Social media campaign promotes ATV safety

The National Association of Agricultural Contractors (NAAC) is launching a social media campaign on ATV safety to impress the importance of wearing a helmet. Farmers and contractors are being invited to share photos of themselves wearing a helmet with the hashtag #WearItandShareIt.

The aim is to make all operators ask why anyone would put themselves, or their staff, at risk (and break the law) by not wearing a helmet on a sit-astride ATV.

Jill Hewitt, NAAC Chief Executive, commented: “Operators should take pride in wearing a helmet to protect their safety and help minimise the risk of the worst possible news being delivered to their family if an accident occurs. None of us are infallible and the NAAC wants the industry to get behind us by sharing photos of themselves wearing a helmet under #WearItandShareIt.

“It is a legal requirement to wear a helmet at work and if you leave it behind, you are more likely to suffer a serious head injury, or worse, if you come off.”

Support the #WearItandShareIt campaign on social media to help raise awareness and save lives. Be proud to wear a helmet, it could save your life.