BAGO

02

Experience Design

BAGO

Unstressful shopping experience without the hard sell Responsibilities: User Research / Ideation / Video Production

Scenario

Shopping is a recreation to many. However, a salesperson that gives the hard sell often stress the customer out.

Interview

We made 6 interviews to not only customer but also shopkeeper to find out how do they think when it comes to “hard sell”.

Customer “I feel much more pressure if the salesman keeps standing by me.”

Shopkeeper “We could tell whether it’s good timing to give a sell to customers based on their behaviour like wearing a headset or a mask.”

“A Fake Phone Call”

Our team came up with an idea that we found people won’t be bothered generally if they’re talking on the phone. Such an invisible protection shield might be an effective way to reject a hard sell from a salesman.

Street Experiment

We want to know whether our device can help those who are too shy to refuse the hard shell escape the awkward situation of being stuck with a salesperson. When our participant is being given the hard sell, he will send out a SOS message.Then our team will make a call to his cellphone and create a “ protection shield” between him and the salesperson.

Street Experiment Demonstration Video

BAGO

“Badge” + “Go”

An unapparent badge connected to your phone could let you escape from the hard sell by making a fake phone call.

Being given the hard sell from salesperson

Tap on BAGO then phone ring

Talk to the voice which has recorded in advance, make you look like you’re actually chat to someone.

Salesperson leaves, customers could enjoy their shopping

Recorded Dialogue Contents

When customer is under different circumstance, they could tap BAGO in different times then BAGO will present corresponding dialogue to customer.

Tap once

“How’s the weather today?”

“Do you wanna have dinner with me?”

“What are you doing now?”

Cost low attention, let user decided length of the phone call.

Tap twice

“Did you find that one which I’ve told you yesterday?”

“What colour do they have in stock?”

Let salesperson feels you come here for your friend.

Tap 3 times

“I’ve arrived. Meet me downstair now.”

“Hurry up! It’s been 10 past minutes late already.”

Customer will sound like they need to go meet your friend right now.

User Research

User Interview

Street Experiment