MBA International Fashion Management
www.coventry.ac.uk/londoncampus
“
MBA International Fashion Management at Coventry University London Campus intrigued me by the encouraged innovation, experimentation, risk-taking, questioning and discovery within a highly supportive learning environment.
“
Aarti Ahuja MBA Graduate
This programme is open to graduates and professionals from different backgrounds and industries and will particularly suit those who have an interest or some experience of the fashion industry.
Who is the programme aimed at? This programme will suit highly motivated individuals who want to develop fashion business skills to work within the Fashion industry. It can also provide them with the skills they require to help them set up their own business or help them grow their existing business. Many of our previous students come from families who have businesses within the supply chain supporting global brands whilst others have trained in fashion at an undergraduate level. Previous students are now running their own businesses varying from garment production to marketing young fashion design companies, others have found employment with suppliers to global brands sourcing product.
By choosing this course, students can benefit from: • Teaching Fellows with strong academic knowledge and Fashion industry experience; • a campus located close to Spitalfields and Brick Lane – two well know hubs for fashion professionals and entrepreneurs; • close proximity to London’s West End and Oxford Street where students will find flagship stores for major global brands; • flexible start dates in September and January; • a unique experience delivered by an institution with strong foundations in educating business leaders;
Although the programme is open to graduates and professionals from different backgrounds and industries, it will particularly suit and benefit those who have some experience of the fashion industry either in retail, manufacturing; or who have trained at undergraduate level in applied fashion design or marketing and wish to develop their business knowledge.
• work-related activities and lectures from high-profile business figures;
Benefits of this programme
• an action learning approach focused upon team work, business simulations and real-world projects, all of which are underpinned by analysis and synthesis;
The MBA International Fashion Management addresses the needs of a new generation of fashion industry managers by providing a challenging and stimulating course that combines the highest quality of teaching and academic support, with direct inputs from the fashion industry. The learning and assessment of the MBA International Fashion Management reflect an action learning approach and is focused upon team work, business simulations and real-world projects, all of which are underpinned by analysis and synthesis.
• help to progress their career through additional training in areas such as CV writing, presentation skills and interview technique; • a programme that questions conventional wisdoms and replaces them with new and developing perspectives, new patterns of thinking and new insights;
• business start-up advice and support for students who wish to start their own business; • an opportunity to obtain a dual qualification – MBA Fashion Management plus CMI Certificate Level 7 Strategic Management and Leadership qualification*. Subject to registering as a CMI member; CMI membership fees apply.
A Real Business and Professional Experience Business leaders, employers and students tell us that work experience is highly important to them; we are therefore committed to providing students with practical experience opportunities during their studies, to enable them to apply what they have learnt. Work experience at Coventry University London Campus can be undertaken in a variety of ways; an internship, business simulation project, consulting project, entrepreneurship project and for some programmes, the opportunity to work or study abroad. As an alternative to completing an internship or consulting project, students can opt to complete a dissertation.
Industry partners We work with a range of small, medium and large employers to offer students work experience opportunities during their programme and to ensure that our programmes evolve in line with the latest development in the industry. Some of our key industry partners we work with include:
Career prospects and work experience Graduates with an MBA Fashion Management from Coventry University London Campus have the opportunity to work in a number of exciting careers. Successful completion of the programme should prepare students for senior management roles and aims to accelerate graduates’ promotion to rewarding leadership positions. In 2013, figures from the Association of MBAs showed that the average graduate’s salary rose 35 percent immediately after their MBA.
Institutional partners The programme is recognised by the Chartered Management Institute (CMI) giving students an opportunity to be awarded the Level 7 Certificate in Strategic Management and Leadership* when they successfully complete two specific modules. The CMI is the UK awarding body for management and leadership qualifications. It is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. It counts more than 100,000 members and is internationally recognised as the professional body that set the standards in management. * Subject to registering as a CMI member: CMI membership fees apply.
Programme Structure Term 1 10 weeks
Academic and Professional Skills
Sustainable Strategy - from Planning to Implementation
Marketing in a Global Age
Term 2 10 weeks
Employability and Consulting Skills
Leading in a Changing World
Trend Prediction and Fashion Forecasting
Fashion Design and Product Development
Term 3 10 weeks
Business and Management Research Methods or Entrepreneurship
Finance, Funding and Legislative Frameworks For Success
Project Management
Buying and Merchandising in a Changing Global Industry
Term 4 10 weeks
Internship, Consulting Project, Entrepreneurship Project, London Fashion Live Project or Dissertation
Core Modules Finance, Funding and Legislative Frameworks for Success The aim of this module is to explore key accounting and finance practice and the associated decision making tools within organisations. It will cover the nature of accounting and finance tools within a variety of business environments and consider appropriate management techniques to help identify strategic options.Drawing on the disciplines of financial and management accounting, this module will enable students to gain an appreciation of the type of financial information that is routinely produced by organisations for internal and external use. The module will use a wide range of business scenarios and apply relevant accounting techniques to critically evaluate and interpret financial information.
Sustainable Strategy - from Planning to Implementation The module challenges concepts of strategy, its scope, purpose and outcomes and provides a practical outline of a number of different approaches to strategic management. The module also highlights the international scope of strategic management, the globalisation of technologies and markets and looks at the role of strategic alliances and international collaborations in establishing and nurturing competence for the achievement of strategic advantage.
Marketing in a Global Age
Leading in a Changing World
This module studies marketing: the application of marketing techniques and concepts to a number of different environments. It analyses the nature of marketing, the core concepts, techniques and processes. Students will have the opportunity to learn the complexity of managing marketing and applying theory in practice, to assess the effectiveness of marketing, discuss some of the difficulties in implementing marketing as well as the general ethical issues that arise from its use. Students will also appreciate how different aspects of marketing relate to and interact with each other.
In a volatile and unpredictable economy and even in good times, leaders must demonstrate extraordinary performance to their employees, customers, shareholders and other stakeholders. The ability to lead sustainable strategic change is a key characteristic of effective senior managers and executives. Globalisation has increased the complexity of the role of a leader, in particular in delivering the challenge to integrate different national and organisational cultures to deliver international business strategies.
Therefore, this module aims to facilitate students’ understanding of applied marketing. Whilst building on and utilising basic knowledge of marketing literature, it seeks more to develop student critical analysis and understanding of marketing in practice. It seeks less to impart theory or knowledge but more to provide an environment in which advanced masters students can exchange their ideas, experiences and thoughts in order to build up critical understanding and appreciation of the value and limits of marketing in practice.
This module examines the knowledge, skills, behaviours and techniques of leadership and explores the role of leadership in relation to other business themes such as globalisation, strategy, innovation and organisational development Leadership is one of the most pervasive social phenomena. As such it is also a controversial one. This module will provide students with an opportunity to consider and develop some key leadership skills to support them in building their international business careers. Students will be expected to prepare themselves to address contemporary leadership issues such as globalisation, virtual teams and corporate social responsibility. This will be achieved by the acquisition of a critical understanding of the impact of such issues in practice.
Business and Management Research Methods or Entrepreneurship Students as future managers and leaders will need to document their company, industry or consultancy research based on accepted procedures within the business and management academic community. This module introduces students to the major theoretical perspectives and research strategies and associated methodologies in business and management research. Consequently, the module aims to provide students with an understanding of the major philosophical issues within business and management research and enable students to identify the nature and characteristics of qualitative and quantitative research. Students can also learn to identify which theoretical perspective is appropriate to research the dissertation problem under consideration and to develop the theoretical foundation appropriate for the research problem. Students will understand the differences between primary and secondary data collection and how to collect/collate data and analyse and interpret it depending on the nature and characteristics of the research. Students planning on starting their own enterprise or to continue in their own business after graduation can benefit from other forms of business research. These are addressed in the alternative module to Research Methods that leads to the entrepreneurship project in the final term. In this module, students will explore various entrepreneurship and startup models and research as a platform for the market research of a potential business opportunity. Students will then create a feasibility study and learn how to find relevant current data with judgement and confidence towards justifying a perceived opportunity and its implementation.
Specialist Modules Buying and Merchandising in a Changing Global Industry The ability to understand and interpret trends and translate them into stock in store is the focus of the module with the emphasis being on aligning product, brand promise and customer profile. As well as being at the technological forefront of the creative industries fashion is one of the most agile in its response to the global shifts which are impacting upon all aspects of society, reflecting the changes in which people live has a huge impact upon shopping channels the industry offers. The module analyses on-line retailing as well as more conventional in store methods, studying which business models are best suited for specific markets. It studies the impact of the psychology of the consumer in a specific global location upon the method of consuming the specific products. As Fashion professionals, individuals need to be able to think strategically and creatively in respect to the problems which present themselves. The purpose of this module is to underpin an understanding of the fashion consumer with a more concrete knowledge of the fashion cycle and how to achieve the best financial outcome each season.
Trend Prediction and Fashion Forecasting This module gives an opportunity to explore in more depth the importance and the distinctions between Trend Analysis, Trend Prediction and Fashion Forecasting. At its core is how analysts and forecasters identify emerging trends and arrive at a commercial outcome understanding how a societal trend emerges into a fashion statement, and the implications on product development, marketing and brand strategies. Fashion professionals use of a wide range of sources including the printed press, blogs, media including films and music, cultural as well as trade shows and the industry standard WGSN database to inform their understanding of the marketplace. Accordingly great emphasis is placed upon these research methods in this and other fashion modules enlivening research and communication methods.
Project Management Project management is a truly cross functional discipline and, through their engagement with this module, students will develop their awareness of the interrelated nature and interdependence of functional areas within business. The module provides a variety of theoretical concepts and frameworks on which the project management knowledge systems is based and apply effective methodologies, tools and techniques applicable to managing contemporary projects. Students will demonstrate knowledge and understanding of traditional and emerging modes of application of project management philosophy in contemporary organisational environments. Students will also have the chance to develop the skills to critically analyse and evaluate current project management practices in organisations and offer competent suggestions for improvements of existing project management processes.
Fashion Design and Product Development A strong understanding of the processes involved in developing product is key to the success of any business in the fashion industry. The module covers how this activity varies depending on which market segment a company functions within, and how brands interpret trends to deliver product to their customers at the correct point of the fashion cycle to achieve the best financial outcome. All levels of the industry are discussed within this module with a view to achieving a strong overall understanding of existing and emerging business models which can be applied to more than one market sector which is key to transferable skills and employability.
Final term options: Internship/Consulting/ Entrepreneurship/London Fashion Live/ Dissertation We offer a range of options to students in their final term of the programme where they apply the core knowledge and skills gathered during the course of their programme. These options include work place internship consulting activities with partner organisations, dissertation, or live projects. Students embarking on any of these options are supervised and supported by staff of the MBA teaching team to ensure they get the best quality learning experience in the course of these activities.
ASPIRE Programme As an integral part of all postgraduate programmes, ASPIRE continues our commitment to delivering the business skills that employers demand from graduates entering the workplace. Students will follow a series of bespoke non-credit bearing modules that support the development of professional and industry relevant skills that can be applied to their real business experience on campus, and practiced in the final term. The programme includes the latest in career coaching techniques to prepare students to present themselves successfully to potential employers.
Academic and Professional Skills
Employability and Consulting Skills
This module helps students to develop the key research and study skills to successfully manage learning at postgraduate level. By exploring their chosen area of business, student will develop expertise in research and writing skills for business, presenting original industry relevant research, developing multicultural teams, and making successful decisions in complex and ambiguous situations.
This highly interactive module helps students understand the needs of employers in their chosen career and to present themselves with confidence and passion to potential employers. During the module, students will receive tailored feedback on their personal presence and impact in a business environment and how to develop their ability to secure employment. Activities include building effective working relationships at work, understanding the needs of employers and delivering compelling presentations.
On successful completion of the ASPIRE programme, students will receive a Certificate of Participation to reflect their commitment to their own personal and professional development as a future leader – a criteria for students looking to be recognised by leading professional bodies.
Programme key facts Fees 15/16 UK/EU £15,000 International £15,000
Duration 1 year full time
How will the programme be taught? The core modules such as Leading in a Changing World are primarily taught in four hour blocks each week over a 10 week period and typically students will have between three and four modules per term. The classroom teaching format consists of a one hour Knowledgecast and a three hour block of teaching comprising a seminar (one hour) and studio practice (two hours). The fashion students have the opportunity to go to national and international trade shows. Other field trips include visits to exhibitions, British Fashion Council study days and in store research. Students will be supported by their Programme Leader, Fashion staff and Module Leaders. The fashion programmes have weekly meetings which are vital to good communication and knowledge of forthcoming deadlines and events plus regular consultations with a personal supervisor during the term four extended project. There is on campus access to the industry standard fashion database, WGSN, and collaboration via Coventry University London Campus’ online learning platform.
Scholarships and discounts Up to £2500 available. For full information on scholarships and discounts visit
www.coventry.ac.uk/ londoncampus/ scholarships
How will I be assessed? • A mixture of seminar and workshop activities, presentations, online research notebooks and written assignments. • Individual and group programme work.
On successful graduation from this programme, Students should: • Analyse the fit between brand customers and trends in the fashion industry, apply trend knowledge within the fashion context; • Deliver buying and merchandising strategies appropriate to brand and customer profile; • Understand and apply the process of successful product development within the fashion context; • Research and record research appropriate to the industry; • Apply fashion knowledge to concepts in other modules.
Entry requirements To be accepted for the programme students must possess a second class honours degree (2:2) or above. No work experience required.
English requirements Students whose first language is not English are required to have IELTS 6.5 or equivalent.
Start dates September, January and April.
Why study at Coventry University London Campus? Top recognition
Opportunities on our doorstep
Industry links
When joining Coventry University London Campus, students can be confident that if successful in their programme of study they will be awarded a degree from a University which is a globally recognised quality institution. Some of the University’s most significant recent accolades include:
Our Employability Team works with students to help prepare them thoroughly for internships. They also develop strong business relationships with employers to provide them with talented interns.
We have deliberately chosen the City of London as the location of the London Campus. We are minutes away from key London landmarks such as the Bank of England and the London Stock Exchange and we are surrounded by several blue chip companies. Being in one of the most successful financial centres in the world means that you can benefit from a real business and professional experience in and around the campus.
Coventry University
Modern University
As a university we have a range of partners including The Ritz Hotel, Genesis Oil and Gas, Jaguar, Deloitte and Lloyds Banking Group to name but a few.
of the Year Source: The Times and Sunday Times Good University Guide 2015
Our close proximity to some of the world’s leading organisations means that you have an even better opportunity to connect and network with like-minded professionals.
LIVERPOOL STREET STATION
THE BANK OF ENGLAND
CITY HALL
COVENTRY UNIVERSITY LONDON CAMPUS
TOWER BRIDGE
THE TOWER OF LONDON
How to Apply International Students 1. Visit www.coventry.ac.uk/londoncampus/apply 2. Click on Apply Online. 3. Complete and submit the online application form ensuring you complete all sections and upload all required documents.
Applying by email 1. Visit www.coventry.ac.uk/londoncampus/apply 2. Download the International Student Application form. 3. Complete the application form. 4. Attach copies of all the required documents as per the document checklist. 5. Scan your completed application form and documents and email them back to londoncampus.io@coventry.ac.uk
UK/EU Students 1. Visit www.coventry.ac.uk/londoncampus/apply 2. Download and complete the Postgraduate Student Application form 3. Attach copies of all required documents 4. Email your completed application form to londoncampusuk.culc@coventry.ac.uk
Accommodation Making the decision about where to live during your time in London is one of the most important you’ll make. Coventry University London Campus can recommend a range of accommodation options to suit your requirements and budget. You can choose from student halls of residences or rooms in flats or houses. Student Halls of Residence
Flat or house share
Depending of the provider, halls of residence usually offer self-contained studio rooms with private bathroom, toilet and fitted kitchen or en-suite rooms with bathroom, toilet and shared kitchen facilities.
If you prefer to rent a house or flat, our Student Services team can connect you with approved agents, available properties and assist you through the process of securing a property.
To help you budget your living expenses, all costs such as internet and utility bills (water, electricity, gas, council tax) are usually included in the price. Some of the best halls for residence offer additional facilities such as common social areas, gym, launderette, cinema room, games room and on-site grocery stores. Moreover, many of the halls of residence we recommend are within walking distance or a very short commute of the London Campus keeping any travel cost low.
Prices start from ÂŁ199 per week.
This type of accommodation is often cheaper than halls of residence. However, it is important to bear in mind that in addition to your rent you will also have to pay for other costs including internet charges, and utility bills. Visit the accommodation section on our website where you will find a range of accommodation providers we recommend.
or return your completed application form to: Recruitment and Admissions Office Student Centre Coventry University Priory Street Coventry CV1 5FB
Contact Details UK Students Telephone: +44 (0)20 7247 3666 Email studentrecruitment@culc.coventry.ac.uk
EU/International Students Telephone: +44 (0)24 7765 2152 Email enquiries.io@coventry.ac.uk
Coventry University London Campus East India House, 109-117 Middlesex Street London, E17JF Web: www.coventry.ac.uk/londoncampus
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