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There are a number of ways in which SEO (search engine optimization) can be used by professional service firms in order to attain high listings of their web pages for competitive keywords such as 'tax accountants' or 'bankruptcy attorney'. When we consider business development of such service firms, search engine optimization can be used to attract customers by providing answers to questions such as, What is your professional service? Can it help solve my problem? Why should I use you and not somebody else? Each of these questions can be the subject of a different web page, and that page optimized to achieve as high a listing on Google or any other search engine as possible. The higher your listing, then the more search engine users will be exposed to your web page and the more visitors you are likely to get. What you do with your visitors once they reach your landing page is up to you, although the best way to develop your business is to persuade them to give you their contact details, particularly an email address, so that you can remain in touch. Fail to do that and it almost certain that they will never visit your website again. Web page SEO for professional service firms is an extremely important factor in how Google will view your web pages, particularly when you consider that search engines list each page individually, and not your website as an entity. You may have heard of the basic forms of on-page SEO that we are about to discuss, but although many will disregard these are 'simplistic', without that simplicity you are unlikely to achieve the high listing that your professional service needs in order to develop the business. Here are those on which you must focus, because without good use of these 'simplistic' web page SEO techniques, your competitors will always be able to jump ahead of you in the listings. Meta Tags Meta tags appear in the Head section of your page HTML, and are not seen by visitors to your web page. They are, however, seen and read by search engine crawlers, and are used by Google's algorithms to ascertain the focus of each of your web pages. Irrespective of the content on your page, the algorithms will determine the important keywords from your Title tag and
Description tag, and also by the enhancements you use in the visible text of your page. Title Tag: Each page on your website should be optimized for its own keyword, and that keyword should be part of the Title. This is the title of the web page, and is the text you will find at the top of your Google listing for that page. It is held within 'Title' tags in the Head section of your HTML, before the Body section that visitors can see. It should contain your main keyword. Description Meta Tag: This is a Meta tag that the visitors don't see, but will be seen as the description below the title on your Google listing. Use your page keyword here also together with a very brief explanation of what your page is about. Right click on any online web page, select 'View Source' and look for these tags in the top part of the text file you will see - the part and after Head but above Body that shows you how to set up these tags. Keyword Meta Tag: You can include a list of keywords relevant to page here, although Google disregards it. It is now by and large a redundant factor in web page SEO for professional service firms, although a minor search engine might take note of its contents. Google decides itself what the relevance and focus for your web page is, and your Title and Description tags are used to persuade it to agree with your own intention. Heading HTML Tags Heading tags: H1, H2, etc, should be used to contain the main heading on your web page. Your visible page title should be the same as your Title tag, and contained within H1 tags. Secondary section headings within H2 tags, and paragraph headings within H3 tags. Don't bother about the higher numbered H tags - they are rarely used. Text Enhancements Text enhancements such as larger font size, bold text, italics and underlining also declare to search engines that this text is highly relevant to the context and focus of your page. For example, a page heading or title should be contained within H1 tags, contain your main page keyword, be in larger text such as size 4 - 6, and in bold text. This will emphasize the importance of this text to the subject of your web page, and the algorithms will be more likely to list your web page for that keyword/title than for any other text on the page. It doesn't means the page will get a high listing, but that any listing will likely be for the contents of you Title tag and your H1 page title. You can reinforce that emphasis with the text you use in the page content by using vocabulary semantically related to the context of the page, which Google will analyze using its LSI (latent semantic indexing) algorithm, and give more weighting to that than to repetitive use of keywords. Web page SEO is very important to professional service firms, particularly when developing their business, because they might still be building the links that will improve their listing position and may be relying heavily on the basic SEO to enable them to get the initial traffic they need as a
basis for their online business development.
Brooks Donner is the founding principal of TopLine Media Group, a firm specializing in Search Engine Optimization, Internet Marketing, and Website Design & Development. For more information, visit http://www.TopLineMediaGroup.com For a FREE 18-page report entitled SEO Strategies for Professional Service Firms, visit http://www.TopLineMediaGroup.com/seo-report-psf and enter 'Promotion 22' in the Access Code field.
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==== ==== Get Your Web Page On Google & Dominate The 1st Page in Any Nich..This Autopilot Software consists of two powerful software solutions that automate content creation and content distribution for massive leads, traffic and sales!! Brand New For 2012... http://webpageongoogle.com/ ==== ====