Loomah

Founded in 2001 by husband and wife Andrew and Natalie Cotgrove, Loomah is at the forefront of the design and supply of traditional and contemporary luxury bespoke carpets and rugs. With over 30 years’ experience working with the best artisans and factories in the industry, the couple decided to set up Loomah from their London home, with the vision of creating a brand focused on delivering a unique personal design service. Now, with a showroom in the heart of the King’s Road, Loomah is renowned for its bespoke design service, exceptional quality and a team that goes the extra mile to ensure the end product is the ultimate in elegance and indulgence.

Today the company’s client base is as diverse as its design scope, with a portfolio that includes Madonna’s London residence, a villa for the Emir of Qatar in Cannes and luxury hotels The Berkeley and The Connaught. Whether for a large commercial project, yacht or residential interior, Loomah can supply fitted carpets or loose-laid rugs in any size, shape and colour. All the carpets are made to fit exact room sizes and shapes, in one piece, avoiding unsightly joins. From a bespoke luxury silk carpet in a plain custom-dyed colour to an intricate border design that follows the contours of an elaborate staircase, every project is designed to suit the specific requirements of each individual interior.

It is this approach that sets Loomah apart from its competitors. ‘While we have a large portfolio of designs available for customisation, it is our bespoke design service that allows our customers to create something truly individual to their space,’ says designer Antonina Depczynski. Whether it is a simple sketch, a photograph, or an image in the buyer’s head, the in-house designers can transform an idea into a one-off design and advise on colour selection (from a choice of more than 600 hues, plus a bespoke colour service).

The company recently worked with architect Michael Blair of Blair Associates to create custom-made rugs for the Mews House at The Connaught. ‘Michael had a clear vision for the design of the rugs, presenting his ideas in the form of hand-drawn sketches, which I translated into rug designs,’ continues Antonina. ‘The finished rug featured a deconstructed horseshoe motif inspired by the Mews’ previous equestrian usage and re-imagined to work within the contemporary setting.’

Only the finest and most luxurious yarns are used in the manufacturing of their handmade carpets, including the purest wools, silk and bamboo. (The latter is one of the world’s most sustainable resources and an increasingly popular choice for customers wanting an affordable alternative to silk.) All their carpets and rugs are tufted by hand, to exacting standards, by highlyskilled craftsmen in the Far East. Loomah also offers custom machine-made carpets and these too can be dyed to any colour and supplied to exact room measurements, in one piece, without seams.

The company continues to push the boundaries of carpet design, experimenting with new products and techniques. This year they are working on a collection that celebrates the heritage of carpet design, utilising the hand-drawn and handpainted skills used in Loomah’s infancy.