Courtney Stark Design Studio Brand Guide by courtneystarky

COURTNEY STARK DESIGN STUDIO

TA B L E O F CO N T E N T S About........................................................4 Primary Logo............................................6 Primary Logo Variation..............................8 Secondary Logos......................................10 Logo Guidelines.......................................12 Background Guidelines............................14 Typography..............................................16 Color Typography.....................................18 Auxiliary Elements..................................20

FRESH. CLEAN. DYNAMIC.

Courtney Stark is a new and upcoming artist that speacializes in just about everything creative. Her brand, Courtney Stark Design Studio, sets a new standard for artist and creators alike. The brand is fresh and clean in the world of graphic design briging eye poping color and design to itâ&#x20AC;&#x2122;s logo and overall look. But because this brand is so versatile and specializes in so many creative aspects of the world it creates an iconic and dynamic look that is hard to forget.

COURTNEY STARK DESIGN STUDIO

P R I MA R Y LO G O Courtney Stark Design Studio’s primary logo consists of the name’s 4 initials combined with rounded square geometry. The main style lettering helps emphasize the clean and concise values of the brand while the shapes give the logo a more dynamic feel. Both of these objects together contribute to the uniqueness of the logo, in turn portraying a fresh new brand.

MINIMUM SIZE

This is the main logo that will be used across primary brand applications. This logo helps audiences easily identify the Courtney Stark Design Studio brand. It is important to include logos on every applicable product associated with the brand in order to be successful. Each logo should follow these guidlines so every product has a cohesive and professional apperance when advertising the brand.

The minimum size the logo should be represented is 2” inches tall.

COURTNEY STARK DESIGN STUDIO

P R I MA R Y LO GO VA RIATI ONS

These are some different color variations of the primary logo paired with a white or dark background. These variations can be interchangable with the primary logo on the previous page, however, the primary logo is preferred if the design allows.

COURTNEY STARK DESIGN STUDIO

S EC O NDA R Y LO G O S Courtney Stark Design Studioâ&#x20AC;&#x2122;s secondary logos can replace the primary logo when necesssary. Both logos should never be place directly together, due to the repetitivness it would create. The secondary logos should be used when the primary logo isnâ&#x20AC;&#x2122;t necessary or in cases where the full brand name is displayed. These logoszz could be used for profile pictures for social media since the brand name will be adjacent from it.

COURTNEY STARK DESIGN STUDIO

Badge

Stamp

A) White Lettering-use for black background B) Black Lettering- use for white backgrouds

C) White-use for dark background D) Black- use for light backgrouds

COURTNEY STARK DESIGN STUDIO

A) Don’t constrain the logo in a box

LO G O G U I D L I N E S A few rules are necessary for maintaining a similar overall look of the brand. Compromising the logo by rotating, skewing, or distorting it in any way will alter the unity of the logos along with the brand’s meaning and the logo should always be scaled proportionately. Here are a few examples of the logo alterations that should never be considered.

B) Don’t use off brand colors C) Don’t rotate logo in anyway D) Don’t stretch or squash E) Don’t resize any part F) Don’t rearrange G) Don’t add drop shadow H) Don’t delete any components of the logo

COURTNEY STARK DESIGN STUDIO

BAC KG R O U ND G U I D EL I NES There are many ways the logo can be used with colored or photographic backgrounds, but each option should be executed with the brand being the focal point of the design, making sure that the logo and type arent obstructed by the background. In most cases, you can either use the solid white or black logo on top of background images. The ONLY time the colorful logos should be used are on either white, black, or photo backgrounds with little color variation, in order for the logo to stand out.

Tips: 1. Photos with little color variation work best. 2. Avoid busy and very detailed images 3. Applying a darker transparent overlay on an image helps makes text more readable. 4. Use the white logo on darker backgrounds, dff and the black logo on lighter backgrounds.

COURTNEY STARK DESIGN STUDIO

T YP O G R A P H Y Typography is an important part of the overall style and look of the brand. If typography is used on a white background, headers and subheaders should each contain a different color from the color palette, excluding the light blue.This creates contrast while also unifying the brand by using the same palette. The following fonts best represent the fresh, clean, and dynamic look of the brand and should be used across all brand applications.

OMNES Use for headlines.

OMNES

UPPERCASE Align left Font size: 24-60 pt

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

TISA PRO Use for suheaders.

Tisa Pro

Sentence case Align left Font size: 12-18 pt

A B C D E F G H I J K L M

BASKERVILLE Use for body text.

Baskerville

Sentence case Justify (last line aligned left) Font size: 10-12 pt.

Regular

COURTNEY STARK DESIGN STUDIO

Regular/Bold N O P Q R S T U V W X Y Z

HEADLINE Pit officaborum isciendi andae volorias eossin nectis eum cus pernate vollatur rate et voluptat que nonsedi cuptatem volo el exere pario. Tatempostis veri cone offici conseca esequi ulparum lab id quuntio. Est, ut ea de sed quam videbis dolupti orecuscit fugit ullaceate ex eium non nihit autatquatiae si nimodit, ipsam quae exceatur alissit enectiatiis di officim poresequam faceaquas cone lit, nimus audit las vitin ra pedit dendest, sed elis maiorep erumento ium quatetum ilibus, que nonsequis eosant dolorrorerum dit, isaped itiorerunt.

Header Spacing

Margin: .1-.25 inches

Body Text Margin: Align left side, right side, or center of text with guidline.

Subheader Temoditatiam, cuptati onsequid utestiaes sed eaquam, sit re pratur aut quatqui andandem am atecab imi, quunt, officid qui dit aut accae voluptae prae liqui cusdam, od explaudae conseque nos d

Margin: .5 inches

Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

COURTNEY STARK DESIGN STUDIO

LIGHT BLUE CMYK: 29, 1, 4, 0 RGB: 176, 222, 238 Hex: #b0ddee

COLOR PALETTE Colors is the intefral part of my brand identity. Consistent use of the color palette will reinforce the cohesiveness of the brand. The use of warm and cool colors create a contrast that make the logo and brand stand out. These colors can be tinted or desaturated depending on the design options.

CORAL CMYK: 0, 89, 66, 0 RGB: 239, 68, 79 Hex: #ef444f NAVY CMYK: 97, 73, 51, 52 RGB: 1, 45, 63 Hex: #002c3e BLUE CMYK: 76, 15, 27, 0 RGB: 27,165, 182 Hex: #1aa5b5

COURTNEY STARK DESIGN STUDIO

A U XI L I A R Y EL EMENTS The rounded lines are the suxiliary elements for the brand. These help tie part of the logo design into all applications. The graphic can be used as a divider, tabs, or just for visual appeal. Each stroke can vary in color and size, and can each be used individually or together, as seen here.

COURTNEY STARK DESIGN STUDIO

EX A M P LE I MP LEM ATI ON Here is a mock up of what the brand would look like in the real world. The variations of color and logo designs allows the brand to be very adaptable in all applications. Yet, the designs are similar enough to form a unifying brand that is fresh, clean, and dynamic.

COURTNEY STARK DESIGN STUDIO