Liz Lake Associates Brand Guidelines.

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Liz Lake Associates Chartered Landscape Architects

Brand Identity Guidelines | Expertise colour & three complimentary colour shades | April 2014 : Rev1


Introduction These guidelines have been put together to provide those involved in using the Liz Lake Associates (LLA) brand with a basic tool that will ensure a coherent and recognisable identity for LLA. If you have queries regarding the use of the Liz Lake Associates Brand please contact Alan Pritchard on 01279 648 598 or email alan.pritchard@lizlake.com


The Logo Currently there are 16 colour variations based on this original logo:

Files are supplied in Adobe Illustrator/EPS ďŹ le format for scalability and clean crisp printing. Also available PDF, Jpeg and TIFF ďŹ le formats. Colours: See following pages for colour break downs


Logo Placement Always leave at least one x clear zone from the top or bottom of any page. - Make sure there is an single x width clear zone around the LLA logo. - Leave a double x height clear zone around the top and bottom of the LLA logo. - Where possible leave a double x height clear zone around the whole logo.


Restrictions Do not do anything to ‘harm’ the logo. So, for example:

- DO NOT use a different style of CHARACTER FONT for the logo. - DO NOT use a different style of FONT, like italic within the logo. - Do NOT use any other abbreviation for Liz Lake Associates apart from LLA. - Do NOT position it within a frame, or any other different background specially created for it, BUT use it as described on previous pages, with the specified clear zone around it. - Do NOT use a different colour for the logo, or use more than the one specified colour in the logo, BUT always as described on previous pages. Instead use the 3 complimentary colours to help support the logo.


Logo Typeface The two typefaces used in the logo are: FRANKLIN GOTHIC URW DEMI (for expertise section headline)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() and... DIN. Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Never use any other combination. There is also a Light, Regular and Medium weight available in DIN. Note: The logo can be supplied ‘outlined’ so the fonts are not needed, this is useful for when sending out of house to avoid any displacement of the LLA logo. Jpegs and Tiff files avoid this problem though.


Supporting Typefaces Please use the following typefaces within supporting documents (such as reports, figures and fee bids): Both sets of typefaces are available for Adobe Creative Cloud CC.

FRANKLIN GOTHIC URW BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() FRANKLIN GOTHIC URW LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Other weights of Franklin Gothic URW are available.

Museo Slab 300

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Museo Slab 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() NOTE: Museo Slab is mainly used in marketing material and the DAS reports


Liz Lake Associates Chartered Landscape Architects

Brand Identity Colours | Expertise colour & three complimentary colour shades | April 2014 : Rev1


The Liz Lake Logo | Expertise colours |

HERITAGE LANDSCAPES

LANDSCAPE ARCHITECTS

INFRASTRUCTURE

EDUCATION

DESIGN

EXPERT WITNESS

RESTORATION & CONVERSION

COMMUNITY

LANDSCAPE PLANNING

PUBLIC REALM

RESIDENTIAL

ECOLOGY

GARDENS & ESTATES

MASTERPLANNING

ARBORICULTURE

RETAIL

LEISURE


Colourways | CMYK numbers for print |

c:50 m:100 y:50 k:0

c:0 m:0 y:0 k:100

c:34 m:26 y:35 k:0

c:91 m:63 y:46 k:32

c:100 m:0 y:10 k:0

c:43 m:56 y:71 k:56

c:84 m:43 y:46 k:16

c:75 m:75 y:0 k:0

c:58 m:51 y:51 k:19

c:61 m:14 y:100 k:0

c:4 m:95 y:100 k:0

c:74 m:32 y:100 k:20

c:0 m:25 y:95 k:10

c:76 m:27 y:50 k:5

c:0 m:50 y:75 k:50

c:0 m:25 y:100 k:0

c:0 m:75 y:100 k:0


Colourways | RGB numbers for screen |

r:148 g:44 b:97

r:0 g:0 b:0

r:173 g:174 b:162

r:28 g:72 b:91

r:0 g:173 b:220

r:84 g:64 b:46

r:42 g:108 b:117

r:91 g:87 b:166

r:106 g:104 b:103

r:117 g:170 b:67

r:229 g:50 b:38

r:72 g:118 b:55

r:230 g:176 b:22

r:62 g:141 b:133

r:144 g:86 b:42

r:0 g:118 b:190

r:242 g:101 b:34


Heritage Colourway | With three complimentary ‘shades’ of colour |

c:

56 m: 88 y:

54 k:

c:

50 m: 100 y:

c:

32 m: 95 y:

30 k:

0

c:

22 m: 90 y:

11 k:

0

50 k:

65

0

HERITAGE LANDSCAPES


Infrastructure Colourway | With three complimentary ‘shades’ of colour |

c:

64 m: 56 y:

51 k:

27

c:

34 m: 26 y:

35 k:

0

c:

16 m: 10 y:

21 k:

0

c:

8

11 k:

0

INFRASTRUCTURE

m: 5

y:


Education Colourway | With three complimentary ‘shades’ of colour |

c:

91 m: 69 y:

53 k:

51

c:

91 m: 63 y:

46 k:

32

c:

87 m: 53 y:

35 k:

12

c:

63 m: 2

9

0

EDUCATION

y:

k:


3D Design Colourway | With three complimentary ‘shades’ of colour |

c:

88 m: 42 y:

26 k:

c:

100 m: 0

c:

60 m: 6

y:

0

k:

0

c:

40 m: 0

y:

0

k:

0

y:

3

10 k:

0

DESIGN


Expert Witness Colourway | With three complimentary ‘shades’ of colour |

c:

43 m: 56

y:

71

k:

c:

43 m: 56 y:

71

c:

43 m: 56 y:

79

c:

36 m: 50 y:

76 k:

k:

80

56

EXPERT WITNESS

k:

40

13


Restoration & Conversion Colourway | With three complimentary ‘shades’ of colour |

c:

88 m: 53 y:

c:

84

c:

70 m: 30 y:

38 k:

4

c:

67 m: 8

23 k:

0

m: 43 y:

53 k:

30

46 k:

16

RESTORATION & CONVERSION

y:


Community Colourway | With three complimentary ‘shades’ of colour |

c:

89 m: 87

y:

30 k:

c:

75 m: 75 y:

0

c:

68 m: 68 y:

0

k:

0

c:

50 m: 50 y:

0

k:

0

k:

20

0

COMMUNITY


Landscape Planning Colourway | With three complimentary ‘shades’ of colour |

c:

64 m: 57

c:

58 m: 51 y:

51

c:

30 m: 25 y:

25 k:

0

c:

3

3

8

y:

57 k:

k:

35

19

LANDSCAPE PLANNING

m: 3

y:

k:


Public Realm Colourway | With three complimentary ‘shades’ of colour |

c:

73 m: 49 y:

c:

61

c:

53 m: 3

y:

95

c:

33 m: 0

y:

83

m: 14 y:

96

k:

100 k:

55

0

PUBLIC REALM

k:

k:

0

0


Residential Landscape Design Colourway | With three complimentary ‘shades’ of colour |

c:

9

m: 100 y:

c:

4

m: 95 y: 100 k:

c:

0

m: 93 y:

95 k:

0

c:

0

m: 91 y:

78 k:

0

93 k:

18

0

RESIDENTIAL


Ecology Colourway | With three complimentary ‘shades’ of colour |

c:

75 m: 50

c:

y:

88

k:

40

74 m: 32 y:

100

k:

20

c:

69 m: 20 y:

100 k:

c:

57 m: 0

85 k:

ECOLOGY

y:

8

0


Gardens & Estates Colourway | With three complimentary ‘shades’ of colour |

c:

17 m: 35

y:

100 k:

c:

0

m: 25 y:

98

c:

4

m: 25 y:

100 k:

c:

3

m: 16 y:

84 k:

k:

0

10

GARDENS & ESTATES

0

0


Masterplanning Colourway | With three complimentary ‘shades’ of colour |

c:

84 m: 48

y:

62 k:

c:

76 m: 27 y:

50

c:

70 m: 20 y:

40 k:

0

c:

53 m: 0

27 k:

0

k:

25

5

MASTERPLANNING

y:


Arboriculture Colourway | With three complimentary ‘shades’ of colour |

c:

45 m: 70

y:

87

k:

c:

0

m: 50 y:

75

c:

26 m: 60 y:

80

c:

10 m: 53 y:

76 k:

k:

58

50

ARBORICULTURE

k:

14

16


Retail Colourway | With three complimentary ‘shades’ of colour |

c: 100 m: 75 y:

0

c:

90

m: 48 y:

0

c:

59 m: 17 y:

0

c:

42 m: 9

0

k:

0

k:

0

RETAIL

y:

k:

k:

0

0


Leisure Colourway | With three complimentary ‘shades’ of colour |

c:

0

m: 85 y:

c:

0

c:

0

m: 55 y:

100 k:

c:

2

m: 42 y:

100

m: 75 y:

100

k:

0

100 k:

0

LEISURE

k:

0

0


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