NEWS Grooms’

Grooms editor Melissa Cullen reveals the latest best buys and product launches

WatchPilot, a UK-based watch retailer, has opened its first high street store in Richmond, Surrey. Founded in 2020 at the beginning of the pandemic by Tim Harrison and Akbar Hussain, WatchPilot launched online with success and has added new brands to the platform monthly. Now, along with affordable and high-end timepieces, the new bricks and mortar store will showcase more than 30 brands of watches and employ experienced and knowledgeable staff.

Tim Harrison tells us: “We will continue to grow our online presence, however, particularly within the luxury side of watch retail, there will always be demand for a premium in-store experience. If our initial Richmond store proves successful, we are open to replicating the concept in other locations.”

Discover more at www.watchpilot.co.uk

Superdrug is now the exclusive high-street stockist of black male grooming brand, Aaron Wallace.

“We are extremely excited to partner with Superdrug,” says CEO and co-founder, Aaron Wallace. “This deal will ensure that, as black men, we no longer need to go out of our way to search for hair and beard care products that work. Our goal is to highlight the importance of self-care amongst black men while becoming a staple in their grooming routines, educating them on the importance of caring for their hair and skin.”

For more information, visit www.byaaronwallace.com