Graphic Design Portfolio

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Courtney Ferrara



About me Courtney Ferrara Born 1995 From Rochester, NY Degree BFA in graphic design and photography Minor Marketing I found my interest in graphic design early in my high school career. I was lucky enough to have a teacher who was able to really impassion me on the subject. I have had a love for photography for as long as I can remember. Then, in college, learning how to incorporate everything I have learned in to a usable product was groundbreaking. I am proud to say that I am continuing to try to attain a career that I would truly enjoy. I enjoy working for a cause, as you will see in many of the examples in these pages. I have worked as the graphic designer for the local gallery in Alfred, NY which was a gratifying design experience. I also chose to show some of the work for my BFA thesis, for an idea of my work outside of the graphic design realm.


Contents

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Resume and References

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Thesis Work

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Gallery Deliverables

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Continued

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Book Design

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Continued

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Continued

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Branding Design

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Packaging and Web Application

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Poster Design

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Continued

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Continued

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Informational Design

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Fundraising Campaign

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Editorial Design

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Menu Design

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Courtney Ferrara ADDRESS 66 Cole Road, Pittsford, NY 14534 PHONE 585.944.8905 EMAIL cferr95@gmail.com

WEBSITE

courtneyferrara.com

EDUCATION

SKILLS

Alfred University

School of Art & Design, Alfred, NY Bachelor of Fine Arts, May 2017 • Concentration in Photography & Graphic Design • Marketing Minor • Dean’s Scholarship Recipient, Dean’s List 2014–16 • GPA: 3.58

Digital image editing

Digital + film photography

Layout creation

Ideation

Printing

Typography

Santa Reparata International School of Art Painting and Drawing in Florence, Italy, Summer 2015

PROFESSIONAL EXPERIENCE Cohen Art Gallery, Alfred, NY

Graphic Design Intern, 2016–17 • Design promotional materials for the gallery • Design special materials for artists, including an Exhibition Catalog for artist William Underhill • Work as a docent during gallery hours • Set up and tear down exhibitions • Run exhibition openings

Carestream Health Inc., Rochester, NY Contract employee, Summer 2014–16 Winter 2014-17 • Full-time SQA position: approving and distributing parts to manufacturing (medical supplies/x-rays) • Equipment testing for new products: Drx-Evolution

Design Alliance, Alfred University, Alfred, NY

Secretary and E-board Member, 2015–16 • Decisions making for the club’s activities • Scribe meeting minutes, distribute to members • Participate in Student Senate meetings • Recruit new members Founding Member, 2014–15  • Attend all meetings • Run recruitment tables

Fiat Lux Newspaper, Alfred University, Alfred, NY Layout Editor, 2015–16  • Arrange edited content into newspaper layout • Submit photos for the paper’s use as needed

American Marketing Association (AMA) Graphic Design Consultant, 2015

References Cindy DeFelice

Director & Chief Curator School of Art and Design 2 Pine Street, Alfred, NY 14802 607.871.2369

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Judy Livingston

Associate Professor in Graphic Design School of Art & Design, Expanded Media Division Harder Hall 506 Alfred University 1 Saxon Drive, Alfred, NY 14802 jlivingston@alfred.edu

Dr. Amy Rummel

Professor in Marketing School of Business Olin Building 436 Alfred University 1 Saxon Drive, Alfred, NY 14802 frummel@alfred.edu 607.871.2294


EXHIBITIONS The Greater Good graphic design exhibition, Nazareth Arts Center Gallery, Rochester, NY, 2016 Foodlink & Feeding America Poster Exhibition, Alfred University, Alfred, NY, 2016 Learn Together Grow Together, Robert C. Turner Gallery, Alfred, NY, 2016 Sustainability Symposium, Alfred University, Alfred, NY, 2015 Thaumatology, Expanded Media Division, Robert C. Turner Gallery, Alfred, NY, 2015 6x6 Exhibition, Robert C. Turner Gallery, Alfred, NY, 2014 6x6 Exhibition, Rochester Contemporary Art Gallery, Rochester, NY, 2013–16 Rotating Art Exhibit, Phelps Art Center, Phelps, NY, 2013

ACTIVITIES and AWARDS Varsity Tennis

Played for Alfred University on NCAA D3, Empire 8 team, 2015–16 •Empire 8 President’s List, 2016–17 •ITA All-Academic Team and Individual Honors, 2016 •Chi Alpha Sigma National College Athlete Honor Society, 2016

SAAC

Student-Athlete Advisory Committee, 2014–16

Student Senate

Student-run committee/forum where members from campus clubs meet, discuss campus-related issues and vote on changes which spark improvement for the University, 2014–16

Art Whitfield

Supplier Quality Manager & Engineer Carestream Health, Inc., 1049 Ridge Road West, Rochester, NY 14615 arthur.whitfield@carestream.com 585.627.8708

Annette Margarite

Manufacturing and CPE Quality Manager X-ray Solutions 1049 West Ridge Road, Rochester, NY 14615 annette.margarite@carestream.com 585.627.6845

Wendy Murphy

Quality Engineer Carestream Helath, Inc., 1049 West Ridge Road, Rochester, NY 14615 wendy.murphy@carestream.com

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Thesis Work Tell it to the Bees 2017

My work has culminated from a distinct feeling of indignation and anxiety. These feelings are related to an article I read about several different species of bees that have been added to the endangered species list. I have always been a proponent of protecting our natural habitat, and bees are one of the kingpins to maintaining our ecosystem. With this in mind, my work specifically focuses on the symbolism of the bee, to showcase their long history of representing strength, unity and healing. I am also drawing inspiration from a series of poems written by Jo Shapcott that allow me to illustrate the power of bees as an image, as well as the sting of losing them. The stanzas of the poem are manifested through my image to portray strength in the feminine figure, as well as indicating the importance of bees and what they offer us.

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Gallery Deliverables Cohen Gallery Internship 2016–17 Design work at this Alfred, NY gallery has included creating promotional material for exhibitions and creating the informational material that goes with each show. This includes show cards, postcards, posters, title cards, etc. The gallery is a student run facility that holds exhibitions for alumni to Alfred University.

Observed Works on Paper by Mario Prisco

September 16–October 16, 2016 Opening Reception: Friday, September 16, 6-8pm Observational drawing using the human form is a touchstone to Prisco’s larger practice. His figurative work has always influenced essential decisions in his painting… The distance he travels from the real to the surreal may seem extreme, but the artist would argue that the painterly skills and compositional connections between the two genres are implicit. -Mary D. McInnes, curator

The Place of Drawing in the Curriculum: Revisiting the Discussion a Decade Later Roundtable led by Kevin Wixted with Ro Lohin, Stephanie McMahon, Mario Prisco, Kat Reising, and Kathy Vajda Tuesday, September 13, at 4:30pm at Cohen Gallery -Co-sponsored by the Division of Drawing, Painting and Photography

School of Art and Design NYS College of Ceramics Alfred University 55 North Main Street Alfred, New York 14802

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Obser ved a Works on

Paper by

Septembe

Opening

nd Imagin e

Mario Pris

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r 16 –Oct ober 16,

Receptio

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20 Septembe 16 The Place r 16, 6-8 of Draw pm, Cohe Revisiting ing n Galler y the Discu in the Curriculu ssion a De m: Roundta ble led by cade Late Kevin Wi McMaho r xted wit n, Ma n: Friday,

rio Prisco , Kat Reisin h Ro Lohin, Steph anie g, and Ka Septembe -Co-spon thy Vajda r 13, at 4:3 sored by the Divis 0pm at Co ion of Draw ing, Pain hen Galler ting and Gallery Phot y Tuesday,

Hours Tuesday–F riday, 11a m–5pm Saturday, 12– 4pm (607) 871 -23 cohengalle 69 ry@alfred. edu Front imag e: Imagined

Landscap

School of Art and Design NYS Colle ge of Cera mics Alfred Univ ersit y 55 North Main Stree t Alfred, New York 1480 2

e #1, deta

ography

il, Mario

Prisco 2015

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Will iam

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Circ Underhill le an d Sq April uare 15– A Ope ugus n t

ing 4, 2 Rece 017 Satu ption rday , Ap 6:00 r il 15 –8:0 0pm Gall e Tue ry Hou rs – Fri 1 S at 12– 1am – 5p 4pm m

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coh en 607.8 gallery @ 71.2 369 alfred.e d

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William Underhill

Circle and Square April 15–August 4, 2017 Opening Reception Saturday, April 15 6:00–8:00pm

School of Art and Design NYS College of Ceramics Alfred University

A retrospective of six decades of bronze, iron, and aluminum casting, honoring William Underhill, Professor of Sculpture Emeritus.

Gallery Hours Tue–Fri 11am–5pm Sat 12–4pm

55 N. Main Street Alfred, NY 14802

cohengallery@alfred.edu 607.871.2369

Image: Second Platonic Vessel, bronze, 9.75 × 13.75 inch diameter, 2004

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Book Design William Underhill Exhibition Catalog 2016–17 Under the Cohen Gallery graphic design internship this catalog was created. Underhill is a working ceramic and metal sculptor who once taught at Alfred University. This catalog corresponds to an exhibition held at the Cohen Gallery in Alfred, NY. The catalog showcases Underhill’s work, an essay regarding his practice and his curriculum vitae culminating in a nearly 60 page piece.

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Just my Type 2015 This project is a culmination of several different examples of extensively researched information concerning different types of typographic design, ranging from ancient scripts to graffiti. This specific layout focuses on different kinds of ancient Irish scripts and includes several hand drawn diagrams of the languages and the methods with which they were scribed. The binding of this book was seen to personally.

Writing in the Ancient Alphabet In Auraicept na n-Éces, a fifth group of letters called forfeda is also listed. These extra letters did not appear in stone inscriptions before the 6th century CE, and most likely were added to represent new sounds introduced by natural changes in the Irish language after the 6th century CE. Each strand begins and ends with the brackets shown below.

Each letter is assigned it’s own plant name, generally different types of trees. Each of these trees then corresponds to a name of a Celtic God. Though the Irish culture is predominately catholic today, their roots are in Paganism causing for polytheistic views. Nature was also a very important aspect to their culture, Gods would take the form of different natural objects hence the importance of this when concerned with the Ogham alphabet.

Ogham carvings were read from bottom to top in both of these materials. Normally their method is to mark an important event. This diagram of a Ogham stone reads “She gave birth to a son in a cave. The name of the cave was the Cave of Bethlehem. His fosterfather gave him the name Jesus, the Christ, Alpha and Omega, Festive season of prayer,” since the Irish culture is rooted in the Christian faith. The piece of wood, which is less common for Ogham carvings, reads happiness which is sonas in Old Irish.

How to Write in Gaelic Script

Gaelic type is a family of insular typefaces devised for printing Irish. Sometimes all Gaelic typefaces are called Celtic or uncial, though most Gaelic types are not uncials. The terms Gaelic type, Gaelic script, and Irish character translate the Irish phrase cló Gaelach. In Ireland the term cló Gaelach is used in opposition to the term cló Rómhánach ‘Roman type’. The Irish uncial alphabet originated in medieval manuscripts as an “insular” variant of the Latin alphabet. The first Gaelic typeface was designed in 1571 for a catechism commissioned by Elizabeth I to help convert the Irish Roman Catholic population to Anglicanism.

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Contents Chapter 1 Moveable Type

A Brief History of Analog Typesetting By: Rhianna Heyneman

Chapter 7 Devanagari Script

A Brief Look into the Basics By: Melissa Furtado

Chapter 2

Chapter 8

Lettering

Dingbats

Chapter 3

Chapter 9

Drawn, Digital, and Dimensional By: Anna Burke

Handstyles

Off the Wall By: Matt Reynolds

Chapter 4 Ancient Irish Scripts

Ogham & Gaelic By: Courtney Ferrara

Chapter 5 Mandarin Typeface Classification

Comparing Anatomy from East to West By: Leah Zimmerman

Chapter 6 Arabic Calligraphy

Stroke of Beauty By: Amanda Hall

A Study of Symbols By: Paul Neri

Word Recognition

A Guide to Creating Illusion with Letters By: Christine Stadler

Chapter 10 Designing a Typeface

From Paper to Publishing By: Caroline Jette

Chapter 11 Typeface Pairings

Matches Made in Typographical Heaven By: Jilliam Mullen

Chapter 12 Type as Image

Letting Type Talk By: Taylor Keister

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Command X David Carson Inspired Book Jacket 2015

This book jacket design embodies David Carson’s rock and roll, and fragmented style with a grungy collage. In true Carson style, the book description is set in that infamous type setting; Zapf Dingbats. This book is aptly named Command X due to Carson’s habit of cutting up text and image to make illegible works of design. As Carson himself has said “don’t mistake legibility for communication.”

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Branding Design Foodlink Graphic System 2016 New York’s regional “food-hub” commissioned a refreshing of their company’s graphic system. The new logo is meant to be versatile, simple and emulate fruitfulness and growth. The “fruits” growing from the plant are supposed to maintain an ambiguity so they can represent a variety of different foods. This represents Foodlink’s ability to offer fresh foods to those in need, speaking to Foodlink being more than a food bank. The updated logo’s typeface is also quite similar to the original, which will allow for an easier transition. It is integrated in each element of the system to maintain a cohesive design throughout.

foodlink

foodlink

foodlink 20


foodlink kitchen

“It takes more than food to feed the hungry”

-Tom Ferraro

Our mission is nourishing kids with good food through these programs: Healthy Meals Program Value-Added Processing Culinary Job Training

Healthy Meals Program Bit est, od enimusape plita voluptae nessequatet odigenditasi utet eum qui volupidis namusciti re plabori doluptissim et quaspella consend iatquis est, suntoruptio consedi catur, etur. Am alique simendis doluptat ant que exceaquibus mo es autempor a erfernatet et Toria nis duntes remodia in corem aut fuga. Neque molore vitat am, sunt destis dit, quiducipis dolut fugitiam, sequis reheliquia sequo ernatiae. Sumet, od que nus.

Value-Added Processing Our VAP program includes workforce development training as we teach individuals valuable skills in the preparing, processing, packaging, and marketing of raw local products. The final products of this program—a trained workforce and shelf-stable products—will benefit both producers and consumers in our regional food system. Some value-added processing is already in place. For example, local apples are washed, sliced, bagged, and distributed in individual serving sizes to schools in our region. Foodlink will be increasing our apple production and expanding to other products, such as squash puree, frozen blueberries and broccoli florets.

Culinary Job Training Foodlink works with individuals through the Work Experience Program every day in our food bank. The rerouting of the RTA bus line to include multiple stops at Foodlink’s Mt. Read location has been instrumental in ensuring that Foodlink is an accessible partner in workforce development. Our WEP placement helps impart skills such as communication, timeliness, sense of urgency, and food industry standards. WEP participants are an important part of our day-to-day food banking and help us move over 6 million pounds of donated food each year.

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Packaging & Web Applications VAP packaging The new logo can be utilized in many different ways. It is integrated in each element of the system to maintain a cohesive design as well as add a bit of visibility into the content of the packaging. The package also has a call to action on the back and a small blurb of information regarding Foodlink.

Website landing page While still in progress, this is hypothetically what the home page of Foodlink’s website would look like. The color scheme of the updated logo is still quite similar to the color scheme currently being used which again allows for an easy transition.

fresh apple slices

NET WT. 14 oz (396g) Keep Refrigerated

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Thank you!

sell by 7-6-16

Purchasing this projects aids in ending hunger

Foodlink is a regional food hub serving 10 counties in the Finger Lakes region. Our operations target the root causes of hunger by distributing food to a network of agencies. Foodlink has distributed nearly 19 million pounds of food, including 4.6 million pounds of produce with value added processing. VAP increases the availability of healthy, local agricultural product to schools and institutions throughout the region!

foodlink foodlinkny.org 585.328.3380


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Poster Design Foodlink Poster Series

2016

These works are a series that encompasses both the need for food as well as the hopeful outlook that the company Foodlink provides to their community. The plant sprout is meant to nod to the pure sense of growth and change. While apples are also an important produce, specifically to New York State which is Foodlink’s region of distribution.

Foodlink Can Help Our vision: a healthy, hunger-free community Our mission: ending hunger by leveraging the power of food to build a healthier community Our region: the 10 counties of Finger Lakes region of NY

GROW TOWARD A HUNGER FREE FUTURE

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foodlink

Information: foodlinkny.org Hunger services: 2-1-1


GROW TOWARD A HUNGER FREE FUTURE

Foodlink Can Help Our vision: a healthy, hunger-free community Our mission: ending hunger by leveraging the power of food to build a healthier community Our region: the 10 counties of Finger Lakes region of NY

foodlink

Information: foodlinkny.org Hunger services: 2-1-1 Photo by Devin Henry

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Sustainability Symposium 2015 This series of poster was a collaborative project with Alfred University’s School of Business. The purpose of the poster was to inform, and encourage the community to participate in a Symposium which hosted multiple executives in sustainable business practices. The image is comprised of three different shots of the University itself and the informational banner was a collaborative effort with the school’s Design Alliance club.

It’s up to us.

We’re living on this earth as if we could move to another planet. Being

business to be more effective, reduce costs, increase profit margins—

the three Ps: People, Planet and Profits. The School of Business at A

presents the second annual symposium showcasing the value of sus

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g sustainable allows

—all while protecting

Alfred University proudly

Join us.

October 19– October 23, 2015 For more information: business.alfred.edu  rosenthal@alfred.edu

stainability.

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PSA Poster Positive vs. Negative Reinforcement 2015

REINFORCEMENT MAKES A DIFFERENCE

humanesociety.org

This poster design is meant to show the importance of positive reinforcement when training animals. More often than not animals, especially certain breeds of dog, are harmed or even killed because people believe that they are dangerous. The purpose of this poster is to raise awareness to practice proper raising, and training of animals. The poster is reversible because it can be viewed in both directions and still spread the same message. Animals are basically representations of their owners and if an animal is overly aggressive the cause would most likely be the way that they were raised.

POSITIVE

NEGATIVE

REINFORCEMENT MAKES A DIFFERENCE

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humanesociety.org


REINFORCEMENT MAKES A DIFFERENCE

humanesociety.org

NEGATIVE

POSITIVE

REINFORCEMENT MAKES A DIFFERENCE

humanesociety.org

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Informational Design Humanitarian Design Symposium

2016

This design is a brochure meant to provide information and a poster that encompasses the meaning of the symposium and a call to action. The theme of the symposium is “safety” which was taken in regard of the prevalent refugee situation. The poster is meant to represent the pathways of refugees throughout the world. Some of the more important resources that refugees need to be provided are shelter, clean water, food and communication/education, which is represented through the icons on the poster. The design is meant to stay positive even with such a heavy subject matter, and has structure even through the chaos of a refugee situation.

Humanitarian Design Symposium November 7-9, 2016

“We can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstein, Former refugee

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S The Vignelli Center’s Medicine + Design conference will bring together healthcare professionals with industrial and graphic designers for a program that is targeted at medical professionals in the Rochester region and beyond. One and one-half days will be devoted to cutting edge case studies from around the globe, developed by wellness professionals who will present models of their functional solutions. Cutting edge case studies from around the globe, done by wellness professionals will be presented. A collaborative university group called MEDdesign, including RIT, will contribute its outcomes. From the conference, we hope that a new interface of the combined community will bring the power of design to the real needs of healthcare professionals and their patients.

SPONSORS

Vignelli Center for Design Studies, Rochester Institute of Technology (RIT) RIT & RRHS Alliance The Rochester Academy of Medicine College of Imaging Arts and Sciences, RIT Alliance Graphique Internationale Foundation

CONTACT

Katie Nix Vignelli Center for Design Studies kcnfaa@rit.edu

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OVERVIEW REGISTRATION

This conference is free of charge. Spaces are limited. Pre-registration is required. Registration site: www.medicineanddesign.eventbrite.com

CME CREDITS AVAILABLE The Rochester Academy of Medicine designates this live activity for a maximum of 9.25 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

ACCREDITATION STATEMENT

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Medical Society of New York (MSSNY) through the joint providership of The Rochester Academy of Medicine and Rochester Institute of Technology. The Rochester Academy of Medicine is accredited by the Medical Society of New York (MSSNY) to provide continuing medical education for physicians.

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Informational Design AIGA Upstate NY Student Design Challenge 2016

Along with a group of five colleagues the “5k-9 Run & Cat Walk” was created in order to raise donations for the local Hornell Humane Society. The design system includes a poster, case study, road markers, and bandannas for both the human and animal participants in the race. The 5k was able to raise almost $700 dollars in donations, and bring awareness to the efforts of the Humane Society.

REA HUMANE SOCIETY’S 1ST ANN NELL A UAL HOR

&

REGISTER NOW Alfred University Campus Join us on The Brick lawn, 1 Saxon Drive, near the south entrance to the AU campus at 9:00am. The 5K-9 Run & Cat Walk will begin at 9:30am.

First 100 to register will get a FREE bandana online at commerce.cashnet.com/aupay [click Student Activities] on site at the Hornell Area Humane Society Early Registration: General Admission $20 Student Admission $10

Day of Registration: General Admission $25 Student Admission $15

All proceeds go to benefit the Hornell Area Humane Society For information, call 607-324-1270

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AIGA Student Design Challenge: Case Study Alfred University Design Team: Team:Anna Burke, Team Anna Captain Burke, Team Captain Courtney Ferrara Rhianna Heyneman Dylan Staniszewski Colton Wilhelm Leah Zimmerman

OVERVIEW Animal welfare often takes a back seat to other social issues in rural, working class areas. The main concerns include abandonment, neglect, and abuse. The Alfred University (AU) Design Team chose to create a 5K event to raise funds and awareness for the Hornell Area Humane Society (HAHS).

DESCRIPTION The AU Design Team decided our capabilities would be best allocated by creating a fundraising event to support the facilities and services of the shelter. During a brainstorming session, the idea of a 5K event evolved into the “5K-9 Run and Cat Walk.” The event is designed to appeal to all animal lovers at AU and Alfred State College, as well as neighboring communities throughout the Southern Tier. Participants in the event are encouraged to bring their families and pets to join in the fun. A foundation has been laid for the “5K-9 Run & Cat Walk” to become a sustainable, annual event thanks to a partnership between the School of Art & Design, the Health and Wellness Center, and the Athletic Department. The event will be hosted on the AU Campus.

RESEARCH Our background research included interviewing the HAHS staff and board members. We made several visits to the shelter to discuss their needs and develop our creative strategy. We reached out to experts on campus and in the community to work out the logistics of event planning to guarantee the success of the event.

STRATEGY Given our tight-knit, rural community, we are able to capitalize on the large population of college students, athletes, animal lovers, and other philanthropic members of the community. During a discussion about the need for volunteers, we took advantage of our affiliation with AU

Client: The Hornell Area Humane Society Project: 5K-9 Run & Cat Walk

athletic teams looking to be involved in community service. We also considered how our design would reflect the overall image of the shelter, making sure to keep a positive message associated with HAHS that will encourage future donations. To achieve this, our team created a fun, accessible design that engages the community. Additionally, we used AU’s existing online payment system to set up the registration page for the event, which includes a liability waiver.

DESIGN SOLUTION Our team of designers created a visual identity for the 5K event, and applied it to a poster, directional route markers, bandanas, social media, and elements of the registration form. The event logo unifies these identity materials and drives the fun, inviting aesthetic used throughout the visual system created for the “5K-9 Run & Cat Walk”. The visual language of a typical banner announcement evolved into the imagery of a dog and cat collar. Additionally, the palette references outdoor activity with colors reflective of blue sky and sunshine. Our illustration style is versatile enough to work in print, on fabric, and online. Paw prints lead the eye from the HAHS logo to the registration information on the poster, and function as a pattern on the bandanas as well as a stencil for route markers.

REA HUMANE SOCIETY’S 1ST ANN NELL A UAL HOR

&

REGISTER NOW Alfred University Campus Join us on The Brick lawn, 1 Saxon Drive, near the south entrance to the AU campus at 9:00am. The 5K-9 Run & Cat Walk will begin at 9:30am.

First 100 to register will get a FREE bandana online at commerce.cashnet.com/aupay [click Student Activities] on site at the Hornell Area Humane Society Early Registration: General Admission $20 Student Admission $10

Day of Registration: General Admission $25 Student Admission $15

All proceeds go to benefit the Hornell Area Humane Society For information, call 607-324-1270

CHALLENGES We were told by the AU Athletic Director that the two most important parts of a 5K event are the course and the t-shirts. With careful consideration, our team chose bandanas as the merchandise for the event for its lower cost and versatility for both people and their pets. Furthermore, we consulted with the AU Print Club, sought out wholesale prices, and received a donation from a student club to cover bandana production costs. We have also received donations of water and snacks. Another challenge was the need for a user-friendly URL, as it would appear in print as well as online. Many phone calls and emails with the AU cash flow systems solved the situation. To combat these challenges, our team divided event-planning tasks and communications based on our specific connections and skills.

EFFECTIVENESS As of April 1st, online registration has begun. Posters have been printed and are being distributed throughout the Southern Tier. The event is being marketed with press releases, radio broadcasts, and through social media. We have raised $140 toward our goal of $2,000. We’re off and running — join us on April 16th!

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Editorial Design Iconic Food Packaging 2015

This editorial design is for an article done by NPR, focusing on the importance of food packaging. This article points out seven ionic uses of packaging that have become a staple in households around the world.

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Menu Design Al & Fred’s Bistro 2015 For this menu design it was very important to uphold the integrity of the creativity within the Alfred, NY Community. Working from a given logo bright playful colors were integrated within the menu itself. With that, a funky, fresh aesthetic was created to draw in the young clientele that Alfred has in abundance. This menu design is meant to be fun and inviting to match the creative and homemade environment of the town of Alfred.

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Mac & Cheese

Bacon & Cheddar Mac ...........................................................$12 Applewood‐smoked bacon, cheddar

Pesto Mac .................................................................................$13 Spinach‐walnut pesto, Emmentaler Swiss, spinach, toasted walnuts

Cheese Lovers Mac .................................................................. $13 Local cheese curds, toasted focaccia breadcrumbs, BBQ sauce

Lobster Mac...............................................................................$16 Bacon, Langostina lobster tails, Emmentaler Swiss, Cheddar, diced tomatoes, toasted focaccia breadcrumbs

Desserts Cherry Berry Cheesecake .....................................................$6.5 Sour cream cheesecake topped with fresh raspberries, strawberries and blueberries, cherry glaze

Caramel Fudge Brownie Sundae..........................................$6.5 Vanilla ice cream, chocolate sauce, caramel sauce, whipped cream

Raspberry Sorbet ................................................................... $6.5 With fresh raspberries

Double Chocolate Fudge Torte .................................................$7 Chocolate cake layered with chocolate buttercream and dark chocolate fudge, Belgian chocolate chips

Beverages

& AL FRED’S BISTRO

Tea ........................................................................................... $1.5 Iced Tea ...................................................................................$1.5 Soft Drinks ...................................................................................$2 Coffee ..........................................................................................$2 Hot Chocolate ........................................................................ $2.5

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Thank you for your time

Courtney Ferrara Graphic Design + Photographer courtneyferrara.com cferr95@gmail.com 585.944.8905

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courtneyferrara.com

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