SEO Services in India
SEO Services in India
Introduction: SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven.
SEO Services in India The fact is that there’s no such thing as a generally
optimized web site. Sure, you can make a site searchengine friendly which means making it clean, transparent and easy for search engine spiders to navigate. That should be taken for granted. But you can only optimize for specific key words that you decide in advance. Before you decide the key words, you have to think about your market. Who do you want to visit your web site Only then can you address those people by the search terms they’re typing in.
SEO Services in India How Search Engines Work: When you get to the really sharp end of SEO, with lots of sites vying for the top places on highly competitive terms, SEO professionals invest a great deal of time running tests and analyzing data to try and work out how the search engine algorithms work. That specific time based intelligence doesn’t concern us here, but obviously it pays to have some insight into how search engines in general work, and it’s actually fairly straightforward.
SEO Services in India Off-page Factors:
Before Google, all search engines trusted the page content itself to say
what it was about on-page, even trusting the keywords in the pages meta tags. Google’s biggest innovation was to include information from pages that linked to the page in question. So, if your page links to my page with the words “Great site for learning web design skills , Google would count those words as meaningful in establishing the aboutness of my page. This web-like democratising of description off-page factors made it harder to trick the search engines, and Google gained massive market share simply by being a bit more accurate than its competitors.
SEO Services in India Getting free or paid links: ď‚— You can purchase links from other related web sites, which often let you control the link content, but the costs can be prohibitive for many small sites. ď‚— In general, if you go down this route, aim to get links from pages that have a similar subject matter to the page you want them to link to. ď‚— It may be better to rent 10 links from smaller, specific pages than to spend the same budget on one link from a single higher-profile but more generic page.
SEO Services in India
On-Page Factors: ď‚— The general goal of on-page optimization is to optimize the
aboutness of page content. This pretty much means arranging the content so that the target search terms feature prominently compared to less relevant content. ď‚— Sometimes the page has a focused, highly specific subject. Other times it seems to be about lots of related things. ď‚— The precise balance of power is different for different search engines, and the algorithms are continually tweaked, so while full-time SEO pros make it their job to get as close as they can to the secret numbers, no one really knows for sure.
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