The Successful Dealers Plan:

Activate Your Data to Deliver the Right Messages, Customized Content and Retargeting Online to Your Ideal Customer

Shoppers, whether online or in your showroom, want to feel seen, like you truly know them. It’s important now, more than ever, to help them keep their focus (on you!) with the right messages, customized content and retargeting with your ads, website and online content. These tactics will help shoppers come back into the funnel if they stray off course. Autotrader and KBB.com offer ways to help you easily achieve this goal. For example, Advanced Ads display advertising that will leverage offsite exposure to bring them back to your VDPs.

Step-by-Step for the Road Forward:

Consumers are shopping based on what is available, not necessarily what they want, but they don’t have to. It might be challenging to keep enough new and used inventory on the lot, you can help patient shoppers find the perfect fit by pre-ordering. On Autotrader, the New Car Custom Order tool connects shoppers who aren’t finding the right fit with dealerships looking for customer order leads.

Buying in this still fluctuating market is not an easy process for consumers - ensure you have the best tools to make their experience as seamless as possible – Autotrader and Kelley Blue Book® suite products such as Digital Retailing, Instant Cash Offer, My Wallet all make the buying process more informed for consumers to give them the most accurate pricing.