Creating a Great Webinar
Module One: Getting Started
Webinars are staples of modern business. Anyone can create a webinar and reap the rewards. When webinars are done well, they can increase your customer base and grow the knowledge of your brand.
Learning without thought is labor lost; thought without learning is perilous. Confucius
Workshop Objectives
Define webinars
Choose the best format
Avoid common mistakes
Module Two: What Can a Webinar Do? Webinars are useful tools that will benefit anyone who has content or product to share. Webinars are both methods of teaching and marketing. These online seminars provide the perfect opportunities to connect with people across the globe.
No great man ever complains of want of opportunity. Ralph Waldo Emerson
Marketing to Prospective Customers Connect with people Demonstrate expertise Engage prospects
Training or Teaching
In house
For hire
Costs
Demonstrations and Presentations
Catch their attention immediately Be amusing Be relevant
Information Sharing
Announce the webinar Keynote speech Meetings Offers
Case Study Shirley decided to create a webinar about how to use her product She was certain that she would reach more customers
She emailed her client list about the webinar every day Shirley was not sure why so few people attended her webinar
Module Two: Review Questions 1.What opportunity does a webinar offer? a)Engage new clients b)Demonstrate expertise c)Change the brand image d)Monitor trends and changes 2.What can you generate when connecting with people through webinars? a)Expertise b)Brand c) Clients d)Feedback
Module Two: Review Questions 3.What is the benefit of in house training? a)Cost effective b)Easy c) Saves time d)All of the above 4.A company should choose which type of webinar when lacking resources to create them? a)In house b)It does not matter c) For hire d)None
Module Two: Review Questions 5.Demonstrations need to be _______ to the audience. a)New b)Relevant c) Clear d)Short 6.What can make presentation entertaining? a)Graphs b)Facts c) Dialogue d)Humor
Module Two: Review Questions 7.How often do some experts believe you should communicate with customers? a)Twice a week b)Once a week c) Daily d)Weekly 8.Announcements about webinars and offers should be made on websites and ______. a)Television b)Links c) Social media d)Advertisements
Module Two: Review Questions 9.How long before the webinar did she contact customers? a)Two weeks b)10% c) 25% d)30% 10.How often did she contact the customers? a)Weekly b)Biweekly c) Daily d)Monthly
Module Two: Review Questions 1.What opportunity does a webinar offer? a)Engage new clients b)Demonstrate expertise c)Change the brand image d)Monitor trends and changes Webinars are useful marketing tools. They offer the opportunity to demonstrate expertise. 2.What can you generate when connecting with people through webinars? a)Expertise b)Brand c) Clients d)Feedback Webinars help generate new leads. They also generate useful feedback.
Module Two: Review Questions 3.What is the benefit of in house training? a)Cost effective b)Easy c) Saves time d)All of the above In house training is cost effective. It does, however, require time and preparation that for hire training does not. 4.A company should choose which type of webinar when lacking resources to create them? a)In house b)It does not matter c) For hire d)None Webinars require specific resources to create. A company lacking the necessary resources should use the for hire webinars.
Module Two: Review Questions 5.Demonstrations need to be _______ to the audience. a)New b)Relevant c) Clear d)Short Demonstrations are excellent marketing tools. They need to be relevant to the audience to be effective. 6.What can make presentation entertaining? a)Graphs b)Facts c) Dialogue d)Humor Demonstrations should be amusing to help the audience maintain attention. Humor is effective at creating audience amusement.
Module Two: Review Questions 7.How often do some experts believe you should communicate with customers? a)Twice a week b)Once a week c) Daily d)Weekly In information sharing, it is important to avoid “one too many� communications. Some experts believe contact should be limited to twice a week. 8.Announcements about webinars and offers should be made on websites and ______. a)Television b)Links c) Social media d)Advertisements Announcements and offers need to reach your customers. Websites and social media are useful for information sharing.
Module Two: Review Questions 9.How long before the webinar did she contact customers? a)Two weeks b)10% c) 25% d)30% Shirley decided to contact her customers ahead of time. She began the process two weeks before the date of the webinar. 10.How often did she contact the customers? a)Weekly b)Biweekly c) Daily d)Monthly Shirley contacted her customers every day. She did this for two weeks.
Module Three: Successful Webinar Criteria
Success is dependent on effort. Sophocles
Anyone can create a webinar, but not every webinar is successful. There are basic criteria that are essential to make a successful webinar. No matter how technically perfect your webinar is, you must include passion and value that directly translates to your target audience.
Passion and Enthusiasm
Use personal stories
Smile
Vary the tone and pitch
Gesture and move
Value You must deliver value What motivates your customer Customers’ needs and wants
Knowing Your Target Audience Conduct research Identify their wants Tailor your webinars to your customer
Grab and Keep Attention Use slides in moderation Use animation and images Use demonstrations Limit information
Case Study Alec was prepared for his webinar. He had an amazing presentation planned He did not think that he needed to tailor the presentation Some people commented that the animation was too distracting and not very interesting Only 3% of the viewers responded the way that Alec projected.
Module Three: Review Questions 1.What do you need to have for a webinar to be successful? a)Interesting topic b)Multiple topic c)Passion for the topic d)All of the above 2.What does NOT create passion and enthusiasm? a)Standing still b)Smiling c) Gestures d)Stories
Module Three: Review Questions 3.What determines value? a)Nothing b)Needs and wants c) Interests d)Creativity 4.What do you need to understand to provide value? a)Price points b)Objective c) The market d)Customer
Module Three: Review Questions 5.What is NOT basic information about your target audience? a)Age b)Email addresses c) Gender d)Location 6.Why discover what your audience reads? a)There is no reason b)Influence their interests c) Look into the source d)Know where to advertise
Module Three: Review Questions 7.What rule indicates is based on the idea that people lose attention after 10 minutes? a)10 minute rule b)Attention span rule c) Keeping attention d)None of the above 8.What is true of slide shows? a)You can never have too many b)No one uses them any more c) They should be used in moderation d)None of the above
Module Three: Review Questions 9.How many viewers responded the way that Alec projected? a)3% b)30% c) 10% d)None 10.How long was there busy interaction? a)The entire webinar b)3 minutes c) 7 minutes d)4 minutes
Module Three: Review Questions 1.What do you need to have for a webinar to be successful? a)Interesting topic b)Multiple topic c)Passion for the topic d)All of the above You need to have passion for your topic to be successful. If you do not have passion, do not host the webinar. 2.What does NOT create passion and enthusiasm? a)Standing still b)Smiling c) Gestures d)Stories Standing still will not create a sense of passion and enthusiasm. The other answers do.
Module Three: Review Questions 3. What determines value? a)Nothing b)Needs and wants c) Interests d)Creativity The needs and wants of your customers determine what they value. Once you understand this, you can deliver it. 4. What do you need to understand to provide value? a)Price points b)Objective c) The market d)Customer Value varies between customers. In order to provide value, you need to know your customers.
Module Three: Review Questions 5.What is NOT basic information about your target audience? a)Age b)Email addresses c) Gender d)Location Email addresses are not included in basic information. The other answers are. 6.Why discover what your audience reads? a)There is no reason b)Influence their interests c) Look into the source d)Know where to advertise It is essential that you understand your target audience. Knowing what they read and where they get their information will help you know where to advertise.
Module Three: Review Questions 7. What rule indicates is based on the idea that people lose attention after 10 minutes? a)10 minute rule b)Attention span rule c) Keeping attention d)None of the above The 10-minute rule is used in many presentations. It is based on the premise that attention drifts after 10 minutes. 8. What is true of slide shows? a)You can never have too many b)No one uses them any more c) They should be used in moderation d)None of the above Slide shows are useful, but they can be overdone. Use them in moderation.
Module Three: Review Questions 9.How many viewers responded the way that Alec projected? a)3% b)30% c) 10% d)None Alec was sure that the webinar would be a success. Only 3% of viewers were satisfied with the webinar. 10.How long was there busy interaction? a)The entire webinar b)3 minutes c) 7 minutes d)4 minutes Ashley answered the questions. She lied.