PLNU Art 333 | Brand Identity Programs | Spring 2016

This course investigates the strategies for designing a brand identity program across media (print, screen-based and built environment). Students will use a comprehensive design process including research, analysis, development, and organization to create a large-scale brand identity program for a real-world socially conscious for-profit or non-profit organization. The course culminates in an oral presentation of design outcomes and conclusions in the form of an standards manual. All aspects of designs concept to final production are addressed in a semester long project.