.labaPARADEOFHOMES.com


4

Triton Construction Bedrooms: 3

Baths: 3

Square Footage: 1,949

This luxury townhome offers great design and décor inside and out. The two-story vaulted entrance with open concept in the main living and kitchen areas offers a grand entrance with plenty of light. You will enjoy things like solid-surface countertops, distressed beams, heated master bathroom floors, hardwood and tile floors and a family room in the basement with big windows for lots of light. Don’t miss this opportunity to see these luxury townhomes tucked away on a quiet cul-de-sac in a great neighborhood.

Brian Paszek 608-797-7691 bpaszek@hotmail.com 540 Ryan St. Holmen

M E M B E R

SINCE 2017 www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 11


5

North Country Contractors Bedrooms: 5

Mike Reschke 608-769-4663 www.northcountrycontractors.com northcountry01@centurytel.net N6064 Grayhawk Dr. Onalaska Grayhawk

Baths: 3

Square Footage: 3,500

This custom-built open-concept home boasts 3,500 square feet finished with a large cathedral ceiling, split bedrooms, a huge laundry/mudroom, maple custom-built cabinetry with granite countertops, maple three-panel doors, maple railing in the great room, a covered front porch, a covered rear deck and a finished walkout basement with a huge family room with bar area, two bedrooms and a full bathroom. Come see the craftsmanship that goes into a home built by North Country Contractors. North Country Contractors prides itself in being a Home Building Specialist company with Mike Reschke personally having more than 30 years’ experience in the homebuilding industry. LABA members used: Bagniefski Heating & Air Conditioning; MaxwellWhite Plumbing, Inc.; Badger Corrugating Co.

M E M B E R

SINCE 2000 12

2017 PARADE OF HOMES ®

www.labaPARADEOFHOMES.com


customized statement doors

Explore

endless

possibilities

learn more at

badgerlax.com

1801 West Avenue South • La Crosse, WI M-F 7 a.m. - 5 p.m. • weekends by appt. 800.356.8004

www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 13


6

Marlin Custom Builders, LLC Remodel Bedrooms: 4

Duane Schulze 608-779-4617 www.marlinbuilt.com duane@marlinbuilt.com 2009 Charles Ave. Onalaska Meier Farm

M E M B E R

SINCE 2004 14

2017 PARADE OF HOMES ®

Baths: 3

Square Footage: 2,700

This remodel was a welcome addition to this Onalaska neighborhood. The design of this house was changed both inside and out. This project included a completely redesigned interior and exterior. This project reflects innovative design throughout the home. The home includes new electrical, plumbing, HVAC and insulation, which brings the home up-to-date on all the latest electrical, safety and energy codes. The stamped concrete sidewalk leads you into a spacious entry. The kitchen, living room and dining room are open concept with hardwood floors. Concrete countertops and tile backsplash add to the design of the kitchen. The main floor laundry has extra appeal with concrete counters accented with fiber optic lighting. The master bath has a concrete dual vanity and spacious walk-in closet. If you want to build a new ICF home, remodel or make an addition to your home, stop by and be inspired by this beautiful home. LABA members used: Advanced Seamless, Beaver Builders Supply, Badger Corrugating Company, Hallman Lindsay Quality Paints, Overhead Door Company of the 7 Rivers Region, Sherwin-Williams, Wettstein’s www.labaPARADEOFHOMES.com


7

Jon Olson Construction Bedrooms: 4

Baths: 4.5

Square Footage: 3,200

This Focus On Energy home will keep the owners warm in the winter and cool in the summer. All the latest techniques in home and sound insulation are put to use in this beautiful home. Smart siding adds another layer of insulation, low maintenance and beauty. When it comes to a busy family, having space for everyone and everything is a must! This home offers it all with the feeling of home. This two-story with a walkout has four bedrooms, four-and-a-half baths, a dream kitchen, master suite and a four-car garage, so everyone is happy! Don’t miss this home right in Onalaska. LABA members used: Beaver Builders Supply, Absolute Comfort Heating & Air Conditioning, Kish & Sons Electric Inc., JBrooke Garage Door LLC, Hallman Lindsay Quality Paints

Jon Olson 608-781-5428 www.jonolsonconstruction.com jolsonconstruction@centurytel.net 2371 Gladstone Cove Onalaska Savannah Oaks

M E M B E R

SINCE 1990 www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 15


16

2017 PARADE OF HOMES ®

www.labaPARADEOFHOMES.com


8

MasterCraft Homes Bedrooms: 3

Baths: 2.5

Square Footage: 2,707

Come step inside this beautiful home designed and built by MasterCraft Homes, Inc., and let it spark your imagination for what your dream home could look like. Upon entering, you’ll find a Craftsman-style home with vaulted ceilings emphasized by long, dark beams. The kitchen displays rich, dark cabinets with a gray island as an accent piece. This room opens into the dining and living rooms, creating plenty of space for family and friends to gather. A deck/three-season porch, master suite with walk-in closet and master bath complete the first floor. Lovely details like a custom-built bookshelf in the living room, French doors and transom windows throughout and a beautiful deck with custom benches are examples of the attention to detail found in each corner of this home, built to the customer’s taste. The lower level consists of two more bedrooms, a full bath and a family room. Nestled in the bluffs of Savannah Village, this home displays the creativity and specialized design touches MasterCraft Homes, Inc., has become known for. LABA members used: Advanced Seamless, Inc., Arcade Portables, LLC, Badger Corrugating, Bob’s Window Cleaning, Bond Drywall Supply, Inc., Decker Design, Inc., Design Masonry, LLC, Hartland Construction, Hilltopper Refuse & Recycling, La Crosse Fireplace Co., Lifetime Insulation, Maxwell-White Plumbing, Inc., MJG Excavating, Inc., Seymour Electric, Sherwin-Williams, Waldenberger Poured Walls, LLC, Wisconsin Building Supply www.labaPARADEOFHOMES.com

Jason Etrheim 608-781-7200 www.mchlax.com jason@mchlax.com 1083 Fair Meadow Way Onalaska Savannah Village

M E M B E R

SINCE 1986 2017 PARADE OF HOMES ® 17


Enhanced Living

Your Vote Counts!

for Your Lifestyle Crafted for lasting beauty and maximum strength, our landscape and veneer products elevate and add value to your home. Experience outdoor living at its best.

• Pavers and Patio Products • Retaining Walls • Outdoor Fireplaces • Thin Veneers • Natural Stone • Concrete & Clay Brick

Homeowners welcome! Proud to be American based & American made

Holmen Showroom: 611 Empire St. • (608) 526-9020 Email: info@countymaterials.com Request our 2017 Inspirations Catalog online today. countymaterials.com

18

2017 PARADE OF HOMES ®

When you purchase a ticket to the annual Parade of Homes, you take on an important responsibility. One of the highest honors a LABA Builder Member can receive is to have his or her Parade entry named “People’s Choice,” and you have the power to make that happen. Here’s how to cast your vote for the “People’s Choice” Award: • Purchase your Parade tickets in advance of Opening Day for just $8 or at any Parade Home during the Parade for $10. • Visit as many of the Parade Homes as you like. Your ticket will be punched at each home you visit. • When you are finished with your tour, indicate on your ticket which home was your favorite, then deposit the ticket in the box provided at each home for this purpose. For additional information, please visit our website at

www.labaparadeofhomes.com.

www.labaPARADEOFHOMES.com


9

Wausau Homes Onalaska Bedrooms: 3

Baths: 2.5

Square Footage: 1,663

Come experience the tranquility of French Island living. The kitchen and dining space of this featured Wausau Homes design was built as an open concept with gorgeous quartz countertops, unique light fixtures and a large island with plenty of space for cooking and entertaining. The living area opens to a rear deck, designed to bring in the scenery of this quiet community. The main floor also features a half bath and separate mudroom for laundry and storage. Upstairs hosts the master suite with a full walk-in closet, master bath with double vanity and additional storage. Two extra bedrooms are available to accommodate a growing household. With an additional upper bath and second laundry hook-up, this home was built to suit all of a family’s needs. The basement allows space for an additional bath as well as a future family room, bedroom or additional storage. Wausau Homes Onalaska would like to thank all of our local subcontractors for their quality work and professionalism. A very special thank-you goes to Justin and Jennifer for allowing us to share their home with you. Only Wausau Homes builds Your Way, with a Firm Price and On Time—making relaxing at your new home so much easier! LABA members used: Cary Heating & Air Conditioning Co. Inc., E & B Insulation, Five Star Concrete, LLC; and Decker Design, Inc. www.labaPARADEOFHOMES.com

Dennis O’Brien 608-781-5000 obriend@wausauhomes.com www.wausauhomes.com/ find-a-builder/onalaska-wisconsin 3151 Youngdale Ave. La Crosse French Island

M E M B E R

SINCE 2016 2017 PARADE OF HOMES ® 19


10

The City of La Crosse & Western Technical College Bedrooms: 2 608-789-7513 2502 14th St. La Crosse Dunn Addition The La Crosse Area Builders Association is proud to support this project of the City of La Crosse and Western Technical College.

Baths: 1

Square Footage: 1,306

Located on La Crosse’s South Side, this charming 1,306-square-foot home has exceptional craftsmanship for all to appreciate. The home features a front and rear porch, custom-made cabinets, engineered hardwood floors, two bedrooms, one full bath and a two-car detached garage. The basement has 1,306 square feet of unfinished space ready for your personal touch, stubbed plumbing to accommodate another full bath and two egress windows. This home will be sold to an income-qualified household earning 80 percent of the County Median Income or less. The construction of this beautiful home demonstrates how the Replacement Housing Program contributes to fill the City of La Crosse’s mission. The unique partnership between the City and Western Technical College provides educational opportunities to Western Technical College students while supporting economic growth by contracting with local suppliers and subcontractors. The end result is a safe and affordable home to those who desire to be a homeowner in the City of La Crosse. LABA members used: Schneider Heating and Air Conditioning, Lighting by Wettsteins

20

2017 PARADE OF HOMES ®

www.labaPARADEOFHOMES.com


Surround yourself in design

M-F 8am–4pm 1802 State Street, La Crosse jcompanystudio.com 608.784.9530

Advertising Index Altra Federal Credit Union 5, 24 Badger Corrugating Company 13 Beyer Cabinets LTD 10 County Materials Corp. 18 Coulee Region Women magazine 18 Dairyland Power 10 E&B Insulation 18 Flooring Interiors, Inc. 21 Hidden Valley Designs LLC 13 Home Maintenance Experts, LLC 13 J Company 21 Jake Wieser Construction Inc 21 Kickapoo Homes of Viroqua, Inc. 13 Lifetime Design Homes 2 Mark Smith Construction/ 6 Dan Veglahn Coldwell Banker 6 Menards 23 Merchant’s Bank - Onalaska 6 Overhead Door Company of the 7 Rivers Region, Inc. 16 Reliable Pest Management 10 Ultimate Insulation 16 Waldenberger Poured Walls, LLC 16 Elevations By Wisconsin Building Supply 16 Xcel Energy, Inc. 5

www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 21


Top 9 Design Trends for 2017

Curious about the latest home design trends? At the start of each year, the Best in American Living Awards (BALA) recognizes dozens of new projects from this past year that featured the most innovative layouts and eye-catching design elements.

1 23 4 56 7 89

Among a wide variety of award-winning homes, several design trends are evident and will be sure to gain the attention of those who might soon be buying, selling or remodeling a home. Some of these trends include: Modern farmhouse. Demand continues to rise for farmhouse sinks, repurposed wood siding for interior design details and barn doors customized for a more contemporary feel that incorporates glass, white tints and metal hardware.

Natural wood beams. From remodels to new homes, wood beams left in their original state add a natural touch and create a focal point in interiors. Also, this year’s BALA winners included several homes with natural wood ceilings, which add warmth and can be used in either traditional or more contemporary designs.

Shiplap inside and out. Horizontal shiplap – or long, overlapping panels of wood – is an increasingly popular choice for exteriors and is also featured in entryways, stairwells and living rooms.

Board and batten. Many BALA winners used this type of wainscoting either as exterior siding or to add a classic touch to today’s contemporary interiors. Some designs featured a unique spin by adjusting the width of the boards to create a more customized feel.

Repurposed space. Designers are increasingly utilizing the space under staircases for more than just storage. These areas are great for installing bookshelves, displaying art or creating a nook for pets. One BALA winner even included an entire bar under the living room stairs.

Prominent wine storage. Many new kitchens today include floor-to-ceiling wine storage with customized wine racks, glass doors and display lighting.

White on white. A longstanding trend remains intact, as many BALA winners featured a clean combo of white on white, most notably in kitchens.

Big showers and tubs. Showers keep getting bigger and freestanding tubs have become increasingly luxurious. Walk-in showers with wall-to-wall glass are the most sought after.

Metal roofs. A large number of new custom homes in regions across the country are favoring metal roofs. The trend isn’t solely among modern homes, but traditional homes as well.

For more information about the latest designs that could be incorporated within your home, or to find a builder in your area that can create the new home of your dreams, contact the La Crosse Area Builders Association. 22

2017 PARADE OF HOMES ®

www.labaPARADEOFHOMES.com


www.labaPARADEOFHOMES.com

2017 PARADE OF HOMES ® 23


“Buying a home is a big decision and Altra helped us feel confident with our purchase.” Steven & Melissa Koenen Altra Members

CHECK OUT OUR

FIRST TIME HOMEBUYERS INTERACTIVE GUIDE

AND OTHER HOME BUYING RESOURCES ON ALTRA.ORG

THE ALTRA

DIFFERENCE

It’s where you belong! La Crosse • Festival Foods ~ Copeland Ave. Onalaska • Holmen • West Salem La Crescent • Winona • Rochester

608-787-4500 • 800-755-0055 www.altra.org Equal Housing Lender. Federally insured by NCUA. 24

2017 PARADE OF HOMES ®

www.labaPARADEOFHOMES.com


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