NRCHA HIRES THREE STAFF MEMBERS

The National Reined Cow Horse Association welcomed three new hires to the association’s staff: Jordan Tierney as director of sponsorship and outreach, Jennifer Paulson as the contracted editor of Reined Cow Horse News magazine, and Ashley Valor as membership coordinator.

Growing up in the rodeo industry, Tierney has experienced all levels of rodeo as a competitor and as an advocate. As Miss Rodeo America, she educated and promoted the fundamental values of the Western industry. She worked with event committees, sponsor brands and contestants to share the Western lifestyle with fans across the United States. Tierney began her role as director of sponsorship and outreach on April 10.

“With my background in rodeo and ranching, I am so excited to be part of an association that highlights the amazing abilities and history of the cow horse so eloquently,” Tierney said. “The NRCHA is in a season of growth right now, and I am so honored to participate in it!”

Paulson joines the Reined Cow Horse News with over 25 years of experience in equine media, focusing on the Western performance industry. She served as the Western Editorial Director for the Equine Network, which included serving as the editor for Horse&Rider magazine for nearly 10 years. Paulson will be stepping into the contracted editor role of the association’s publication for the August/ September issue.

“Upon attending my first-ever NRCHA Snaffle Bit Futurity® in 1999, I immediately became enamored with reined cow horses and the people who surround them,” Paulson said. “I’m humbled to take the role as editor of the Reined Cow Horse News and use my background to help tell the stories of these horses and people, provide service to the membership and be part of the growth of this incredible sport.”

Valor has had a lifelong passion for horses, which lead her to pursue a career in the equine industry. After getting her degree in animal science from Fresno State University, she worked for over five years at NRCHA premier events as a sponsor show coordinator. She began working full time with NRCHA as the membership coordinator at the end of April.

“I am beyond excited to start my career with the NRCHA team which shares my love and passion for the cow horse industry. I look forward to building positive relationships with the staff, members, and the entire association,” Valor said. “As the membership coordinator, I feel that I can make a positive, friendly, and supportive connection with members. More than anything, it will be an honor to be a part of the reined cow horse family!”

NRCHA also recently promoted Callie Boevers to director of media and communications, along with transitioning Tina McCleary to premier event manager and Taylor Meek to show coordinator.

“We are very excited to welcome three new faces to the NRCHA staff. Jordan, Jennifer and Ashley have deep roots within the horse industry and we are grateful for the opportunity to work with these individuals,” NRCHA executive director Emily Konkel said. “Their expertise and professionalism are second to none and we are honored to have them represent the NRCHA. In addition to our new hires, we are proud to elevate our great staff members from within the company.”

For a complete list of the NRCHA staff and how to contact them, visit nrcha. com/contact-nrcha.