Q&A

Our local experts reveal all

WHAT’S NEW?

Gym-shy or time-poor? Then EMS personal training, one of the most effective and advanced workout tools on the market, might be for you.

It’s s now available locally at Frequency EMS in Reading Berkshire. It provides full-body workouts in private one-to-one or one-to-two sessions led by owner and specialist trainer Karl Jack. Just one 20-minute session per week is enough to reap the rewards of this modern approach to training and delivers the same benefits as two and half hours of conventional strength training, with far less impact on the joints making it a perfect form of fitness for almost anybody. EMS personal training has also proven to be as effective as HIT in increasing muscle strength and size in a 16-week study. EMS personal training sessions are also only 20 minutes for a full-body workout, compared with the average 45-60 minute HIT session.

WB-EMS stands for Whole Body Electro-Muscular Stimulation. It works by sending impulses to muscles via electrodes. The impulses target and activate all major muscle groups simultaneously, so the user is engaging more of the body’s muscles (90+%) than with traditional workouts. When compared with conventional training methods, most people can only activate around 60% of their muscle fibres. At the same time, WB-EMS prompts a more complete muscle contraction, ultimately using more fibres inside each muscle (98% vs. 60%), which creates a greater number of muscle contractions.

EMS Training is extremely versatile and low impact, making it a perfect form of fitness for most people. No longer reserved for the elite, EMS personal training is now available for everyone to try.

EMS also appeals to those who don’t like the typical gym environment. Sessions are conducted in a one-to-one or one-to-two environment, so the personal aspect is great. One 20-minute session once per week is all that’s required for people to see results. For that reason, it is also a great option for anyone struggling to find time for the gym.

To find out more and to book, call 07955 594 454, or visit https://frequencyems.com call 07833 126 758 or visit www.thebridaldresscompany.com

Frequency EMS: 97 London Street, Reading, Berkshire, RG1 4QA.

JMS CREATIVE

Favourbrook has announced the launch of its new winter 2022 collection. Focusing on texture and tactility, the new must-see fabrics and tones will add a contemporary feel to your evening wardrobe.

The collection focuses on mid-weight wool and recycled cashmere and includes a variety of tartan fabrics. The new waistcoats are made from velvet and are available in a rich autumnal palette which tie in beautifully with the more formal and ornate silk creations that the brand has to offer.

For more information, visit the website www.favourbrook.com

Spinnaker Watches has introduced the new Spinnaker Cahill 300 Automatic Help for Heroes Limited Edition Watch to mark 15 years since the charity, Help for Heroes, was founded.

The timepiece pays tribute to the charity with three markings on the strap, which echo the Help for Heroes’ signature colours. The distinctive red, navy and blue represent each branch of the British Armed Forces and their unity and strength.

The collection is limited to 600 pieces and five per cent of net sales will go towards the amazing work that Help for Heroes do.

Visit www.spinnaker-watches.co.uk for more information.

Next has announced its first menswear edit with TV host and World Cup golden boot winner, Gary Lineker. The 12 looks that Gary has selected for his winter edit are a mixture of casual and formal pieces to suit every style and occasion. Whether that’s supporting the kids on a chilly Sunday morning from the sideline or dinner and drinks with family and friends, there is something for everyone.

“Fashion is something I’m passionate about and I like the variety offered by Next,” says Gary. “There is great tailoring and also smart casual pieces for going out socialising. On the other hand, there is much more casual clothing for my Sundays off and holidays, both of which are very important to me. Next, although known internationally, of course, is also a brand with a strong connection to Leicester!”

To see the full interview with Gary, visit our website. For more information about the collection, head over to www.next.co.uk