Social Media in the Workplace
Module One: Getting Started
Social media is just a buzz word until you come
People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work.
up with a plan. Anonymous
Workshop Objectives
Defining social media
Social media policy
Keeping secure
Benefits of social media
Module Two: What is Social Media?
Social media performs like a two-way street of communication – it allows you to receive information while giving you the chance to communicate back.
Social media is about sociology and psychology rather than technology. Brian Solis
Online Communities Blogs Chat rooms Social networks like Facebook Forums or message boards
User Created Content
Common Interests
Peer Reviewed
Susceptible to Fallacies
Information Sharing
Sharing by individuals Sharing by organizations
Communication Tools Instant messaging Texting (SMS)
Blogs Forums
Case Study Find a better way to communicate. Share ideas about upcoming projects. Instant communication with customers
Module Two: Review Questions 1. Which of the following is an example of an online community? a) An online chat room b) An email message c) An online article about bugs d) An automatic computer reminder
3.
Online communities usually require what? a) A credit card b) A friend referral c) A username d) A phone number
Module Two: Review Questions 3.How is user created content different than content on other sites? a) User created content is more fun to read b) User created content is created by a panel of people c)User created content is created by the owner of the site d) User created content is always copyrighted
5.Which of the following is considered user created content? a) An online weather report b) A newspaper website c)An online chat room d) A blog
Module Two: Review Questions 5. What is one example of information sharing by individuals? a)Writing an article on a blog b)Posting vacation pictures in an online photo gallery c)Writing an email to a friend d)Giving your address to the delivery man
7. How is information usually shared online? a)By people copying/pasting/posting information to various other sites b)By people clicking on it several times c)By people verbally telling someone else about it d)By people ignoring the content
Module Two: Review Questions 7. What is one form of an online communication tool? a)Online banking b)Snail mail c)Fax message d)Email
9. How does an online communication tool connect people? a)It allows people to see you b)It allows people to exchange and interact c)It allows people to know where you are d)It allows people to tell you where they are
Module Two: Review Questions 9. How did Carrie decide to share photos and videos about the project? a)An online forum b)An online blog c)An online chat room d)A linked email
11.Why was Carrie looking for various social media tools? a)She didn’t want to leave the office b)Her office computer wasn’t fast enough c)Her clients were out of state d)She was working from home
Module Two: Review Questions 1. Which of the following is an example of an online community? a)An online chat room b)An email message c)An online article about bugs d)An automatic computer reminder
An online chat room is an example of an online community because it is a place that allows people to come together and talk together online. 3. Online communities usually require what? a)A credit card b)A friend referral c)A username d)A phone number
Online communities usually require that a person establish some kind of username to use when talking to people. This is normally done for security reasons.
Module Two: Review Questions 3. How is user created content different than content on other sites? a)User created content is more fun to read b)User created content is created by a panel of people c)User created content is created by the owner of the site d)User created content is always copyrighted
User created content is normally completed by the owner of the site and is generally the only publisher. Other sites often use material from various writers and bring them together in one place. 5. Which of the following is considered user created content? a)An online weather report b)A newspaper website c)An online chat room d)A blog
A blog is considered user created content because the owner of the blog is usually the one who writes and publishes the content for the site.
Module Two: Review Questions 5. What is one example of information sharing by individuals? a)Writing an article on a blog b)Posting vacation pictures in an online photo gallery c)Writing an email to a friend d)Giving your address to the delivery man
When someone posts or uploads photos to a gallery or webpage, this is a form of information sharing because they are loading their photos to a public source where they can be shared by other people. 7. How is information usually shared online? a)By people copying/pasting/posting information to various other sites b)By people clicking on it several times c)By people verbally telling someone else about it d)By people ignoring the content
When information is shared, it is usually due to people taking information (such as a photo or article) and sharing it to another site somewhere online, such as copying and pasting it or saving it to upload somewhere else.
Module Two: Review Questions 7. What is one form of an online communication tool? a)Online banking b)Snail mail c)Fax message d)Email Email, or electronic mail, is one form of an online communication tool because it allows people to communicate back and forth over the internet. It can be done through an independent provider, such as AOL, or through an individual application site, such as Facebook. 9. How does an online communication tool connect people? a)It allows people to see you b)It allows people to exchange and interact c)It allows people to know where you are d)It allows people to tell you where they are Online communication allows user to exchange messages and interact with each other on a faster level than they normally would, which is why it is growing in popularity.
Module Two: Review Questions 9. How did Carrie decide to share photos and videos about the project? a)An online forum b)An online blog c)An online chat room d)A linked email
Carrie decided to use an online forum to post photos and videos of the projects since it allows for everyone to view and comment on them. 11.Why was Carrie looking for various social media tools? a)She didn’t want to leave the office b)Her office computer wasn’t fast enough c)Her clients were out of state d)She was working from home
Carrie researched various forms of social media to find the best way to communicate with her clients that were out of state.
Module Three: Defining Your Social Media Policy (I)
In order to prevent situations that can put the company at risk, companies create a policy that outlines what is and is not acceptable us of social media in the workplace.
As social media becomes more prevalent, there will be blunders. We are in experimental mode right now. Steve Hall
It Should be a Living Document
Policy Update
Social Media Evolves
Choosing an Information Officer
Enforce the social media policy Distribute information Update and revise the policy
What Can and Cannot Be Shared
Customer information Insider Information Company Information Employee Information
Legal and Ethic Specifications Inappropriate or offensive content Online harassment or discrimination Keeping online records Expectations of privacy for employees and clients
Case Study Danny needs to revise their social media policy
Meet and discuss new sites and changes in social media
Updated policy to reflect new ethical and legal issues
Module Three: Review Questions 1. Why would a company use a living document for creating a social media policy? a)Living documents can be changed/updated regularly b)Living documents are more accurate c)Living documents can be discarded when needed d)Living documents are shorter in length
3. A living document is based upon what? a)Current events b)Employee satisfaction c)Changing or ongoing information d)Customer opinions
Module Three: Review Questions 3. What is an information officer? a)A person who knows a lot of information b)A person who is able to write tickets c)A person who is charge of the reference library d)A person who is usually in charge of a living document
5. An information officer can work in a group or _____________________. a)At home b)Individually c)In another office d)In a uniform
Module Three: Review Questions 5. What is important to remember when stating what can/cannot be shared online? a)Use lengthy words b)Give generic example c)Use details and be specific d)Give a list of consequences
7. What is one example of something that should not be shared online? a)Company client list b)An employee’s business contact number c)The company’s address d)Store hours for walk-in clients
Module Three: Review Questions 7. Which of the following is an example of doing something unethical online? a)Offering advice to another blog member b)Giving your phone number to a friend over chat c)Harassing or bullying someone d)To send a company an angry complaint
9. Which of the following is an example of doing something illegal online? a)Stealing a company’s copyrighted logo b)Arguing with a friend in a chat room c)Sending a compliment email to a company d)Using your credit card to buy something online
Module Three: Review Questions 9. Why was Danny revising the social media policy? a)He thought the wording sounded wrong b)A new social media website was revealed c)Another member said they forgot to add something d)He wanted to make it shorter
11.What was one issue Danny’s team addressed about the new social media site? a)What they should call the new site in the policy b)What employees should use as a username c)What they should block on the computers d)What employees could share on it
Module Three: Review Questions 1. Why would a company use a living document for creating a social media policy? a)Living documents can be changed/updated regularly b)Living documents are more accurate c)Living documents can be discarded when needed d)Living documents are shorter in length
Unlike other forms of policies, a living document policy means the company can change or alter the document when needed without having to throw out the old one and start over. 3. A living document is based upon what? a)Current events b)Employee satisfaction c)Changing or ongoing information d)Customer opinions
A living document, when written and during maintenance, is based up information that is either constantly changing or is always in motion, i.e. social media.
Module Three: Review Questions 3. What is an information officer? a)A person who knows a lot of information b)A person who is able to write tickets c)A person who is charge of the reference library d)A person who is usually in charge of a living document
An information officer is usually the person appointed to be in charge of handling and maintaining a living document. 5. An information officer can work in a group or _____________________. a)At home b)Individually c)In another office d)In a uniform
Although the information officer normally works in a group or on a team, they can also manage many areas individually and should be able to work alone at times.
Module Three: Review Questions 5. What is important to remember when stating what can/cannot be shared online? a)Use lengthy words b)Give generic example c)Use details and be specific d)Give a list of consequences
When deciding what can or cannot be shared online, it is important to give lots of details and be specific as to what you are requesting so there is no confusion later. 7. What is one example of something that should not be shared online? a)Company client list b)An employee’s business contact number c)The company’s address d)Store hours for walk-in clients
A company’s list of customers and client should not be published online since it is considered confident information that should not be shared with everyone.
Module Three: Review Questions 7. Which of the following is an example of doing something unethical online? a)Offering advice to another blog member b)Giving your phone number to a friend over chat c)Harassing or bullying someone d)To send a company an angry complaint
Harassing or bullying another person online, especially on a social media website, is considered unethical and make the company look bad for the employee’s actions. 9. Which of the following is an example of doing something illegal online? a)Stealing a company’s copyrighted logo b)Arguing with a friend in a chat room c)Sending a compliment email to a company d)Using your credit card to buy something online
When someone takes a copyrighted logo and either passes it off as their own or tries to share it on other sites without permission, this is an illegal action and can cause consequences for not only the person doing it, but possibly company they work for also.
Module Three: Review Questions 9. Why was Danny revising the social media policy? a)He thought the wording sounded wrong b)A new social media website was revealed c)Another member said they forgot to add something d)He wanted to make it shorter
Danny received information about a new social media site on the internet, so he knew he needed to revise the company’s social media policy to include the new information. 11.What was one issue Danny’s team addressed about the new social media site? a)What they should call the new site in the policy b)What employees should use as a username c)What they should block on the computers d)What employees could share on it
Danny’s brought up the issue that the new social media site allows photos and text, so they needed to address what could and could not be shared on it.