LESS IS MORE

Less IS MORE Sustainable style for eco-conscious brides

Images courtesy of Sian’s Photography

Sustainability is a big buzzword in the wedding industry as couples grow increasingly aware of the environmental impact of their big day. In response Pippa Eke, owner of Ivy & Gold bridal boutique in Cambridge, has reinvented her offering to provide a new service recycling beautiful bridalwear to give brides sustainable, affordable choices. “The business has now evolved from its original exchange model to stock only ex-samples from British designers, available to brides off-the-rack,” she explains. To capture the essence of the new collection Pippa organised this stylish outdoor shoot calling on the talents of other like-minded suppliers from around the region to showcase some of the gorgeous gowns from Indiebride London and Story Of My Dress. “The shoot was set among wild gardens and wooded areas, which made the perfect backdrop for our theme of natural, wild and British,” Pippa adds.

THE DREAM TEAM

Photography | Sian’s Photography | www.siansphotography.co.uk Venue | The Gardens | www.thegardens.co.uk Dresses | Ivy & Gold Bridal | www.ivyandgoldbridal.co.uk Accessories (boutique) | Victoria Louise Accessories | www.victoria-louise.co.uk Veil | Suzie Slipper | www.suzieslipper.com Flowers | Suzanne Humbert Floral Design | www.suzannefloraldesign.com Models | www.instagram.com/a.d.modelcouple | www.instagram.com/emily_matts | www.instagram.com/shauna_ridgard